I really just want to make money
Chapter 273 Crazy 3000 store plan!
When his face value rose to 80, Li Yu resisted the urge to go out and pretend to be aggressive, and started throwing the drifting bottle silently again.
Regarding how to develop the business of women's novels, the plan of opening a column for women's novels has been proven to be a failure, and the next step is to establish a dedicated website for women's novels.
The drift bottle was thrown out, and after yesterday's loss of contact, I finally succeeded in receiving a reply in my second attempt today.
"I started with "The Legend of Zhen Huan", and purchased two novel outlines from the mall. At the same time, I recruited female web writers according to the model of Moyu Chinese Network, and established Xiaoxiang Academy."
"At first I thought it would be able to gain a foothold in the women's network literature circle as quickly as Moyu Chinese Network, but the reality is very cruel. A lot of resources and expenses have been invested, but Xiaoxiang Academy has been tepid. The performance of "Zhen Huan Biography", which has high expectations, also fell short of expectations."
"Fortunately, the East is not bright and the West is bright. Although Xiaoxiang Academy is not very popular, the conversion rate of female readers in Moyu Mall is very high. The company's overall investment still makes a small profit."
"Signed: Li Yu March 2013, 6"
Seeing this future news, Li Yu was a little dumbfounded.
Is this a success or a failure?
From the perspective of female frequency novel strategy itself, it must have failed, but it has driven the business of Moyu Mall, which is also the benefit of group development.
Li Yu told Wu Wenbin of his final decision, and Li Yu didn't bother to care about how it would work.
When Lan Ruoxi learned that Li Yu really wanted to build a women's video website, and currently only had her own novel, Lan Ruoxi was stunned.
She found Li Yu and wanted to ask him whether it was because of her father or because of her...
However, the moment Lan Ruoxi saw Li Yu, she froze instantly.
How did he become so handsome?
砰
bang bang
Lan Ruoxi suddenly felt a deer bumping against her chest, and her face was slightly hot.
Originally, he had a good impression and admiration for Li Yu, but now he was completely detonated by the fuse of appearance-beginning with talent and finally with appearance, referred to as: Yangou.
Seeing Lan Ruoxi's tense and shy look, Li Yu was a little strange, she was so well behaved, why was she in a mood?
"Is there anything you need?"
"Li Yu, that... Didn't you say that you want to invite me to dinner and watch a movie? Are you free today?"
Uh, is this dating me?
Li Yu touched his face, he had a feeling that this face was to blame.
It only increased by 2 points. It stands to reason that there would be no such effect. Could it be that quantitative changes lead to qualitative changes, and every 10 points is a hurdle?
With a hint of doubt, Li Yu accepted Lan Ruoxi's invitation as a gentleman.
Facts have proved that what my mother said is true, boys must protect themselves outside.
After agreeing to have a meal and a movie, Li Yu was finally asked for a half-day tour of the amusement park and a half-day shopping mall.
At the end of the day, Li Yu's legs were crippled, and he entered the sage's time early, and he no longer had the slightest sexual interest in women.
After sending Lan Ruoxi to the gate of the community, Li Yu stood at the gate and waved goodbye.
It's not that he doesn't want to go in for a cup of coffee, it's that he suspects that as soon as he goes in with his front foot, he is thrown out by the guards holding his neck by his back foot.
Before getting into the car, Li Yu took another look at the two security personnel with live ammunition outside the sentry box in the community.
hiss……
Am I drifting away, and dare to hit Lan Meizi's idea!
Fortunately, he reined in the cliff in time, otherwise his life would be lost.
……
A few days passed in a blink of an eye, and it was rare for Moyu Technology Company to enter a period of stable development.
With the successive release of ten popular novels by Cuttle Fish Studio, even if they are only 10,000+ words, they have already made their debut, and each novel has been sought after by a large number of readers.
With so many high-quality content as the foundation, Moyu Chinese.com's product must be a high-quality product, which has been thoroughly launched in the Internet circle.
In order to further enrich the number of novels on the website, Moyu Chinese Website is officially open to external authors after full discussion by the senior management of the website and the approval of Li Yu's drifting bottle divination.
Compared with writing novels on fee-paying websites, there are processes such as approval, signing, and listing. If you want to get money, you basically have to wait until you have written 30 words and put them on the shelves.
The author of Moyu Chinese Network is much happier.
As long as the new book is approved and officially uploaded, with readers reading it, they can generate a subscription share. If they can attract a few readers to spend a wave in Moyu Mall, they can also earn a sales commission.
"Writing books can make money!"
It has become the catchphrase of Moyu Chinese Network that has been spread all over the Internet circle, attracting countless writers with dreams of noobs to settle in, which in turn led to a wave of growth in website users, approaching the 1000 million mark.
Just when Moyu Chinese website was in full swing, Xiaoxiang Academy also went online in a low-key way.
