Reborn I want to surf

Chapter 631 The King of Domestic Machines 1
"What did you do? Three to five hundred people lined up, but less than a hundred copies were sold!"

"You still vowed to prepare 999 copies. I think you are thinking too much. How can I tell that foreigner about this kind of data?"

In Unicom's office, the vice president was silent, and the chairman was furious. Thinking of the lively scene he saw last night, he became even more angry, and slapped the table: "I think it was all prepared by you!"

"..."

The vice president didn't dare to say anything, and murmured in his heart: Don't we have to prepare for such activities?There is trust in the sale of the house. Where does the atmosphere come from without trust?You just show up and it’s over. How can you know the difficulties in doing specific work?

He grinned, showing a sad face: "I was wrong, I admit my mistakes, and I accept criticism!"

For a large group like China Unicom, the energy of the vice president is not trivial. The chairman took advantage of the situation and stepped down: "Well, it's not entirely your fault. We overestimated the enthusiasm of the market."

"Apple still lacks influence in China, and I think the price is too high. Do you want to adjust it appropriately?"

"You can't lower the price right after it's launched, let's observe for a while, how is the promotion work going?"

"We have successively held local first-sale ceremonies in 30 provincial capital cities, and at the same time sold iPhones in 285 self-owned business halls in 700 cities across the country.

The channels we cooperate with, as well as Apple's own channels, will start a total of more than 1000 sales points, and I believe there will be a wave of upsurge. "

"Well, Apple is the group's strategic investment in the 3G era. If you want to use it to cultivate high-end users and markets, you must be careful."

"Understood, I will do my best!"

After chatting for a while, the vice president resigned.

As soon as he stepped out of the office, his face changed and he was worried.In fact, he is not optimistic about Apple's sales, but the group's strategy is like this, so he has to follow suit.

2009 is regarded as the first year of domestic contract machines, and everyone is groping, and there are no bells and whistles of later generations.

The method he can think of is to use China Unicom's powerful channels to promote sales, and then organize activities or something, but unfortunately the effect is not good.Yesterday, the chairman, general manager and himself all joined the battle, as well as celebrities, and singing and dancing, but they didn't sell.

Anyway, he thought it was too expensive.

China Unicom has two plans this time, one is bare metal, the price of iPhone 3G is 4999 yuan, the price of iPhone 3GS 16GB is 5880 yuan, and the price of iPhone 3GS 32GB is 6999 yuan.

One is the contract machine, iPhone 3G 5999 yuan, iPhone 3GS 16GB 6999 yuan and iPhone 3GS 32GB 7999 yuan.

But this cost is said, for example, want to buy iPhone 3GS 16GB.

You need to pay 3999 yuan for the mobile phone, and 3000 yuan for the phone bill, choose the monthly package fee of 126 yuan, and then return 24 yuan per month within 125 months.

"Difficult!"

The vice president sighed. There must be people who can spend 7 or 8 to buy a mobile phone at a time, but they will not spend it on the iPhone 3GS. They buy Samsung, Nokia, and Motorola.

"The high-end market is not easy to cultivate, and if you want to promote 3G, you have to look at the low-end..."

The vice president thought for a while and called Yao Yuan: "President Yao, let's have dinner tonight!"

…………

Between the West Third Ring Road and the West Fourth Ring Road, there is a place called Century Jinyuan Shopping Center.It has a large scale, radiating more than 30 surrounding communities with a population of several 10, and it is not far from the universities in Haidian.

There is a shop on the fifth floor. There are not many customers, but every time you go in, you have to soak for a long time. Strange customers like to communicate with each other, and they still hold their mobile phones in their hands to make gestures.

Because this is the "Meizu Home"!
Yao Yuan is a clerk for a day today. He stood behind the counter and quickly packed up a gift bag and handed it to the girl in front of him, saying: "This is your mobile phone. During the event, there will be a commemorative T-shirt as a gift. Please accept it." good!"

"Thank you Commander Yao!"

"Please call me the clerk!"

"Okay, Commander Yao!"

"Thank you for your patronage!"

"You're welcome, Commander Yao!"

The girl laughed and said, "Can I take a photo with you?"

Yao Yuan turned sideways and poked the card behind, which read: The employees are too handsome, no group photos allowed!
The girl laughed again, and left the store with her little friend without further entanglement.

Meizu had offline channels when it was in the MP3 business. At that time, most of them were agents and distributors. After making mobile phones, they began to develop their own channels.

At present, there are 5 flagship stores in Beijing, Shanghai, Guangzhou, Shenzhen and Zhuhai, the base camp. Stores in various provincial capital cities are also under construction. Here you can sell, pick up, repair, provide technical services, etc...

Yao Yuan intends to build part of it himself and part of it to authorize for rapid expansion.

That's right, it's another way of copying Xiaomi!
He stayed here for a long time, mainly to observe the repairs, and there was no need to repair anything in the two months after the launch, most of them were dropped, and of course there were a few black screens, crashes and other problems.

It was almost time to get off work, so he took a step ahead and went to the appointment.

…………

The person in charge of Unicom that he met with Bai Yongxiang last time was the vice president.

It was still in the high-end and low-key hotel restaurant last time. The other party was a little more enthusiastic and greeted: "Sit down, I seem to be selling things when I called you, didn't I bother you?"

"No, I went to Meizu Home to work as a clerk for half a day to see the actual situation."

"Oh, this experience is good, on-site observation."

The vice president took advantage of the situation and asked, "How is the sales volume of Meizu mobile phones?"

"It's okay, online + offline can have 10,000+ units per month."

"Is 10,000+ calls per month okay? That's pretty good!"

The vice president is out of balance, especially when he thinks of the sad Apple, he is even more depressed.

Meizu pre-sold online in July, the first batch of stock was 7, and 50 units were ordered. It was officially launched in late August. It has been two months since then, and more than 30 units have been sold.

The foundry found IAC, which used to assemble PHS. Currently, two lines have been opened, and the third line is also in preparation. The daily production capacity of each line is 2000-4000 units.

And China Unicom's contract machine will go on sale in November.

"Oh, to be honest, I have a lot of bitterness today and no one to complain, so I can only chat with you..."

The vice president began to sell miserably, saying that because Apple's first sales were not as expected yesterday, he was scolded by the chairman and thrown in the face by a folder.

"You know, the group wants to make a big splash in the 3G era. It originally made a bet on Apple, but it seems to be in jeopardy at present. The group urgently needs a good start to strengthen its momentum."

In fact, China Unicom did not make a wrong bet, but it was a little early. When Apple 4 comes out, it will be a glorious time.

"Then what do you mean?" Yao Yuan asked.

"Meizu's contract phone will be launched next month. Of course, I believe in the popularity of your products, but I was thinking... Uh, can you make it look better? Be more exciting?"

Oh!
Yao Yuan understood that this was to increase sales, and asked with a smile, "How are you going to promote it?"

"285 cities, 700 business halls are fully rolled out!"

What a luxury!
Yao Yuan was envious for a moment, and said: "The channels are enough, but they are too scattered, and sales cannot be accumulated in a short period of time, and it may not be a good start."

"Brother, if you have any idea, just say it, you and I are a grasshopper on the same rope, you are also welcome!"

The vice president was so anxious that he even called out his brother.

"Don't worry, don't worry..."

Yao Yuan thought for a while, then smiled and said, "Actually, it's just ordering, I'm familiar with this!"

(and also……)
(End of this chapter)