In this life, I will no longer be a childhood sweetheart

Chapter 172 Let's fight, sacrifice hype!
The next morning, after breakfast, on the way to the digital store, Su Zelin bought some newspapers at the newsstand next to the school road.

Hunzi seldom reads newspapers, not that he doesn't care about news and current affairs, but Su Zelin has to pay attention every day.

After all, the password to make money may be hidden in the news, and when you see it, you may think of it and unlock another way to attract money.

It's just that the development of the Internet is getting faster and faster, and the convenience and speed of news on the Internet have surpassed that of newspapers.

Today he was uncharacteristically, and bought several copies at once.

"Zhejiang Daily", "Lin'an Daily", "Qianjiang Evening News", "City Daily Talk", "Science and Technology Times"...

All the local newspapers with the fastest news.

Hunzi first unfolded a copy of "Zhejiang Daily", browsed the first page only by looking at the title, and continued to flip to the second page, and then his eyes lit up.

He found reports related to New Century.

Being able to appear in this newspaper was actually a surprise, and it was not originally planned.

Because "Zhejiang Daily" is the party newspaper of the provincial party committee, with a huge circulation, and it is the most credible and influential mainstream paper media in the province.

It belongs directly to the party committee, and you can't spend money randomly on it, so it's up to you whether others want to write for you or not.

Fortunately, I am lucky.

Of course, it's not just luck.

When working on the corporate plan for the new century, Su Zelin paid great attention to the positive image.

For example, the college students in the new century are almost all poor students. A part-time job opportunity with good environment and treatment is provided, which changes their difficult situation.

For another example, New Century provides low-cost rental opportunities for senior students who cannot afford a computer. The rent is only half of that of other computer stores outside, and no deposit is required. All you need is a copy of your ID card and student ID card. Complete the graduation project.

Later, the New Century also set up scholarships, those college students who are from poor families but study hard and have excellent grades will have the opportunity to get it.

In addition, it also actively sponsors the Student Union to carry out various meaningful campus activities, whether it is a cultural evening or a sports meeting, and many other campus activities.

In short, since the day it was established, it seems to be keen on various campus public welfare, like a clear stream in the enterprise.

It is precisely in this way that Su Zelin was able to successfully persuade Dai Chuangxing, Zhou Fuliang, and the relevant leaders of the University of Technology, Normal University and University of Electronic Science and Technology.

If it's just a pure relationship, Su Zelin will not be able to pass Dai Chuangxing's test.

Not everyone has no bottom line. Others are intellectuals anyway, and no matter how hard they are, they still have the most basic principles in their hearts.

It is precisely such a good image that gave New Century the opportunity to be published on the "Zhejiang Daily", which is still on the second page, which is already quite good exposure.

The editor in the text did not hesitate to give praise to this new company, saying that the new century model has the courage to break the rules, is full of creativity, and has great potential. It has opened five branches in a short period of time. In addition, it is full of positive energy, takes root in universities, and does not forget the original intention. Earn from college students, and also repay to college students. Such a conscientious enterprise is an example worth learning.

Continue to look at other newspapers, almost all local public and private daily newspapers at the city level have published it.

However, the headlines of public daily newspapers are more formal, and they will not be sensational, while the headlines of several private daily newspapers stuffed with money are more exaggerated.

"Shocked! There is such a large digital store hidden in Lin'an University!"

"Ultra-cheap computers on campus, the college students of these five universities in Lin'an are blessed!"

"Three arrows are fired together, and five stars shine! Talk about a chain computer store's extremely fast way to open up borders!"

"..."

However, exaggeration is exaggeration, compared to later generations, "Xiao Lizi broke up with his girlfriend because the woman was too tight" and other sensational online self-media headlines are still far behind.

After all, as a physical paper media, there must be a bit of morality and a lower limit. You can't scribble things that have nothing to do with the title just because you have received money.

After flipping through the newspapers and reading the relevant content, Su Zelin smiled.

