In this life, I will no longer be a childhood sweetheart

Chapter 168 Start to make trouble, the BBS of Polytechnic University is the battlefield!

late december.

The cold snap has passed, and the temperature in Lin'an has picked up.

The weather cleared up, even the sun came out, and the stadium of the Finance Institute came alive again in the evening.

The college students who had been dormant some time ago all took advantage of the good weather to come out to exercise their hands and feet.

Su Zelin was wearing Anta sportswear and was running on the playground.

The bastard didn't run fast, and he didn't even break a drop of sweat. While exercising lightly, he was also thinking about something.

In the middle of this month, the three branches located in Normal University, Industrial University, and Electronic Science and Technology University were successfully completed on time.

The official opening is scheduled for New Year's Day, but the trial operation has already started in advance. The store is open to the public, and the experience machines inside are free to play, but for the time being, it is only for experience and not for sale. The official sale will have to wait until New Year's Day, but orders can be placed in advance.

The level of publicity and momentum this time is completely different from the previous two.

When the branch of the Finance Institute opened, they could only make a few soft articles on the campus BBS, do a marketing campaign, and invite a group of actors to join in the show. It seemed very lively, but in fact it was limited to the campus, except for the staff of the Finance Institute. And college students, and other people in Lin'an may not have heard of this matter.

At that time, Su Zelin also wanted to keep a low profile. If a reporter really came, it would be of no benefit to New Century if a reporter did a search and reported that it was not a chain store at all.

The situation when the Zhejiang University branch opened was similar, except that there were more people in Zhejiang University, and because of the classic fan marketing event, the scene was more popular, but they were still enjoying themselves on campus and did not go out of the circle. Many college students from other schools, They may not know that there are two such large-scale digital stores in the Institute of Finance and Zhejiang University.

However, there are also very few caring people who have paid attention to the new century. For example, the competitor, if nothing unexpected, realized that this model is feasible and highly profitable after seeing the success of the Zhejiang University branch.

But in general, New Century's reputation is still limited to two universities.

Now that the wretchedness has almost developed, with five large branches, there is no need to keep such a low profile.

Su Zelin asked Yang Fen to take the initiative to contact many news media in Lin'an. Almost all the local daily newspapers were invited, and even TV stations would come to do interviews at that time, trying to make the name of New Century break out of the scope of colleges and universities and be known to the whole of Lin'an. .

Of course, if you get the money, others may not be willing to report on you or muddle through.

During the trial period, Xiao Yang and Kang Baohong reported success one after another, and the orders for the three new stores came like a snowflake.

The college students from the three universities heard that there are five such digital stores in Lin'an, each of which is of such a large scale, and the service and after-sales service are equally good. There is even one in Zhejiang University, and the business is still very hot. God, so I made an order with confidence.

For these orders alone, the sales on the first day of opening will be guaranteed, and this does not include other people who made the machines on the spot.

"Hi, monitor!"

A female voice interrupted Su Zelin's thinking.

Then Ding Linna chased up from behind.

Nanazi is also a frequent visitor to late running, and she often runs into each other.

"What are you thinking, so fascinated?"

"I miss Cao Cao!"

Su Zelin laughed.

"Cao Cao?"

Ding Linna was astonished.

"If you think of Cao Cao, Cao Cao will be there."

Su Zelin uncovered the dumb fan.

"Tch, come on, there are many beauties around you, can you still think of me?"

Nana rolled her eyes.

"There are always too many beautiful women!"

The bastard made a haha.

"Hey, you kid is so careless, be careful that one day the wind will drip wet your shoes!"

"It doesn't exist. You think brother insists on taking cold water in winter, and why he runs in the morning and evening. It's not easy being a scumbag, but he has perseverance and perseverance!"

"Speaking of such a shameless thing so grandly, squad leader, it's really you!"

"..."

The two ran side by side and chatted.

When exercising with beautiful women, whether it is light exercise or intense exercise, Hunzi is always in a happy mood.

What's more, Nanako is still a sporty beauty, she has even done yoga, she is very flexible, and her movements are extremely pleasing to the eye.

"Scumbag, let me see how durable you are!"

Ding Linna raised her eyebrows at Su Zelin, opened her long legs, quickened her pace, and passed Su Zelin with a smile.

Yo, Nanazi, are you quite confident?
Later I will let you know how the word "prostration" is written!

Su Zelin smiled.

No girl has ever dared to compete with a brother in stamina, and you are still the first!
I'm notoriously sweaty BMW!

I have to give you some power and see!

Su Zelin tried his best to catch up.

