I really just want to make money
Chapter 268 Online Sales Are Booming
Chapter 268 Online sales are booming (two-in-one chapters for subscription)
Luo Fei and Shi Xiaolong hooked up and wanted to cheat him, Li Yu briefly analyzed it in his heart.
First of all, Luo Fei suffered a great loss and must have hated himself to death.
Luo Fei's motive for committing the crime was established.
Secondly, Luo Fei has the information of all the dealers in his hand. It is very easy to contact the dealers, but Li Yu does not think that Luo Fei has the ability to make so many dealers turn against him.
If there is no accident, it should be that Luo Fei hooked up with Shi Xiaolong, Luo Fei sent out information, and Shi Xiaolong used his own resources to incite the dealer to betray him.
After the dealer betrayed him, Shi Xiaolong used the media to discredit Nanshan Distillery...
With future information as a reference, Li Yu completed a soulless case analysis question.
It was too late to think about how to break the situation, but the man behind the scenes was standing in front of him, and Li Yu decided to put eye drops on him first.
Not only to let out a sigh of relief, but also to buy myself a little more time to cope in this way.
On the other hand, signing his name on the purchase contract, Luo Fei felt his heart was bleeding, and at the same time, a strong sense of unwillingness was erupting in his chest.
I have been working in the mall for more than ten years, but I was tricked by a yellow-mouthed kid, this matter can't just be left alone!
It's a pity that in a society ruled by law, revenge can only be done through legal commercial means.
After much deliberation, Luo Fei could only think of one way: contact the distributor of the winery through his previous relationship, and then trip Li Yu.
only……
Distributors are all businessmen, and businessmen are only looking for profit. Now I can't even keep Nanshan Winery, so what if I contact the distributor?
While Luo Fei was complaining, Li Yu suddenly walked over with a smile on his face.
"Mr. Luo, have you figured out how to make the dealer betray you?"
Just as I was thinking about how to stab a knife in the back, I was asked face to face, "Is the knife ready?" Do you think it's scary?
I don't know how others reacted, but Luo Fei was almost scared to pee.
Looking at Li Yu's playful expression, Luo Fei felt as if someone had taken off his pants and was inspecting the shotgun with a magnifying glass...
Akube area a tight.
A trace of panic flashed deep in Luo Fei's eyes, and his expression was a little unnaturally stiff.
"Hey, ahem, what is Mr. Li talking about..."
Originally, it was not sure whether Luo Fei had the idea of revenge on himself at this time, but from the fleeting change in his expression just now, Li Yu was sure.
This guy definitely has a ghost in his heart!
"Hehe, Mr. Luo should be very clear about what I mean."
"In shopping malls, everyone depends on their means. If Mr. Luo wants to continue playing, I will accompany him at any time, but I still want to remind Mr. Luo that the principle I follow is that everything comes and goes."
"Rat tail juice..."
Li Yu's idea is very simple, that is to startle the snake, make the other party not sure about his cards, and try to delay the time as much as possible.
Sure enough, after being guessed by Li Yu, there was another implied threat, and most of the anger in Luo Fei's heart dissipated immediately, replaced by deep fear.
Li Yu is definitely a ruthless stubble.
Now that the matter of Nanshan Distillery has been settled, do I still want to continue to fight Li Yu to the death?
Luo Fei wavered in his thoughts, but Li Yu didn't dare to relax his vigilance in the slightest.
According to the reminder of the future, Li Yu quickly formulated a coping strategy and called the key personnel of Nanshan Distillery to start a meeting.
The so-called backbone personnel are mainly a group of people he brought over from Moyu Technology Company. In addition, Li Dafu also selected a few capable or experienced old employees that he knew.
Counting Li Yu, Hu Xiaoping and Li Dafu, there are 15 people in total. These people will be the temporary management of Nanshan Distillery in the future.
"Everyone, next, I want to announce a good news and a bad news."
Not to mention other people, even Li Dafu and Hu Xiaoping looked at Li Yu curiously.
Needless to say, the good news is that Li Yu must have successfully won the Nanshan Winery. The old employees of the winery present will most likely want to be promoted and raise their salaries.
However, now that the winery has just completed the acquisition, what bad news can there be?
Li Yu didn't have time to continue to play tricks, but directly announced the appointment of personnel.
"Li Dafu is the deputy director of the winery and also the supervisor of the production workshop."
"Hu Xiaoping is in charge of the finance department and the personnel department."
"Liu Lili is in charge of the marketing department."
"Wang Yuan is in charge of the marketing department."
"Zhou Wenlong is the deputy supervisor of the production workshop."
"..."
As Li Yu completed a series of personnel appointments, five or six old employees and technical backbones of the winery showed excitement.
Because of these people, almost everyone has won the title of a deputy director.
And the supervisors above them will all leave in the future.
In other words, as long as they perform well during this period, they still have the opportunity to continue to get promoted and raise their salary!
