At the beginning, I want to quit the arena

Chapter 152

Sheng Jiale walked to the whiteboard that was brought in before, picked up the ink pen, and wrote down the four words "Happy Tonight":
"Happy tonight has been 21 years. Every Monday to Friday, rain or shine, I meet with the citizens of Xiangjiang every night. From the first day of TVB's opening to the present, hundreds of screenwriters work hard every day. Brains provide joy and creativity, relying on TVB and Shan's hundreds of artists to appear in turn to provide attraction. "Legend of the Condor Heroes" is very popular. Huang Rihua and Weng Meiling can appear on the show that night and blew up on the fun of filming. Zhang Guorong just finished singing Yes, I will be able to appear on the show and play games with everyone, making everyone feel that Heung Kong Entertainment only needs to watch TVB."

Sheng Jiale wrote down the word inertia on the whiteboard: "Over the past 20 years, people in Xiangjiang have become accustomed to watching "Happy Tonight", no matter whether it is ATV or Jiayi before, there is no program like it, which makes everyone truly happy. Forming inertia, ATV did have a wonderful TV series before, and it was indeed able to temporarily overwhelm the ratings of "Happy Tonight", but what about after that? After the show ended, the audience continued to watch "Happy Tonight", which is accumulated over the past 20 years Strong inertia, 20 years, a little boy from a toddler to seeing a wife and having children."

"If you want to compete against "Happy Tonight", it is useless to simply imitate. ATV has used more than [-] variety shows to try in the past ten years, and none of them can get half of the ratings of "Happy Tonight" at the same time. I think Those variety shows were very exciting and well thought out, but that was the way "Happy Tonight" was played. From the beginning of positioning it as a variety show, it has already lost. If you want to win, you have to change to "Happy Tonight". "A completely different gameplay, and this gameplay must have a natural bonus that can be greater than the bonus of inertia."

Sheng Jiale wrote the word "gambling" on the whiteboard: "People in Xiangjiang are very gamblers, and they often say that if you gamble, you may not lose. I also believe that Xiao Fu works hard and Da Fu Tian succeeds. Before I conceived this variety show , After riding on the street for a long time, I found that Xiangjiang people are keen on big draws. It is the same in all walks of life, especially in department stores. As much as the consumption reaches, there will be a chance to win overseas trips, and even small cars. There was a long queue for the lottery draw.”

"Can any of you tell me what is the most popular program on ATV?" Sheng Jiale looked at Zhou Liangshuyi, Ye Jiabao and others, and asked.

Fang Meiji hesitated for a moment, and said, "It should be ATV's predecessor, Li's TV series "The Change of the Silkworm", which forced TVB to change its own rules."

"Wrong, it is the lottery lottery live broadcast on TV. Although it is not a program produced by ATV, it is broadcast on ATV after all." Sheng Jiale decisively gave the answer: "Did you find that every time ATV live broadcasts the lottery lottery, TVB broadcasts it at the same time? What? Commercials, all kinds of commercials, because they know that nothing can prevent people from watching the lottery numbers. It was also the time when the most people in Xiangjiang watched ATV, this is gambling.”

""Millionaire" is this kind of program. It uses the more intense gambling nature of Xiangjiang people to fight against TVB's 21-year accumulation of ratings inertia. At the same time, it must let the audience participate." During the period, the word VS was added.

Ye Jiabao flipped through the plan and asked, "Young Master Le, I saw in your plan that you need to submit an application form to participate in the conditions. "Which newspaper is it? I don't remember it."

"It's the newspaper under my name. If there is no problem with this program, the newspaper will be released in advance." Sheng Jiale said in a flat tone.

Ye Jiabao smacked his lips. He originally wanted to say that the design of the registration method should be completed by another program, which can also increase the ratings of another program, but Sheng Jiale has obviously blocked this problem.

It is conceivable that if you want to sign up, you have to buy his newspaper, just like buying a lottery.