Half an hour passed like this, no matter how hard Ding Linna tried, the bastard always followed her behind.

At this time, Nanazi's sports T-shirt was already wet with fragrant sweat, and a few strands of hair playfully broke free from the shackles of the headband and stuck to her snow-white jade neck. And the frequency has been greatly accelerated.

"Huh, I, I can't do it."

She finally stopped, holding Xiaoman's waist with one hand, panting heavily.

I thought that after practicing yoga, my physical strength would not be much worse than that of the squad leader Hunzi, but I didn't expect that the two sides were still not in the same order.

His hands and feet were shaking, and the bastard squad leader was still sweating a little, but he still had a lot of strength to spare.

"Nanazi, will it be over so soon?"

The bastard joked, "Do you want to give me a hand?"

"Yes, that's what you said!"

Nanazi unceremoniously stretched out her jade arms to wrap around his neck.

"Khan, I'm just talking casually!"

"You are not joking, please help me over there to rest for a while, who told you to be a scumbag and not a gentleman, you can't let the girl down, I'm almost exhausted!"

Ding Linna rolled his eyes at him, seeming a little angry.

"OK, it's my fault!"

Su Zelin raised his hands in surrender.

Helping Ding Linna to the sidelines, Hun Zi felt a little flustered.

Looking into the distance, I saw the undulating mountains, majestic and magnificent.

After resting on the sidelines for a long time, Ding Linna's breath calmed down slightly, but her whole body was still a little weak.

The second half of the sprint was a bit intense and exhausted.

According to experience, after strenuous exercise, some light exercise should be supplemented appropriately, and the body should not return to a calm state all at once, otherwise, the hands and feet will be more sore tomorrow.

So Nanazi stood up, slowly raised her right foot, raised it high above the head, straight as a compasses, forming a line with her left foot, and just split on the horizontal bar in front of her.

This is just the basic skills of yoga, but it made the eyes of several boys nearby go straight.

If there is such a girlfriend, it feels easy to die young!

Nanazi had almost rested, so the two left separately.

I have something else to do tonight.

The competitor is also officially opened on New Year's Day.

There are only a few days left before the New Year, and it is already possible to do things on the BBS of the Polytechnic University.

……

Back in the dormitory, everyone else had already had dinner and went to self-study. Kaiping was playing Legend, and this kid was a little dazed by cutting people in the game recently, and his mind was full of thinking about being a big brother.

The spiritual guy is a typical dead fat house, and he is boring. In fact, he also likes to show off, but in reality, he doesn’t have a high sense of presence. He just wants to be majestic on the Internet. Therefore, after becoming a local tyrant in Liede, he will establish a guild and become the boss himself. I also spent a lot of money to buy a Dragon Slaying Knife.

"Third brother, I'm back. I just had your call and called several times!"

Zeng Kaiping turned into Kato Ping, quickly operated, glanced at Su Zelin, and turned his gaze back to the computer screen.

"Oh, I see!"

When running in the morning and evening, Su Zelin's mobile phone is kept in the dormitory.

It should be Xiao Yang or Kang Baohong calling, after all, something will happen later, so it's normal to report to me.

Not in a hurry to answer the phone, Su Zelin first walked into the back balcony, took off his shirt and threw it into the iron bucket, then took off the towel hanging on the clothes rail and wiped himself, so as not to catch a cold after exercising, and then returned to the dormitory .

Opened the drawer and took out the phone, turned on the screen and saw that besides Kang Baohong, there was also an individual call—Editor Wu Songyan.

This is the private number of the editor of the publishing house.

Su Zelin was shocked.

It seems that there is good news from the publishing house, so I quickly replied to the number.

After a while, a middle-aged male voice came from the microphone: "Hello, hello!"

"Hello, Editor Wu, I'm sorry, I went out to exercise just now, and I didn't bring my mobile phone."

"Hehe, it's okay, President Su, I just want to tell you that the book self-published in the name of your company has been scheduled for New Year's Day."

The editor of the publishing house got straight to the point.

Sure enough, Su Zelin couldn't help but be overjoyed.

"Hehe, thank you, Editor Wu, your publication is really fast!"

"The main reason is that our president is also very optimistic about this book, so the queue is fast!"

Wu Songyan responded with a smile.

It's one thing for the president to be optimistic, but what's more important is that President Su is sensible.

Otherwise, it is possible to wait another year or a half before the release, and the fixed date may not be so good.

That's what the so-called money can turn ghosts around.

If the donor is generous, the publishing house will naturally have to show something, otherwise the money would not be wasted.