At the same time, the second and third stores of Zhang Bo's "A Cup of Milk Tea" have also been renovated. The second store is directly operated by the milk tea company, and the third store is Li Tie's franchise store.
Zhang Bo opened three milk tea shops in the University Town of the Economic Development Zone in one go, and Zhang Bo was successfully promoted from a store manager to a small regional manager.
On March 3th, Goddess Day, the second store and the third store opened at the same time.
Zhang Bo strongly urged Li Yu, the hands-off shopkeeper, to attend the opening ceremony.
Anyway, being idle is idle, Li Yu readily agreed, and just went for a stroll to pass the time.
The venue for the opening ceremony was Sandian. It was said to be a ceremony, but in fact, a few kaleidoscopes were set up, and five or six college students were recruited to distribute flyers in the school part-time.
Because of the opening of the store for activities, there were too many students in the store, and the milk tea shop with more than [-] square meters was packed to the brim. Li Yu could only stand outside the door and sigh.
Li Yu was very surprised by the booming business of the milk tea shop.
"Students like drinking milk tea so much?"
"Hey, the main reason is that the price is cheap. We do half-price sales for events, and a cup is only 3 yuan, which is about the same price as buying a bottle of Coke. The business must be good."
Li Yu nodded when he heard the words, Zhang Bo's analysis was correct.
Although Li Yu doesn't like this kind of milk tea that costs a few cents, in the eyes of ordinary students, this thing is more compelling than Coke.
"How is the business at the first store?"
"Business was very booming in the first few days of school, and the most sold was 800 cups a day. Now it has stabilized, and it is fixed at about 300 cups a day."
The half-price activity of the first store has ended, and now the gross profit of a cup is about 5 yuan, that is to say, the gross profit of a small store of more than ten square meters is as high as 1500 yuan a day!
After deducting labor, rent, water and electricity, etc., the net profit per day is also 1000 yuan!
"Wouldn't it be possible to recover the investment in two months?"
After Li Yu finished the calculation, he was stunned.
There are 12 months in a year, deducting 3 months of winter and summer vacations, 9 months of peak season + 3 months of off-season.
Invest 4, get back 20 a year!
Li Yu never paid much attention to the low-end milk tea shop created by Zhang Bo. Now after careful calculation, he realized that this is not a business, it is clearly a money grab!
Zhang Bo couldn't help but smile when he saw that his good buddies who were worth tens of millions were also shocked by his small business.
"Hey, that's a must. Opening a milk tea shop near the school will definitely make a lot of money, let alone this kind of fly shop I opened. Small investment, big return."
While bragging with Li Yu, Zhang Bo led him around the front and back gates of the school.
Li Yu roughly counted, counting "a cup of milk tea shop", there are actually 6 milk tea shops around a university!
The two found a KFC, did not order anything, just chatting.
"It seems that there are many smart people. Seeing that the milk tea shop is making money, they all come to open a shop."
"Yes, there may be more in the future. I heard that a milk tea shop has just opened in the school cafeteria, and our business may be affected."
This situation reminded Li Yu of a little story.
When Chinese people do business, as long as the business is good, everyone will rush to do it until the business fails.
When Jews do business, as long as a store is doing well, others will do business nearby to make money, and then everyone will make money together.
Although this story is deliberately belittling the Chinese people, some issues are indeed pointed to the point.
Take the milk tea business in front of you. Everyone is doing it in the college student market, with repetitive products and low prices.
Li Yu has just scanned the prices of several stores, and they are basically around 6 yuan.
From an economic analysis, this is the market equilibrium formed by the three elements of supply, demand and cost.
As long as the price is set at this level, small milk tea shops can make a small profit as long as the quality is not too high.
But the problem now is that more and more people want to come here to make a small profit because they can make a small profit while lying down.
Li Yu expressed his worries, Zhang Bo couldn't laugh immediately after hearing it.
All he saw was now, and this year was the only thing he could see. As for the future, he really hadn't thought about it...
It cannot be said that Zhang Bo is less knowledgeable, it can only be said that Li Yu is standing higher now, he will not care about the current tens of millions of profits, he is more concerned about the future development.
To put it more grandly, it is whether the moat is wide enough and deep enough.
Obviously, the technology and brand moat of a fly shop like a cup of milk tea shop are equal to zero.
Zhang Bo thought for a long time, but couldn't think of any solution.
"Well, there's nothing we can do about it. If someone else wants to open a store, we can't stop opening a store for them, right?"
"Hehe, there is actually no way..."
A dangerous smile suddenly appeared on the corner of Li Yu's mouth, and Zhang Bo looked a little nervous.
"You mean..."
The two looked at each other, and Li Yu nodded with a smile.
"Lao Li, we are in serious business, we can't get involved in gangsters."
Li Yu emmm...
What the hell?