He is very satisfied, the effect of the New Year's Day publicity is better than he imagined, especially being published in "Zhejiang Daily" is an absolute gain.

In addition, several local TV stations also reported on the evening news yesterday.

Of course, not to mention the local forums in Lin’an and the BBSs of major universities. The Internet is an excellent and cheap publicity media. You don’t have to give money to others, just let your employees do it when they have time. The current market price doesn’t cost fifty cents. One, ten cents a piece, many employees are willing to rush to do this job, so Su Zelin must grasp this tool well.

In fact, during the rise of the new century, it has always been inseparable from network marketing. When the Finance Institute store just opened, it also created momentum on the Finance Institute BBS.

Of course, there are also those sentence marketing that made the Zhejiang University store almost become an online celebrity store, which is actually the crystallization of the wisdom of later generations of netizens.

But Su Zelin, who has plucked the wool of future generations, is not guilty at all.

As a reborn person, if you don't even collect the wool of the future generations, then you are still reborn!
Besides, the wisdom of the vast majority of netizens is infinite. If you collect those golden sentences on the Internet by yourself, new ones will naturally be born.

……

As soon as I walked into the digital store, I saw Liu Wanyin.

It's not the usual business hours yet, but the staff has arrived and is getting to work.

Liu Wanyin was directing the arrangement of the scene in the open space outside, still holding the small note in one hand, and would look at it from time to time.

The schedule for the next day's big promotion, everything big and small is written on it.

On the first day of sales on New Year's Day, Liu Wanyin, the store manager, handed over an excellent report card.

There were no disturbances throughout the day, and the flow of people seemed to be heavy, but the order was maintained in an orderly manner, and the quality of the reception service was maintained on a daily basis.

This also gave Liu Wanyin more confidence, but the success of the first day did not make her overwhelmed by the victory, arrogant and arrogant, Xiao Liu was still very modest, from the small notebook, it can be seen that she has no regrets. slack.

Hehe, this new little deputy seems very competent.

Su Zelin also visited the Caiyuan store yesterday, and left after a while, and went to the other three newly opened branches to check on the situation, but at night Liu Wanyin called to report to him, and learned that everything was going well.

"Boss, good morning!"

Seeing Su Zelin appear, while Liu Wanyin greeted her, her eyes drifted to the newspapers in Hunzi's hand, slightly surprised.

She didn't see Su Zelin read the newspaper, whether it was in the digital store or in the classroom.

"There are some good news related to the new century, I think you can find out!"

Su Zelin lifted the newspaper in Yang's hand, and then stuffed it into Liu Wanyin's hand.

With doubts, Liu Wanyin opened the "Zhejiang Daily" at the front.

"Don't look at anything else, here it is!"

Hunzi pointed to somewhere on the second edition.

"Wow, the New Century has reported it, and it's still the "Zhejiang Daily!"

Liu Wanyin got excited when she saw the title.

New Century attaches great importance to team building, and the employees all have a collective sense of honor, not to mention that she is still the store manager now.

After reading the text content soon, she was even happier: "The daily named and praised our new century!"

The class also subscribed to "Zhejiang Daily". Liu Wanyin knew the importance of this newspaper, and it was not easy to get its approval, but New Century did it.

"Hehe, there are more of these!"

Su Zelin also found out the content related to the new century in several other newspapers.

After reading them one by one, Liu Wanyin became more and more pleasantly surprised: "Manager, is our New Century so famous in Lin'an?"

Su Zelin said with a smile: "No, don't forget that we are a large digital store chain with five branches! In addition to newspapers, we have also been interviewed by TV stations!"

After a pause, he continued: "To be able to achieve today in the new century, Xiaoliu, you have contributed a lot as a patriarch, and of course every employee's contribution is indispensable. Let's pass these newspapers on for others to read." Take a look too!"

"Yes, boss!"

Liu Wanyin was elated.

