I really just want to make money

Chapter 308 Endorsement (two-in-one chapters for subscription)
On April 4, a cup of milk tea company training class ushered in the largest wave of trainees ever.

A total of 124 people!
These people are not ordinary shop assistants, but franchisees, mainly from health care product sales companies and wealth management sales companies, and some are employees of the headquarters of Golden Boy Real Estate.

These 124 franchisees will go to 124 key cities across the country to expand new stores, and the training course will last for 3 days.

The main training content includes store location selection, milk tea making, and equipment use.

And the most important joint marketing activities with Moyu Chinese Network and Xiaoxiang Academy.

This is a magic weapon for milk tea shops to quickly expand into new markets, and it is also the reliance that Li Yu does not have to worry about franchisees' wings becoming too hard to go it alone.

Today's bundled marketing activities are not just about rewarding new households with 2 cups of milk tea coupons.

Website users can get milk tea coupons as long as they have read for a certain period of time, and the coupons can be given away if they don’t need them.

Moyu Chinese Website and Xiaoxiang Academy cover both male and female markets. You can read novels for free, and there are continuous milk tea coupons after reading. This event has a huge appeal in the eyes of the student party!

Nowadays, this kind of coupons has become an important source of daily traffic for a cup of milk tea shop.

This thing is like smoking D, the more you smoke, the more addictive it is, it is almost impossible for franchisees to do it alone
As the general sponsor of the franchisee, with more than 100 brothers and sisters, Zhang Xiaofei is also in high spirits recently, even more beautiful than when he was at work!
Now he is suffocating in his heart, opening a store first, as long as the effect is good, he will open a second store and a third store immediately!
We are all roommates, and Zhang Bo has made a fortune with Li Yu, so he can no longer do nothing!

Because of the large number of people, Li Yu specially allocated the large conference room on the 6th floor to a cup of milk tea company for training courses.

Opposite the meeting room is Li Yu's ultra-luxury office covering an area of ​​four to five hundred square meters. All the franchisees who saw it were dumbfounded.

Zhang Xiaofei is imagining when he can have such a big office, life is like this, death is without regret
Just as he was thinking, he suddenly saw the door of Li Yu's office open, and a man and a woman appeared in front of everyone.

"This Jiang Wenwen?"

Zhang Xiaofei's expression was blank, and all kinds of strange pictures suddenly appeared in his mind, these two people could not be in it
Jiang Wenwen is a class flower and also a class monitor, Zhang Xiaofei asked with a strange expression: "Squad leader, who are you?"

"Like you, I am also planning to open a franchise store."

Jiang Wenwen is still in a good mood to have a classmate to participate in the training together.

What's more, I just exercised my sphincter comfortably in the bedroom of Li Yu's office cubicle, and now I feel refreshed.

"oh, I see"

Zhang Xiaofei felt ashamed for a while, he was really dirty thinking, thinking about such a mess.
Li Yu and Zhang Xiaofei left after a few words of pleasantries. The training class was tight and the task was heavy. Three days later, these franchisees would go to all parts of the country.

If it is a self-operated store, a cup of milk tea company simply does not have the ability to open so many stores at once. After all, site selection, recruitment, and training all take time, and the management cost is very high.

Franchise stores are different. The company is only responsible for the brand, decoration design, operation and supply chain.

Store location, negotiating rent, finding a decoration team, recruiting and staff training are all the franchisee's own business, and the management cost of the milk tea company has been directly reduced by more than 80%.

The 3 days passed in a flash, and after the training, each franchisee received his own area.

The so-called area is to choose a city + school.

Zhang Xiaofei was so motivated that he directly chose the imperial capital. Tsinghua University and Peking University were his battlefield. In his words:
"If you can't get into Tsinghua University, go to Tsinghua University and open a shop!"

Hearing Zhang Xiaofei's passionate speech, Li Yu almost burst out laughing.

What an ambitious lad.

Jiang Wenwen didn't want to be too far away from Hefei, so she chose Nandu City, Jiangsu Province.

Before parting, Li Yu gave Jiang Wenwen a few more salutes to celebrate, because the firepower of the celebration was so strong that he missed the high-speed rail the next day.

Iron Boss does not have a refund mechanism for missed tickets, and has to buy a new ticket
This time, franchise stores have opened in major cities across the country, especially those first- and second-tier cities.

Although it is still mainly aimed at the student group, students are different from student to student. The consumption power of students in big cities is generally higher than that in small cities.

It just so happened that Zhang Bo has been struggling with how to use the milk tea formula he got from Kaka Company recently.

He thought about creating a mid-to-high-end brand alone, but it didn't match the customer positioning of the entire Moyu Technology Company.

