Reborn I want to surf

Chapter 317
Beijing, mobile headquarters.

Liu Chengmin, vice president of QQ and in charge of wireless value-added services, sat in the reception room uneasy.

Because China Mobile made a sudden call to QQ and asked to come to Beijing to discuss matters. This kind of situation is usually not a good thing. Liu Chengmin thought about all parties and probably knew it well.

It seems to be left on purpose for a while.

After a long time, a member of the mobile team came forward, and Liu Chengmin immediately stood up and said hello with a smile on his face.Don't look at the boss of QQ, his father is also a grandson when facing mobile.

"Well, sit down!"

The person who came waved his hand and asked him to sit down. There was no nonsense, and he handed over a paper agreement and said, "Look at it first!"

"..."

Liu Chengmin took it over, glanced at it and was terrified.

In June this year, Tencent went public in Hong Kong at an issue price of more than 6 yuan, raising about 3 billion yuan.The end of the year is approaching, and the performance of the year can be roughly reasonable, and the development momentum is good.

This year's estimated revenue is 11 billion, Internet value-added accounts for 4 million, wireless value-added accounts for 6 million, and advertising is about 5 million.

What is wireless value-added?

It is all kinds of services of SP, such as SMS, MMS, ring back tones and so on.

Accounted for 6%, the channels are all in the hands of China Mobile, and at this moment, Liu Chengmin is in a cold sweat, and the agreement is impressively written:

“12月31日合作到期后，新一轮合作将采用新的分成比例，短信由15：85，调整为5：5……”

The move of the motherfucker has to kill the donkey!
Since the text messages were called on March 3 this year, all SPs felt that the rope around their necks was getting tighter and tighter. They used to indulge in unlimited indulgences, but now they find a reason to punish them.

A while ago, Sohu and TOM were punished to suspend SMS service for three months because of group sending...

Group posting, it’s a fart to let it go before!

Everyone knows that China Mobile is cleaning up its competitors under the guise of rectification. Anyway, after the market development is over, it should monopolize it by itself.

But Liu Chengmin didn't expect to be so ruthless, and he went straight to 5:5. It really needs to be adjusted. Tencent's monthly profit can be reduced by more than 1000 million!
"This one……"

He still didn't dare to pat the table, and said cautiously: "Since we cooperated with you, we have always adhered to the principle of mutual benefit, abided by the rules, and obeyed the rectification. Cutting off 3% at once, isn't it a bit too harsh?"

"I can't help it. I'm also obeying orders. You don't have to sign, but all the wireless value-added services of QQ have expired, and there will be no next round of cooperation."

Gan!
Liu Chengmin didn't dare to make up his mind, he just said he wanted to ask for instructions, and left first.

But it was useless to ask for instructions. SP did not have any right to bargain in front of China Mobile, so he signed a new agreement the next day, and of course there was a requirement:

"When it expires at the end of December, we will announce the news."

This is because they are afraid of affecting the stock price, so they can delay it.

Mobile agreed.

…………

Liu Chengmin returned to the base camp with the bad news. Tencent wailed, but quickly formed a team to study new value-added projects.

Xu Liang, the first product manager of Tencent, is the team leader.

Everyone was in a hurry, and there was a trace of calm mixed with the urgency, which was a very strange state of mind.Because the value-added of the Internet has increased by 90%+ this year, and the revenue can reach 4 million, all from QQ shows and games.

The QQ show was launched last year, and within half a year of its launch, 500 million people spent 5 yuan on average, earning 2500 million yuan in one wave.

Games are also very popular, especially "QQ Tang", which imitated (copied) imitated (copied) "Bubble Hall", and was very popular.

This gives the company some confidence that it can accelerate on these two tracks-of course, it is still inseparable from mobile.

Small meeting room.

The team members sat around, Xu Liang chatted first, and sighed: "This year, SP is having a hard time!"

"Yeah yeah!"

"Mobile wants to monopolize the SMS business by itself, a typical example of killing a donkey."

"This year it's text messages, next year it may be ring tones, all of them look beautiful, but in fact they are all for the king and wedding dresses for China Mobile!"

"Come on, let you do it or not? Who doesn't want to make money if you have money? That's it, how many people want to be SP but can't!"

"So it's time for us to show our talents. Whether we can get rid of mobile control, develop on our own, and even establish the future strategic direction depends on our products this time!"

Xu Liang stirred up the atmosphere first, and then got to the point.

The QQ show and games to make money must be developed around these two projects. The game cannot be thought of in a short while, so I first proposed an idea: to make an enhanced version of the QQ show!

How to strengthen the QQ show?

Of course, it is to add more skins, more props, and more upgrade systems... And while chatting, someone suddenly said: "I think the enhanced version of QQ show is far from enough, and QQ show is rooted on the QQ platform.

What is the strongest thing about QQ is its social attributes!
Can the QQ show be developed into a social attribute?At present, QQ is just a client, an instant messaging software, and everyone uses the chat box to socialize. Can we upgrade it and turn the client into a big community? "

"Great Community???"

Mentioning this word, everyone thought of a product in unison, Xu Liang said: "You mean wheat nest?"

"Not bad!"

