Consumer God

Chapter 375 Spend money, brother is the most professional!
To buy wine, don’t you just need your hands?

Hey, not really.

Han Lie originally thought that Han Zhiyuan was doing a good job, but after inspecting two wine merchants on the spot, he soon discovered the problem.

The most serious and crucial point is—those wine merchants really have no clue.

That is really daring to brag, really daring to chatter.

"Our company has the agency rights of more than 80 top international brands!"

"Fidelity! How could it not be fidelity? Let me show you that the import documents are all customs clearance approval documents, and all kinds of information are clearly written on them!"

"We all have the Lafite in 82 in stock, wait a minute, I'll show you!"

"At the wine fair every year, our company has the largest exhibition area, and we can get any wine you can name!"

"Romanee-Conti? Yes! Which vintage do you want?"

Han Lie was taken to visit their wine cellar, hey, they really have everything.

Looks pretty solid, doesn't it?

But now Brother Lie is completely immune to all kinds of deceit, and he can realize something is wrong just by intuition.

Looking carefully at the various customs declaration documents, the 1996 Lafite Castle was imported in 08, and there are only 10 bottles in total, which have been sold for 6 years.

Han Lie deliberately pretended to be rich and powerful, and reported a large number: "I want at least 8 bottles, is that enough?"

"Oh, coincidence, this wine is not easy to sell, and there are only 8 bottles left!"

Okay, only two bottles have been sold in 6 years, let's say you are fine.

Then Han Lie asked someone to check the industrial and commercial registration information of that wine merchant. The registered capital was 3000 million, the actual payment was 1843 million, and the annual turnover was 12.5 billion.

There is a problem with the details——

With the size of their family, it is unlikely that they can afford the capital cost of large-scale overstocking. Eight bottles of 8 Chateau Lafite have been under pressure for six years. What about the rest of the same level of famous wine?
At least 1 million or more funds are deposited in inventory. How did this company survive?

How did you achieve 12.5 billion in sales?
Immediately afterwards, I looked at two more, and they were all in the same situation. The posture was too big, and the slogan was loud, but the real size was not big, and there was nothing to drink.

Han Lie realized that the water in the wine sales field was very deep.

With a novice like myself alone, I'm afraid I can't handle this matter.

So Han Lie stopped going to the wine and started shaking people.

In modern society, a person does not need to know everything, as long as he can find the right person at the critical moment, most problems can be solved.

Han Lie called Assistant Liang and said, "Go and check the customer information of our two funds to see if there is any one that specializes in red wine sales."

The scammers outside are not trustworthy, but your own customers can always talk about something, right?
The result is really there.

There are two customers with the name of "Imported Red Wine Distributor" printed on their personal business cards, but they are both sideline businesses, and they don't seem to be big.

In addition, there are four other customers with the names of "red wine collectors" and "directors of Shanghai Red Wine Association".

Han Lie called one by one and asked for advice in person.

In the end, good guy, those three collectors are all masters of spending money and socializing. When they ask about wine, they have everything, and when they ask about channels, they are all vague.

The two dealers were even more talkative, and they took Han Lie as a big source of grievance for their ignorance.

Only the directors of the association are more reliable.

Fortunately, Han Lie worked part-time as a psychologist and deception expert, and naturally possessed a strong ability to distinguish, but wasted a little time and was not coaxed.

Of course, that red wine association is also a grassroots team. There are a lot of similar organizations in China, and there are four or five in any first-tier city.

But this buddy is at least an insider and knows who can really solve the problem.

"Mr. Han, the quantity you want is too large, and the type of wine is too high-end. I dare not hide it from you. I can't handle it myself.

Let me give you an idea, listen to it, it's all useful and useless advice.

Here's how I think about it—no single wine merchant in the country can satisfy your needs, but you can do all three.

First, I can help you solve some relatively low-end varieties.

If you can trust me, then let me check a batch of what I can make on your wine list. I will cover the upfront cost myself, and you can pay when everything is ready, and I am willing to accept third-party testing.

Second, you can find the Management Committee of the Shanghai Free Trade Zone, or the relationship with the Municipal Finance Office.

They approved two red wine trading platforms, one called Shanghai Red Wine Trading Center, and the other called Free Trade Zone Red Wine Trading Center. They are not particularly large in size, but they can do some serious business, and the channels are very complete.

As long as you have a solid relationship, they will never dare to play tricks.

The third one, I wonder if you are familiar with LVMH?

It has a joint venture with the spirits group Diageo (DIAGEO), and has set up a company mainly engaged in the sales of international top wines and spirits in China, called MHD Huaxia Company, with the best channels.

Not only has the exclusive distribution rights of Hennessy Cognac series, Moët & Chandon champagne, and Johnnie Walker whiskey series products, but also has close cooperation with those top wineries in France——LVMH’s status in France, you must know it without mentioning it .

