Reborn I want to surf
Chapter 1032 Field Research
Chapter 1032 Field Research
"Korean people are nothing!"
Bai Yonghui became even more angry and cursed. Then he paused and couldn't help but said: "What's the difference between you and the Koreans in this e-commerce business to help farmers?"
"They are second-rate dealers, buying low and selling high. We only operate a platform. You sell goods directly on the platform. We do not charge commissions and we also provide subsidies.
For example, they buy it for 8 yuan and sell it for 15 yuan.
Then you can sell it directly now, but you will have to pay a certain logistics fee.Our platform focuses on affordability, and the price is not too high. The market price of persimmons is 15 yuan, but ours is probably 10 yuan. "
"Isn't that different? We sell it for 10 yuan and have to pay for shipping. In the end, we still make hard money."
"So I said there is a subsidy. The 5 yuan is the subsidy, and we will also help you sell the goods. Of course, I am just talking about the principle, and the specific price needs to be investigated."
"Does that mean the subsidy of 5 yuan is not guaranteed?"
"We need to conduct a detailed investigation of the market and your labor costs. It's really hard to say, but you will definitely not suffer a loss."
This subsidy comes in many forms.
You can directly reduce the price of goods, or you can use coupons, full discounts, group purchases, etc. to provide benefits to consumers, but in essence, they are all subsidies to merchants by the platform.
Bai Yonghui didn't seem to trust him, and he finally drove to the village, muttering in his heart.
……
The village is quite big.
It is no different from other rural areas, with bungalows, small roads, the smell of chickens and dogs, and the smoke from cooking stoves.The only thing special is the occasional blue-roofed building.
"Crench!"
Bai Yonghui stopped the car and introduced: "This is our factory. The front is for packaging and the back is a drying shed. It is 1000 square meters."
When the two of them went in, Wang Juan kept taking pictures with his mobile phone and looked at every detail carefully.
The so-called packaging workshop is a room filled with plastic boxes. There are many packaging boxes and bags in the boxes, and each persimmon is individually packaged.
Simply divided into two levels.
Special persimmons come in a gift box, and ordinary persimmons come in a bag.
Then we went to the drying shed at the back. In the open space in front of the shed, there were many middle-aged and elderly women sitting. They saw the visitors looking at them curiously, but they didn't say anything. After looking at them for a while, they immersed themselves in their work.
Each of them holds a peeling machine.
It is similar to a household apple peeler, but it is far from as fine. The rough and mottled metal appearance is dirty and hygienic. I pick up a persimmon and insert it into it. I shake it with one hand and put the knife on the peel with the other hand.
As the persimmon turned, Chichichi peeled off a long strip of persimmon skin.
At the back is the drying shed. Generally, persimmons are flat and round, but the Fuping variety is pointed, shaped like a drop of water, like a beautiful breast.
Hanging them in bunches in the shed, they are densely packed and yellow. When the persimmons are ripe, what comes out are "hanging persimmons".
"Gollum!"
Wang Jun drooled. He especially likes sweets. Looking at these persimmons from the outside, it seems that he has already tasted the delicate, soft and refreshing sweetness.
He turned around, walked out again, and followed Bai Yonghui to his home.
Ordinary farmyards also have kang-burning facilities.
Wang Jun sat on the edge of the kang and said, "I'll just say what I have to say. This year, the company is cooperating with Weinan. Doesn't the local government want to introduce advanced equipment? But I think you still use traditional manual operations."
"It was introduced, but it's not from our village. It's the only one in the county." Bai Yonghui said: "I went to see it. That kind of equipment can complete drying and dehydration in 72 hours. It can be done in 15 days from beginning to end. We Traditionally it takes 45 days.
The speed is fast, but we are not sure whether the persimmons will be delicious?I dry them naturally and the frost comes out naturally. "
"This... each has its own specialties!"
Wang Jun did not discuss these, and added: "Let me tell you a few points. First of all, you do not have a standardized aseptic packaging workshop, nor a quick-freezing cold storage, nor a deep processing workshop like persimmon wine and persimmon vinegar."
Seeing the embarrassment on the other party's face, he said sincerely: "I'm not picking on you. I want to say that if you want to continue to develop and make money, the above must be completed.
You didn’t have channels before, but now we’ve put them in your hands. This is the first year, and we’re still connecting them hand in hand. Why?We don't miss this persimmon, so that the folks can get rich.
We will teach you how to sell this year, and we may help you next year, but the year after, and the year after that, you may be able to sell it on your own.
You have to go to Jiujiu Class to learn, the teachings are all practical.