What about the tacit understanding after sleeping for four years?
"Fuck! I'm talking about a price war!"
Li Yu rolled his eyes, my big boss with a net worth of tens of millions, is it worth getting involved in gangsters for such a small business?
"Oh oh, I was taken aback."
Zhang Bo patted his chest with lingering fear.
But after thinking about it, I was still a little worried, "There is also a problem with price wars. The cost of milk tea is low. Even if we lower the price by 50%, we can still make money. But in this way, others will also lower the price. Everyone lowers the price together, not killing the enemy by a thousand." Lose yourself eight hundred?"
Price wars are the most effective means for Chinese merchants.
Back then, the domestic color TV market was monopolized by island companies, and domestic TV manufacturers were forced into a desperate situation. In the end, TCL led a super price war, killing small Japanese color TVs.
Never underestimate the tolerance of Chinese people for price wars. If Li Yu dares to fight price wars, these small bosses around him will definitely fight him endlessly. The final result may be that everyone will not make money together.
So, is there a price war in which I can beat you but you can't beat me?
With this problem of the century, Li Yu returned to the company with a heavy heart.
The school season is here, and the "Strategic Action Plan for Colleges and Universities" of Moyu Chinese Network was sent to Li Yu.
The "Strategic Action Plan for Colleges and Universities" covers all universities, junior colleges, technical secondary schools, and vocational colleges across the country. Among them, there are more than 3000 universities and colleges, and more than 1 technical secondary schools and vocational colleges. The total market size is close to 6000 million.
There are more than 1 schools, even if a school chooses an agent, Moyu Technology Company is too busy.
Therefore, the action plan developed by Wu Wenbin is implemented on a monthly basis. Every month, agents from 1000 colleges and universities will be found. The agents will be responsible for campus user promotion, and a valid user will be given a commission of 10 yuan.
The standard for valid users is to spend at least 3 hours + 3 books on Moyu Chinese Website, or spend at least 30 yuan on Moyu Mall.
This plan has been discussed repeatedly in the early stage, and the overall feeling is that there is no problem, but after all, it is a promotion plan involving tens of millions of dollars. After receiving the plan, Li Yu's first thought was to use the drifting bottle to make a fortune.
Unfortunately, after three consecutive drifting bottles lost contact, Li Yu finally verified his idea.
The system manual says "the greater the impact on the real world, the lower the probability of receiving a drift bottle".
So for such a big event involving more than ten thousand colleges and tens of millions of people, the probability of receiving future information is estimated to be about the same as buying a lottery ticket.
There is no way to predict the future results by relying on drifting bottles. It is better to ask for help than to ask for yourself. Li Yu went through the whole plan again in his mind.
Suddenly, he thought of something.
Since Moyu Chinese.com can spend tens of millions of dollars to campus agents to attract customers, why can't it subsidize the marketing expenses to a cup of milk tea shop?
Taking the current three milk tea shops as a pilot, the three schools involved do not recruit campus agents, and take the milk tea shop as the entry point, and new users who register to meet valid accounts will receive milk tea...
Well, considering that girls drink milk tea mainly, but the users of Moyu Chinese.com are all boys, we can develop a "milk tea coupon" to support the gift function.
Boys sign up to read novels and give milk tea coupons to girls...
hiss!
I'm so old!
The driving force behind the development of this world is laziness, sex and greed. The first step in the birth of countless giants is related to these two driving forces.
For example, QQ online dating, WeChat shake...
Inspiration is often in an instant, and a mysterious door is slowly opening to Li Yu.
Li Yu called Wu Wenbin to the office, and explained to him his basic theory of "prime force", which stunned Wu Wenbin.
"Regarding the theory of the driving force, you should go back and think about it carefully. Not only Moyu Chinese website, Moyu Mall can also incorporate these elements in the process of promotion and development..."
"In addition, Xiaoxiang Academy's new books should be promoted faster, and the content should be enriched as soon as possible.
If the milk tea shop promotion plan is effective, I plan to inject large-scale capital injection to expand the scale of a cup of milk tea shop. At that time, the female channel website will be another powerful tool for us to expand the campus market. "
Following Li Yu's idea, Wu Wenbin's eyes gradually revealed a look of shock.
"Mr. Li, you don't want to open milk tea shops in every school, do you? There are more than 1 schools..."
Even if the investment cost of a cup of milk tea shop is low, a shop only costs [-] to [-], but even so, it is an astronomical figure to open all colleges and universities.
What's more, starting a physical company is not a 1+1 arithmetic problem. The personnel, management, supply chain, etc. involved in it all require an extremely strong management team to support it.
"Hahaha, Mr. Wu, you're overthinking. I'm still clear-headed. It's unrealistic to go to all colleges and universities, but..."
Li Yu's tone slowed down, and his eyes suddenly became a little crazy.
"It is still possible to open two to three thousand stores."