Such a good thing, when Luo Fei was around, he almost didn't even have to think about it...
Once the middle and high-level management personnel are determined, the daily operation of the winery will basically be stable.
As for the position of director of the winery, because no suitable candidate has been found for the time being, Li Yu can only take up the position temporarily, and we will wait for professional talents to be recruited in the future.
After talking about the good news, next, Li Yu was going to tell them the bad news.
"I got the news that Luo Fei is contacting the dealer to trip us up. If there is no accident, some dealer will ask us to return the product and refund soon. We must take immediate measures!"
Li Yu's words instantly froze the smiles on everyone's faces.
As a temporary supervisor of the marketing department, Liu Lili thought that she only needed to straighten out the winery's sales network, but she didn't expect that Boss Li would throw herself a hard nut to crack.
"Mr. Li, is your news accurate?" Liu Lili still asked with some doubts.
Because Li Yu just completed the acquisition of Nanshan Distillery, he is not yet fully familiar with the internal situation of the company, let alone the distributors.
Regarding Liu Lili's question, Li Yu smiled lightly and nodded firmly.
"The news channel is absolutely reliable. You don't have to doubt this. What we have to do now is how to prepare in advance to resolve this crisis."
Li Yu looked determined, which surprised the old people in the winery.
Luo Fei contacted the dealer privately to make trouble, and none of the old men in the winery got any word of it. How did Li Yu, the new boss, know about it?
If you don't understand it, you can't understand it. Since Li Yu said it, everyone can only discuss it according to his thinking.
After a period of tense discussions, an emergency plan was finally formed.
As the director of the marketing department, Liu Lili led the old employees of the marketing department to call the dealers one by one immediately to calm people's hearts, especially those big dealers, who should come to the door.
On the financial side, in order to strengthen the company's strength, Li Yu decided to inject another 200 million yuan. The cash will be directly transferred to the company's account and a deposit certificate will be issued in the bank.
In order to prevent anyone from talking about the quality of the winery's products, Li Yu asked his father to send samples of all kinds of products from the winery to the Hefei Food Quality Inspection Bureau, and to provide a quality inspection report within 2 days after adding money.
The above work is to prepare for the dealer's betrayal in advance, but this alone is not enough. Nanshan Distillery must have its own unique sales channel.
Fortunately, my future self has already proved that it is feasible to sell alcohol online, but the actual sales performance may not be that good, otherwise I wouldn't have taken it away in a drift bottle...
"Forget it, let's let go of the dream of becoming a top 500 company. The key is to stabilize the situation."
After determining the strategy of launching online sales, the next step is simple. Zhao Yiyi dispatched several developers to complete the subdivision and revision of Moyu Mall in just one day.
The original Moyu Mall only had one section for clothing. Thanks to this upgrade, the products of Moyu Mall began to be subdivided into sections.
Men's clothing, women's clothing, and drinks
At the same time as the system was developed, the marketing department of Nanshan Distillery was also sorting out the types and prices of products sold online. Fortunately, three of the people transferred this time were from Moyu Mall. Things have already been done with ease.
Regardless of the small scale of Nanshan Distillery, with annual sales of 3000 million, there are really many types of products.
The first category is medicinal wine, which is the main product of Nanshan Distillery, with annual sales of 2000 million, including Wuweizi wine, Bazhen wine, Shiquan Dabu wine, ginseng wine, wolfberry wine, bullwhip wine, sea dog kidney wine, etc. .
The gross profit margin of medicinal wine is relatively high, which can reach 50%, which is the main source of profit for wineries.
The second category is traditional liquor.
There is only one brand: Nanshan Daqu, with an ex-factory price of about 20 yuan a bottle and a gross profit margin of 22%. It is a typical low-end liquor, and the market space is only in a few surrounding cities.
Of course, the gross profit margin mentioned above is the ex-factory price, and the real price in the hands of consumers must be much higher, because there are layers of dealers in the middle.
In order to ensure the stability of the wine market price, the sales price of Moyu Mall is basically the same as that of offline.
But for online stores, the price is the price, and there are many ways to fight price wars...
After sorting out, a total of 23 products are available for sale.
After some busy work, everything is ready.
2 days later
Moyu Mall was revised and upgraded, and the beverage business was officially launched.
It is not the first time that Moyu Technology Company has done a big promotion in Moyu Mall.
There are three tricks in marketing activities: homepage advertisement bombardment, novel author promotion, and activity cash coupons.
For a moment, the entire Moyu Chinese website seemed to be filled with the aroma of wine.
For those authors who have tasted the sweetness of selling goods, they basically don't need the company's supervision, they have already started to promote spontaneously.
Book Friends Group
This is Wang Pingan's QQ book friend group
With the collection of "School Belle's Personal Master" exceeding one million, the number of Wang Ping'an's book friends has exceeded 3, and more than a dozen of them have a large group of 2000.