If you can set up a cooperative, it shows that you are not an enterprising person. You want to make some changes, but you cannot change halfway and remain unchanged. You have to set an example to stimulate the enthusiasm of the villagers, right?
Just like the thousand-year-old persimmon tree I mentioned.
If you open an account and take videos if you have nothing to do, our platform will recommend them.In the future, if you have more fans, you will become a media company yourself, running live broadcasts, bringing goods, and selling, all in one package. "
"..."
Bai Yonghui was embarrassed and thoughtful, so he had no choice but to remain silent. He felt that the other person did not look like a businessman, but more like a poverty alleviation cadre.
Wang Jun didn't say much and asked, "When will those Koreans come?"
"Early December!"
“When the persimmons are ripe, we will hold an event, and before that we will tell you the specific forms of subsidies, sales, and prices.
It's still early. Can you take me to other cooperatives? "
So the two of them went out and walked around for a long time, looking at all the big persimmon producers in the village. They didn't even have time to have lunch, and it was night in the blink of an eye.
Bai Yonghui led several farmers to prepare for a meal: "Let's go to the county. A new restaurant has opened in the county. Let's go and try it together!"
"No, no, I have something else to do!"
"If you have something to do, don't miss a meal. Let's go for a walk. You have to go back to the county anyway."
After some push and pull, Wang Juan refused. A meal in this situation was nothing, and he had no other agenda.
If he didn't even eat, my good guy, his sentiments and character would be on the news network.
The country generally has no standards for fruit prices, which are determined by supply and demand, cost, and brand value.
A rotten apple sells for 10 yuan on Christmas Eve. Where can I explain it?
If Yuetuan wants to sell goods, it really needs to go through research:
For example, when production increased the year before last, the purchase price of fresh persimmons was only 6 cents, but when production decreased last year, the purchase price of fresh persimmons was only 1.2 yuan.
Last year's Fuping persimmons were sold locally in Shaanxi at 15-18 yuan per catty, retailing at 22 yuan in supermarkets, and free shipping on Taobao stores at 24-30 yuan per catty because of the cost of packaging and logistics.
This year's overall production is a little more than last year, but the production of special fruits (calculated by the weight of a single persimmon) is a little less.
Then we need to study how much it costs to sell in the live broadcast room, how much to sell in Yuetuan, how much to subsidy, how much to pay for yourself, how much persimmons on other e-commerce platforms cost, etc...
(and also……)
(End of this chapter)
"Korean people are nothing!"
Bai Yonghui became even more angry and cursed. Then he paused and couldn't help but said: "What's the difference between you and the Koreans in this e-commerce business to help farmers?"
"They are second-rate dealers, buying low and selling high. We only operate a platform. You sell goods directly on the platform. We do not charge commissions and we also provide subsidies.
For example, they buy it for 8 yuan and sell it for 15 yuan.
Then you can sell it directly now, but you will have to pay a certain logistics fee.Our platform focuses on affordability, and the price is not too high. The market price of persimmons is 15 yuan, but ours is probably 10 yuan. "
"Isn't that different? We sell it for 10 yuan and have to pay for shipping. In the end, we still make hard money."
"So I said there is a subsidy. The 5 yuan is the subsidy, and we will also help you sell the goods. Of course, I am just talking about the principle, and the specific price needs to be investigated."
"Does that mean the subsidy of 5 yuan is not guaranteed?"
"We need to conduct a detailed investigation of the market and your labor costs. It's really hard to say, but you will definitely not suffer a loss."
This subsidy comes in many forms.
You can directly reduce the price of goods, or you can use coupons, full discounts, group purchases, etc. to provide benefits to consumers, but in essence, they are all subsidies to merchants by the platform.
Bai Yonghui didn't seem to trust him, and he finally drove to the village, muttering in his heart.
……
The village is quite big.
It is no different from other rural areas, with bungalows, small roads, the smell of chickens and dogs, and the smoke from cooking stoves.The only thing special is the occasional blue-roofed building.
"Crench!"
Bai Yonghui stopped the car and introduced: "This is our factory. The front is for packaging and the back is a drying shed. It is 1000 square meters."
When the two of them went in, Wang Juan kept taking pictures with his mobile phone and looked at every detail carefully.
The so-called packaging workshop is a room filled with plastic boxes. There are many packaging boxes and bags in the boxes, and each persimmon is individually packaged.
Simply divided into two levels.
Special persimmons come in a gift box, and ordinary persimmons come in a bag.
Then we went to the drying shed at the back. In the open space in front of the shed, there were many middle-aged and elderly women sitting. They saw the visitors looking at them curiously, but they didn't say anything. After looking at them for a while, they immersed themselves in their work.
Each of them holds a peeling machine.
