Reborn I want to surf

Chapter 805

The heat is fading away, and early autumn is approaching.

It is the best season of the year in Beijing, but unfortunately autumn is too short, and it will not be long before the cold winter and the "smog" that deeply imprinted on everyone's hearts last year.

Cheng Congwu was driving the car on the way to the company, and the morning breeze slipped in through the window, which couldn't erase the gloom and worry on his face at all.

Over the past few months, Gaode and Baidu have launched a price war.

First, Baidu reduced the navigation to 6 yuan, and then launched a free offline map function, and then packaged 5 products such as maps, search, and video for only 5 yuan.

At the same time, it made great efforts in the pre-installation and mobile application distribution market of mobile phone manufacturers, and launched a large number of advertisements... so that the third quarter has not yet ended, Baidu's navigation and map market share has increased by 4 percentage points.

On the other hand, Gao De has few actions, and really has no confidence to fight recklessly.

All this upset him.

"Morning President Cheng!"

"Cheng Zong!"

When he arrived at Gaode Company, the employees came and went to greet him, Cheng Congwu went into his office with a straight face and said nothing.As soon as he sat down, before he could do anything else, the assistant hurried in.

His heart skipped a beat, he has experienced this scene several times!
Sure enough, the assistant said: "Baidu just announced that starting next month, it will carry out a 3-month limited free activity until the end of the year!"

"..."

Veins burst out from Wu's forehead, anxious and angry, as if the machine had been stuck for a few seconds, but he waved his hand to let him go without giving any orders.

The assistant didn't even ask, and turned around in silence.

This is the status quo within the company. Everyone is in panic, pessimism spreads, and there is no sense of security.

"..."

Cheng Congwu sat for a while by himself, turned on the computer, logged into Maiwo Weibo, and as soon as the homepage was refreshed, he saw the announcement just made by Baidu.

Almost all companies now have Weibo accounts with timely updates, and business leaders often express opinions, quarrel and curse on Weibo.

He looked at the Baidu announcement, and his mentality became more and more unbalanced. He couldn't help but dragged the keyboard, and sent a message with his account:
"Baidu is an Internet company. It should be free and should not be charged. It used to charge for downloading, but also reduced the price, and now it is limited to free. What do users who pay when the price is reduced, they should lose money!"

He doesn't have many fans on his personal account, and after posting it, there are very few reposts.

Instead, several executives from the company commented:
"Baidu navigation experience is very bad, it should really lose money!"

"Lead people into the ditch. [Embarrassed] [Scared]"

"What do companies selling counterfeit drugs expect to do? [狗头]"

Don't think that this is low. During the business war, the high-level executives of both sides spat at each other, and there were even big fights.It's just that the Gaode people are small, so they are even more annoyed by cursing on Weibo.

Half a day passed in the blink of an eye.

In the afternoon, Baidu responded very quickly, and sent three consecutive posts, and @高德直播:

"Sorry, we're just an internet company!"

"Sorry, it's really not fair to paying users to launch a free limit!"

"So we decided to refund users who paid for downloads during the price reduction period!"

Hiss!
This time, Cheng Congwu was really shocked.

Even if each person refunds 6 yuan, it will add up to tens of millions. Baidu doesn't bat an eye, just throw it away.

If it was still within the acceptable range before, this refund finally let him see what is the Internet environment and what is the Internet business war!

This day is extremely tormented.

Cheng Congwu leaned back on the chair, and when he leaned against it, it was getting dark, and the falling night made him feel more and more powerless.

In particular, seeing Baidu’s tenacity, it issued a series of statements: “Without factual basis, AutoNavi accused Baidu of ‘selling fake medicines’ and ‘leading users into ditches’, which has adversely affected Baidu’s reputation. We must investigate legal liability……"

Ah!
Cheng Congwu was suddenly happy.

Everyone knows that Baidu sells counterfeit drugs, but 99 curses are fine, and AutoNavi will be held accountable for insults. Weakness is the original sin!

"Let the wind go..."

Cheng Congwu called his subordinates, and said helplessly and transparently: "Say that we hope to meet new and powerful partners to jointly develop free business of navigation and map products."

…………

As soon as the news was released, all the major manufacturers interested in being here came to contact us, even Baidu.

That's right, if Baidu's money is in place, Cheng Congwu will really consider it.

The essence of business warfare is to seize or monopolize the market. As long as this goal can be achieved, a bayonet fight one second may merge the next second. Even if the founders are unwilling, the shareholder capital behind them can make them willing.

For example, Youku and Tudou, Meituan and Dianping.

Of course, Baidu's order should be ranked last, and the first one received by Cheng Congwu was the fast-moving Alibaba——Cai Chongxin came over in person.

Cai Chongxin was born in Taiwan and is a Canadian citizen. He studied, worked, and worked in finance in the United States in his early years, which is another standard template.

In the 90s, he met Ma Yun, just like Wolong came out to assist Liu Bei, he threw away his high-paying job in the United States and joined Alibaba.

The first thing he did was to talk to everyone about the rights and interests of shares in front of a broken blackboard, and made [-] contracts in English that conformed to international practice, and asked Jack Ma and the eighteen arhats to sign and pledge.

To some extent, without Cai Chongxin joining, Ali might be a grass-roots team maintained by "emotions" and "ideals".

After that, he used his connections to invest in Alila and played a key role in multiple historical nodes, and he was called "the man behind Jack Ma".

However, he is known in later generations, probably because he became the owner of the NBA Nets and single-handedly created the Big Three of Harden, Irving, and Durant.

Cheng Congwu and Cai Chongxin met.

Cai Chongxin brought Ma Yun's development vision and some beautiful imaginations about AutoNavi's localized life services.

"Since Gaode wants to transform, it must conform to the market trend... Free, free is necessary!"

"That's what I mean too. Suffering from the company's lack of strength and being attacked by Baidu, it has not advanced."

Cheng Congwu smiled wryly.

"Let's talk about a few conditions. We have determined the major conditions, and the details can be discussed slowly."

"Okay, tell me!"

"Alibaba attaches great importance to the strategic value of AutoNavi, and is willing to pay more than your market value to acquire, but we also need to raise funds, which can be divided into two steps. Ali first takes a stake, and then acquires a full-scale acquisition.

Since the wholly-owned acquisition, AutoNavi will be delisted from the US stock market.

Furthermore, Ali will provide data resources to AutoNavi. Correspondingly, AutoNavi will also meet the development needs of the group's overall strategy. To give the simplest example, there will be some changes in personnel. "

Cheng Congwu understands this sentence: there will be an adjustment to AutoNavi’s executives and middle managers.

When it comes to negotiating conditions, even if you are inclined to agree in your heart, you have to think about it with your mouth, and Cai Chongxin naturally agreed.

After the meeting, Cheng Congwu was always pondering the pros and cons of combining with Ali, and then he wondered whether he should take the initiative to contact Yao Yuan.After all, Yao Yuan was the first to propose the acquisition, and 99 is also very strong.

This is a two-way choice. Gao De wants to find a backer, so naturally he has to find the hardest and most suitable one.

At this time, he also received a call from Yao Yuan, inviting him to attend the Meizu press conference next month.

(and also……)
(End of this chapter)