After much deliberation, he finally came up with a compromise.
Although Zhang Bo is the CEO of the milk tea company, he is more cautious when making such strategic decisions.

So, he found Li Yu again.

On the other side, after Jiang Wenwen was sent away, only the beautiful young woman was left alone. Li Yu was a considerate man. In order to prevent Su Lin from overworking, he could only find a new love.

No, when I checked Moments, I happened to see Liu Yan posted a few promotional photos of commercial performances.

It's not winter now, the temperature rises, the sun is warm, and when the temperature is high, Dabai-mantou will expand.
He has always known that Liu Yan is a very connotative host. Only now did Li Yu realize that he still underestimated the fullness of the girl's connotation.

For this kind of big and hard-working girl, Li Yu has always been appreciative.

Just admiring it, Zhang Bo ran over.

"Old Li, I'm going to use the formula of Kaka Company to launch one or two mid-to-high-end products in milk tea shops to test the water. What do you think?"

Li Yu had no choice but to put down the phone helplessly as the mind of a girl who admired hard work was disturbed.

"You say you have tried the water, what else can I think? Who knows if you haven't tried it?"

Li Yu gave Zhang Bo a silly look, he has been annoyed recently.

Because of bad luck, Hu Chengfei proposed to buy a female channel website. She has been throwing drift bottles for five days in a row, but she has not received a single hair.

Therefore, regarding Zhang Bo’s question of using mid-to-high-end products to test the waters, he instinctively did not want to
What Li Yu said made sense, Zhang Bo was speechless for a moment, but the moment he lowered his head, he suddenly saw something extraordinary.

"Fuck! What are you looking at, old Li? It's so big."

Zhang Bo wanted to reach out for Li Yu's cell phone as he spoke, but Li Yu's sharp eyes and hands quickly took him a step ahead.

Ahem, I forgot to turn off my phone, and was actually discovered by Zhang Bo, a bit embarrassing.

"Ahem, it's nothing. Recently, I've been considering whether to find a spokesperson for your milk tea shop. I'm not looking for someone."

Li Yu's mind turned quickly, and he immediately thought of a high-sounding reason, which was impeccable.

"Looking for a spokesperson for the milk tea shop? Well, that's a pretty good idea."

Zhang Bo is not stupid. He has slept together for four years, and he can see through Li Yu's little thoughts at a glance.

"Which star are you looking at? It's quite big and white, I think it's quite suitable, hehehe."

Well, Zhang Bo, this sullen guy, has completely lifted the lid, and he is so angry!

Since he is a fellow, there is nothing to hide.

"Hey, you know me"

"I know? I don't know any celebrities."

"host"

Under Li Yu's reminder, Zhang Bo successfully recalled the host with bottomless skills.

"Fuck, you can do it, Lao Li, when did you add WeChat?" Zhang Bo looked at Li Yu with envy and contempt.

"Hehe, don't even think about it, be careful and I'll tell Qi Lei."

"Fuck! Old Li, you are so boring!" Zhang Bo retracted his hand cursingly, with a reluctance on his face.

"Hey, but you said that you are looking for an endorsement. I think you can really try it. The host named Liu has nothing to say about his looks and body. The price should not be expensive, but it's a pity that he is not well-known."

Li Yu was speechless for a while, "You really want to ask her to be an endorsement?"

Zhang Bo rolled his eyes, and suddenly thought of the various classic publicity cases he had studied recently, the most classic and brutal of which was the Coconut Tree Brand Coconut Juice "I have been drinking since I was a child".

"Then there's nothing wrong with it. We'll launch several kinds of coconut-flavored milk tea at that time. Hey, we can learn coconut palm juice, you know."

"Forehead"

Now it was finally Li Yu's turn.

Nima, who on earth released your flamboyant nature?Is it Fei Yuqing?
After driving away the coquettish Zhang Bo, Li Yu continued to appreciate Liu Yan's connotation photos. This was unbelievable, and a picture suddenly appeared in his mind:
Liu Yan held the milk tea and said, 'I've been drinking it since I was a child', and the screen was filled with the aroma of milk tea.

The picture is so beautiful, I can hardly imagine it!

"This... Do you want to ask her to speak for you?"

Li Yu's endorsement test is naturally not a real endorsement, but a try with a drift bottle.

Anyway, the acquisition of the female video website has been fruitless, so it's better to change things to adjust the taste.

With a hint of bad taste, Li Yu replaced the content of today's drifting bottle with the endorsement of Nei Neimei, and it turned out that the timing is really changing, and it hits the soul.