This employee is obviously an old user, and said excitedly: "Maiwo is the most successful community-based product in China! It has almost all functions in it, and it is self-contained, and it is very sticky. Anyway, I don't go up every day to see it. uncomfortable.

There are no advertisements in Maiwo, which can be called the most vegetarian in the whole network. In the past, it also added value. It used SMS to buy some virtual gifts as rewards, but after selling the SMS business to TOM, it didn't care much.

Currently focusing on the mall, the community relies on ring tones to make money, oh, it seems to be doing videos recently..."

The employee was very sorry and extremely ruthless, and said: "Actually, Mai Wo is only one step away from the leap, and now we have to help him complete it!"

"..."

Xu Liang rationalized his thinking and asked: "Turn QQ into a Maiwo-style big community, and then attach the value-added services of QQ Show, so that it is not just a client, but also has strategic depth!"

"Yes, that's what I thought!"

"What do you think?"

"Yes, yes, so that we have a community atmosphere, and the community atmosphere is the most able to increase users' sense of belonging."

"Maiwo's personal space mode is very good, we can develop it in depth, change skins, decorations, and music boxes!"

"Wow!"

The more people talked, the more excited they became, and success was just around the corner.

During this period, the concepts and products of the domestic Internet were almost copied from the United States. This kind of community is called SNS products.In the original time and space, it was not until Facebook became popular, that is, in 05, that a large number of people followed suit and emerged in China.

Now Facebook has not yet become famous, but Maiwo is ready-made, and Tencent launched the Sharingan ability for it for the first time.

The employee who first put forward the idea, while discussing enthusiastically, added drama in his heart:

"I'm sorry, I'm sorry, the big deal is that I won't post or post pictures in the future. I will be a silent and guilty Mike. Oh, it's really a trick of creation, and I'm my own master."

………………

99 companies.

Around this time last year, Yao Yuan proposed the need for an instant messaging software, and after working on it for a whole year, Momo came out.

As we all know, Momo is for dating.

But do you think Commander Yao's structure is that big?wrong!There is already a wheat nest in Dating Cannon, and he is doing instant messaging in a serious way.

Around 2001, in order to cope with the pressure on the server caused by the skyrocketing number of users, Brother Xiao Ma made a foolish trick to register for QQ!

It seems to be 1 yuan per piece, and a "QQ line of beautiful numbers" is set up, and the monthly fee is 1 yuan.

This is a hornet's nest. Netizens condemned it verbally, and even magazines criticized: We have tolerated your pop-up advertisements, and now you charge fees. Have you obtained the user's consent?

This kind of thinking is quite interesting. Free prostitution is a consensus, and whoever charges is the big villain.

At that time, the free numbers had stopped being issued, which made other companies very happy. For a while, Netease launched Bubbles, Sina launched Chat Bar, Sohu launched I find you, Yahoo launched Yahoo Messenger... There are at least 30 mobile phone numbers on the market. communication products.

Brother Xiaoma saw that it was not good, you were going to kill me, and in 2003 it became free again.

There is one thing to say, there was a chance to kill QQ at that time, but unfortunately, only one year later, QQ was revived with full blood, and the number of registrations this year exceeded 3 million—the number of registrations, not the number of users.

But those softwares are not dead. Netizens basically have more than two people. The most commonly used ones are Netease Paobao and MSN.

Yao Yuan wanted to do instant messaging. Although Zheng Nanling had completed it, he had doubts and asked, "Mr. Yao, forgive me. QQ is now the only one, and users are inertial. It is too difficult to seize market share."

"It's okay. I have a plan. I'll talk about it in detail at a meeting in the afternoon."

"All right!"

Zheng Nanling didn't leave after finishing speaking, he hesitated to speak.

"Anything else?"

"The official (bian) Fang (ji) audit opinion came out, saying that the name Momo is dangerous, so let's change it."

"Renamed again?"

Commander Yao bent forward in frustration, ○|￣|_
It's a shame, so let's change it, he thought about it, and said: "That's Mai Mai!"

"it is good!"

Zheng Nanling left now.

In the blink of an eye, in the afternoon, the company organized a meeting.

There is no business about the mall, it is all about the community.These days, Yao Yuan is busy recruiting talents for the mall, but the community is still a mess.Wu Jun is in charge of this, and his upper limit is stronger than that of Liu Weiwei. Liu Weiwei is worth 0.02% of the shares, and Wu Jun is worth 0.08%.

Small conference room, not many people.

The computer is connected to the big screen, and Yao Yuan first demonstrated Maimai, which is simpler than QQ and has a fresher style.

"There is nothing to say about the functions. There are several softwares on the market that are similar to each other. My friends, blacklist, strangers, etc., are all different here..."

Yao Yuan pointed out a funny yellow emoticon, and said: "The character's profile picture and chat emoticon are specially designed by someone, unique, of course, the pixels are not good now, this is not important.

I engage in instant messaging, and many people don't understand it. They think that I can't do QQ, and there is no need to do it.But let me unify my thinking now, we must engage in instant messaging, it is very simple, because it is convenient!
Our community has more than 2 million people, how do we usually play?

Open the webpage every day, log in, and check for new news, new recommendations, new updates from friends, how about the music, how about the mall, and so on.

something wrong?Of course there is, trouble! "

(and also……)
(End of this chapter)