Tang Baixin never opened his mouth, and listened to Sheng Jiale's explanation with relish. When Sheng Jiale said that he had given the registration method to the newspaper under his name, he couldn't help laughing, his eyes full of admiration.

"If there are no other questions, I will continue to explain, which is the second point besides gambling, the sense of participation." After Sheng Jiale answered, he continued:

"The audience of "Happy Tonight" is a pure audience. Watching the stars play tricks on the TV, there is no sense of participation, but we need to let the audience have a sense of participation. It is not enough to sign up for the competition. For example, the hall of our ATV main station can It accommodates more than [-] spectators to participate in the recording, so if applicants cannot participate in the competition, there is no need to be disappointed. They still have the opportunity to experience the atmosphere at the scene, and have the opportunity to get cash rewards through the way contestants ask for help on the spot, even if they fail to arrive at the scene after registration. There is still a chance of winning, because players have the opportunity to call for help outside the venue, and randomly call a certain applicant at the same time. If that person outside the venue helps the player win, they will also receive cash rewards, mobilize their sense of participation as much as possible, and let them have Cheering for the players is the feeling of cheering for yourself."

Sheng Jiale looked at the words he wrote, and then looked at everyone: "The above is what I want to explain. As for other details, you can check them in the planning case."

"Young Master Le... I feel OK with the framework and design of the program, but I have one other problem. Your planning proposal did not indicate the cooperation model." Zhou Liang Shuyi didn't know the name of Sheng Jiale, so she called the other party Ale just like Tang Baixin It was a little disrespectful, so I could only ask Ye Jiabao's polite address to Sheng Jiale before.

"The previous cooperation between ATV and the production company was the content contracting model. This is a very mature business model in the industry for more than ten years, but now that Xiangjiang has newly added the "Copyright Protection Regulations", and this variety show has already applied for copyright protection. So if we continue to use the content production model, ATV may need to buy the Hong Kong copyright of the entire game show in a package in addition to the production fee."

"It's this game mode. If ATV bypasses your production now, it will be..." Zhou Liangshuyi glanced at Tang Baixin, and found that Tang Baixin didn't respond, so she could only smile wryly and said to herself.

"Yes, Tianbo Law Firm will send you a letter to understand the situation and assess the impact of the infringement." Sheng Jiale nodded.

Zhou Liangshuyi looked at the other three, and Ye Jiabao hesitated: "Does Shao Le have another idea about the cooperation model?"

"Indeed, but first of all, this variety show must be approved by everyone, isn't it?" Sheng Jiale replied calmly, looking at Ye Jiabao.

Ye Jiabao looked at Zhou Liangshuyi and nodded, "I'll think about it after I go back."

"It's a great idea. Using gambling to fight inertia is an idea that we haven't considered before. Has Le Shao been active in the film and television production industry in Singapore or Malaysia?" Zhou Liangshuyi closed the information in her hand and smiled. Sheng Jiale asked.

Most of Hong Kong's local program production talents are well known to Selina Chow, so she thinks that Sheng Jiale is a producer who came to Hong Kong from Singapore or Malaysia. After all, film and television producers from these three places often change jobs.

Sheng Jiale thought for a while, and said to Zhou Liangshuyi: "No, I was engaged in the comics industry before."

"Maybe it's because we can heal ourselves but don't heal ourselves. It's more profound than Le Shao." Zhou Liang Shuyi smiled and stood up, shook hands with Sheng Jiale, and then looked at Tang Baixin: "Xinbo, let's go back to the headquarters and call the producers to discuss it. possibility of realization, and then a final conclusion can be drawn."

Tang Baixin said yes, and asked Tang Tingyue and Xie Linlin to send them away.

Sheng Jiale also wanted to follow the trend and leave, Tang Baixin said, "Ale."