In addition to advertising at the end of the latest chapter of the novel, Wang Pingan still puts the main battlefield in his QQ group.
The son does not cut: "Brothers! Give out benefits! Moyu Mall has launched a batch of Shiquan Dabu wine, which strengthens the yang and nourishes the kidney. Men say it is good after using it, and women cry after using it!"
Xu Feng77: "Hehe, no video, no truth..."
Never leave and never give up: "Picture above picture!"
Sansheng has sex: "Brother, I never need to take tonic, my daughter-in-law is already telling me to stop every day."
Brother Nine: "Don't stop shouting..."
Never leave and never give up: "Don't let the building be crooked, the group leader uploads the picture!"
Wang Ping'an covered his face, feeling a rush in his heart.
I'm so single, I've got a picture of a hammer!
As a single dog who has been single for more than 20 years, Wang Pingan expressed his sadness.
However, the benefits of being a single dog have also emerged at critical times.
1 minutes later
The son does not cut: "As shown in the picture."
Wang Pingan took out a purple eggplant from the refrigerator and took a photo.JPG
Xu Feng77: "Hiss!"
Brother Ninth: "It's so terrifying!"
Never leave and never give up: "It's ripe, let's cut it off..."
Similar scenes, similar content, Nanshan Distillery's aphrodisiac wine was completely ruined by these pure authors and readers.
The sales of Moyu Mall have a characteristic. When there are activities for new products, there will basically be a big explosion.
Wine is no exception.
Moyu Chinese website is mostly read by men. Although young people are less interested in baijiu nowadays, the demand for yang-strengthening and kidney-tonifying medicinal wine is still increasing.
Some are just purely curious about the effect, others just want to add to the icing on the cake.
Of course, it is not ruled out that there are individuals who want to send charcoal in a timely manner. For this kind of situation, Li Yu can only say sorry.
Medicinal wine can only be regarded as a health product, not the blue Xiaoyao pill...
Moyu Chinese.com, which has 700 million users, is extremely terrifying in its sudden burst of purchasing power.
In just 24 hours, the total amount of orders exceeded 1000 million, of which 950 million were for medicinal liquor, and less than 50 for ordinary liquor.
The snowflake-like orders fell to the marketing department of Nanshan Winery. Even though Li Yu had already made sufficient plans and mobilized the backbone of Moyu Mall's business in advance to assist, the old and broken machine of Nanshan Winery was still in a short-term crash state. .
In addition to the busy marketing department, the production workshop is also crazy busy!
An order of 1000 million is almost the usual four-month shipment, but now it has to be loaded and shipped in just two or three days...
In addition to the shortage of manpower, Comrade Li Dafu, the newly appointed deputy factory director and workshop director, rushed into Li Yu's office in a hurry.
"Xiao Yu, this is troublesome! Our medicinal wine is not enough!"
Li Dafu's mood at this time was really a mixture of sorrow and joy, extreme joy begets sorrow.
Facing the sudden tens of millions of orders, Li Dafu almost laughed his front teeth off, it was all money!
Ordinary liquor is ignored, and the order of 950 million medicinal liquor alone, because of the online direct sales model, without middlemen to make the difference, has earned a gross profit of more than 600 million!
In 1 day, the sales volume of 4 months in previous years and the profit of 1 year were completed!
Li Dafu was surrounded by great surprises, but before he could be happy for a while, the warehouse director told him a piece of bad news that made him thunder from the blue.
There is not enough medicinal wine in stock to ship!
Although there is still a lot of puree wine in the wine cellar, and although the production of medicinal wine is relatively simple, time is what is most needed to make medicinal wine!
The brewing cycle of medicinal wine generally takes 15 to 30 days.
If we can't get the goods for such a long time, isn't the signboard of Nanshan Distillery going to be smashed?
Looking at Lao Li who was frowning, Li Yu smiled helplessly.
"Old Director Li, don't panic when you encounter problems, as long as you have a quick mind, there are always more solutions than difficulties..."
Uh……
Seeing Li Yu sitting there with a calm expression on his face, Li Dafu blushed suddenly.
It's over, it's over, I'm really too impatient, with this flustered look, how can I show the authority of my parents at home in the future!
After calming down, Lao Li just remembered that Moyu Mall was created by Li Yu. How much wine can be sold, Li Yu still can't figure it out?
Hehe, Lao Li really wanted to go wrong.
Although Li Yu knows from the future information that the Moyu Mall channel can maintain the operation of Nanshan Distillery, the information revealed between the lines is that the development of Nanshan Distillery is so-so, and there is no mention of the inventory on the first day of launch. Insufficient problem.
So, what's the problem?
Li Yu looked pensive.
On the first day of its launch, tens of millions of orders were received, and even if it only sold 10 a day in the later period, the annual sales would be 5000 to [-] million.