Opening the information on the drift bottle, the corners of Li Yu's mouth turned up. He also wanted to see what kind of wonderful effect the milk tea advertisement "drinking from childhood to adulthood" would produce.
"I took Zhang Bo's suggestion and sent Liu Yan an endorsement message, and she agreed without saying a word."

"After negotiating the price, I suddenly realized that I didn't know the person who took the advertisement. In the end, Liu Yan recommended a friend in the circle, called Dapeng."

"When I mentioned the advertising idea, Liu Yan hesitated. She knew that she had two great advantages, but all along, she wanted to use her own efforts to achieve success."

"I'm speechless about this. Why can't this big girl figure it out? Whether she's beautiful or white and big, it's all my own advantage. Since it's my own, why hide it?"

"For my opinion, Dapeng, who wears black-rimmed glasses and small eyes, deeply agrees. In the end, with our persistent psychological guidance, Liu Yan agreed to shoot."

"The filming of the commercial went smoothly. The commercial director named Dapeng was very interesting. I only said one idea, and he filmed an epic basketball video commercial for me, as well as some passionate print commercials."

"The video advertisement was placed on the online media, and I used the company's resources, and soon the number of hits exceeded one million, the popularity was beyond imagination, and the fans were hooked.

It's just that a lot of black fans came out on the Internet, attacking us for vulgar marketing, but who cares? "

"The Internet is very popular, and the TV screen of the milk tea shop also scrolls to display video advertisements, coupled with the white and large roll-up posters, which immediately attract the attention of passers-by."

"Boys drool when looking at the milk tea, and girls drool enviously when they look at the milk tea. The turnover of the milk tea shop soars."

Looking at the future information, Li Yu was stunned.

Sure enough, he still underestimated the people's love for ball games!
At the same time, he finally understood why table tennis has gradually declined, because men like to watch basketball, and women want table tennis to become basketball.
Unexpectedly, a flirtatious move by myself and Zhang Bo actually opened the traffic code of the milk tea shop.

Li Yu continued to look down happily.

"The fire of the milk tea advertisement not only boosted the business of the milk tea shop, but also doubled Liu Yan's worth."

"She has changed from a small host who can only take business activities to earn hard money, and instantly became a favorite of online dramas. Many directors of online dramas have taken a fancy to her two heavyweight traffic codes."

"However, before she could turn her traffic into income, a sudden negative public opinion brought her back to her original form."

"A post broke out on the Internet, listing in detail the purchase cost of popular products in milk tea shops.

The low cost directly impacted the three views of netizens, and under the rhythm of caring people, Liu Yan became the spokesperson of fake products and was ridiculed as a 'fake cow'."

After reading the information about the drifting bottle, the smile on Li Yu's face disappeared instantly.

Whether it's fake cows or Jia Nailiang, Li Yu doesn't care about it. His rich experience in espionage intelligence allowed him to get the private goods contained in the future information in an instant.

This is someone playing tricks on him behind his back!

First, it exposed the low cost of popular milk tea, and then used the popularity of Liu Yan’s advertisement to guide public opinion and turn the popularity into the sharpest black knife
Liu Yan is just a pond fish that got hurt, and the other party's real target is a cup of milk tea company, Li Yu himself.

"Good trick! I just don't know who is behind it."

Because the scope involved is too wide, it is difficult for the future self to convey information, and it is necessary to entrain private goods through the entry point of Liu Yan.

With just a few words, Li Yu couldn't confirm who was behind the scenes.

But if you think about it carefully, among the people you have offended, there are only a few who have the ability and motivation to do this kind of thing.

Shi Xiaolong, Zhang Weiyu.
Fortunately, there are Li Yu's secrets in the companies of these two people, so it depends on whether they can find out something.

Kaka Milk Tea Company

A cup of milk tea shop is expanding wildly, with more than 30 stores opened in Hefei City alone, which aroused Zhang Weiyu's strong vigilance.

Although the two companies have different positionings, one is the mid-to-high-end market and the other is the low-end market, but no one stipulates that those who are in the low-end market will definitely not set foot in the high-end market?

There is no room for snoring on the side of the couch.

In addition to Zhang Bo's poaching of people in his company, especially when he learned that Cup of Milk Tea Company had recruited more than 100 franchisees at one time, Zhang Weiyu had already regarded Cup of Milk Tea Company as his life and death enemy!

Some time ago, although Zhang Bo's plan to "fish" with milk tea formula failed, Zhang Weiyu felt that it was not due to the war, and Cai Zhigang is still a good comrade who can do things.

Unfortunately, he didn't know that Cai Zhigang had leaked the formula of Kaka Company.
"Zhang Bo is lucky to know Niu Fei, let him escape once, but this time, it's not easy to hit their weakness and let him know anyone." Zhang Weiyu said with sharp eyes and full of confidence .