The two sides exchanged some pleasantries, and Wu Yansong said again: "By the way, didn't your company order a hundred sample books? Are these books to be mailed to a certain address, or mailed separately?"

The book was published, and of course Su Zelin himself had to get a few copies for cups.

In addition, each digital store must also put a few sets, after all, this is part of the brand culture of the new century.

"Well, there's no need to mail it. Anyway, everyone is in Lin'an. I'll ask someone to drive there and get it back!"

With the postal service speed, it would take several days even in the same city. Su Zelin didn't have the patience to wait.

"Alright, then trouble President Su!"

Naturally, Wu Songyan would not object. If the other party mentioned it himself, the publishing house would save trouble and save a sum of postage.

After chatting with the editor for a few words and hanging up the phone, Su Zelin smiled.

The release of this book came just in time!

It just happens to be the same day as the official opening of the three branches, so it can add another wave of icing on the cake, and even use it as a gimmick to promote the new store.

If the guy who followed suit dared to use those sentences to market, then when this book comes out, there will be a good show, ha ha.

However, logically speaking, that person can't be so stupid.

If it were me, I would never do such a thing.

If you just copy the shell and operating model of the new century, you can still use it as a reference, but if you copy even those sentences, you will be labeled as plagiarism and copycat, and you will never be able to wash it off.

Many cases in later generations can show that consumers are not convinced by this kind of nearly 100% high imitation companies, because consumers feel that they are too low, and they have no preference for using this brand.

For example, American fast food restaurants, why did Wallace come out later, instead of Ken McGee, Kentucky, KFC and all kinds of AFG, BFG, CFG and any store on that alphabet?
One is that Wallace did it early, and the other is that its store name is not imitated.

Although everyone sells chicken fries and burgers, many consumers think that this restaurant is relatively low-level, but has become recognizable. Over time, it has been killed out of tens of thousands of similar stores across the country.

It's a pity that that competitor followed the old path of AFG and his ilk.

According to Xiao Yang's inquiry, its name is New World Digital Flagship Experience Center, which is only one word short.

In fact, there is no need to imitate the three words of the new century, because it is meaningless. The essence of the store name lies in the word "experience", and it is enough to name around it. Gotta live in the silver shadow of the original.

If it were Su Zelin who borrowed other people's model, it would be called Times Digital Experience Plaza, which is also very nice, and there is no lack of style. In short, it must minimize the fake flavor and improve the recognition. Maybe it can even wrestle with the original version.

And that competitor was too eager for quick success, copying everything in his head, and didn't even think about what should be used for reference and what should not be used for reference.

When choosing the name of the store, he had already lost.

Taking a fancy to the model of the new century shows that this person has a certain vision.

However, a series of subsequent operations showed that this person had limited vision and was just a speculator.

Such an opponent cannot play Huahua, let alone surpass the original version.

It can only be said that he met an opponent who was not considered an opponent.

……

07:30 in the evening.

Staff dormitory in the courtyard of a certain unit in Lin’an.

"Dad, Mom, I'm back!"

A 24-year-old tall and thin young man walked into the living room, looking a little tired, but he couldn't hide his excitement.

Zhang Yuanhang, the behind-the-scenes boss of New World Digital Flagship Experience Center.

In less than half a month, the store will open soon. Anyone who starts a business for the first time will have an inexplicable sense of joy and accomplishment. energy.

A middle-aged woman wearing an apron brought the dishes from the kitchen and put them on the dining table: "Yuanhang, why did you come back so late?"

"The digital store is about to open, there are many things to do!" Zhang Yuanhang sat down on the soft sofa, Ge You lay all over, raising Erlang's legs: "Mom, don't tell me, so you and Dad don't have to wait for me. "

"It's okay, your dad and I aren't hungry, so we'll wait a little longer. We've been busy at the shop all day, so we must be hungry, right?"

Looking at her son's eyes, Wei Hongling felt a little distressed: "Yuanhang, I see that you have lost weight during this time. Career is very important, but don't wear yourself out!"

"It's okay, start a business, which boss can't work hard, I'm still young, and I'm in good health. The shop will not let up no matter what. Mom, look, I will be a hit, better than other people in the compound. Children are promising!"

Zhang Yuanhang clenched his fists, full of confidence.

Just two or three years after graduation, I started my own business and became my own boss. Although I relied on my family background, I dare not rush.

"Okay, okay, I know our family is going on a long voyage!"

Wei Hongling was cheerful.

