Reborn I want to surf

Chapter 659 Old Boy

In the morning, in an Internet cafe.

Today's Internet cafe business is not as easy as it used to be, but it is only relative, and it is still a hot business.In another ten years, it will be really difficult to do it. It is said that "e-sports hotels" will become popular.

The 41-year-old Wang Taili sat on a comfortable sofa, drank water from his thermos, looked around from time to time, showing a hint of envy for young people.

Children are happy now, and Internet cafes are more advanced than before.

When I first learned to surf the Internet, it was full of clumsy and small-sized display screens. When I opened a web page, I would get stuck. I could only chat on QQ, play Xianjian, and add friends for three days.

How can such a luxurious screen and case be like now... Hey?How to start it?

Wang Taili, who hadn't been to the Internet cafe for several years, was a little at a loss. He fiddled with it for a long time before turning on the machine. Looking at the dazzling array of desktop icons, he didn't know what to play for a while.

"..."

He scratched his head, so he had to open his browser, jump to Maili through Maiwo community, click on a video commemorating Michael Jackson and watch it.

Historically, due to the death of Michael Jackson in 2009, Wang Taili, who was an avid fan, was deeply saddened. He also felt that he was [-] years old and his youth was gone, so he wrote the lyrics of "Old Boy".

I hit it off with Xiao Yang and decided to make a short film.

It happened that China Film and Youku collaborated to create an "11 Degrees of Youth Series", and found 11 young directors to shoot short films, which were broadcast on Youku, including "Old Boy".

It's amazing to say that, out of these 11 films, "Old Boy" became popular.

Then there was the magical brainwashing of "Little Apple", and the Chopstick Brothers became popular all over the country, and they were completely mixed up.

Xiao Yang didn't do well as a director, but his career as an actor went smoothly. Wang Taili was 11 years older than him, and he had earned enough money, so he gradually stopped showing up.

And now.

Xiao Yang followed Yu Jiajia and was an UP host with hundreds of thousands of fans. He often made some promotional videos for the company and played many small roles.

Wang Taili doesn't have many opportunities, but he owns a small company and lives comfortably.

"Pharaoh!"

"coming?"

Wang Taili waited for a while, Xiao Yang appeared in the Internet cafe and sat beside him.Wang Taili said: "It's not good for you to make an appointment, you have to make an appointment with an Internet cafe. I haven't come here for many years."

"There is an atmosphere here, I miss our young days."

"You're only 30 years old, what a miss!"

"What's wrong with 30? The ancients said that at [-], I will start a big business this year. Mr. Yu told me that as long as this film is successful, he will support me to make a feature film, and then we will be serious." actor."

"Hmm, actor..."

Wang Taili is perfunctory, in fact, his dream is to be a singer, and it is Xiao Yang's dream to be in film and television, and the two are not close to each other.

When the audience sees a moving work, they will always subjectively integrate the creator's emotions with the work.

It is often said that these two people made "Old Boy" as a last-ditch effort for their dream, which is pure nonsense. They didn't go to that point at all. They just came up with an idea based on Michael Jackson's death, and then made it into a work.

But, when this work becomes popular and we talk about it later, the creator will be embarrassed to tell the truth, so he has to follow the public and say, what did I do for my dream...

Just like Guo Degang, he was forced to do nothing at that time, so he could only do a small theater.After it became popular, looking back, it was "Cross talk must return to the theater. We were the first to advocate Balabala back then."

Nothing but the case.

…………

"Finger pancakes with eggs and sausages!"

"What sauce do you want?"

"Black pepper!"

"okay!"

At the intersection in the evening, Tao Le bought a finger cake, dragged his tired body, and walked into an ordinary community not far away.

Go upstairs, open the door, and the roommate has just come back.

The two social animals didn't communicate much, they greeted each other perfunctorily and went about their own business.Tao Le worked overtime until late last night, so he simply slept in the company for about three or four hours, and today he went to work for another day.

He boiled a pot of water, sat in front of the computer, and began to enjoy his dinner.

Eating finger cakes is too monotonous, so he clicked on Qiyi.com's new version of "Three Kingdoms", which is called electronic mustard.

A few years ago, when people mentioned the post-80s generation, they were still like children. Now, after calculation, the oldest post-80s generation is 30 years old, and the youngest is 21 years old.