With the profit margin of direct sales of medicinal liquor, it is easy to earn 2000 million a year.
That's it, is it developing so-so?
Li Yu couldn't help but fell into reflection.
Do I have such a Versailles?
Or, this little money, in the future, I can no longer look down on it?
The first question is obviously unsolvable, and we can only verify it later.
But the second question is very strange.
Why is there no mention of insufficient inventory in the future information?
Li Yu retrieved the contents of the drift bottle again, hoping to find some clues from it.
"The third day I took over the winery..."
"Because I didn't understand the situation clearly, and I didn't want to expand the incident, I took the method of calming down the matter and took back the agent's 400 million worth of goods, and at the same time refunded the 160 million payment..."
Seeing this, a flash of inspiration flashed in Li Yu's mind, and the corners of his mouth couldn't hold back a smile.
The goods worth 400 million were taken back.
Haha, no wonder...
"Dad, let's go back and arrange the inventory to be packaged and shipped. As for the gap, I'll take care of it."
Seeing Li Yu's strategizing, Li Dafu felt inexplicably at ease, and at the same time felt relieved.
The son has really grown up, and has grown to the point where he can stand upright and support a piece of the sky!
After sending Lao Li away, Li Yu called Liu Lili to inquire about contacting the supplier.
"Mr. Li, the situation is not very optimistic. I have personally called the top-ranked suppliers. Except for a few people whose tone is still polite, most of them give me the feeling that they are a little shy. I am afraid that the other party has already made a move in advance. It's already..." Liu Lili's tone was a little worried.
Just after taking over the new company, when his eyes were darkened, he encountered the old boss's stumbling block. This is definitely a hell-level start.
Fortunately, Nanshan Distillery's first shot in Moyu Mall was quite successful, and Liu Lili was not very worried about the future of the distillery.
Liu Lili was about to say that she planned to visit several big dealers to find out information, but was interrupted by Li Yu waving her hand.
"Let's do this for the distributors first. Just make a call. These days, you can put more energy into the operation of Moyu Mall. In addition, select a group of young people from the winery to enter the marketing department and let them get started as soon as possible. You are also good." Go back early."
After all, Nanshan Winery is only a small winery in the town, and the working environment here makes it difficult for Liu Lili and other people transferred here to stay.
Liu Lili's main responsibility now is to bring together the team of Nanshan Distillery...
As for the dealers making trouble, Li Yu is really afraid that they won't come.
After casting the fishing net, waiting for Shi Xiaolong and Luo Fei to bring the distributors to cast the net, Li Yu started the activity of throwing drifting bottles once a day again.
There has been no news twice in a row before, which makes Li Yu a little uneasy.
It is said that novices are lucky, and I have just received a few drift bottles, so it is already a gift package for novices, right?
With a bit of apprehension and anticipation, Li Yu threw the drift bottle out.
Content: "To run Nanshan Distillery well, you must be down-to-earth, not too ambitious, and not Versailles."
Moyu Mall won 1000 million orders on the first day of its launch, but in the future information, it actually said that it was barely maintaining operations, which almost misled Li Yu.
In order to prevent the oolong incident from happening again, Li Yu wants to remind his future self that when writing a reply letter, he must seek truth from facts and not brag!
Every time I wait for the reply from the drifting bottle, I feel like sending a love letter to a girl in my class in junior high school.
I am looking forward to replying to the letter every day, most afraid of nothing...
Fortunately, today's intelligence system is very powerful, and Li Yu once again harvested a drifting bottle.
"The world is impermanent, the large intestine wraps the small intestine, the cause sown today will bear the fruit of tomorrow."
Fuck, what the hell is going on here?
Just one sentence lifted Li Yu's heart.
With a trace of apprehension, Li Yu continued to look down.
"Although we have called the dealer in advance, it still hasn't changed the fate of the dealer's rebellion. They still came, and my expectation came down."
"This time, I was not polite to them. Everything was performed according to the contract. If you want to return the goods, you can also pay liquidated damages according to the contract."
"The dealers disagreed, saying that the quality of the wine was problematic. Unfortunately, they didn't know that they were facing a prescient fake. Facing the freshly released product quality inspection report, they withered in an instant."
"The dealer who took the lead in the trouble was called Meng Dahai. He went out and made a phone call, and after discussing with other dealers, he agreed to my request. The mastermind behind the scenes is determined to kill me, so he is willing to spend money!"
"The winery successfully got back 400 million goods, and only refunded 80 to the dealer, and the remaining 80 were directly withheld as liquidated damages."
"However, maybe because I withheld their liquidated damages, or maybe because I sabotaged their plan to attack me with quality problems, Meng Dahai actually mixed fake wine in the returned Nanshan Daqu."
"I have to admit that I was careless. We didn't realize it, and it finally flowed to the market."
"Unfortunately, I was tricked again. Someone happened to buy fake wine, happened to discover the problem, and finally happened to be exposed by the media. Everything smells like a conspiracy..."