"Is everything ready for you?"

"I have already inquired about their purchase channels, and now I am trying to find a way to get the shipping documents from the supplier. It should be soon."

Cai Zhigang spoke, but his tone was still a bit hesitant.

"Mr. Zhang, although their cost is very low, they are not considered counterfeit and shoddy products. Is it really useful to expose them like this?"

Regarding Cai Zhigang's question, Zhang Weiyu showed an inscrutable smile on his face.

"Hehe, is it really important to be a fake or shoddy product?"

"Think about it, what do you think when you know that the milk tea you drink costs only two or three cents? Do you still dare to drink it?"

"Uh, this... seems to be true."

Rao Cai Zhigang knows that there is no quality problem with those low-priced raw materials, but if you let him drink that kind of junk milk tea, he is definitely not willing.

Even he, an industry insider, has this mentality, let alone an ordinary consumer.

At that time, there is no need for him to deliberately slander, just find some sailors to lead the rhythm, and the brand of a cup of milk tea shop will be completely ruined.

high!
Really high!
Cai Zhigang showed admiration on his face. In terms of playing tricks on people's hearts, he is still not as good as his boss.

Although it is not clear who is behind the scenes, Li Yu already knows the other party's methods.

Exposure cost + online rhythm

Insidious, but invulnerable.

For this kind of thing, you can't wait for the opponent to make a move before passively defending. After thinking about it, Li Yu arranged for two backup players.

First of all, he asked Zhang Bo to step up the launch of "high-end products" in various stores, and use high-end products to resist the pressure of public opinion that a cup of milk tea shop is "cheap".

Although the formula of this high-end product comes from Kaa Ka milk tea, it cannot be copied. A cup of milk tea company needs to "optimize" a little bit, otherwise it will be troublesome to be sued by the other party.

Secondly, Li Yu expressed concern about the quality and reputation of low-end products.

After listening to Li Yu's analysis, Zhang Bo's heart shuddered.

Like a product from a cup of milk tea shop, you can estimate the cost of the product with a little thought. Once this kind of thing is maliciously hyped, it is really difficult to explain.

The two discussed for a while, and finally decided to "preconceive first".

Zhang Bo arranged for people to send all the raw materials to the Food Inspection Bureau, and asked them to issue a detailed quality and composition inspection report. When the report came out, it would be directly displayed in each store.

With the credit endorsement of an authoritative testing organization, even if someone uses "low cost" to make troubles, there is no way to say that there is a problem with the product quality of a cup of milk tea shop.
In this way, we dare not say that we are directly immune to this kind of negative public opinion, but the harm can be minimized.

After arranging two backup players, we can talk about easy things next.

"After careful consideration, I think it's a good idea for you to find Liu Yan as the endorsement of the milk tea brand. I'm going to talk to her. Do you want to come together?"

The corner of Zhang Bo's mouth twitched, what the hell? I suggest, it's obviously because of your lust, okay?

"If I want to go with you, I won't go." Zhang Bo actually wanted to get in touch with the beautiful host, but unfortunately he had the heart to kneel on the washboard when he went home at night.

There was no way, Li Yu could only enter the tiger's den alone.

Liu Yan had just finished a supermarket opening event, so tired and sore all over.

Although the hosts are all glamorous in appearance, they can get a lot of money just by talking about it. In fact, walking around is also very tiring.

The activity lasted for two hours, and Liu Yan stood in high heels for two hours.

Ordinary people are tired even if they stand for two hours in flat shoes, let alone high heels.

That's not counting, she also had to attend the reception after the event, because it was part of the work content of the appearance fee.

Facing a bunch of greasy men, she can only greet them with a smile on her face, and she has to be on guard against all kinds of tricks from LSB at any time, it's just miserable
After finally getting rid of all kinds of entanglements, part of the appearance fee will be distributed to the agency.

For example, in today's supermarket opening event, the appearance fee was 4000 yuan on the surface, but she actually only got 2000 yuan.

When I got home, I took off my high-heeled shoes and flesh-colored stockings, and rubbed my numb heels.

Stretch out your hand to unzip the waist, throw away the host's exclusive cheongsam dress, and the traffic code is released instantly, creating waves of waves.
Unfortunately, there was no audience at the scene, and Liu Yan could only enjoy her traffic code alone.

too tired!
Moving forward with a heavy load, but also wearing high heels, this kind of sad sister A will never experience it.

Lying on the big soft bed, she was so tired that she couldn't move, only two big black and bright eyeballs were still turning under the dim light of the bedroom, which showed that she was still thinking about something.
(End of this chapter)