Tao Le graduated for 4 years and worked in an unclear job in a modest company.

It's just that I can't tell what the job is, planning, publicity, running clients, doing events, moving boxes, anyway, as long as a living person can do it, he has a share.

Once upon a time, he planned to earn 2 yuan a month, earn 5 million yuan within 100 years of graduation, and buy a flat in Beijing.

Now the monthly salary is 5. After rent and living expenses, it is nice to have some left over to play games and buy clothes every month.

"Hey, I didn't know what a demographic dividend is before, but it turned out to be a personal experience class."

Tao Le chewed on the finger cakes, and complained to himself: "Oh no, I'm a college student after all, so I should call it a talent bonus!"

While eating, he watched the new "Three Kingdoms", the quality was very poor, and from time to time there would be an unappetizing scene.For example, this episode of Qunyinghui:

In the old Three Kingdoms, Zhou Yu hosted a banquet to entertain Jiang Gan, and the governor drank wine and danced swords. He was called a majestic and handsome Zhou Lang.

In the new version, Xiao Qiao came out to accompany the guests, danced swords and performed wine orders, and all the soldiers were delighted and clapped their hands...

"Oh, little Joe is flying!"

"With this kind of martial arts, you can't kill seven in and seven out in Cao Ying!"

Tao Le's eyes widened in amazement. He knew it was a bad show, but he was still willing to watch it. He could get happiness and enjoy his personal time while watching it.

That's right, the reason why he didn't rest when he came back was because it was rare personal time.

Soon, I finished watching the new episode of "Three Kingdoms", and continued to search for food on Qiyi.com.He used to mix with wheat grains, but the recent films of wheat grains are not to my liking.

Just about to open "Country Love Story", suddenly there was a sound of bubbles in the lower right corner.

A 360 pop-up window popped up.

Tao Le took a look, it was an upgrade notice, but this notice was different, it even had a skin: It seemed to be a dusk day, a person was holding a guitar and playing and singing.

There are also three very beautiful artistic words: old boy!
And there is a line of small words: "Click the video, you can get 2 months free membership of Qianqian Music!"

Ok?
Tao Le subconsciously clicked in, and then jumped to Maili.com, which was the short video "Old Boy".

It's here, let's see it.

……

"Co-produced by 99 Entertainment and Mailiwang!"

"Producer: Yu Jiajia!"

"Screenwriter/Director: Xiao Yang! Starring: Chopsticks Brothers (Xiao Yang, Wang Taili)"

"Charlotte Annoyance" is already five or six years ago, and the netizens have already updated it, and the themes of the two works are different.

They are all nostalgic for youth, but Charlotte asked Xu Wei to sing a few songs in order to sell Meizu MP3s, encouraging everyone to resign and escape the shackles of reality.

"Old Boy" is middle-aged people who are not afraid of ridicule and pursue their dreams.

At the beginning of the film, it is still a warm-colored campus, with "Silence" posted in the corridor, wooden tables and chairs, everyone is wearing sportswear and school uniforms, imitating Li Lei and Han Meimei, and there is a parrot named Polly.

This part is mainly playful, and the filming is crazy and over the top.

Xiao Yang plays a school bully who has a group of younger brothers, one of whom is called Baozi, who is often bullied by him.

He likes Banhua, plays and sings "Xiaofang" on the guitar to make himself handsome, Banhua never looks at him.Wang Taili is madly obsessed with Michael Jackson and imitates Michael to dance.

The two became buddies.

In the blink of an eye, the years passed, Xiao Yang became the host of the wedding celebration, and Wang Taili opened a small barber shop. Life was exhausting, the career was unsuccessful, and the dog days were dim and gloomy.

Xiao Yang made a mistake in hosting a wedding celebration, was beaten up by his family members until his nose was bruised and his face was swollen, and he had to call them to apologize, not daring to say a serious word.

He drives a small broken Alto in the capital city at night. The outside is colorful and thriving, but the inside is as humble as dust. The radio broadcasts the news:

"House sales prices in 70 large and medium-sized cities rose by 8.9% year-on-year, of which the price of new commercial housing rose by 10% year-on-year!"

"China's GDP is 335353 billion yuan!"