(End of this chapter)
Luo Fei and Shi Xiaolong hooked up and wanted to cheat him, Li Yu briefly analyzed it in his heart.
First of all, Luo Fei suffered a great loss and must have hated himself to death.
Luo Fei's motive for committing the crime was established.
Secondly, Luo Fei has the information of all the dealers in his hand. It is very easy to contact the dealers, but Li Yu does not think that Luo Fei has the ability to make so many dealers turn against him.
If there is no accident, it should be that Luo Fei hooked up with Shi Xiaolong, Luo Fei sent out information, and Shi Xiaolong used his own resources to incite the dealer to betray him.
After the dealer betrayed him, Shi Xiaolong used the media to discredit Nanshan Distillery...
With future information as a reference, Li Yu completed a soulless case analysis question.
It was too late to think about how to break the situation, but the man behind the scenes was standing in front of him, and Li Yu decided to put eye drops on him first.
Not only to let out a sigh of relief, but also to buy myself a little more time to cope in this way.
On the other hand, signing his name on the purchase contract, Luo Fei felt his heart was bleeding, and at the same time, a strong sense of unwillingness was erupting in his chest.
I have been working in the mall for more than ten years, but I was tricked by a yellow-mouthed kid, this matter can't just be left alone!
It's a pity that in a society ruled by law, revenge can only be done through legal commercial means.
After much deliberation, Luo Fei could only think of one way: contact the distributor of the winery through his previous relationship, and then trip Li Yu.
only……
Distributors are all businessmen, and businessmen are only looking for profit. Now I can't even keep Nanshan Winery, so what if I contact the distributor?
While Luo Fei was complaining, Li Yu suddenly walked over with a smile on his face.
"Mr. Luo, have you figured out how to make the dealer betray you?"
Just as I was thinking about how to stab a knife in the back, I was asked face to face, "Is the knife ready?" Do you think it's scary?
I don't know how others reacted, but Luo Fei was almost scared to pee.
Looking at Li Yu's playful expression, Luo Fei felt as if someone had taken off his pants and was inspecting the shotgun with a magnifying glass...
Akube area a tight.
A trace of panic flashed deep in Luo Fei's eyes, and his expression was a little unnaturally stiff.
"Hey, ahem, what is Mr. Li talking about..."
Originally, it was not sure whether Luo Fei had the idea of revenge on himself at this time, but from the fleeting change in his expression just now, Li Yu was sure.
This guy definitely has a ghost in his heart!
"Hehe, Mr. Luo should be very clear about what I mean."
"In shopping malls, everyone depends on their means. If Mr. Luo wants to continue playing, I will accompany him at any time, but I still want to remind Mr. Luo that the principle I follow is that everything comes and goes."
"Rat tail juice..."
Li Yu's idea is very simple, that is to startle the snake, make the other party not sure about his cards, and try to delay the time as much as possible.
Sure enough, after being guessed by Li Yu, there was another implied threat, and most of the anger in Luo Fei's heart dissipated immediately, replaced by deep fear.
Li Yu is definitely a ruthless stubble.
Now that the matter of Nanshan Distillery has been settled, do I still want to continue to fight Li Yu to the death?
Luo Fei wavered in his thoughts, but Li Yu didn't dare to relax his vigilance in the slightest.
According to the reminder of the future, Li Yu quickly formulated a coping strategy and called the key personnel of Nanshan Distillery to start a meeting.
The so-called backbone personnel are mainly a group of people he brought over from Moyu Technology Company. In addition, Li Dafu also selected a few capable or experienced old employees that he knew.
Counting Li Yu, Hu Xiaoping and Li Dafu, there are 15 people in total. These people will be the temporary management of Nanshan Distillery in the future.
"Everyone, next, I want to announce a good news and a bad news."
Not to mention other people, even Li Dafu and Hu Xiaoping looked at Li Yu curiously.
Needless to say, the good news is that Li Yu must have successfully won the Nanshan Winery. The old employees of the winery present will most likely want to be promoted and raise their salaries.
However, now that the winery has just completed the acquisition, what bad news can there be?
Li Yu didn't have time to continue to play tricks, but directly announced the appointment of personnel.
"Li Dafu is the deputy director of the winery and also the supervisor of the production workshop."
"Hu Xiaoping is in charge of the finance department and the personnel department."
"Liu Lili is in charge of the marketing department."
"Wang Yuan is in charge of the marketing department."
"Zhou Wenlong is the deputy supervisor of the production workshop."
"..."
As Li Yu completed a series of personnel appointments, five or six old employees and technical backbones of the winery showed excitement.
Because of these people, almost everyone has won the title of a deputy director.
And the supervisors above them will all leave in the future.
In other words, as long as they perform well during this period, they still have the opportunity to continue to get promoted and raise their salary!
Such a good thing, when Luo Fei was around, he almost didn't even have to think about it...
