Reborn I want to surf

Chapter 818 Layout in Southeast Asia 2
Singapore has a small land and few people, and has no sense of presence in the entertainment circle, but in fact, it has also had a glorious stage.

In the 80s, the country reformed and opened up, and TV dramas were introduced from overseas. Among them was a Singapore-produced "People on the Journey". The theme song was spread all over the streets and alleys:
"Never complain about the mistakes of fate, don't be afraid of the ups and downs of the journey, go to the place in the dream, I will not regret if I make a mistake..."

After the 90s, it was a bright period. "The Crane Roaring Nine Heavens", "The Hero Beyond the Great Wall", "The Lotus Contest", "Journey to the East", etc., have been widely spread in China.

There is also the saying of the four beauties in Singapore: Guo Feili, Zheng Xiuzhen, Fan Wenfang, and Lin Xiangping.

But then it stopped. In the Asian entertainment circle represented by China, Japan and South Korea, Singapore closed its doors and had no status at all.

Singapore's media industry is quite concentrated. In the past, there was Singapore Radio and Television Station, which was equivalent to CCTV. Later, it was reorganized and became a "New Media" group with a monopoly position. The sole shareholder is Temasek.

Hugelive wanted to set up a company in Singapore to radiate Malaysia, Thailand, Indonesia and other Southeast Asian countries, so it introduced Temasek investment and reached a cooperation with New Media.

Huang Lan is an executive of New Media Corporation, who jumped over and has since been in charge of Hugelive's affairs in Southeast Asia.

Hugelive's current shareholders include Yao Yuan (individual), Golden Harvest, Sequoia, Goldman Sachs, Atlantic Investment Group, Temasek, and Milner.Taking the United States, Asia, and Europe as the territory, it is almost enough to introduce another European capital.

That night, Yao Yuan and Yu Jiajia attended the dinner.

Te Niang really saw Fan Wenfang, and the four beauties from Singapore joined the battle, but at a dinner party of this size, they could only appear as extras.

The next day, the two were invited to visit the New Media Group and went to play around.

On the third day, the press conference was held.

There are only Yao Yuan and Yu Jiajia here, but they are high-ranking thieves, equivalent to the number one person in a large group, and the number one person in the entertainment field attended in person, giving enough face.

"Southeast Asia has a population of 6 million, which is a huge market that Hugelive really wants to compete for.

There are a large number of Chinese in Southeast Asia, and there are many similarities in culture.

Of course, in the rapidly developing modern society, we can't blindly pursue this kind of cultural homology, but we must do a good job of localization projects according to specific conditions.

Then show some cultural elements that can be popular in China, East Asia, and Southeast Asia.

For example, ghost culture, Maoshan Taoist priests in China, Onmyoji in Japan, Shaman in South Korea, and head-down in Southeast Asia, audiences can understand it at a glance without explanation.

We need to find more of these elements, while enriching local entertainment, create more popular works, let the works go out, and let more people see.

This is the goal and responsibility of Hugelive! "

After Yu Jiajia's fooling around, Huang Lan continued: "Our preliminary plan is to shoot a series of TV series with the theme of Chinese going to Nanyang, to test the new and Malaysian markets, and at the same time supplement it with some localized movies.

Hugelive is an open platform that has always encouraged creators. We have prepared US$1 million in film and television funds to help creators in Singapore and Malaysia.

We are not afraid that you have ideas, but we are afraid that you are not creative. We provide money and platforms, and you produce works, it's that simple! "

Click click!

The reporters snapped pictures and then rushed to ask questions.

In the stagnant Singapore entertainment industry, a catfish suddenly appeared, and everyone seemed to be paying attention for a while.

"..."

Yao Yuan answered the two questions officially, and sat next to him watching Yu Jiajia and Huang Lan's performance, then his mind wandered.

Everyone always complains that internal entertainment is dead and only fights, but it's not always the case.

Platforms such as Tencent Video, iQiyi, and Youku do live and die in China, but when the local market is established and the domestic market reaches saturation, they also have to develop overseas.

After about 2018, there will be an upsurge in going to sea.

iQIYI has set up overseas headquarters in Singapore, and offices in Thailand, Malaysia, the Philippines, Indonesia and other countries. It has filmed a lot of films such as "Soul Ferry: Nanyang Legend", "Hello, Heart", "The Gangster Loves Me" and so on. Episodes for Southeast Asian markets.

Tencent has a bigger hand, acquiring Southeast Asian streaming media iflix, with more than 2500 million active users covering 13 countries.

Old dramas such as "Scary Step by Step" and "The Legend of Zhen Huan", such old dramas as "Langya Bang" and "Three Lives Three Worlds Ten Miles of Peach Blossom", as well as relatively new ones such as "Chen Qing Ling" and "Shan He Ling" The drama has many fans overseas.

Our costume dramas are the most popular, because they have a solid foundation, and just a little bit of it can be copied by others-this is not to brag, Korea likes to copy Chinese costume dramas very much.

Of course, the overall export is not as good as Korean dramas.

In Southeast Asia, the most popular dramas are Korean dramas (30%), American dramas (23%), and Chinese dramas (14%).

"Thank you for coming to today's press conference, and please look forward to our work!"

"Wow hoo hoo!"

The applause interrupted Yao Yuan's thoughts. He clapped his hands mechanically, and then took a group photo. All the high-level executives from Singapore were dispatched, and Temasek also sent representatives to support each other and give each other face.

"..."

Watching this scene, Yao Yuan couldn't help touching his nose.

Okay, let’s develop, let’s expand, first use Hugelive to lay the foundation, after long videos, it’s time for short videos!

………………

In Singapore, Yu Jiajia was mainly on business, and Yao Yuan accompanied him along the way.

He went to America.

One is for AutoNavi, Cheng Congwu and the shareholders of AutoNavi will also go there, let’s have a touch.Because Yao Yuan wants to acquire the whole capital, it means that he will become the sole shareholder of AutoNavi.

This does not meet the conditions for US stocks, so it has to be delisted.

The second is to discuss with the shareholders of Maiwo Network about issuing bonds.

Gaode and Yuetuan are both big projects. Yao Yuan estimates that at least US$20 billion will be prepared to complete them. His plan is to issue a total of US$25 billion in bonds.

In two batches.

The first batch of 10 billion US dollars, a three-year period; the second batch of 15 billion US dollars, a 5-year period.

Bond issuance needs to find an agent, Goldman Sachs, JPMorgan, HSBC, etc., all aspects are very complicated, Yao Yuan has to go there in person.

Many companies appear to be prosperous on the surface, but they are actually debt-ridden.

When the debt is due, it should be repaid first, then issued or borrowed again, and then repaid... It is not an exaggeration to say that it is an exaggeration to say, but as long as the business benefits are good, there is nothing wrong with this model.

The fear is that the management is not good, and if it loses money, then the debt will become a big problem.

For example, the AMC theater chain acquired by Wanda owes US$19 billion in various short-term and long-term debts.

Generally speaking, Yao Yuan will stay in the United States until after the New Year, and Yinyin will come to accompany him after finishing her work.Yu Jiajia is not going the same way, she is busy with Hugelive.

With the three original dramas "Black Robe Picket", "Black Eat Black" and "Warrior", they have successfully attracted a large number of users. Before the end of 2012, the number of paid members has stabilized at 215 million, fulfilling expectations Target.

(and also……)
(End of this chapter)