Wu Wenbin: "..."
Is this what you mean by clear head?
"Hahaha, don't panic. The 3000 stores I mentioned are not meant to be opened in one year. Let's push forward on a monthly basis and strive for 3 stores in three years!"
Having said that, Wu Wenbin finally breathed a sigh of relief...
Ugh?No, even if it is 3 years, it is impossible, right?
When did I drift like this?
When Zhang Bo heard Li Yu's plan, his head froze immediately.
"Three... three thousand chain stores??"
"That's right, I'm going to use these three stores as an experiment. If the effect can meet expectations, I will use the fastest time to complete the layout of 3000 stores!"
Zhang Bo began to calculate with his fingers, 3000 small fly shops, each with an investment of 5 yuan, would cost 1.5 million yuan. If various management costs are included, another 2000 million yuan will be added...
Zhang Bo clutched his chest and began to breathe rapidly.
"No, no, so much money, so many stores, I definitely can't control it..."
Zhang Bo still has a B number for his ability. It is already very difficult for him to manage 3 stores now. Let him manage 3000 stores...
Haha, even if you have three heads and six arms, it won't work!
Seeing Zhang Bo's cowardly expression, Li Yu waved his hands speechlessly.
"Of course, this is just an idea of mine. Whether it can be implemented depends on the effect of the three stores' trials."
"If such a big plan is really going to be carried out, I will definitely bring in strategic investors, and the company's management will also have to poach people from outside..."
Compared with Zhang Bo who is only worried about his lack of ability, Li Yu thinks further.
If investors are introduced, the milk tea company's voice must be in its own hands, and Zhang Bo's position will be very important at that time.
Li Yu patted Zhang Bo's shoulder.
"Bobo, work hard, if you can really open 3000 stores, you will be the next self-made multi-millionaire!"
Multi-millionaire? ?
Zhang Bo was immediately flooded with chicken blood, as if he had been stimulant.
Moyu Technology Company only has Li Yu as the boss, so his decision will be carried out immediately without arguing with others and wasting time.
Zhao Yiming dispatched a development team to develop a small function.
Enter the registered user information of Moyu Chinese.com into the system of a cup of milk tea shop, and the system will automatically judge whether it is a newly registered valid user.
After satisfying valid users, the user's Moyu Chinese website account will automatically generate milk tea coupons, which can be consumed directly in the store.
Two days later, the half-price promotion for the opening of a new cup of milk tea shop ended. Before the bosses of the surrounding milk tea shops could breathe a sigh of relief, they discovered that this shop had started to mess around again.
South Gate of Huizhou Agricultural University, YOYO milk tea shop
"Boss, it's not good, a cup of milk tea shop has started to hold activities again, please watch this."
A saleswoman held a leaflet in her hand and ran to the boss panting.
The owner of the YOYO milk tea shop is called Jiang Lijun. In addition to the store at the south gate of Huizhou Agricultural University, he also has a store at the north gate. In addition, he plans to open a branch to the school next door.
Unexpectedly, before the new store plan started, a "Cup of Milk Tea Shop" came to grab business.
The new "Cup of Milk Tea Shop" opened at half price. Although the price reduction was a bit ruthless, it was an opening event after all.
It's only been a few days, and although Jiang Lijun feels sorry for the plummeting sales in the past few days, he still bears it.
Doing business, pay attention to harmony and wealth...
However, after finally waiting for the "A Cup of Milk Tea Shop" event to end, Jiang Lijun had not had time to breathe a sigh of relief when he heard a piece of news that made him extremely annoyed.
Do activities again? !
This is out of order!
There are 5 milk tea shops outside Huizhou Agricultural University. If everyone competes disorderly, then what a fart, drink the Northwest Wind sooner or later!
Suppressing the unhappiness in his heart, Jiang Lijun began to study the content on the leaflet of a cup of milk tea shop.
"Moyu Chinese website registers to send milk tea coupons? Moyu Chinese website, what kind of website is this?"
Jiang Lijun is already in his 40s, so he is naturally not interested in online novels, so he turned his attention to a few shop assistants.
Unfortunately, several of the clerks don't like reading novels, but that doesn't bother them.
One of the shop assistants took out his mobile phone and searched, and the results came out.
"Boss, this is an online novel website for reading novels, you understand?"
The corner of Jiang Lijun's mouth twitched, although I don't surf the Internet very much, I'm not a fool, okay!
"go away."
Boss Jiang left after training the clerk.
To be honest, Jiang Lijun really doesn't understand this kind of high-level operation. He doesn't know how much impact this activity will have on his business.
Fortunately, he is not fighting alone.
The business of my own milk tea shop is affected, and the bosses of several other milk tea shops must have a hard time. At this time, unity is strength.
Soon, several small bosses sat together.
