Reborn I want to surf
Chapter 772 Goal 200
Chapter 772 Goal 200
Hugelive's North American headquarters has two locations.
One in San Jose, Silicon Valley, Yao Yuan bought a building from Yahoo, which can accommodate 1000 people and is mainly used as a workplace for technical personnel.
The other is near Hollywood, with two buildings and a soundstage, as a place for daily operations and filming.
Yao Yuan and Yu Jiajia first went to San Jose for a tour, and then came to Hollywood the next day.
"Girard!"
"Yao!"
At the entrance of the building, Yao Yuan shook hands with a bearded white man, Jason Girard, the former CEO of the video site Hulu.
Hulu is a video website created by NBC Universal and Murdoch's News Corporation in 2007. It didn't go well in the early days, and it wanted to sell it last year.
But this does not mean that Girard's ability is not good, but the thinking of the founders has not yet changed. They are afraid that the website will grow and take away the profits of their traditional film and television, and they are unwilling to provide resources.
In this case, Girard also added 100 million paid users to the website last year, which is an excellent ability.
So with the help of American shareholders, Yu Jiajia recruited Girard to become the CEO of Hugelive North America, and promised to give people to people, money to money, and resources to resources.
"Jia Jia!"
After greeting Yao Yuan, Girard pronounced Jiajia's name accurately again, and the pronunciation was fairly pure.Yu Jiajia shook his hand in disgust, the back of the other's hand was covered with fine hair.
It felt like rolling on the rug with a certain star...which star?
Yu Jiajia suddenly lost his mind.
"During the Golden Globes, I thought you would come, but unfortunately I didn't see you. I have seen your grain of wheat, and your business model is simply unique!"
"It was our Spring Festival and I needed to be with my family."
"Oh, of course, I know there is a saying in China that 'there are three ways to be unfilial, the greatest is to have no descendants'!"
What the hell?
Girard might want to praise Yao Yuan for his filial piety, but the quote was not quite right, so Yao Yuan heheed twice and went upstairs together.
Along the way, Girard was active and kind, and kept getting close to him. Yu Jiajia was amazed: Who the hell said that Americans don't care about the world?Who said the United States is not a humane society?Do you think those rich people are self-made?
When I got upstairs, I took a tour first. At present, there are not too many employees, so it seems a bit empty.
We ended up in a small conference room.
"The largest paid streaming media in the United States today is Netflix, with 2200 million members; the second is Amazon, with 200 million; the third is Hulu, with 150 million!"
"The gap is so big?" Yao Yuan wondered.
"Netflix started from DVD rental, with a very good user base and the easiest conversion. The payment price platform is unified, and the basic fee is 8.9 US dollars per month. In addition, there are packages and the like, so I won't go into details."
"Netflix is also our biggest competitor. They entered the South American market last year, providing Portuguese-language services in Brazil, and providing Spanish-language videos for Argentina, Uruguay, and Paraguay. But you know that the network construction in South America is poor. In pioneering."
Girard introduced: "Hugelive was only launched in December last year, and there is no paid service yet. With a huge film library and publicity, we already have 12 million monthly active users.
According to the preliminary survey, we hope to develop 60 paying members in "Black Robe Picket Team"-this is an ideal situation. "
"60 is so little?" Yu Jiajia asked.
"Is it less?"
Girard was very surprised, and said: "Our foundation is very thin, and the old film and television dramas in the film library can't represent anything. Users want to watch new movies, and this is just a drama. No one can guarantee that there will be works that they want to watch in the future. Many people will feel that they are losing money to watch an 8-episode TV series.”
"What if the price is favorable?" Yao Yuan asked.
"This is already the result of my discounts." Girard said.
"..."
Yao Yuan was lost in thought.
Historically, Netflix will launch an original series "House of Cards" with an investment of US$2013 million in 1, directed by David Fincher and starring Kevin Spacey.
It was a big success and opened the brilliant story of Netflix.
Why these two people?
Because Netflix’s big data calculates that there are millions of people who like David Fincher and Kevin Spacey at the same time, that is to say, if you get them into a work, these millions of people are the guarantee.
Yao Yuan is also working on this kind of big data now, but Hugelive has been online for too short a time, with too few users, and the collected data is not convincing enough.
He understands all the reasons, but 60 is obviously not enough for him, how can he increase it... Eh?
Yao Yuan blinked, leaned forward, and asked, "Are you a user in Hong Kong?"
"???"
Girard was taken aback by the question, and said inexplicably, "Yao, I'm the person in charge of North America!"
"Oh, but it doesn't matter... What I want to say is that the 350 million Internet users in Hong Kong are all Hugelive users. If "Black Robe Pickets" were paid, at least 50 people would be willing to pay."
