Reborn I want to surf

Chapter 262
Li Guoqing is a native of the capital city. He was admitted to Peking University in 83 and went into the book business after graduation.

Simply put, he is a bookseller.

In 1996, I met Yu Yu, who was studying abroad in the United States, and got married in three months. In 1999, I founded Dangdang.com.

Coinciding with the first wave of e-commerce, the whole world is learning from Amazon. There are more than [-] online bookstores in China. Yes, the roughness at that time could not be called e-commerce, but online bookstores.

With the efforts of the couple, Dangdang.com fought to break through, successfully raised funds, and after going through the cold winter of the Internet, it finally reached the level of "one family occupying 40% of online book sales".

Later, in 2010, Dangdang.com became the first B2C company to go public, but was quickly submerged in Taobao, JD.com, Meituan, and Pinduoduo.

Many people think that Dangdang is an online pornographic.

Unexpectedly, a few years later, I saw this couple in the entertainment section.

First, when they got divorced, Yu Yu blatantly tore it up, accusing her of being gay, lying, neglecting her family, and suffering from syphilis.Following Li Guoqing's 4 strong men, they seized the official seal and unilaterally announced the takeover of the company—then he was detained administratively.

Then, their son sued his parents, asking for confirmation of the validity of holding Dangdang shares.

Played an ethical dog-blood drama in the Internet world.

Li Guoqing is a very smart, show-loving guy with a big mouth. When the later generations broadcast live, he always wears his official seal on his waistband, and he knows his own selling point.

At this moment, he came to the company early in the morning and looked at the latest data first. The first part was the top ten best-selling books recently.

"Boiled Three Kingdoms", the original price is 26, Zhuoyou 24, Maiwo 24, the system automatically adjusts the price to 21.6, and sold 1080 copies.

"Wolf Totem", the original price is 32, Zhuoyou 32, Mai Wo 30, the price is adjusted to 27, and 853 copies are sold.

"The Da Vinci Code", the original price is 28, Zhuoyou 25, Mai Wo 25, the price is adjusted to 22.5, and 810 copies are sold.

"That Boy Is So Handsome", the original price is 18.8, Zhuoyou 16, Mai Wo 14, the price is adjusted to 12.6, and 753 copies were sold.

Followed by top ten best-selling discs.

Then there is the increase in daily sales. Since the automatic price adjustment system was started and the war was publicly declared, Dangdang’s daily sales have doubled, exceeding 3 for a week in a row, and more than [-] of them have settled online.

"More and more people use online banking!"

Li Guoqing is very pleased with this point. Currently, cash on delivery and remittance account for the majority of online shopping methods, while online banking payment is still a minority. However, all banks are promoting this, and everyone believes in the prospects of the industry.

"What's happening with the opponent?"

"Excellence and Maiwo have adjusted their prices accordingly, and Bertelsmann has not moved."

"Let them adjust, we will automatically follow!"

Li Guoqing snorted. He came up with this system to fight price wars and disgust people.

It's like raising the price by one yuan each time in an auction. It's a psychological warfare. You are 10 yuan, I am 9 yuan, you are 8 yuan, and I am 7 yuan. You do it manually, and I automatically. Little by little.

Li Guoqing's thinking is quite advanced, in terms of today's business environment.

"Lei Jun has a technical background, and he knows marketing!"

"An old scholar, who is useless, can only play lip service!"

"Bertelsmann copied the foreign model, and the climate is not acclimatized. Sooner or later, get out!"

"Yao Yuan's Huangkou child, although he is good at marketing, has always been slanted since he started his business. He has no grandiosity, and sooner or later he will play himself!"

Li Guoqing is smart and proud. Cooking wine with green plums is a pleasure.

In his view, Dangdang.com has the deepest mass base, the broadest market development, relatively the best logistics construction, and the largest number of books. He also attaches great importance to technology applications and develops an automatic price adjustment system. This is called Yangmou.