Once the middle and high-level management personnel are determined, the daily operation of the winery will basically be stable.
As for the position of director of the winery, because no suitable candidate has been found for the time being, Li Yu can only take up the position temporarily, and we will wait for professional talents to be recruited in the future.
After talking about the good news, next, Li Yu was going to tell them the bad news.
"I got the news that Luo Fei is contacting the dealer to trip us up. If there is no accident, some dealer will ask us to return the product and refund soon. We must take immediate measures!"
Li Yu's words instantly froze the smiles on everyone's faces.
As a temporary supervisor of the marketing department, Liu Lili thought that she only needed to straighten out the winery's sales network, but she didn't expect that Boss Li would throw herself a hard nut to crack.
"Mr. Li, is your news accurate?" Liu Lili still asked with some doubts.
Because Li Yu just completed the acquisition of Nanshan Distillery, he is not yet fully familiar with the internal situation of the company, let alone the distributors.
Regarding Liu Lili's question, Li Yu smiled lightly and nodded firmly.
"The news channel is absolutely reliable. You don't have to doubt this. What we have to do now is how to prepare in advance to resolve this crisis."
Li Yu looked determined, which surprised the old people in the winery.
Luo Fei contacted the dealer privately to make trouble, and none of the old men in the winery got any word of it. How did Li Yu, the new boss, know about it?
If you don't understand it, you can't understand it. Since Li Yu said it, everyone can only discuss it according to his thinking.
After a period of tense discussions, an emergency plan was finally formed.
As the director of the marketing department, Liu Lili led the old employees of the marketing department to call the dealers one by one immediately to calm people's hearts, especially those big dealers, who should come to the door.
On the financial side, in order to strengthen the company's strength, Li Yu decided to inject another 200 million yuan. The cash will be directly transferred to the company's account and a deposit certificate will be issued in the bank.
In order to prevent anyone from talking about the quality of the winery's products, Li Yu asked his father to send samples of all kinds of products from the winery to the Hefei Food Quality Inspection Bureau, and to provide a quality inspection report within 2 days after adding money.
The above work is to prepare for the dealer's betrayal in advance, but this alone is not enough. Nanshan Distillery must have its own unique sales channel.
Fortunately, my future self has already proved that it is feasible to sell alcohol online, but the actual sales performance may not be that good, otherwise I wouldn't have taken it away in a drift bottle...
"Forget it, let's let go of the dream of becoming a top 500 company. The key is to stabilize the situation."
After determining the strategy of launching online sales, the next step is simple. Zhao Yiyi dispatched several developers to complete the subdivision and revision of Moyu Mall in just one day.
The original Moyu Mall only had one section for clothing. Thanks to this upgrade, the products of Moyu Mall began to be subdivided into sections.
Men's clothing, women's clothing, and drinks
At the same time as the system was developed, the marketing department of Nanshan Distillery was also sorting out the types and prices of products sold online. Fortunately, three of the people transferred this time were from Moyu Mall. Things have already been done with ease.
Regardless of the small scale of Nanshan Distillery, with annual sales of 3000 million, there are really many types of products.
The first category is medicinal wine, which is the main product of Nanshan Distillery, with annual sales of 2000 million, including Wuweizi wine, Bazhen wine, Shiquan Dabu wine, ginseng wine, wolfberry wine, bullwhip wine, sea dog kidney wine, etc. .
The gross profit margin of medicinal wine is relatively high, which can reach 50%, which is the main source of profit for wineries.
The second category is traditional liquor.
There is only one brand: Nanshan Daqu, with an ex-factory price of about 20 yuan a bottle and a gross profit margin of 22%. It is a typical low-end liquor, and the market space is only in a few surrounding cities.
Of course, the gross profit margin mentioned above is the ex-factory price, and the real price in the hands of consumers must be much higher, because there are layers of dealers in the middle.
In order to ensure the stability of the wine market price, the sales price of Moyu Mall is basically the same as that of offline.
But for online stores, the price is the price, and there are many ways to fight price wars...
After sorting out, a total of 23 products are available for sale.
After some busy work, everything is ready.
2 days later
Moyu Mall was revised and upgraded, and the beverage business was officially launched.
It is not the first time that Moyu Technology Company has done a big promotion in Moyu Mall.
There are three tricks in marketing activities: homepage advertisement bombardment, novel author promotion, and activity cash coupons.
For a moment, the entire Moyu Chinese website seemed to be filled with the aroma of wine.
For those authors who have tasted the sweetness of selling goods, they basically don't need the company's supervision, they have already started to promote spontaneously.
Book Friends Group
This is Wang Pingan's QQ book friend group
With the collection of "School Belle's Personal Master" exceeding one million, the number of Wang Ping'an's book friends has exceeded 3, and more than a dozen of them have a large group of 2000.