"The conversion rate is so high?"
Girard was taken aback.
"Wow, Hong Kong audiences like to watch (tian) Western films the most!"
Yu Jiajia praised.
"Netflix has a solid foundation in the United States, and now it's entering South America. We don't compete with it in South America. We have our own advantageous regions, Asia! Especially East Asia with a population of 1.8 million and Southeast Asia with a population of 6 million..."
"How is it possible that East Asia has only 1.8 million people, and China alone..."
"If you can't enter the mainland, don't think about it!"
Yao Yuan interrupted Girard and continued: "No matter Netflix or Amazon, we must first develop European and American users, and what we have to do is to seize the market share before they enter the Asian market.
The United States and Asia go hand in hand, followed by Europe! "
He clarified the direction of Hugelive's development.
Immediately afterwards, they conducted some research on the promotional strategy of "The Black Robe Pickets", and Yao Yuan and his party left in the afternoon.
…………
night, hotel.
After talking on the phone, Yao Yuan and Yin Yin slumped on the bed with their laptop in their arms, and started fast-forwarding to catch up on the drama, "Black Robe Pickets" with Chinese subtitles.
Traditional superheroes are all about saving the world, this show is just the opposite.
Nazi Germany developed a drug called "Compound No. [-]" during World War II. Well, the Nazis are old villains.In modern society, a company mass-produces superheroes by injecting drugs into ordinary people.
They are created like idol stars, but they are actually sanctimonious and harm the world.And the families of several of the victims formed a black-robed picket team to fight against these superheroes...
In North America, it is enough to promote as usual. The website has just been launched, and it is still an original series, and the main focus is word of mouth.Things will be much better when we wait for the second season.
You cannot compare the United States with China.
The growth of Chinese users is like riding a rocket. How many people are there in the United States?
Netflix, Disney, and Amazon are all over the world, and the peak is only 2 million paid members, of which only 3 to 4 million are in the United States, while Tencent and iQiyi are in China, and their paid members can exceed [-] million respectively.
Good money!
Yao Yuan's expected goal is to have 200 million paid Hugelive members this year, roughly divided into two, half in North America and half in Hong Kong.
The key to Hong Kong is that we can’t just promote dramas, we have to promote the website, and connect the website with the local film and television industry, so that they can continue to watch (tian) western movies in the Internet age...
(No!!
I will have a blind date when I go home...)
(End of this chapter)
Hugelive's North American headquarters has two locations.
One in San Jose, Silicon Valley, Yao Yuan bought a building from Yahoo, which can accommodate 1000 people and is mainly used as a workplace for technical personnel.
The other is near Hollywood, with two buildings and a soundstage, as a place for daily operations and filming.
Yao Yuan and Yu Jiajia first went to San Jose for a tour, and then came to Hollywood the next day.
"Girard!"
"Yao!"
At the entrance of the building, Yao Yuan shook hands with a bearded white man, Jason Girard, the former CEO of the video site Hulu.
Hulu is a video website created by NBC Universal and Murdoch's News Corporation in 2007. It didn't go well in the early days, and it wanted to sell it last year.
But this does not mean that Girard's ability is not good, but the thinking of the founders has not yet changed. They are afraid that the website will grow and take away the profits of their traditional film and television, and they are unwilling to provide resources.
In this case, Girard also added 100 million paid users to the website last year, which is an excellent ability.
So with the help of American shareholders, Yu Jiajia recruited Girard to become the CEO of Hugelive North America, and promised to give people to people, money to money, and resources to resources.
"Jia Jia!"
After greeting Yao Yuan, Girard pronounced Jiajia's name accurately again, and the pronunciation was fairly pure.Yu Jiajia shook his hand in disgust, the back of the other's hand was covered with fine hair.
It felt like rolling on the rug with a certain star...which star?
Yu Jiajia suddenly lost his mind.
"During the Golden Globes, I thought you would come, but unfortunately I didn't see you. I have seen your grain of wheat, and your business model is simply unique!"
"It was our Spring Festival and I needed to be with my family."
"Oh, of course, I know there is a saying in China that 'there are three ways to be unfilial, the greatest is to have no descendants'!"
What the hell?
Girard might want to praise Yao Yuan for his filial piety, but the quote was not quite right, so Yao Yuan heheed twice and went upstairs together.
Along the way, Girard was active and kind, and kept getting close to him. Yu Jiajia was amazed: Who the hell said that Americans don't care about the world?Who said the United States is not a humane society?Do you think those rich people are self-made?
When I got upstairs, I took a tour first. At present, there are not too many employees, so it seems a bit empty.
We ended up in a small conference room.