"The number of fresh graduates across the country has reached 610 million, and the total number of those who have not been employed last year is 710 million!"

"..."

Tao Le watched it very happily at the beginning, but then fell silent, the plastic bag containing the pancakes was thrown aside, the room was unfurnished, and the work text message just sent by the leader on the mobile phone...

The colorful world has nothing to do with me, only the pressure of life depends on each other.

When Xiao Yang heard the news of Michael Jackson's death, he was distracted and chased after him, not thinking about the bunny sitting in the car in front of him.At the beginning, the bullied Baozi was prosperous, married Banhua, became a program producer, and was working on a talent show.

Two middle-aged men regained their dreams, one picked up the guitar again, and the other practiced dancing again.

Chopsticks Brothers signed up.

Baozi's original intention was to see them make a fool of himself. After all, it was the draft era for Xiaoxianrou. Unexpectedly, the Chopstick Brothers were very popular and promoted one after another, so he decided to brush them out in the next round.

"One of you is a wedding host and the other is a hairdresser, right?"

"Do you know that among all the contestants, the two of you are the oldest?"

"Do you think you can be popular?"

Facing the judges who were enthusiastic before and suddenly became mean, the two were flustered and calm. They were very satisfied at this point, and now there is one last song left, which is their own youth and dreams.

One hugged the guitar, and the other opened his posture, and the music flowed slowly.

"That's the person I miss deeply and love day and night. How should I express it? Will she accept me..."

At this moment on the screen, countless people are watching them, those partners on campus back then:
The former younger brother became a company animal, working overtime late at night and eating instant noodles;

The fat man opened a barbecue stall, shirtless and sweating profusely;
A certain girl in the class is having trouble with her life, and she is pinching her feet for a massage;
Banhua, who married Baozi, became a canary bored at home, crying badly in front of the TV. She missed the self who worked hard to memorize English words every day and had dreams in her heart.

"Youth is like a rushing river. Once it is gone, it is too late to say goodbye. Only I am numb and lose the blood of the past..."

At some point, Tao Le already burst into tears, the kind she couldn't control at all.

90% of the success of "Old Boy" lies in this song. Its story structure is monotonous and deliberate, but it doesn't matter. It meets the needs of people in the video age.

In the short and fast content, if it can resonate with the audience, it is a success.

"Old Boy" did it, a song stirred up the emotions of countless people, who is still young?Who doesn't have a story in their youth?
"..."

Before I knew it, the video ended, and at the end, I returned to the warm campus.

In the rain, Banhua walked by holding an umbrella, still not looking at the boy playing the guitar, but when she walked to the corner, she turned her head and took a look.

She once looked back for him.

"..."

Tao Le sat on the chair, unable to relax for a long time, finally ran to the bathroom to wash his face, and let out a long breath when he came back.Maybe crying would release the pressure, and he actually felt a lot more relaxed.

With his fingers on the keyboard, he carefully typed a comment:
"Since the college entrance examination, all the days seem to be flying, and time flies in a trance. Now I finally understand why some people always miss the days of studying..."

…………

This promotion was essentially Yao Yuan finding 360 to place an advertisement.

I borrowed their pop-up window to attract traffic to "Old Boy", and at the same time, I also made an "Old Boy" skin on the 360 ​​navigation website.

Today's netizens don't use the 99 series, the 360 ​​series, or the Sogou series. They only use Baidu and QQ.As long as there is a channel on the computer, netizens will see this promotion.

For a moment, the audience came happily from all directions, and then left heart-piercingly.

"Our experience is similar. I won the first place in the county's joint art entrance examination, and my college entrance examination scores were also good, but the school I applied for was withdrawn. I wanted to repeat my studies and continue my studies, but at that time I gave up due to family and personal reasons.

I have been working for six years, and I have done many, many jobs. I have never given up painting, because I have liked it since I was a child, and I have to stick to what I like. "

"If you saw this film when you were young, please rejoice that the time is not gone, please cherish the time."

"The quality of this film can be shown in theaters all over the country!"

"In my childhood, I hoped that I could do something that was not mediocre, and my dream was definitely not to buy a house."

"I watched it in the university dormitory, and I cried so much. I wonder why this film resonates so much when I'm still on campus?"