In addition to advertising at the end of the latest chapter of the novel, Wang Pingan still puts the main battlefield in his QQ group.
The son does not cut: "Brothers! Give out benefits! Moyu Mall has launched a batch of Shiquan Dabu wine, which strengthens the yang and nourishes the kidney. Men say it is good after using it, and women cry after using it!"
Xu Feng77: "Hehe, no video, no truth..."
Never leave and never give up: "Picture above picture!"
Sansheng has sex: "Brother, I never need to take tonic, my daughter-in-law is already telling me to stop every day."
Brother Nine: "Don't stop shouting..."
Never leave and never give up: "Don't let the building be crooked, the group leader uploads the picture!"
Wang Ping'an covered his face, feeling a rush in his heart.
I'm so single, I've got a picture of a hammer!
As a single dog who has been single for more than 20 years, Wang Pingan expressed his sadness.
However, the benefits of being a single dog have also emerged at critical times.
1 minutes later
The son does not cut: "As shown in the picture."
Wang Pingan took out a purple eggplant from the refrigerator and took a photo.JPG
Xu Feng77: "Hiss!"
Brother Ninth: "It's so terrifying!"
Never leave and never give up: "It's ripe, let's cut it off..."
Similar scenes, similar content, Nanshan Distillery's aphrodisiac wine was completely ruined by these pure authors and readers.
The sales of Moyu Mall have a characteristic. When there are activities for new products, there will basically be a big explosion.
Wine is no exception.
Moyu Chinese website is mostly read by men. Although young people are less interested in baijiu nowadays, the demand for yang-strengthening and kidney-tonifying medicinal wine is still increasing.
Some are just purely curious about the effect, others just want to add to the icing on the cake.
Of course, it is not ruled out that there are individuals who want to send charcoal in a timely manner. For this kind of situation, Li Yu can only say sorry.
Medicinal wine can only be regarded as a health product, not the blue Xiaoyao pill...
Moyu Chinese.com, which has 700 million users, is extremely terrifying in its sudden burst of purchasing power.
In just 24 hours, the total amount of orders exceeded 1000 million, of which 950 million were for medicinal liquor, and less than 50 for ordinary liquor.
The snowflake-like orders fell to the marketing department of Nanshan Winery. Even though Li Yu had already made sufficient plans and mobilized the backbone of Moyu Mall's business in advance to assist, the old and broken machine of Nanshan Winery was still in a short-term crash state. .
In addition to the busy marketing department, the production workshop is also crazy busy!
An order of 1000 million is almost the usual four-month shipment, but now it has to be loaded and shipped in just two or three days...
In addition to the shortage of manpower, Comrade Li Dafu, the newly appointed deputy factory director and workshop director, rushed into Li Yu's office in a hurry.
"Xiao Yu, this is troublesome! Our medicinal wine is not enough!"
Li Dafu's mood at this time was really a mixture of sorrow and joy, extreme joy begets sorrow.
Facing the sudden tens of millions of orders, Li Dafu almost laughed his front teeth off, it was all money!
Ordinary liquor is ignored, and the order of 950 million medicinal liquor alone, because of the online direct sales model, without middlemen to make the difference, has earned a gross profit of more than 600 million!
In 1 day, the sales volume of 4 months in previous years and the profit of 1 year were completed!
Li Dafu was surrounded by great surprises, but before he could be happy for a while, the warehouse director told him a piece of bad news that made him thunder from the blue.
There is not enough medicinal wine in stock to ship!
Although there is still a lot of puree wine in the wine cellar, and although the production of medicinal wine is relatively simple, time is what is most needed to make medicinal wine!
The brewing cycle of medicinal wine generally takes 15 to 30 days.
If we can't get the goods for such a long time, isn't the signboard of Nanshan Distillery going to be smashed?
Looking at Lao Li who was frowning, Li Yu smiled helplessly.
"Old Director Li, don't panic when you encounter problems, as long as you have a quick mind, there are always more solutions than difficulties..."
Uh……
Seeing Li Yu sitting there with a calm expression on his face, Li Dafu blushed suddenly.
It's over, it's over, I'm really too impatient, with this flustered look, how can I show the authority of my parents at home in the future!
After calming down, Lao Li just remembered that Moyu Mall was created by Li Yu. How much wine can be sold, Li Yu still can't figure it out?
Hehe, Lao Li really wanted to go wrong.
Although Li Yu knows from the future information that the Moyu Mall channel can maintain the operation of Nanshan Distillery, the information revealed between the lines is that the development of Nanshan Distillery is so-so, and there is no mention of the inventory on the first day of launch. Insufficient problem.
So, what's the problem?
Li Yu looked pensive.
On the first day of its launch, tens of millions of orders were received, and even if it only sold 10 a day in the later period, the annual sales would be 5000 to [-] million.
With the profit margin of direct sales of medicinal liquor, it is easy to earn 2000 million a year.
That's it, is it developing so-so?