Upright and upright, all obstacles are stepping stones on the road to success!
…………

Excellence obviously underestimated the market effect brought by Dangdang's new technology.

There is one thing to say, let these two companies go head-to-head, Excellence can't do Dangdang at all, and later selling Amazon is even more nondescript, and the status is embarrassing-but it cannot be said that there are no examples of copying foreign models, and there are few successful examples.

Chen Nian is good at talking and writing, and the operation is just like that.

This time it was a hasty response.

"Last year's event, last year's event with Mai Wo!"

"Yes, yes, 10 classic products are launched every day, and the price is 1 yuan. Hang them out now!"

"There is also Mai Wo who grabs red envelopes, and also makes one, that is very effective in attracting users!"

"So what's our budget?"

"I've discussed it with Lei Dong, let's get 300 million first!"

Ever since, Joyo.com put up a promotional banner: "10 best products every day, drop to freezing point!" "Great red envelope delivery, cash back on the spot!"

The pressure is back on Dangdang.

"Mr. Li, ten of their products already cost 1 yuan, should we follow?"

"Follow! Why not follow?"

Li Guoqing showed a look of contempt, and said: "When you come out to play, you have to do what you say. If you say 10% lower, you will be 10% lower. Not only is it low, we have expanded the variety. They have 10 models, and we have 20 models, all of which cost 9 cents!

They give red envelopes, and we give red envelopes too! "

"understand!"

In just one day, Dangdang confronted each other, and at the same time cut the price, it shouted the slogan of "1 models, breaking the freezing point, no time limit, you can choose".

At the same time, the big red envelopes are given away, just like Mai Wo.

Already rolled up!

The next day, Joyo.com responded by launching a campaign of "buy 100 get 100 free, 30 free shipping".

Only one day later, Dangdang.com was full of courage, "Buy 1, get 100 free!"

Just call it lively.

When a company enters a certain field and starts a price war in order to compete for the market, it is the only time for consumers to grab the wool of capitalists.

For example, Meituan and Ele.me fight, that is really cheap!
It's the same now, the two are fighting to the death, and the cheapest product is 9 cents!
Countless users took the opportunity to pluck their wool, and were extremely happy.

…………

99 companies.

In the office, Yao Yuan, who is a child with a yellow mouth and no air, is doing Tai Chi.

Not to mention, this thing is really good. It has not yet been reflected whether it is exercised or not, but stretching the muscles and bones is indeed very useful, and the flexibility is much stronger.

"Dongxuanzi 36 Sanshou" is about to graduate.

After playing a set, Yao Yuan sat on a chair and read the report as usual, which was also the status of the recent price war.Excellence and Dangdang are inseparable. Mai Wo has been reducing the price, but it has not dropped to 9 cents, and it has remained stable at 1 yuan.

But at this stage, Excellence is not downgraded anymore, and I don’t know if I have the guts, or the budget is not enough, or I have to face, in short, it has not been adjusted to 8 cents.

"Now the amount of funds is small, and the confidence is not enough!"

Yao Yuan shook his head. In the future price wars, there will be free gifts. Not only free gifts, but also your money.

He thought for a while, and called Liu Qiangdong: "Why didn't you adjust the price?"

"If it's still tuned, then it's 8 cents!"

"Why, are you afraid?"

"What am I afraid of, but I'm in charge of this job, so I have to think about everything. If you really want to fight to the end, then we'll surrender." Brother Dong also got angry.

"Okay, then surrender!"

"8 cents?"

"No, 1 cent!"

"1 cents?"

Even Liu Qiangdong was taken aback.

Commander Yao smiled, and said: "And you are too gentle, business wars are like battlefields, if you want to be a stud, you should be a stud, if you want to be a villain, you should be a villain, if you should pretend to be a grandson, you should pretend to be a grandson.

Is it time for us to pretend to be grandchildren?

Obviously not!
Then what the hell, come up here, and I'll teach you how to play hooligans! "

(and also……)
(End of this chapter)