The structure of these people is relatively complicated. There are professional bosses like Jiang Lijun, family members of school staff, and a boss with a piggy tattoo on his neck. It is not a simple character at first glance.
Regarding how to develop the business of women's novels, the plan of opening a column for women's novels has been proven to be a failure, and the next step is to establish a dedicated website for women's novels.
The drift bottle was thrown out, and after yesterday's loss of contact, I finally succeeded in receiving a reply in my second attempt today.
"I started with "The Legend of Zhen Huan", and purchased two novel outlines from the mall. At the same time, I recruited female web writers according to the model of Moyu Chinese Network, and established Xiaoxiang Academy."
"At first I thought it would be able to gain a foothold in the women's network literature circle as quickly as Moyu Chinese Network, but the reality is very cruel. A lot of resources and expenses have been invested, but Xiaoxiang Academy has been tepid. The performance of "Zhen Huan Biography", which has high expectations, also fell short of expectations."
"Fortunately, the East is not bright and the West is bright. Although Xiaoxiang Academy is not very popular, the conversion rate of female readers in Moyu Mall is very high. The company's overall investment still makes a small profit."
"Signed: Li Yu March 2013, 6"
Seeing this future news, Li Yu was a little dumbfounded.
Is this a success or a failure?
From the perspective of female frequency novel strategy itself, it must have failed, but it has driven the business of Moyu Mall, which is also the benefit of group development.
Li Yu told Wu Wenbin of his final decision, and Li Yu didn't bother to care about how it would work.
When Lan Ruoxi learned that Li Yu really wanted to build a women's video website, and currently only had her own novel, Lan Ruoxi was stunned.
She found Li Yu and wanted to ask him whether it was because of her father or because of her...
However, the moment Lan Ruoxi saw Li Yu, she froze instantly.
How did he become so handsome?
砰
bang bang
Lan Ruoxi suddenly felt a deer bumping against her chest, and her face was slightly hot.
Originally, he had a good impression and admiration for Li Yu, but now he was completely detonated by the fuse of appearance-beginning with talent and finally with appearance, referred to as: Yangou.
Seeing Lan Ruoxi's tense and shy look, Li Yu was a little strange, she was so well behaved, why was she in a mood?
"Is there anything you need?"
"Li Yu, that... Didn't you say that you want to invite me to dinner and watch a movie? Are you free today?"
Uh, is this dating me?
Li Yu touched his face, he had a feeling that this face was to blame.
It only increased by 2 points. It stands to reason that there would be no such effect. Could it be that quantitative changes lead to qualitative changes, and every 10 points is a hurdle?
With a hint of doubt, Li Yu accepted Lan Ruoxi's invitation as a gentleman.
Facts have proved that what my mother said is true, boys must protect themselves outside.
After agreeing to have a meal and a movie, Li Yu was finally asked for a half-day tour of the amusement park and a half-day shopping mall.
At the end of the day, Li Yu's legs were crippled, and he entered the sage's time early, and he no longer had the slightest sexual interest in women.
After sending Lan Ruoxi to the gate of the community, Li Yu stood at the gate and waved goodbye.
It's not that he doesn't want to go in for a cup of coffee, it's that he suspects that as soon as he goes in with his front foot, he is thrown out by the guards holding his neck by his back foot.
Before getting into the car, Li Yu took another look at the two security personnel with live ammunition outside the sentry box in the community.
hiss……
Am I drifting away, and dare to hit Lan Meizi's idea!
Fortunately, he reined in the cliff in time, otherwise his life would be lost.
……
A few days passed in a blink of an eye, and it was rare for Moyu Technology Company to enter a period of stable development.
With the successive release of ten popular novels by Cuttle Fish Studio, even if they are only 10,000+ words, they have already made their debut, and each novel has been sought after by a large number of readers.
With so many high-quality content as the foundation, Moyu Chinese.com's product must be a high-quality product, which has been thoroughly launched in the Internet circle.
In order to further enrich the number of novels on the website, Moyu Chinese Website is officially open to external authors after full discussion by the senior management of the website and the approval of Li Yu's drifting bottle divination.
Compared with writing novels on fee-paying websites, there are processes such as approval, signing, and listing. If you want to get money, you basically have to wait until you have written 30 words and put them on the shelves.
The author of Moyu Chinese Network is much happier.
As long as the new book is approved and officially uploaded, with readers reading it, they can generate a subscription share. If they can attract a few readers to spend a wave in Moyu Mall, they can also earn a sales commission.
"Writing books can make money!"
It has become the catchphrase of Moyu Chinese Network that has been spread all over the Internet circle, attracting countless writers with dreams of noobs to settle in, which in turn led to a wave of growth in website users, approaching the 1000 million mark.
Just when Moyu Chinese website was in full swing, Xiaoxiang Academy also went online in a low-key way.