I really want to buy the top red wine, but they are the most reliable. "

Han Lie was amazed when he heard that.

"I just want to buy some wine and save it. Relationships are such a laborious thing?"

"Hey, you don't understand the doorway here, so don't you bother?"

Pang Xiaoguang wanted to do Han Lie's business, and wanted to make this friend, so he told a lot of truth like beans in a bamboo tube.

"If you just need three or five bottles of top-notch wine, I can get it for you right now, keeping it authentic and pure, and it's OK without earning you a penny.

Even if I don't have any stock, I can find any wine merchant or collector and mention you to him, and they will be happy to save face.

It's just a few bottles of wine, how much can you earn if you work hard?
If the profit is [-] to [-] yuan, if a follow-up friendship is made, any businessman whose brain is not broken can calculate this account.

But if your order is tens of millions, who wouldn't be jealous?
With a little twisted thinking, you can even earn 500 million more, so you can't rely on face or reputation to keep it true.

You don't understand how profitable this business is.

Let’s use the simplest analogy—the total number of bottles of Lafite in 82 has been less than 1 bottles that have flowed into the mainland for decades. Those damn wine merchants still have stock, where did it come from?

Do magic!

The original wine bottle costs 4000 yuan a piece, the old replica wine label and a full set of customs declaration documents cost 2000 yuan a set, and a barrel of aged Lafite second-brand red wine costs tens of thousands of yuan.

Filled and sealed by masters to make it old, put it in the supreme position of our wine cellar, it is the treasure of the town store that our family has collected for 20 years and will never sell it outside.

Do you want to buy?
Sorry, we really don't sell it.

Are you willing to pay top dollar?

I'm sorry, it's really not a matter of money, this is the face of our shop...

What?Are you Mr. Han's friend?

well!That's fine, we have to give Mr. Han face, you take 40, it's a friendly price, don't think it's too expensive!
If the return buyer brings the invoice and gives it away, then it is real!

Can the treasure of the town shop bought for 40 be fake?
But actually?
The nouveau riche who understands everything and pretends to understand is paying tuition every year.

This is still a conscientious business, and I will use the best quality for you. After finishing, I can't tell the difference with my level. I have to drink it in my mouth to taste something wrong.

Those unscrupulous things, sell more than 100 yuan of red wine as the top five wineries, do you have a way?
Really, I'm not exaggerating deliberately, ordinary red wine lovers really can't tell the difference.

Those well-known wine dealers use formally imported wines as signs, and a set of documents is used repeatedly, and they can’t sell them all after ten years. Who knows where the bulk wines end up in their mouths?
Plus other tricks?

If you buy too much, you will inevitably encounter this situation, and you must not expect every wine merchant to do what it says.

There is only one way to solve it——

First, you have to find experts who really know what they do and are really capable.

Second, you have to hold him down!

Let him do his best to solve the problem of authenticity directly from the source, and it is best to give each bottle of top-quality wine a certificate of authenticity from the original factory, so that the wine cellar in your mind can be successfully built..."

Pang Xiaoguang really took his heart out, and Han Lie felt that he had gained a lot.

Spending money sounds simple and it is easier to think of it, as if anyone would spend it as long as they have money, but in fact it may be more difficult than making money sometimes.

Many people are able to make money because they caught up with the times or stepped on the trend. They made a lot of money safely and smoothly, and only found out when they really started to enjoy it-oh my god, why are there so many liars?

Reaping coal mine owners in the entertainment industry is not an exception.

Junket Operator is not an exception as the owner of a gambling harvesting factory.

It is not an exception that the Marriage and Love Pig Killing Bureau, represented by Zhai Xinxin, has harvested IT rich.

More generally speaking, it is a long-lasting business to harvest rich people outside the circle with luxury goods, red wine, artwork, and cultural and entertainment collections.

Having money ≠ being able to spend it.

Strong ability and high IQ ≠ will never be fooled.

Every other line is like a mountain, just like how the financial scammer harvests those rich people outside the circle, the wine merchant can harvest financial experts in the same way.

If Han Lie threw out the 1.5 million yuan on a whim, he would be considered a high-spirited man if he could buy half of the real goods.

There is no way to do things, and the result is bound to be like this.

Now it is not possible. Although Pang Xiaoguang does not have the ability to solve the problem directly, his idea is indeed reliable.

So Han Lie went back to find the head of a certain department of the Finance Office, contacted Ms. Su Wanfeng, the boss of the Red Wine Trading Center in the Bonded Area, and Gu Guang, the boss of the Red Wine Trading Center in Shanghai.

In the evening, they sat down and had a meal together.

The two platforms, if you insist on counting, are actually engaged in finance.

It is good to understand the red wine on the platform as stocks.

The platform side guarantees that each type of red wine comes from the winery, and it is a F2C model.