"The largest paid streaming media in the United States today is Netflix, with 2200 million members; the second is Amazon, with 200 million; the third is Hulu, with 150 million!"
"The gap is so big?" Yao Yuan wondered.
"Netflix started from DVD rental, with a very good user base and the easiest conversion. The payment price platform is unified, and the basic fee is 8.9 US dollars per month. In addition, there are packages and the like, so I won't go into details."
"Netflix is also our biggest competitor. They entered the South American market last year, providing Portuguese-language services in Brazil, and providing Spanish-language videos for Argentina, Uruguay, and Paraguay. But you know that the network construction in South America is poor. In pioneering."
Girard introduced: "Hugelive was only launched in December last year, and there is no paid service yet. With a huge film library and publicity, we already have 12 million monthly active users.
According to the preliminary survey, we hope to develop 60 paying members in "Black Robe Picket Team"-this is an ideal situation. "
"60 is so little?" Yu Jiajia asked.
"Is it less?"
Girard was very surprised, and said: "Our foundation is very thin, and the old film and television dramas in the film library can't represent anything. Users want to watch new movies, and this is just a drama. No one can guarantee that there will be works that they want to watch in the future. Many people will feel that they are losing money to watch an 8-episode TV series.”
"What if the price is favorable?" Yao Yuan asked.
"This is already the result of my discounts." Girard said.
"..."
Yao Yuan was lost in thought.
Historically, Netflix will launch an original series "House of Cards" with an investment of US$2013 million in 1, directed by David Fincher and starring Kevin Spacey.
It was a big success and opened the brilliant story of Netflix.
Why these two people?
Because Netflix’s big data calculates that there are millions of people who like David Fincher and Kevin Spacey at the same time, that is to say, if you get them into a work, these millions of people are the guarantee.
Yao Yuan is also working on this kind of big data now, but Hugelive has been online for too short a time, with too few users, and the collected data is not convincing enough.
He understands all the reasons, but 60 is obviously not enough for him, how can he increase it... Eh?
Yao Yuan blinked, leaned forward, and asked, "Are you a user in Hong Kong?"
"???"
Girard was taken aback by the question, and said inexplicably, "Yao, I'm the person in charge of North America!"
"Oh, but it doesn't matter... What I want to say is that the 350 million Internet users in Hong Kong are all Hugelive users. If "Black Robe Pickets" were paid, at least 50 people would be willing to pay."
"The conversion rate is so high?"
Girard was taken aback.
"Wow, Hong Kong audiences like to watch (tian) Western films the most!"
Yu Jiajia praised.
"Netflix has a solid foundation in the United States, and now it's entering South America. We don't compete with it in South America. We have our own advantageous regions, Asia! Especially East Asia with a population of 1.8 million and Southeast Asia with a population of 6 million..."
"How is it possible that East Asia has only 1.8 million people, and China alone..."
"If you can't enter the mainland, don't think about it!"
Yao Yuan interrupted Girard and continued: "No matter Netflix or Amazon, we must first develop European and American users, and what we have to do is to seize the market share before they enter the Asian market.
The United States and Asia go hand in hand, followed by Europe! "
He clarified the direction of Hugelive's development.
Immediately afterwards, they conducted some research on the promotional strategy of "The Black Robe Pickets", and Yao Yuan and his party left in the afternoon.
…………
night, hotel.
After talking on the phone, Yao Yuan and Yin Yin slumped on the bed with their laptop in their arms, and started fast-forwarding to catch up on the drama, "Black Robe Pickets" with Chinese subtitles.
Traditional superheroes are all about saving the world, this show is just the opposite.
Nazi Germany developed a drug called "Compound No. [-]" during World War II. Well, the Nazis are old villains.In modern society, a company mass-produces superheroes by injecting drugs into ordinary people.
They are created like idol stars, but they are actually sanctimonious and harm the world.And the families of several of the victims formed a black-robed picket team to fight against these superheroes...
In North America, it is enough to promote as usual. The website has just been launched, and it is still an original series, and the main focus is word of mouth.Things will be much better when we wait for the second season.
You cannot compare the United States with China.
The growth of Chinese users is like riding a rocket. How many people are there in the United States?
Netflix, Disney, and Amazon are all over the world, and the peak is only 2 million paid members, of which only 3 to 4 million are in the United States, while Tencent and iQiyi are in China, and their paid members can exceed [-] million respectively.
Good money!
Yao Yuan's expected goal is to have 200 million paid Hugelive members this year, roughly divided into two, half in North America and half in Hong Kong.
The key to Hong Kong is that we can’t just promote dramas, we have to promote the website, and connect the website with the local film and television industry, so that they can continue to watch (tian) western movies in the Internet age...
(No!!
I will have a blind date when I go home...)
(End of this chapter)
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