At the same time, the second and third stores of Zhang Bo's "A Cup of Milk Tea" have also been renovated. The second store is directly operated by the milk tea company, and the third store is Li Tie's franchise store.
Zhang Bo opened three milk tea shops in the University Town of the Economic Development Zone in one go, and Zhang Bo was successfully promoted from a store manager to a small regional manager.
On March 3th, Goddess Day, the second store and the third store opened at the same time.
Zhang Bo strongly urged Li Yu, the hands-off shopkeeper, to attend the opening ceremony.
Anyway, being idle is idle, Li Yu readily agreed, and just went for a stroll to pass the time.
The venue for the opening ceremony was Sandian. It was said to be a ceremony, but in fact, a few kaleidoscopes were set up, and five or six college students were recruited to distribute flyers in the school part-time.
Because of the opening of the store for activities, there were too many students in the store, and the milk tea shop with more than [-] square meters was packed to the brim. Li Yu could only stand outside the door and sigh.
Li Yu was very surprised by the booming business of the milk tea shop.
"Students like drinking milk tea so much?"
"Hey, the main reason is that the price is cheap. We do half-price sales for events, and a cup is only 3 yuan, which is about the same price as buying a bottle of Coke. The business must be good."
Li Yu nodded when he heard the words, Zhang Bo's analysis was correct.
Although Li Yu doesn't like this kind of milk tea that costs a few cents, in the eyes of ordinary students, this thing is more compelling than Coke.
"How is the business at the first store?"
"Business was very booming in the first few days of school, and the most sold was 800 cups a day. Now it has stabilized, and it is fixed at about 300 cups a day."
The half-price activity of the first store has ended, and now the gross profit of a cup is about 5 yuan, that is to say, the gross profit of a small store of more than ten square meters is as high as 1500 yuan a day!
After deducting labor, rent, water and electricity, etc., the net profit per day is also 1000 yuan!
"Wouldn't it be possible to recover the investment in two months?"
After Li Yu finished the calculation, he was stunned.
There are 12 months in a year, deducting 3 months of winter and summer vacations, 9 months of peak season + 3 months of off-season.
Invest 4, get back 20 a year!
Li Yu never paid much attention to the low-end milk tea shop created by Zhang Bo. Now after careful calculation, he realized that this is not a business, it is clearly a money grab!
Zhang Bo couldn't help but smile when he saw that his good buddies who were worth tens of millions were also shocked by his small business.
"Hey, that's a must. Opening a milk tea shop near the school will definitely make a lot of money, let alone this kind of fly shop I opened. Small investment, big return."
While bragging with Li Yu, Zhang Bo led him around the front and back gates of the school.
Li Yu roughly counted, counting "a cup of milk tea shop", there are actually 6 milk tea shops around a university!
The two found a KFC, did not order anything, just chatting.
"It seems that there are many smart people. Seeing that the milk tea shop is making money, they all come to open a shop."
"Yes, there may be more in the future. I heard that a milk tea shop has just opened in the school cafeteria, and our business may be affected."
This situation reminded Li Yu of a little story.
When Chinese people do business, as long as the business is good, everyone will rush to do it until the business fails.
When Jews do business, as long as a store is doing well, others will do business nearby to make money, and then everyone will make money together.
Although this story is deliberately belittling the Chinese people, some issues are indeed pointed to the point.
Take the milk tea business in front of you. Everyone is doing it in the college student market, with repetitive products and low prices.
Li Yu has just scanned the prices of several stores, and they are basically around 6 yuan.
From an economic analysis, this is the market equilibrium formed by the three elements of supply, demand and cost.
As long as the price is set at this level, small milk tea shops can make a small profit as long as the quality is not too high.
But the problem now is that more and more people want to come here to make a small profit because they can make a small profit while lying down.
Li Yu expressed his worries, Zhang Bo couldn't laugh immediately after hearing it.
All he saw was now, and this year was the only thing he could see. As for the future, he really hadn't thought about it...
It cannot be said that Zhang Bo is less knowledgeable, it can only be said that Li Yu is standing higher now, he will not care about the current tens of millions of profits, he is more concerned about the future development.
To put it more grandly, it is whether the moat is wide enough and deep enough.
Obviously, the technology and brand moat of a fly shop like a cup of milk tea shop are equal to zero.
Zhang Bo thought for a long time, but couldn't think of any solution.
"Well, there's nothing we can do about it. If someone else wants to open a store, we can't stop opening a store for them, right?"
"Hehe, there is actually no way..."
A dangerous smile suddenly appeared on the corner of Li Yu's mouth, and Zhang Bo looked a little nervous.
"You mean..."
The two looked at each other, and Li Yu nodded with a smile.
"Lao Li, we are in serious business, we can't get involved in gangsters."
Li Yu emmm...
What the hell?
What about the tacit understanding after sleeping for four years?
"Fuck! I'm talking about a price war!"
