my tech museum

Chapter 67 The Obvious Thing

"I really didn't expect that the cooperation between Huawei and Future Technology is to develop domestic chip design software. I'm afraid this will become a failure."

imperial capital.

Xiaomi headquarters building.

In the chairman's office, Lei Jun browsed Huawei's chip conference and the latest promotional video released by Future Technology, and couldn't hold back the joy in his heart. He didn't have any scruples in front of him, and Wang Yang, the vice president in front of him, expressed emotion one after another.

Originally, in his guess, Huawei had close contact with Future Technology, and wanted to apply the artificial intelligence technology of the other company to the smart voice of its own mobile phone.

For this reason, he also specially ordered someone to compete for Xiao Ai's promotion.

In addition, Huawei will have an advantage in launching 5G mobile phones before them, which will definitely affect Xiaomi's market share.

Because of this incident, it can be said that Lei Jun has had poor sleep quality for many days.

But it never occurred to me that Huawei did not focus on smart voice, but on some domestic chip design software.

It was simply forcing himself to a dead end.

As a mobile phone manufacturer, Lei Jun is well aware of what kind of investment it would be to make his own chip, and understands the difficulty of it, so all the chips used in Xiaomi mobile phones are purchased from overseas chip companies and assembled.

If Huawei chooses to continue to use the previously well-known Kirin series, or redesign a new high-end chip to power the upcoming flagship phone, then there is no doubt that Huawei will easily win most of the domestic market share, while Xiaomi can only do so. Follow behind to occupy some low-end mobile phone market.

However, using a newly developed domestic chip design software to design high-end mobile phone chips is much more risky.

Without enough chips to test, users can hardly rest assured that there is a high probability that various problems will occur in mobile phones equipped with this chip when they buy it back.

At that time, it is bound to affect the reputation of Warwick.

At that time, Xiaomi can take the opportunity to seize the market and even compete for the high-end market.

And Wang Yang, who was standing in front of the desk at the moment, saw that Lei Jun seemed to be in a good mood, and quickly asked in a very cooperative manner: "Lei Dong, you mean that there is a problem with this chip design software developed by Future Technology?"

"Isn't that obvious?"

Lei Jun listened to Wang Yang's words, and saw that the vice president of his company still didn't understand, so he raised his eyes and took a look before continuing to add a few words.

"It is not that there are no chip design software companies in China, but not everyone still uses the software of overseas companies. In the final analysis, their macro modules are mature enough to help chip design companies design chips with sufficient performance."

"The intelligent game engine developed by Future Technology has indeed broken the monopoly of overseas technology, but these are two different things."

"For a newly launched chip design software, it is impossible not to have problems."

"Look at it."

"When Warwick's flagship machine equipped with the Tamron chip enters the market, it will inevitably cause dissatisfaction among users. It is a good thing to support domestic chip design software, but unfortunately the price to be paid is a bit high."

Lei Jun looked confident, as if he had already seen the explosion of this flagship phone equipped with a Tamron chip a few months later.

The voice just fell.

Before Wang Yang could open his mouth, he thought of something again, and immediately ordered: "By the way, inform the marketing department to increase the configuration and price of the 5G flagship mobile phone we plan to release. This time, maybe we can really occupy the high-end mobile phone market. A place."

The domestic high-end mobile phone market is basically in the hands of Huawei and Pingguo, while Xiaomi and other mobile phone manufacturers almost all own the low-end market.

Now seeing such a good opportunity, we must find a way to attack the high-end market.

As for Wang Yang, no matter what he thinks in his heart, he will definitely not question his boss at this time, so when he heard Lei Jun's order, he immediately nodded and responded without hesitation: "It's Lei Dong, this I'll do it myself."

After speaking, he left the office directly.

Until Lei Jun was the only one left in the huge office, he looked at the screen on the computer screen again, looking at the Yinglong EDA promotional video released by Future Technology, and muttered something in a low voice for a long time.

"It's really admirable to be able to develop domestic chip design software from scratch despite the temptation of huge benefits in the game engine licensing market!"

"Maybe only young people and startups can do it."

"It's a pity that others have developed the technology for so many years, and it's so easy to catch up."

……

……

As the popularity of Tenglong chips and Yinglong EDA continues to ferment, many professionals in the industry are also expressing their views on Zhihu Weibo and other platforms.

Analyze whether Huawei's bold use of domestic chip design software to support the development of domestic technology is good or bad.

Due to the previous influence of the Magic Star engine, ordinary netizens are naturally willing to believe in future technology, and think that the performance of Yinglong EDA is even higher than the chip design software of overseas companies, as stated in the promotional video.

And they have expressed their support for Tamron chips.

Among them, the account managed by Xingtong, the little baby of the Xu family, is the main force.

However, most people in related industries have reservations and are not very optimistic about Tamron's high-end mobile phone chips.

Even if it can be used normally, its benchmark test scores are definitely not comparable to the products of foreign chip companies.

Belongs to the end of the chip ladder leaderboard.

As a result, the two sides disagreed, and finally formed a confrontation on the Internet.

In this regard, no matter Huawei or Future Technology, it is naturally difficult to say anything more. We can only wait for Huawei's Tamron chip mobile phone to flow out and speak with real data.

It is also worth mentioning that, as the world's first leading overseas electronic equipment company to release 5G chips, Qualcomm saw that its competitors followed suit with new chip design software to create such a chip. The reaction is right.

But this is not the case.

They have never made a positive response to Warwick's release of Tamron's high-end mobile phone chips, giving people a feeling that they don't take their opponents seriously.

-

Zhou Dehao has been suffering from insomnia for the past two days. As the person in charge of Qualcomm's branch in Yanguo, he must not turn a blind eye to Huawei's grand release of Tamron's new high-end chips.

Worried that this would affect the company's position in the chip field, it was reported through a video connection.

But the above did not pay enough attention to this, as if they did not regard Tamron as a competitor of their own chips.

But he believes that the company should be warned and formulate countermeasures in advance.

So in the face of this situation, finally, with his efforts, he finally established a video call with the CEO of the board of directors, Koronov.

　Thanks to the So veteran for the 500 points reward!

　　
　
(End of this chapter)