It is similar to a household apple peeler, but it is far from as fine. The rough and mottled metal appearance is dirty and hygienic. I pick up a persimmon and insert it into it. I shake it with one hand and put the knife on the peel with the other hand.
As the persimmon turned, Chichichi peeled off a long strip of persimmon skin.
At the back is the drying shed. Generally, persimmons are flat and round, but the Fuping variety is pointed, shaped like a drop of water, like a beautiful breast.
Hanging them in bunches in the shed, they are densely packed and yellow. When the persimmons are ripe, what comes out are "hanging persimmons".
"Gollum!"
Wang Jun drooled. He especially likes sweets. Looking at these persimmons from the outside, it seems that he has already tasted the delicate, soft and refreshing sweetness.
He turned around, walked out again, and followed Bai Yonghui to his home.
Ordinary farmyards also have kang-burning facilities.
Wang Jun sat on the edge of the kang and said, "I'll just say what I have to say. This year, the company is cooperating with Weinan. Doesn't the local government want to introduce advanced equipment? But I think you still use traditional manual operations."
"It was introduced, but it's not from our village. It's the only one in the county." Bai Yonghui said: "I went to see it. That kind of equipment can complete drying and dehydration in 72 hours. It can be done in 15 days from beginning to end. We Traditionally it takes 45 days.
The speed is fast, but we are not sure whether the persimmons will be delicious?I dry them naturally and the frost comes out naturally. "
"This... each has its own specialties!"
Wang Jun did not discuss these, and added: "Let me tell you a few points. First of all, you do not have a standardized aseptic packaging workshop, nor a quick-freezing cold storage, nor a deep processing workshop like persimmon wine and persimmon vinegar."
Seeing the embarrassment on the other party's face, he said sincerely: "I'm not picking on you. I want to say that if you want to continue to develop and make money, the above must be completed.
You didn’t have channels before, but now we’ve put them in your hands. This is the first year, and we’re still connecting them hand in hand. Why?We don't miss this persimmon, so that the folks can get rich.
We will teach you how to sell this year, and we may help you next year, but the year after, and the year after that, you may be able to sell it on your own.
You have to go to Jiujiu Class to learn, the teachings are all practical.
If you can set up a cooperative, it shows that you are not an enterprising person. You want to make some changes, but you cannot change halfway and remain unchanged. You have to set an example to stimulate the enthusiasm of the villagers, right?
Just like the thousand-year-old persimmon tree I mentioned.
If you open an account and take videos if you have nothing to do, our platform will recommend them.In the future, if you have more fans, you will become a media company yourself, running live broadcasts, bringing goods, and selling, all in one package. "
"..."
Bai Yonghui was embarrassed and thoughtful, so he had no choice but to remain silent. He felt that the other person did not look like a businessman, but more like a poverty alleviation cadre.
Wang Jun didn't say much and asked, "When will those Koreans come?"
"Early December!"
“When the persimmons are ripe, we will hold an event, and before that we will tell you the specific forms of subsidies, sales, and prices.
It's still early. Can you take me to other cooperatives? "
So the two of them went out and walked around for a long time, looking at all the big persimmon producers in the village. They didn't even have time to have lunch, and it was night in the blink of an eye.
Bai Yonghui led several farmers to prepare for a meal: "Let's go to the county. A new restaurant has opened in the county. Let's go and try it together!"
"No, no, I have something else to do!"
"If you have something to do, don't miss a meal. Let's go for a walk. You have to go back to the county anyway."
After some push and pull, Wang Juan refused. A meal in this situation was nothing, and he had no other agenda.
If he didn't even eat, my good guy, his sentiments and character would be on the news network.
The country generally has no standards for fruit prices, which are determined by supply and demand, cost, and brand value.
A rotten apple sells for 10 yuan on Christmas Eve. Where can I explain it?
If Yuetuan wants to sell goods, it really needs to go through research:
For example, when production increased the year before last, the purchase price of fresh persimmons was only 6 cents, but when production decreased last year, the purchase price of fresh persimmons was only 1.2 yuan.
Last year's Fuping persimmons were sold locally in Shaanxi at 15-18 yuan per catty, retailing at 22 yuan in supermarkets, and free shipping on Taobao stores at 24-30 yuan per catty because of the cost of packaging and logistics.
This year's overall production is a little more than last year, but the production of special fruits (calculated by the weight of a single persimmon) is a little less.
Then we need to study how much it costs to sell in the live broadcast room, how much to sell in Yuetuan, how much to subsidy, how much to pay for yourself, how much persimmons on other e-commerce platforms cost, etc...
(and also……)
(End of this chapter)
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