"Xinbo." Sheng Jiale looked at Tang Baixin. Tang Baixin held up the teacup and hesitated for a few seconds before looking at Sheng Jiale: "Hehuan Film and Television Production Company, how many shares does Ah Wei own?"

"Ten percent." Sheng Jiale said.

Tang Baixin looked at his eldest son who accounted for [-]% of the self-proclaimed general manager, got up and walked towards Sheng Jiale, took out a business card of his own, put it directly into Sheng Jiale's shirt pocket like an elder, and patted him on the shoulder: "If The production center and you can finalize the cooperation method, remember to come and talk to me about your newspaper business."

Sheng Jiale hesitated for a moment, and finally showed a smiling face: "Okay, definitely come and visit Xinbo."

After finishing speaking, Sheng Jiale walked out. Qiu Yueqing was the most embarrassed at this time. She was called by Tang Tingwei, and she had no sense of participation in the whole process. At this time, she also got up to say goodbye to Tang Baixin, and saw that Sheng Jiale had turned around and walked towards the door , Tang Baixin thoughtfully said:
"Ale!"

Sheng Jiale looked at Tang Baixin: "Xin Bo, do you have anything else to say?"

"My driver will take me out later, so please help me take Mandi." Tang Baixin said.

"Okay, Ms. Qiu, I'll see you off." Sheng Jiale nodded at Tang Baixin, then looked at Qiu Yueqing: "The car is in the parking lot."

Xie Linlin, when Tang Tingyue came back, he didn't enter the office immediately. The husband and wife stood outside the door tacitly. Tang Tingyue put his ear close to the door on purpose.

Inside came his father Lin Baixin's angry reprimand: "Niety son! If you own [-]% of the shares, how much will you sell [-]% of the shares for?"

"200 million." Tang Tingwei's weak voice sounded.

"You didn't care about your spending, but do you want to tell me about the sale of your assets? Even if it's just a phone call in advance?" Tang Baixin's voice contained uncontrollable anger.

Tang Tingwei explained pitifully: "I have already said that the pair of powerful golden utensils I bought for you and your mother last time specifically said that my company earned them..."

"Pu you mother! That's called earning? Go to Nanwan immediately and help me to visit the textile factory in Taoyuan! Without my phone number, you are not allowed to come back!" Tang Baixin finally failed to suppress his anger at Tang Tingwei, and exploded swear.

Tang Tingyue and Xie Linlin immediately walked a few steps away, and sure enough the office door opened, Tang Tingwei walked out cautiously with his head down, but when he closed the office door with his own hands, he immediately returned to his nonchalant expression.

Facing Tang Tingyue, Xie Linlin and his wife smiled and waved at them: "I'm going to Nanwan for vacation."

"Elder-in-law calm down and I'll call you, uncle." Xie Linlin said to Tang Tingwei with a low smile.

Tang Tingwei smiled and said to Xie Linlin: "Okay, remember to cheer him up and rescue me back soon."

Tang Tingyue frowned: "Brother, you are 50 years old this year..."

"Ayue, my father told you to go in and I have something to tell you." Tang Tingwei said something when he saw that his brother was going to lecture him, and then walked towards the elevator with his head held high.

Tang Tingyue lowered his head and sighed, and then walked into his father's office. Tang Baixin's expression had returned to calm.

"Father, what do you think of Sheng Jiale's proposal? As an ordinary audience, I am very interested in it, and I want to see if I can easily earn 100 million."

"His newspaper business is the key." Tang Baixin looked at Tang Tingyue with affirmative tone and said, "This program is used by him to legally bribe all kinds of officials. Variety shows legally bribe any officials he wants to contact. Gao Selling newspapers helps those officials speak out, and no official in Xiangjiang can refuse such a temptation offered by him.”

Tang Tingyue was stunned for a moment, he was still thinking about the effect of this program, but his father had already thought of something deeper.

Tang Baixin exhaled slowly: "We in Chaozhou have talents."

　The third update~
　　
　
(End of this chapter)