Li Yu rolled his eyes, my big boss with a net worth of tens of millions, is it worth getting involved in gangsters for such a small business?
"Oh oh, I was taken aback."
Zhang Bo patted his chest with lingering fear.
But after thinking about it, I was still a little worried, "There is also a problem with price wars. The cost of milk tea is low. Even if we lower the price by 50%, we can still make money. But in this way, others will also lower the price. Everyone lowers the price together, not killing the enemy by a thousand." Lose yourself eight hundred?"
Price wars are the most effective means for Chinese merchants.
Back then, the domestic color TV market was monopolized by island companies, and domestic TV manufacturers were forced into a desperate situation. In the end, TCL led a super price war, killing small Japanese color TVs.
Never underestimate the tolerance of Chinese people for price wars. If Li Yu dares to fight price wars, these small bosses around him will definitely fight him endlessly. The final result may be that everyone will not make money together.
So, is there a price war in which I can beat you but you can't beat me?
With this problem of the century, Li Yu returned to the company with a heavy heart.
The school season is here, and the "Strategic Action Plan for Colleges and Universities" of Moyu Chinese Network was sent to Li Yu.
The "Strategic Action Plan for Colleges and Universities" covers all universities, junior colleges, technical secondary schools, and vocational colleges across the country. Among them, there are more than 3000 universities and colleges, and more than 1 technical secondary schools and vocational colleges. The total market size is close to 6000 million.
There are more than 1 schools, even if a school chooses an agent, Moyu Technology Company is too busy.
Therefore, the action plan developed by Wu Wenbin is implemented on a monthly basis. Every month, agents from 1000 colleges and universities will be found. The agents will be responsible for campus user promotion, and a valid user will be given a commission of 10 yuan.
The standard for valid users is to spend at least 3 hours + 3 books on Moyu Chinese Website, or spend at least 30 yuan on Moyu Mall.
This plan has been discussed repeatedly in the early stage, and the overall feeling is that there is no problem, but after all, it is a promotion plan involving tens of millions of dollars. After receiving the plan, Li Yu's first thought was to use the drifting bottle to make a fortune.
Unfortunately, after three consecutive drifting bottles lost contact, Li Yu finally verified his idea.
The system manual says "the greater the impact on the real world, the lower the probability of receiving a drift bottle".
So for such a big event involving more than ten thousand colleges and tens of millions of people, the probability of receiving future information is estimated to be about the same as buying a lottery ticket.
There is no way to predict the future results by relying on drifting bottles. It is better to ask for help than to ask for yourself. Li Yu went through the whole plan again in his mind.
Suddenly, he thought of something.
Since Moyu Chinese.com can spend tens of millions of dollars to campus agents to attract customers, why can't it subsidize the marketing expenses to a cup of milk tea shop?
Taking the current three milk tea shops as a pilot, the three schools involved do not recruit campus agents, and take the milk tea shop as the entry point, and new users who register to meet valid accounts will receive milk tea...
Well, considering that girls drink milk tea mainly, but the users of Moyu Chinese.com are all boys, we can develop a "milk tea coupon" to support the gift function.
Boys sign up to read novels and give milk tea coupons to girls...
hiss!
I'm so old!
The driving force behind the development of this world is laziness, sex and greed. The first step in the birth of countless giants is related to these two driving forces.
For example, QQ online dating, WeChat shake...
Inspiration is often in an instant, and a mysterious door is slowly opening to Li Yu.
Li Yu called Wu Wenbin to the office, and explained to him his basic theory of "prime force", which stunned Wu Wenbin.
"Regarding the theory of the driving force, you should go back and think about it carefully. Not only Moyu Chinese website, Moyu Mall can also incorporate these elements in the process of promotion and development..."
"In addition, Xiaoxiang Academy's new books should be promoted faster, and the content should be enriched as soon as possible.
If the milk tea shop promotion plan is effective, I plan to inject large-scale capital injection to expand the scale of a cup of milk tea shop. At that time, the female channel website will be another powerful tool for us to expand the campus market. "
Following Li Yu's idea, Wu Wenbin's eyes gradually revealed a look of shock.
"Mr. Li, you don't want to open milk tea shops in every school, do you? There are more than 1 schools..."
Even if the investment cost of a cup of milk tea shop is low, a shop only costs [-] to [-], but even so, it is an astronomical figure to open all colleges and universities.
What's more, starting a physical company is not a 1+1 arithmetic problem. The personnel, management, supply chain, etc. involved in it all require an extremely strong management team to support it.
"Hahaha, Mr. Wu, you're overthinking. I'm still clear-headed. It's unrealistic to go to all colleges and universities, but..."
Li Yu's tone slowed down, and his eyes suddenly became a little crazy.
"It is still possible to open two to three thousand stores."
Wu Wenbin: "..."
Is this what you mean by clear head?