There are also sincere inquiries below:
"Brother, I want to ask you, is there really no way out if you don't go to college?"

Then a string of replies:
"It's not that there is no way to go, it's just that after going to college, the road will be easier, of course, based on studying hard."

"Those who come here tell you the truth, even if you are a fool, you still have to have a college degree."

"Suddenly feel that the employment pressure is so great now, and I obviously didn't have this kind of anxiety before."

"There are more and more graduates. This is only a few million. When there are 1000 million, the country will have a headache."

There are also untrue truths:
"I find it strange that I don't even have 1 yuan in my pocket, but somehow I think 10 yuan is very little."

"That can only mean that the money is gone!"

"No, it's because the gap between the rich and the poor has widened. In the Internet age, people accept all kinds of information. Everyone is gradually getting to know the world, but they are still living in reality."

There is a word that is very popular in later generations: anxiety.

How this anxiety arises is probably due to the increasing pressure of life, the rich get richer, and the poor stay poor.In 2010, I just felt this sign.

"Old Boy" also hit the point of this group of people.

…………

Qiyi.com used Baidu resources to suppress Maili, and relying on the prestige of going online, it released a large amount of content in one go.

A good start has been achieved, and the number of users has increased sharply, which is quite a blockbuster momentum.

However, Maili bypasses the Baidu channel and uses pop-up windows to attract traffic. The 3 million users of Maimai have a lot of water, and one person may have several accounts. The 360 million users of 3 are very leveraged.

Go in at one-tenth point, and there are 3 million!
With channels and quality, "Old Boy" became popular across the country almost overnight.Qianqianmusic.com put the song online in time, and provided download service for those guys who gifted membership.

Xiao Yang and Wang Taili have been together for many years, and finally have masterpieces and popularity.

Early this morning.

The two came to the Tuanjiehu Building together, knocked on the door of Yu Jiajia's office, and went in to see that there was another person inside.

"I voted for this film, you can go back first, and discuss the details later."

"Okay, thank you, Mr. Yu!"

Guo Fan turned around excitedly, and nodded friendlyly at Xiao Yang, "The Adventures of Li Xianji" has been negotiated, 99 Entertainment is the investor, and this will be his first work.

"Mr. Yu!"

"Mr. Yu!"

Xiao Yang and Wang Taili sat down cautiously, Yu Jiajia watched them for a while, and said with a smile: "Congratulations, "Old Boy" has exceeded 3000 million views in three days, you have succeeded!

I keep my promise to support you in making a feature film.But before that, you guys will make another short film to consolidate and consolidate, and you will release an album. "

"Special, album?"

"We are not professional singers!"

"It doesn't matter, if you become popular, you can release it. Who cares if you are a professional or not? With the popularity of this song, you won't have a problem getting the hit song of the year!"

Yu Jiajia waved his hand: "Go ahead and re-sign the contract."

"Thank you Mr. Yu!"

The two went out nodding and bowing, looked at each other in the corridor, finally couldn't help but gave a high five, and jumped into the elevator.

In the final analysis, they all want to be famous and make a lot of money.

…………

"Snapped!"

At the headquarters of Qiyi.com, Gong Yu did a move that any boss who fights with 99 would do, throwing a cup.

How long did it take to get off to a good start, and was overwhelmed by grains of wheat again!
The 3000 million views of "Old Boy" shows that the suppression strategy has failed.

According to the general logic, Qiyi.com had achieved its goal of creating momentum, so it should be accepted as soon as it was good, but Gong Yu was not reconciled and wanted to give it a try.

He called Robin Li, but Robin Li didn't immediately agree after hearing this, and said, "Are you sure you want to continue? 99 found other channels, and our blocking will not have any effect."

"Qiyi and Maili will always be rivals. This is a long tug-of-war. Blocking channels can always reduce their visits and increase their promotion costs, which is beneficial to us in the long run."

"OK then!"

He just took office as CEO, and Li Yanhong couldn't refuse, so he still adopted the previous strategy.

"It really is a difficult opponent!"

Gong Yu hung up the phone and thought about it, but he didn't think who would win or lose.

Suppress yourself, and the opponent succeeds in breaking through, which is considered a draw.

(and also……)
(End of this chapter)