Li Yu couldn't help but fell into reflection.
Do I have such a Versailles?
Or, this little money, in the future, I can no longer look down on it?
The first question is obviously unsolvable, and we can only verify it later.
But the second question is very strange.
Why is there no mention of insufficient inventory in the future information?
Li Yu retrieved the contents of the drift bottle again, hoping to find some clues from it.
"The third day I took over the winery..."
"Because I didn't understand the situation clearly, and I didn't want to expand the incident, I took the method of calming down the matter and took back the agent's 400 million worth of goods, and at the same time refunded the 160 million payment..."
Seeing this, a flash of inspiration flashed in Li Yu's mind, and the corners of his mouth couldn't hold back a smile.
The goods worth 400 million were taken back.
Haha, no wonder...
"Dad, let's go back and arrange the inventory to be packaged and shipped. As for the gap, I'll take care of it."
Seeing Li Yu's strategizing, Li Dafu felt inexplicably at ease, and at the same time felt relieved.
The son has really grown up, and has grown to the point where he can stand upright and support a piece of the sky!
After sending Lao Li away, Li Yu called Liu Lili to inquire about contacting the supplier.
"Mr. Li, the situation is not very optimistic. I have personally called the top-ranked suppliers. Except for a few people whose tone is still polite, most of them give me the feeling that they are a little shy. I am afraid that the other party has already made a move in advance. It's already..." Liu Lili's tone was a little worried.
Just after taking over the new company, when his eyes were darkened, he encountered the old boss's stumbling block. This is definitely a hell-level start.
Fortunately, Nanshan Distillery's first shot in Moyu Mall was quite successful, and Liu Lili was not very worried about the future of the distillery.
Liu Lili was about to say that she planned to visit several big dealers to find out information, but was interrupted by Li Yu waving her hand.
"Let's do this for the distributors first. Just make a call. These days, you can put more energy into the operation of Moyu Mall. In addition, select a group of young people from the winery to enter the marketing department and let them get started as soon as possible. You are also good." Go back early."
After all, Nanshan Winery is only a small winery in the town, and the working environment here makes it difficult for Liu Lili and other people transferred here to stay.
Liu Lili's main responsibility now is to bring together the team of Nanshan Distillery...
As for the dealers making trouble, Li Yu is really afraid that they won't come.
After casting the fishing net, waiting for Shi Xiaolong and Luo Fei to bring the distributors to cast the net, Li Yu started the activity of throwing drifting bottles once a day again.
There has been no news twice in a row before, which makes Li Yu a little uneasy.
It is said that novices are lucky, and I have just received a few drift bottles, so it is already a gift package for novices, right?
With a bit of apprehension and anticipation, Li Yu threw the drift bottle out.
Content: "To run Nanshan Distillery well, you must be down-to-earth, not too ambitious, and not Versailles."
Moyu Mall won 1000 million orders on the first day of its launch, but in the future information, it actually said that it was barely maintaining operations, which almost misled Li Yu.
In order to prevent the oolong incident from happening again, Li Yu wants to remind his future self that when writing a reply letter, he must seek truth from facts and not brag!
Every time I wait for the reply from the drifting bottle, I feel like sending a love letter to a girl in my class in junior high school.
I am looking forward to replying to the letter every day, most afraid of nothing...
Fortunately, today's intelligence system is very powerful, and Li Yu once again harvested a drifting bottle.
"The world is impermanent, the large intestine wraps the small intestine, the cause sown today will bear the fruit of tomorrow."
Fuck, what the hell is going on here?
Just one sentence lifted Li Yu's heart.
With a trace of apprehension, Li Yu continued to look down.
"Although we have called the dealer in advance, it still hasn't changed the fate of the dealer's rebellion. They still came, and my expectation came down."
"This time, I was not polite to them. Everything was performed according to the contract. If you want to return the goods, you can also pay liquidated damages according to the contract."
"The dealers disagreed, saying that the quality of the wine was problematic. Unfortunately, they didn't know that they were facing a prescient fake. Facing the freshly released product quality inspection report, they withered in an instant."
"The dealer who took the lead in the trouble was called Meng Dahai. He went out and made a phone call, and after discussing with other dealers, he agreed to my request. The mastermind behind the scenes is determined to kill me, so he is willing to spend money!"
"The winery successfully got back 400 million goods, and only refunded 80 to the dealer, and the remaining 80 were directly withheld as liquidated damages."
"However, maybe because I withheld their liquidated damages, or maybe because I sabotaged their plan to attack me with quality problems, Meng Dahai actually mixed fake wine in the returned Nanshan Daqu."
"I have to admit that I was careless. We didn't realize it, and it finally flowed to the market."
"Unfortunately, I was tricked again. Someone happened to buy fake wine, happened to discover the problem, and finally happened to be exposed by the media. Everything smells like a conspiracy..."
(End of this chapter)
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