"Hahaha, don't panic. The 3000 stores I mentioned are not meant to be opened in one year. Let's push forward on a monthly basis and strive for 3 stores in three years!"
Having said that, Wu Wenbin finally breathed a sigh of relief...
Ugh?No, even if it is 3 years, it is impossible, right?
When did I drift like this?
When Zhang Bo heard Li Yu's plan, his head froze immediately.
"Three... three thousand chain stores??"
"That's right, I'm going to use these three stores as an experiment. If the effect can meet expectations, I will use the fastest time to complete the layout of 3000 stores!"
Zhang Bo began to calculate with his fingers, 3000 small fly shops, each with an investment of 5 yuan, would cost 1.5 million yuan. If various management costs are included, another 2000 million yuan will be added...
Zhang Bo clutched his chest and began to breathe rapidly.
"No, no, so much money, so many stores, I definitely can't control it..."
Zhang Bo still has a B number for his ability. It is already very difficult for him to manage 3 stores now. Let him manage 3000 stores...
Haha, even if you have three heads and six arms, it won't work!
Seeing Zhang Bo's cowardly expression, Li Yu waved his hands speechlessly.
"Of course, this is just an idea of mine. Whether it can be implemented depends on the effect of the three stores' trials."
"If such a big plan is really going to be carried out, I will definitely bring in strategic investors, and the company's management will also have to poach people from outside..."
Compared with Zhang Bo who is only worried about his lack of ability, Li Yu thinks further.
If investors are introduced, the milk tea company's voice must be in its own hands, and Zhang Bo's position will be very important at that time.
Li Yu patted Zhang Bo's shoulder.
"Bobo, work hard, if you can really open 3000 stores, you will be the next self-made multi-millionaire!"
Multi-millionaire? ?
Zhang Bo was immediately flooded with chicken blood, as if he had been stimulant.
Moyu Technology Company only has Li Yu as the boss, so his decision will be carried out immediately without arguing with others and wasting time.
Zhao Yiming dispatched a development team to develop a small function.
Enter the registered user information of Moyu Chinese.com into the system of a cup of milk tea shop, and the system will automatically judge whether it is a newly registered valid user.
After satisfying valid users, the user's Moyu Chinese website account will automatically generate milk tea coupons, which can be consumed directly in the store.
Two days later, the half-price promotion for the opening of a new cup of milk tea shop ended. Before the bosses of the surrounding milk tea shops could breathe a sigh of relief, they discovered that this shop had started to mess around again.
South Gate of Huizhou Agricultural University, YOYO milk tea shop
"Boss, it's not good, a cup of milk tea shop has started to hold activities again, please watch this."
A saleswoman held a leaflet in her hand and ran to the boss panting.
The owner of the YOYO milk tea shop is called Jiang Lijun. In addition to the store at the south gate of Huizhou Agricultural University, he also has a store at the north gate. In addition, he plans to open a branch to the school next door.
Unexpectedly, before the new store plan started, a "Cup of Milk Tea Shop" came to grab business.
The new "Cup of Milk Tea Shop" opened at half price. Although the price reduction was a bit ruthless, it was an opening event after all.
It's only been a few days, and although Jiang Lijun feels sorry for the plummeting sales in the past few days, he still bears it.
Doing business, pay attention to harmony and wealth...
However, after finally waiting for the "A Cup of Milk Tea Shop" event to end, Jiang Lijun had not had time to breathe a sigh of relief when he heard a piece of news that made him extremely annoyed.
Do activities again? !
This is out of order!
There are 5 milk tea shops outside Huizhou Agricultural University. If everyone competes disorderly, then what a fart, drink the Northwest Wind sooner or later!
Suppressing the unhappiness in his heart, Jiang Lijun began to study the content on the leaflet of a cup of milk tea shop.
"Moyu Chinese website registers to send milk tea coupons? Moyu Chinese website, what kind of website is this?"
Jiang Lijun is already in his 40s, so he is naturally not interested in online novels, so he turned his attention to a few shop assistants.
Unfortunately, several of the clerks don't like reading novels, but that doesn't bother them.
One of the shop assistants took out his mobile phone and searched, and the results came out.
"Boss, this is an online novel website for reading novels, you understand?"
The corner of Jiang Lijun's mouth twitched, although I don't surf the Internet very much, I'm not a fool, okay!
"go away."
Boss Jiang left after training the clerk.
To be honest, Jiang Lijun really doesn't understand this kind of high-level operation. He doesn't know how much impact this activity will have on his business.
Fortunately, he is not fighting alone.
The business of my own milk tea shop is affected, and the bosses of several other milk tea shops must have a hard time. At this time, unity is strength.
Soon, several small bosses sat together.
The structure of these people is relatively complicated. There are professional bosses like Jiang Lijun, family members of school staff, and a boss with a piggy tattoo on his neck. It is not a simple character at first glance.
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