The new century is famous, and I feel a little proud!
Thinking of something, she used a ballpoint pen to circle headlines related to the new century on the pages of several newspapers, so that the clerk would not have to bother to search slowly when circulating them. After all, the digital store would have to open in a while, but there was no Too much time.

This is Liu Wanyin's "fineness", which is manifested at any time in work and life.

Koyanagi took the newspapers to distribute.

As soon as they heard that the New Century newspaper was reported, the staff gathered around.

In this era, it is relatively rare to be able to get news on the formal media.

"It's amazing, there are so many newspapers in the new century!"

"There are also "Zhejiang Daily" of this level, let me see what is written!"

"..."

Clerks scrambled for newspapers to get a first look.

At this moment, Su Zelin's cell phone rang.

It was Kang Baohong calling.

"Boss, today's newspaper is out, and we're on the Zhejiang Daily!"

Because of the excitement, Kang Baohong's voice was much louder than usual.

When he first found the news of the new century in this provincial party committee newspaper, he was in the same unexpected and pleasant mood as Su Zelin.

"I saw it, don't worry, Baohong, this is just the beginning, the best is yet to come!"

Su Zelin's eyes narrowed.

After this wave, New Century has gone out of the campus and is known to more people, but it is not enough, we have to strike while the iron is hot and speculate again.

As for how to fry it, it can be more attractive.

Su Zelin already had an idea.

I need a tool man!

That knockoff is the stepping stone to the next step.

The new world is also officially opened on New Year's Day.

As Su Zelin expected, in yesterday's marketing, the store stole those sentences.

Such a shameless behavior is not considered a friend, but an enemy!
Su Zelin didn't mind playing tricks, stepping on it to a higher level.

"Baohong, if you ask people to post on the BBS of the University of Science and Technology, just extract the news from "Zhejiang Daily". I want to see if they dare to delete it!"

This is the authoritative newspaper of the Provincial Party Committee. No matter how violent the leader of the University of Science and Technology behind the opponent is, forgive him, he will not dare to mess around.

If you really delete the post and classify it as a malicious advertisement, wouldn't it be a slap in the face of "Zhejiang Daily", and it would be strange for the leader to be sprayed out.

"Yeah, why didn't I think of that!"

Kang Baohong patted his thigh.

Su Zelin continued: "Isn't there a paragraph in "Zhejiang Daily" that praised our innovative model? Then use this paragraph to lead us to use those sentence marketing topics, and pick more inspirational ones and post them. There is this Shangfang sword Keep it safe, no one dares to touch our post!"

"Okay, I'll find someone to do it as soon as possible!"

Kang Baohong couldn't wait.

When he first learned that the shop had plagiarized, he was suffocated.

"With news excerpts from several other newspapers, make a few more posts to make a fuss, so that everyone in the University of Science and Technology knows that New World is a copycat store with no integrity!"

Su Zelin added: "Oh, there is one last thing, find a few small newspapers to write some articles, accusing us of plagiarism and embezzling other people's models and marketing ideas!"

"Accuse us of plagiarism?"

Kang Baohong was dumbfounded.

What kind of showmanship is this?

"Hehe, I did this to start a war."

Su Zelin said with a smile: "New Century has just been on the news, and it was named and praised by the "Zhejiang Daily", and it was immediately sprayed by others. Will it arouse people's curiosity? When it becomes topical, the media will be interested in further investigation. And put us on the table for comparison with another New World with almost the same model, what do you think the result will be!"

"They will find that we are the real pioneers of this model, and the new world is the copycat!"

Kang Baohong said without hesitation.

"Yes, we have many ways to prove ourselves!"

"Both our Caiyuan store and Zhejiang University store opened earlier than New World. Those marketing sentences first came from the gift fan at the opening of Zhejiang University store. You can also find it on Zhejiang University BBS. We even published a book and own the copyright! "

"The new world will also be exposed to the media and the public, and will be pushed to the forefront. This is what they are most taboo about, and it will have a great impact on their image and reputation!"

"We will undoubtedly win this war and be known more because of it!"

