Reborn I want to surf

Chapter 269 Fun little project
Liu Qiangdong faced the computer and typed cracklingly.

He paused again suddenly, pressed his fingers on the keyboard to think for a moment, and deleted all the restless ones—this is already the fourth draft plan he wrote, and he was not satisfied with it, and his subordinates were not satisfied with it either.

According to the original plan, after Daolang, the electronic hypermarket should go online.

But after seeing Commander Yao’s various operations, Liu Qiangdong inexplicably felt that his plan was a piece of shit, so he just launched it dryly. Apart from cooperating with the Consumers Association to set up advance compensation, there are no other bright spots.

Gimmick!
Linkage!
Yao Yuan emphasizes these two points every time he holds a meeting. The project must have a gimmick and be linked with other businesses. So far, few people have been able to handle it.

Internet marketing is a new thing, except him, everyone is groping.

Liu Qiangdong thinks that his plan, paying compensation in advance, is a gimmick, but he always feels that he is not motivated, like buying explosives, and gathering energy like Daolang.

He simply stood up and went upstairs to find Yu Jiajia.

"Mr. Yu!"

"Hey, Mr. Dong? Figured it out, the number one male in costume? Which female role do you want?"

"Stop making fun of me..."

Dongzi was very embarrassed with thick eyebrows and big eyes, and asked after a pause: "Can you really find the four little Huadans?"

"It's about money! Which one do you like?"

"No, no, no, I'm here for hypermarkets...I've been inspired recently. It's very important to give some entertainment elements to the product, which is more popular and spreads very well.

Our main product is Meizu mp3, this is it! "

He also brought it along and showed it to Yu Jiajia, saying, "Meizu is a small factory and has no money for publicity. Our cooperation is purely commercial. But now I have an idea and need 99 Entertainment's help."

"Say it!"

"Can we contract Meizu's announcement and help them promote it? Anyway, we sell it on our own website. If the sales are good, we will also benefit."

"What about the reward?"

"I've been researching the model of community + mall. For example, we shoot an advertisement and put it in the community. We don't need to pay for it. It's calculated according to the traffic. How much hits and sales increase, Meizu's revenue in the mall will give us a few. point."

"Okay! That's great, it's linked together."

"That's right, but the content of key advertisements, such as which celebrity to invite, I'm not good at that, so I came here to ask for advice."

"It's easy to say, I'm also very interested in you."

Ever since, the second general, Huo Ha, and Crouching Dragon and Phoenix Young began to conspire, first studied a preliminary plan, thought it was perfect, and showed it to Commander Yao.

"Humph!"

Yao Yuan gave him merciless contempt, and said, "That's it? If you two decide to do it, I'll admit it with my nose, and come here to scold me!"

Doesn’t mean that Jiajia spoke, and said: "Meizu MP3, for listening to music, there must be music. You have already thought of using music, why are you still looking for old songs? Why not find new songs?
Dao Lang sold nearly 500 million copies in the mall. Do you know how many singers are jealous?As long as there is an order, the crap will have to roll over, pick a good song from it, and shoot the song. "

"Singing?"

"Music, video, MP3, which one is easier to spread?"

"Music, of course."

"So, shooting this kind of commercial is actually making music, and making music is to find empathy, and if you find empathy, the song will become popular, and if the song is popular, the commercial will naturally become popular.

How to shoot?

Can it be linked with users, what is the audience for this product..."

Liu Qiangdong is definitely stronger than the original time and space. He has come into contact with Internet operation wisdom from later generations, which has been proved by countless cases. He offered to package it for hypermarkets and promote it for MP3. The idea is very good, but the experience is poor.

Yao Yuan didn't hesitate to give pointers, his brains turned quickly, and said: "Meizu MP3, 128MB, 799 yuan; 256MB, 950 yuan. It's not cheap, and it's a bit difficult for school students to buy.

The audience should be a little higher, those under the age of 32, those who have already worked, that is, the post-70s. What is the empathy of the post-70s? Find songs based on this, and then shoot content... hey? "

Yao Yuan was excited as he talked, bursting with inspiration, and said, "Forget it, I'll do this project myself."

"This is a small project..."

"Oh, it's so fun in here, you can't grasp it."

Those two rolled their eyes at the same time, they just want to do it for fun with you, right?

The two were sent away, and Yao Yuan snatched the advertising project, saying that the hypermarket would be launched on time, and there was no need to promote it first, and subsequent promotion would be fine.

Ever since, after going through a whole month of price wars, on the first day of May, the electronic hypermarket went online!
Laptops, projectors, digital cameras, recorders, earphones, mice, keyboards, etc. are all available. Few people buy big items, so they have to have them. It seems that the products are complete.

The main product is naturally Meizu MP3.

It is placed in an important recommendation position, and it has no effect so far. Besides, the most interesting thing is an announcement:
"The mall cooperates with the Municipal Consumers Association to set up a compensation fund of 80 yuan, becoming China's first e-commerce platform designated by the Consumers Association to 'pay in advance' and 'full compensation'!"

Users are afraid to buy electronic products because they are afraid of problems. The 80 compensation fund has given users more trust to a certain extent.

Seven-day unconditional refunds and the like are more lethal, so save them for future fights.

Hypermarkets also have to fight, especially when electrical appliances are added in the future. Gome and Suning will definitely have to fight - Gome now has its own platform.

As for the means of payment.

Ma Yun's Alipay came out last year, and it was called a security service at first. This year, it was changed to Alipay, which is currently just a tool of Taobao.

But Lao Ma quickly realized the importance of this thing, and at the end of the year, he became independent and set up a company, Alipay Network Technology Company.

Later, Alipay changed from a payment tool to a financial tool, and an ant financial service was hatched.

Ant Financial's water is too deep...

Yao Yuan has already ordered people to develop payment tools, but there is too much work on hand, and one by one.

………………

In Beijing, Gold Medal Gale is stationed in the mainland headquarters.

Gold Medal Gale is a subsidiary of EMI. It was first established in Hong Kong, and later expanded to the three places on both sides of the Taiwan Strait. Its strength is not bad.On the mainland side, Xu Wei, Li Jian, Da Zhangwei and others were signed.

In the recording studio, Xu Wei is recording his new album.

a new song.

"I once dreamed of walking the world with a sword and seeing the prosperity of the world. The young heart is always a little frivolous. Now you are home everywhere..."

The producer shook his head.

Xu Wei basically doesn't have to worry about it, and the effect of playing casually is better than recording one by one.

He made his debut in the early 90s and has never been popular. He gave Tian Zhen a song "Persistence", which became popular all over the country.I released two albums "Elsewhere" and "That Year". Without publicity, one sold 50 yuan and the other 15 yuan.

It stands to reason that he should be popular, hey, he is not popular.

The songs I wrote later became relatively mainstream, and they were more widely sung. I didn't think Xu Wei was popular, but when you mention it, you say you like Xu Wei, but you can find many like-minded friends.

While recording here, the producer answered the phone.

"It's in the shed, what's the matter?"

"Let him come to the company, 99 Entertainment shoots an advertisement, and wants a song."

"99 Entertainment? Just that 99?"

"what!"

"Just the 500 who posted the album online and forced the publisher to sell 99 million copies?!"

"What are you talking nonsense, I don't know if you want to make a relationship? Hurry after you finish recording, if we can also sell it online, shit! Damn!"

Alas!
The producer also trembled a few times, getting excited just thinking about it.

(no more...)
(End of this chapter)