The physical delivery process is roughly the wine merchant's wine product in the global origin → the wine product warehouse under constant temperature and humidity supervision for 24 hours in the bonded area of ​​the free trade zone → the consumer.

However, most customers do not need to deliver physical goods to buy red wine on the platform, but hold ownership as an investment for long-term holding or buying low and selling high.

Therefore, the two platforms are not only subject to the supervision of the Commerce Commission and the Industrial and Commercial Bureau, but also the supervision of the Finance Office.

Even, financial regulation has more say in their survival.

In theory, the leader of the finance office also has the right to supervise and manage Han Lie's private placement, but in fact it is not the case at all--Han Lie gave him face, but he wanted to accept Han Lie's affection.

Is it not easy to understand?
The People's Bank of China, the local financial office, and the China Securities Regulatory Commission are theoretically the parents-in-law of financial institutions.

But in terms of specific implementation, there is a big difference.

The People's Bank of China has no energy to care about other than anti-money laundering, and it will not go beyond the China Securities Regulatory Commission to find trouble.

The Finance Office holds meetings a few times a year to summarize the results and make the autumn wind, hello, hello, hello everyone.

The Securities Regulatory Commission is the real head teacher.

If the private placement is done in a small way, then no one can afford to offend, and anyone who comes to check will have to confess.

But if Han Lie’s level is achieved, even though the People’s Bank of China still doesn’t bother to talk to him, and the China Securities Regulatory Commission only supervises normally, the local financial office will regard it as a part of political achievements and cannot be manipulated arbitrarily.

For a master like Han Lie who is rich and well-connected, and his father-in-law is awesome, once he talks wrong with his superiors, the mere section chief will not be able to handle it.

But Han Lie knows how to be a man, he respects the good brothers and good friends of the directly managed unit, he sent invitation letters during the lecture, and took the initiative to entertain him after the lecture.

Red wine trading platforms are different. They are not under the jurisdiction of securities regulators, and the only mother of the financial portal is the financial office.

It seems that a lot of restrictions have been reduced, but in fact it has become one of the few platforms that the financial office can manage specifically, and has to devote more energy to respond to regulatory requirements.

Simple understanding...an ordinary staff member has a strong management authority over them.

Now the head of the direct management department is the middleman, and the two bosses dare not neglect in the slightest.

Of course, their company itself is not on the same level as Han Lie's Zhongmei. If they have the opportunity to sit down and eat together, they have to thank Han Lie for giving them the opportunity.

As a result, the chat became both atmospheric and sincere.

Han Lie asked them for knowledge about red wine, and they asked Mr. Han for advice on financial transactions, and each got something.

With Brother Lie's EQ, he naturally chooses to speak nicely.

"The model of your platform is really convenient for those small and medium-sized investors who do not have the conditions for preservation. After buying the ownership of red wine, they can continue to store it in the platform's Shuangheng wine library, waiting for appreciation, which is great!
When my red wine arrives in China, I hope I can also borrow your company's storage for temporary storage. How much should I pay? Thank you in advance. "

At this time, sensible people must have begun to refuse.

"It's just saving wine, it's too outrageous to withdraw money!"

"That's right, the empty wine storehouse doesn't generate any value there, so if you lend it to a friend and pay for it, how evil is that?"

The really dark-hearted Gou Lie immediately saved a lot of storage fees.

As for ordering wine, it is not a problem.

"Mr. Han, you can send someone over later to check with us the category and quantity you need. For red wine with a unit price of less than [-] yuan, I can do [-]% winery direct sales for you, guaranteed!"

"Oh, thank you so much for solving a big problem of mine!"

"It's too alien. You take care of our business. Isn't that what you should do?"

Section Chief Hou raised the wine glass at the right time—the middle finger and thumb pinched the mouth of the glass, and the index finger stretched out, pointing at Gu Guang: "Old Gu, that's what you said, be careful!"

Gu Guang replied decisively: "I will go to the winery in person, and I will pay ten for the fake one!"

It became.

This kind of promise is not fart when it is one-on-one in private, but a military order has been issued in front of the competent unit, and he will not be allowed to go back on his word.

Want to play foreign?

The money earned is not enough to punish.

If you dare to embarrass the leader and slap your face like crazy, they will smash your job.

In this way, Han Lie managed all the mid-to-high-end wines in the wine cellar with one meal.

The remaining part is ultra-high-end, or called orphans, collection grade, which is not something that can be handled by formal distribution channels.

Next, Pan Ge had to go out.

——She is a Bulgari fan and a VVIP customer, and Zhao Niangniang is even more powerful, and she is a key VIP of the LVMH Group.

Han Lie only needs a chance to sit down and chat with the important management, and then he will use his best pretense to smash the opponent's thigh...

Spend money, brother is the most professional!
(End of this chapter)