Reborn I want to surf

Chapter 612
"Century-year-old Shanghai Bund, Century New Avenue, the changes in front of us are extremely fast..."

In the morning, the store manager of Suning came to work humming the theme song of "Old Mother".

It seems that there is such a local drama that speaks dialects in every place, such as "Foreign Wife Local Lang", "Mr. Stupid", "Yang Guang's Happy Life", etc. Unfortunately, there are fewer of them now.

"Morning manager!"

"Well, morning!"

He entered the store, changed into work clothes, and asked, "What's happening in the small square?"

"It's the same as before, and the show is still beating the gongs and drums. Manager, they have snatched away all our customers, what should we do?"

"Hmph! God will clean up the bad guys, we should do our part. By the way, post the price reduction sign!"

The day's work begins anew.

Chongming County has a population of 69, but it has an area of ​​1185 square kilometers. The land is sparsely populated, and even less is distributed among the villages and towns.There is only one Suning store in the whole county, and it is quite difficult for ordinary people to buy appliances.

Not everyone knows about the war between the two families.

Not long after the door opened, the first customer came to the door, followed by the second, and the third... The store manager looked out while making arrangements, to see if there was any damned hissing sound.

As a result, I waited all morning, but nothing.

When it was closed in the afternoon, there was nothing!

Eh!The store manager is happy, it's not my hands, it's you outsiders who don't understand the rules, how can you come to the store to snatch customers?
The group has made great efforts this time and wants to compete with Maiwo Mall. In addition to reducing prices uniformly, the stores have a high degree of freedom and can play by themselves.

It seems to be doing pretty well.

The store manager left work happily, and came back the next day to open the door to pick up customers, as if nothing had happened.

It's about nine o'clock.

Several old men and women walked into the store.

The salesman rushed to greet them. These are potential customers, and they are likely to buy something. He greeted, "Master, do you want to buy home appliances?"

"what?"

"Are you buying appliances?"

"what!"

"Then shall I show you?"

"what!"

The salesmen then introduced each other. The old man and the old lady had bad ears, bad eyesight, slow movements and difficulty in communication.

The salesperson kept smiling and introduced them patiently. They didn't say whether they would buy it or not. Instead, they saw a few chairs and sat down.

"..."

Just as he was about to speak, a few more came in from the door. They seemed to be older, with worse ears, and moved more slowly.

He looked around again and turned around.

Good guy!The old men and women before slowly took out some fruits, pastries, and water glasses from the bag, and ate them.

"Master, you can't eat this!"

"I brought it myself."

"I know you brought it yourself, but it's not edible and it will affect other customers."

"Are you going to drive me away?"

"No no, I just..."

"Then get me a cup of hot water."

After a while, the third wave and the fourth wave came.

I don’t leave when I come, and I don’t buy goods, I just hang on. The store is not too big, but now it’s even more crowded. Occasionally, a real customer comes in, and he just glances away.

"Shop Manager, someone messed with us!"

"Nonsense, what do you need to say?"

"Then what shall we do? Drive them away!"

"These people are more than 1000 years old, do you dare to kick them out?"

The store manager was furious, but there was nothing he could do. He watched a group of old men and women blocking the store all day.

It was so easy to get off work, but it came again the next day, and the third day... For several days in a row, I didn't even get half a dime.

The store manager couldn't help calling the general manager in Shanghai and was scolded.

"You're out of your mind! Being stuck at home, you won't go outside to sell? Isn't there an open-air exhibition area?"

Damn!

He knocked his head, forgot about this, and hastened to increase the publicity in the squares, and there was a slight improvement.

Then in the early morning of the next day, I was suddenly woken up by a phone call.

"The store manager is not good, our door is blocked! Our warehouse is also blocked!"

"What's blocked?"

"Vans, all vans!"

…………

In the rural society, who doesn't know who.

Even if you don't know each other, you can get in touch through a few more people.

The store manager has lost a lot of hair in the past few days, and there is really nothing to do, so he asked the person in charge of the mall's activities in Chongming County through his relationship.

"Brother, there may be a little misunderstanding between us!"

"What's wrong? What did you eat when you punctured our tires?"

"That's not what I did, definitely not what I did!"

Of course he couldn't admit it.

The other party didn't like this, and made it clear, saying: "I don't care if it's you or not, but as long as someone messes with us, we'll fuck you!"

Book that!

You little redhead!
The store manager wanted to scold the street, but he didn't dare to be tough. The one who really wanted to be tough was Quan Wuxing. He was just a wage earner, so there was no need.Especially seeing the other party's tall and powerful man, determined to win the momentum, he admits cowardice in his heart.

After returning, I called the general manager again.

The general manager was not as confident as he was a few days ago, and his tone was full of anxiety: "Maiwo is crazy! Crazy! You guys are lucky if you don't do anything. All other places are broken into the police station. The manager protects people every day."

"Then, then you have to give instructions! I can't help it."

"Wait, wait for the group to notify you."

Snapped!
The general manager hung up.

…………

In a few days.

The Suning stage in Chongming County was withdrawn, and they no longer engaged in publicity, expressing their admiration.The mall didn't make any progress, so it stopped there.

But that doesn’t mean it’s the same in all places. Suning has 940 stores, and Gome has more than 1 stores. However, Gome is constantly closing stores during the chaotic period—more than 300 stores have been closed this year.

Maiwo is one-on-two, there are winners and losers.

Home appliances going to the countryside started from Shandong, Henan, Sichuan, and Qingdao provinces and one city, followed by 14 places in Northeast China, Neimo, AH, Hubei, and Hunan, plus the newly opened provinces and cities this year. It can be said that it has spread across the country.

Liu Qiangdong selected 15 places as key sales areas.

What the common people care about most is the price. For the same product that goes to the countryside, the mall pays for it by itself, which is 300-400 cheaper than other dealers, and its competitiveness is unrivaled.

This is the foundation. If you want to sell the goods, you need to rely on a large number of sales staff.

This battlefield is about to fight bayonet.

The fighting in Chongming County is fairly civilized, other places have already staged martial arts, and there are people who build walls overnight, throw manure, pretend to be customers and go to the other party's shop to make trouble... Business war, you think you are treating guests to dinner!
For a time dealers fought fiercely.

Yao Yuan and Liu Qiangdong are not too worried. The two sides have different demands. Although Gome and Suning are facing the battle, they will have to stop for a long time, because they can't afford it, and they want to make money.

And here is to offset sales at a loss.

Since the implementation of the new policy on May 5, home appliances going to the countryside have finally shown some vitality, and sales have increased day by day.At the same time, the media uncovered several small distributors who cheated on compensation, as a warning to others.

However, the general trend has been set, and the top and bottom are working together, tacitly, everything is for selling goods.

Finally, probably the data came out.

Yao Yuan and Liu Qiangdong clapped hands to celebrate: In the first five months of this year, with 15 provinces as the main and 5 provinces as the supplement, Maiwo Mall made a total of 5.2 million transactions!
With the continuous liberalization of policies, more and more county and township markets have been invaded, and sales in the second half of the year have at least doubled to three times.

The total sales are 15-20 billion!
All of a sudden, the bottom of 70 billion was covered - in reality, Liu Qiangdong himself did JD.com, and in 2009 he achieved sales of 40 billion.

(no more...)
(End of this chapter)