Reborn I want to surf

Chapter 970 The direction of short videos
The three of them sat down and casually ordered some drinks and food. Yao Yuan said: "I originally wanted to send someone over, but then I thought it would be better to meet in person. Some things need to be communicated face to face."

"Please speak, we are all ears!"

"It's not that exaggerated, just a casual chat."

Yao Yuan took a sip of hand-ground instant coffee and said with a smile: "Since the commercialization of the Internet, many tracks have been born, some of which exist naturally, and some of which are developed by people.

Short videos have great potential to become a new track. Among domestic products, Kuaishou currently takes the top spot.To be honest, I'm very interested in participating, so I want to ask first, are you interested in accepting my participation? "

"Uh……"

"Let's tell the truth. If you invest in the company, we welcome it. If you buy it, I'm really sorry. We want to do something on our own."

"Oh, it's okay, let's talk first."

Yao Yuan was noncommittal and began to ask: "Although Kuaishou has many users, it is a bit too low in the market. You must understand what I mean, so do you have any plans for upward compatibility?"

"Is such that……"

Cheng Yixiao spoke first, saying: "Kuaishou mostly contains content that promotes Mai, social media, worships money, and is flashy to attract attention. We are aware of this problem, but this is how I see it.

First of all, we are still in the initial stage, and the most important thing is to accumulate users.

Our users and content can form core competitiveness. Data is growing every day, so there is no need to poach ourselves.If we reform now or simply cut it off, Kuaishou will cease to exist. "

"I think the community can purify and evolve itself. For example, if users get tired of shouting and socializing, they will stop watching it, and the creators will naturally post new content."

Su Hua had similar thoughts.

"What I mean is that we have catered to users in sinking markets for a long time, so how do we attract other groups?" Yao Yuandao.

"It's easy. We spend money to promote and sponsor programs, such as your variety show, and we will soon attract other people. I understand what you mean, but Kuaishou's purpose is equality for everyone, fairness and universal benefit.

There is no conflict between user groups because the platform is so large and we rely on algorithm recommendations so that everyone can find content they like. "

"..."

Yao Yuan was silent for a while and then asked: "This question may be a bit presumptuous. Do you have a content director?"

"Not yet. Our company is small, with less than 100 people. We don't need it for the time being."

"Okay, thank you for your honesty, I also learned a lot."

Yao Yuan smiled and stretched out his hand: "I have something else to do, so I'll stop here today."

"Good good!"

"We'd love to see you too!"

Su Hua and Cheng Yixiao stood up quickly and watched Yao Yuan leave before recalling their thoughts.

"What do you mean, there was no talk of investment or acquisition?"

"Yeah, I thought I wanted to invest... Are you not interested in us?"

"Look at his attitude, he definitely doesn't like us."

Idols are not worth mentioning in front of business. The two of them were a little unhappy, nagging: "Boss Yao may be a bit old and doesn't understand the essence of short videos."

"He obviously doesn't agree with us, so let's make it for him to see!"

The two of them returned to the company mumblingly, and saw that MC Tianyou had uploaded a new work, which received tens of thousands of likes in a short period of time, which undoubtedly enhanced their confidence.

Look, this is the right way to make a short video!

…………

This is not what I said, this is Kuaishou’s own data:

They have done user analysis and summarized it as three lows: low education, low age, and low income.There are also three guarantees: cleaning, security, and nanny.

Their content production and consumption tastes are difficult for first- and second-tier users to accept.Because the reality is this, we cannot talk about individual examples. Looking at it as a whole, there are differences in taste between college graduates and junior high school dropouts, white-collar workers and migrant workers, professors and cleaners.

Douyin developed from top to bottom and succeeded.

Kuaishou wanted to develop from the bottom up, but failed.

To give the simplest example, when the competition between Kuaishou and Douyin was at its fiercest, Kuaishou wanted to get rid of the impression of Laotie 666 and invited some celebrities to join.

Wong Cho Lam is the first batch of celebrities to settle in.

When he started broadcasting for the first time, there was a big anchor named "Er Donkey" who spent 40 to become the number one on the list. Wong Cho Lam did not follow the rules to thank his elder brother.Erlu was furious and cursed on the public screen: "Get out of Kuaishou, you know how to broadcast shit, record your running dog!"

Later, this Erlu was suddenly kidnapped by multiple men during an outdoor live broadcast in Qingdao - the police reported that it was purely self-directed and self-acted, and was subsequently banned.

This is just like what Yao Yuan said, the tail is too big to get rid of, and the fast hand can only recognize it by pinching the nose.

Yao Yuan now makes short videos, both at home and abroad.

He felt that it was too troublesome for him and wanted to find a suitable leader like Liu Qiangdong and Lei Jun. At home, he originally wanted to make an idea for Zhang Yiming and think about it.

So I looked at Kuaishou again, and the results were not satisfactory either. Su Hua and Cheng Yixiao were not very good.

So after much deliberation, Yao Yuan decided to do it himself, so that he could still do it according to his own will. Then the question came:
algorithm!

content!

administrator!
On the way back in the car, Yao Yuan thought for a long time and made a phone call: "Hello? Weiwei, you and Wensha come back sometime!"

…………

2015 is a restless year.

Short videos are still gaining momentum, but the live broadcast track is already booming.

YY, Huya, Douyu, Inke, Migu Live, KK, 17, etc., even Zhou Hongyi launched a Huajiao live broadcast. There are more than 200 live broadcast companies across the country, and more than 30 claim to have received angel round investment.

It seems that a thousand broadcast war is about to begin.

Some big anchors of later generations have also appeared on the stage. For example, PDD announced his retirement from the IG team and tried live streaming. In the early days, he was still reluctant to let go. His audience probably would not have thought that this fat man would become a star with a monthly income of tens of millions and a signing fee in the future. A top anchor worth hundreds of millions.

There is also Chen Yifa, who is already cold. She is an ordinary engineer at the Architectural Design Institute. Her first live broadcast was playing games and drawing CAD drawings. She attracted hundreds of thousands of fans in a month.

Then there are Feng Timo, Lu Benwei, Zhou Shuyi who cosplays Little Elk, etc., all of whom have already emerged.

Tudou Live still occupies the top spot with its first-mover advantage, strong strength and star resources, but competition pressure is also increasing.

Liu Weiwei and Wensha lose their hair every day, racking their brains to secure their positions.

When Liu Weiwei received Yao Yuan's call, she was sitting in the Mercedes-Benz Arena in Shanghai. The noise was so loud that she couldn't hear clearly.

"Hello? Hello?"

"what?"

"Take time to go back...I know, I know, it's too noisy here, hang up now!"

Wensha next to her asked loudly: "What's going on?"

"Commander Yao...Commander Yao asked us to go back...Oh! It's so noisy!"

Liu Weiwei also shouted back, very annoyed.

Because they were surrounded by a lively scene filled with 1 people. The lights were dimmed, and everyone waved their glow sticks together, shouting like a cult, "Hey! Hey!"

The display screen on the stage was dazzling, with a big SNH48 hanging on it.

(and also……)
(End of this chapter)