My son was proud and arrogant after graduation, and he didn't want to come to his father's unit to get a solid job, so he clamored to make a living by himself, and tried to persuade him many times to no avail. Can support, no matter what, it is a good thing that young people are willing to rush.

"Yuanhang, the digital store is about to open, how is the preparation going?"

Sitting on the sofa in the living room, a middle-aged man in a suit and leather shoes put down the "Lin'an Daily" in his hand, extinguished the remaining cigarette butt in his hand, and threw it into a quaint pure copper ashtray.

Zhang Baisheng, the leader of a unit in Lin'an City.

He combed his hair back, his face was slender and serious, but his eyes were bright and dignified.

Zhang Yuanhang is still in awe of his father, and this time he was able to start a business, mainly because he borrowed his father's money and connections, and quickly responded seriously: "Dad, don't worry, everything is ready, I only owe Dongfeng! I have already figured out the New Century set. No matter the name, layout, decoration, staff, work clothes, or marketing strategy of our New World, it is the same. If the New Century can do it, then I can do it too! "

Compared with Zhang Yuanhang's blind optimism, Zhang Baisheng was a little more cautious and conservative. He took out another cigarette and lit it, and blew out a smoke ring: "Don't take things so simply, this digital store can break the university. The computer store on campus cannot make money, and it has become its own, filling the gap in the digital field of colleges and universities, and opened five branches in just one year, and it may do far more things than you imagined!"

Perhaps it was because of his habit of smoking and having to take two packs a day, Zhang Baisheng's voice was a little hoarse, but his unhurried, cadenced tone was full of leadership style.

"It's not enough to have its shape without its spirit. On a long voyage, what you have to learn from the new century is not just a shell, but also its services, its team, and its style and means of doing things. It’s the more intrinsic nature. Yuanhang, it’s not ashamed to learn from others at the beginning of your business, but you can’t blindly follow others, you have to have your own ideas, otherwise you will be in a very passive position, and even be manipulated by the other party at will!”

Zhang Yuanhang was so arrogant that he was not convinced when he heard it.

"Dad, the service and after-sales service provided by our New World is also very good, no less than that of New Century. Our team is undergoing strict training every day, striving to be the most professional! It can't compare to the opposite side. Besides, I also have my own ideas. Well, let’s learn more at the beginning, mainly because I’m just starting out, and slowly I’ll catch up and even surpass it!”

Mr. Zhang's eyes shone brightly. Many ambitious young people who had just started their businesses felt that they could defeat any opponent.

Zhang Baisheng shook his head, his son still has brains, otherwise he would not have supported Zhang Yuanhang's entrepreneurship, but he was too arrogant and did not see his own ability clearly.

It's not to belittle his son, compared to the founder of the new century, he can't be someone else's opponent at all!

He had already told Zhang Yuanhang about the truth once, and his son wouldn't listen to loyal words, and as a father, he couldn't help it either.

"I don't have any opinions on other things you want to learn from, but there is one thing that you have to be careful about, that is, if you borrow those sentences for marketing, you imitate a name, layout and decoration, but you also copy these sentences, I don't think it's appropriate, and it's easy to be caught!"

Zhang Yuanhang frowned.

"Dad, I'm afraid you don't know how good the marketing strategy of New Century is. When the Zhejiang University branch opened that day, those college students lined up in a long line to receive those small fans with sentences printed on them. Later, it even set off a craze on the BBS. , It lasted for a long time before it faded away, and the branch in New Century became popular all of a sudden. How can I give up such an important thing! Besides, I have customized the mouse pads for the gift, [-] pieces, this sum Money is wasted!"

If Su Zelin was present, he would definitely complain about Mr. Zhang's stupid tricks again.

When the weather was cold, he replaced the fan gift with a mouse pad, which seemed to be a clever trick, which was more generous and practical, but it was actually very stupid.

First of all, the cost has increased, and the cost of the mouse pad must be higher than that of the fan. There is nothing to say about this.

Secondly, when the machine is equipped, the mouse pad will definitely be sent again, and this is repeated.

Again, as for fans, some people carry them in their schoolbags when the weather is hot, not only in dormitories, classrooms, cafeterias, school roads, but even on the bus or shopping in the city. People can see them everywhere. The publicity effect is naturally better than the mouse pad. College students will never run around with a mouse pad when they are full.

New Century's mouse pad is also custom-made, and giving a small fan as a gift is an extra promotional prop, which is much better than New World.

In fact, this time when the three branches opened, he still planned to give away fans. If they don’t use them in winter, it doesn’t mean that college students can’t use them in summer. They will still come to pick them up and keep them. There is no need to change this strategy.