"But why don't I take the initiative to condemn New World? It's very simple, because thieves are more likely to cause public outrage and are even more unforgivable!"

"Although New World didn't blame us through newspapers, there are only two such stores in Lin'an. According to the thinking of normal people, who else can there be besides them?"

If Kang Baohong saw Su Zelin at this time, he would feel that he was smiling like an old fox.

To put it bluntly, this is a hype.

Compared with well-behaved news, this method is indeed easier to spark topics and bring heat.

In the business circles of later generations, this kind of business method is actually quite common, but it is still relatively rare at present.

The entertainment industry uses it a lot. There are all kinds of gossip news every day, which female celebrity is rumored again, which male celebrity is suspected of having an affair with so-and-so, in short, it attracts paparazzi and entertainment reporters to report, and the public likes to watch it.

Sacrifice the opponent to fry, also known as the sacrificial flow.

It's quite a ruthless way of hype.

If Zhang Yuanhang stopped after the warning from the BBS of the University of Science and Technology, Su Zelin would not have done such a great job if he had suffered from this dumb loss, given up the customized gifts, and had not stolen those sentences for marketing.

But unfortunately, he is too stubborn!
Since the owner of the new world didn't give him even a little respect, Su Zelin naturally didn't need to show any affection.

"Boss, your tricks are perfect!"

Kang Baohong couldn't help being amazed.

"However, if we do this, the matter may cause a lot of trouble. The boss behind the scenes has some background in Lin'an. Is this really good?"

He hated this cottage, but still had some concerns about it.

"Don't worry, just do what I say. I've already discussed this matter with Mr. Yang, and he agrees!"

Su Zelin's tone was calm and calm.

"When you are not strong enough, there is no need to complain about your situation everywhere, just silently do what you should do, and when you become good enough, you will naturally enter the higher circles, and at that time, you will stand At a new height, embrace a more beautiful scenery!"

This is a chicken soup for the soul that often appeared in the circle of friends in the previous life.

The bastard agrees.

In layman's terms, before you have no strength, you should develop wretchedly.

When you are approved, many things will be different, you can go out and make waves.

When he first started his business, when New Century opened its first Caiyuan store, Hunzi had to keep a low profile.

At that time, he was too weak, and he couldn't afford to provoke anyone with a little bit of power.

So at this time, Su Zelin chose to brush the economy silently.

Once the five branches are opened, the level and economy will go up, and this will take off, and you can spend some money.

Of course, with Su Zelin's personality, he would not take the initiative to offend others.

But if someone else picks things first, it's different.

It's fine if New World copies a model. Even if Su Zelin doesn't regard it as a friendly business, at least he won't hate it.

However, the other party copied it to the end without any scruple, and did not pay attention to me, the genuine founder, at all.

Being a brother is easy to bully, isn't it?
Matt, what the hell!
So there was only one thought in Su Zelin's mind - fuck it!
It's true that the old man opposite is a character, but the department he works in doesn't have much influence, and he's only the second-in-command. Even his lover's natal family can't cover the sky with one hand in Lin'an.

What's more, the 21st century has come, and it is no longer the previous era, and many things have changed quietly with the tide of the times.

Today is a market economy society, and all provinces and cities are desperately developing their economies.

Those companies with great influence are enough to have a dialogue with government officials.

Not to mention big companies, any Hong Kong businessman, Taiwanese businessman or foreign businessman who comes here will have to be offered as an old Buddha.

New Century is not a big company, but it is not small at the city level, and it is still a high-quality new company with rapid expansion. As long as it is not blind, it can definitely see that its prospects are unlimited.

Now he is famous again through newspapers and television, and has entered the public eye.

Will Lin'an allow the second in command of a small unit to kill him?
Of course not!
Zhang Yuanhang's father doesn't have such energy yet.

So Su Zelin was confident.

Taking advantage of this battle, New Century will become famous in one fell swoop, and announce to the entire Lin'an City-the wolf is coming!

Then let's fight!
……

(End of this chapter)