Wei Hongling came out with the last dish in her hands, put it on the table, and said while taking off her scarf, "It's all right, isn't it just a few words, it can be used in the new century, why can't we use it?"

Zhang Baisheng shook his head: "You can't say that. I asked Xiao Li, a clerk in my unit, to check. These sentences are all original. The earliest time they appeared, they originated from the marketing campaign of the Zhejiang University branch in the new century. Then it spread widely on the BBS of Zhejiang University. These sentences are not just one or two sentences, but hundreds of sentences. The model can be used for reference, but if hundreds of sentences are used on a large scale, it will be suspected of plagiarism. The store's image is not good!"

"Dad, you are worrying too much!" Zhang Yuanhang disapproved: "Consumers don't care so much, only the people at Zhejiang University know that it is a new century original, and the University of Science and Technology doesn't know!"

"That's right, can that digital store still sue us for this? Parkson, with us watching, what is not fair in Lin'an, Yuanhang finally built this store, and it opened soon. Can you stop pouring cold water on it?"

Wei Hongling glared at her husband, she was very confident.

Anyway, my husband is the second-in-command in the unit, with a wide network of contacts, and my natal family can help at any time.

"Son, don't be afraid, just let go and do it. Mom supports you unconditionally!"

"Thank you mom, mom is the best for me!"

Zhang Yuanhang finally smiled.

Zhang Baisheng stopped talking.

This will only properly remind the son, and it is not good to discourage his enthusiasm too much.

However, he does not agree with what his lover said.

New Century has opened five branches, each of which is of considerable size. The smallest branch of Caiyuan has more than 200 square meters. It is already considered a large enterprise in Lin'an.

More importantly, its development momentum is extremely strong. The boss behind the scenes is ambitious and expanding rapidly. I am afraid that even the top leaders of the city will give a little face.

And if it continues to grow at this speed, even the bigger leaders in the provincial capital will notice.

At that time, it will be very troublesome if it really wants to seize the handle of the new world.

It's not a problem for me to settle the dispute in a small shop.

But this kind of enterprise that has grown up, has gradually grown, and has unlimited potential, there is no way to take it by yourself, and the energy of the lover's natal family is not enough!

What's more, New Century forcibly opened up the market in the Wushou Lin'an University, and the latter four did not rent the old shop, but directly built a new shop in the enclosure. If you say that it has no connections with Niubi, who would believe it.

So when Zhang Yuanhang first said to build a similar digital store, Zhang Baisheng opposed it, but his son insisted on doing so. Later, Zhang Baisheng could only check through his own relationship to confirm that his background was not from a certain company in Lin'an. The leader with more energy, then nodded and asked his son to go to the same store.

Then again, the behind-the-scenes boss is quite mysterious.

The current legal person is a young man named Yang Fen. He originally opened a shop in Computer City and has been doing it for many years. However, he is not the founder of New Century, but joined halfway. What about the shadow.

In addition, there is another very important person, but it is very strange that this person is a talented college student of the School of Finance.

Generally speaking, even if the real boss behind the scenes is inconvenient to show up, he will not find a young boy to represent him, which is unreasonable.

Just like New World, we can't name our son Zhang Yuanhang, but at least we will find a distant relative in his thirties who has certain communication skills to be the apparent manager.

What's more, the college student's hometown is still in a small city like Jianglan, even if he is the leader, he doesn't have much energy in Lin'an.

This question is very puzzling, and Zhang Baisheng has never been able to figure it out.

The family was about to have dinner when Zhang Yuanhang's Samsung Anycall rang. It seemed that the caller was the legal representative and general manager of New World and their distant relative Zhou Rui.

If there is no important matter, Zhou Rui will not call during dinner.

So Zhang Yuanhang put down his chopsticks, stepped out, pressed the answer button on his phone, and after hearing a few words, his expression changed.

"Well, don't panic, I will find a way to deal with it, so be it!"

Hanging up the phone and returning to the dinner table, even though Zhang Yuanhang tried to calm down, his face was still a little ugly.

"Son, what's the matter, did you encounter any problems at the digital store?"

Wei Hongling saw something was wrong and asked quickly.

"Someone posted a few posts on the BBS of Polytechnic University, related to those sentences, and it quickly became a hot topic on campus forums!"

There was a trace of anger in Zhang Yuanhang's voice.

"It must have been done by the people from New Century!"

Zhang Baisheng felt awe-inspiring.

After all, New Century took the initiative.

The BBS of Polytechnic University is a battlefield without gunpowder!

……

(End of this chapter)