At the beginning, I want to quit the arena

Chapter 157 On the Right Track
"I'm not allowed to answer Selina's calls for two months! I broke up with her for two months! She even charged the lunch box to Hehuan's account!" Ye Jiexin, the new deputy general manager and production director of Hehuan Film and Television Production Company Walking into his office, he said to the secretary beside him with a cold face.

Instead, the boss, Sheng Jiale, was sitting on the sofa in the office, calmly speaking to the 44-year-old core of the company.

Although Korn Ferry did not recruit people from ATV, it was not without gains. A few days ago, it helped Sheng Jiale recruit Ye Jiexin, who was a little frustrated at Golden Harvest Film Company.

During this period, Zhou Liang Shuyi also contributed a lot to persuade this elder sister who was in the same period as her to return to the TV circle.

It may be because Sheng Jiale deliberately jumped out to poach ATV, and finally got candy from Tang Baixin, a suspected elder from the same village.

ATV agreed to jointly produce and operate "Millionaire" with Hehuan Film and Television Production Company according to the joint production business model that Xiangjiang has never had before, and only appeared in Dongying and South Korea. Starting from pure content contracting, the risk and financial pressure are relatively high.

Acacia Company needs to bear all kinds of production expenses, such as renting ATV indoor video studio sheds, setting costs, master of ceremonies and other program-related personnel and so on.

Although ATV does not need to invest in production funds to take risks, it has to give up the revenue share. In order to prevent Hehuan Company from becoming a role model for Xiangjiang film and television production talents to start their own businesses, Zhou Liangshuyi almost sacrificed her reputation in the industry and took the share of the frequency. Fei directly mentioned such an exaggerated figure of 50.00%, that is to say, if the production cost of a variety show of Hehuan Company is 100 million Hong Kong dollars, ATV will directly take 50 as the frequency occupation fee, and the remaining 50 is the program production cost .

Zhou Liangshuyi's persistence made Sheng Jiale want to kill this woman with a knife for a moment, and asked her a movie line in person:
"Hundreds of dollars a month, what fate are you playing! Big sister!"

Even Tang Baixin wasn't so ruthless. Suddenly, an old lady would rather die than quit. If Hehuan company disagrees, she would rather not cooperate. Anyway, they already understand this model. At worst, they will launch ATV's plan, and the screenwriter will try their best to avoid it. Create another core design of "Millionaire".

Of course, designing another program is to stimulate Sheng Jiale. Zhou Liang Shuyi can be scolded by the producers in the circle, but she can't really smash her own brand. Sheng Jiale also knows that the other party insists on 50.00% of the production cost. The reason is to scare away other film and television producers who would start their own companies after seeing the popularity of "Millionaire".

After all, Xiangjiang is not Dongying or South Korea can accommodate too many TV stations. Both TV stations are already very crowded. If this joint production business model is released, ATV will only decline faster. Zhou Liang Shuyi wants to ensure that Xiangjiang only has two hills, or TVB, or ATV, can no longer let independent production companies emerge in large numbers, crowding out the small space of ATV.

And Zhou Liangshuyi's private compensation for Hehuan was that after signing the contract, Korn Ferry International, the headhunting consultant for Hehuan, persuaded her colleagues at Jiayi. It's like using my own connections to help Sheng Jiale find a real professional in film and television production.

Sheng Jiale is an outsider, seeking talent can only rely on high-priced headhunting companies, but after Hehuan got insiders, Korn Ferry quickly lost his job. Ye Jiexin worked from a screenwriter to a producer and production director in TVB in her early years, and was later persuaded by Zhou Liangshuyi Switching to Jiayi, her status in the industry is almost the same as that of Zhou Liangshuyi, and she was also called the Six Gentlemen of Jiayi back then.

After she joined Hehuan, she mobilized her contacts and quickly built a framework system for Hehuan, a leather bag company, within two weeks. Today, the actual address of the company is located on Broadcasting Road, Kowloon City, a 5-minute walk from the ATV headquarters.

The "Million Winner" co-produced by Hehuan and ATV is the full responsibility of this Kitty sister.

Sheng Jiale saw her go back to the company with a dark face, and then looked at the frightened secretary next to her, and knew that Ye Jiexin had an unpleasant relationship with Zhou Liangshuyi again.

Ever since seeing the two quarreled for the first time, Sheng Jiale and Ye Jiexin never went to see Zhou Liangshuyi again. It's terrible for women to quarrel, especially for highly educated women.

Sheng Jiale remembered the first day that this Kitty sister joined Hehuan Company. After learning that Zhou Liangshuyi forced a cultural person in Sheng Jiale to sign a contract with 50.00% of the frequency fee, she directly picked up the phone and dialed Zhou Liangshuyi's number, scolding The other party is a public enemy of the industry, a running dog of capital, who is going to be Tang Baixin's fifth wife, and my boss Sheng Jiale as a fat sheep...

And Ye Jiexin was also a columnist for several newspapers. For a week, she called and scolded each other during the day, and wrote articles at night when she went home, and scolded Zhou Liangshuyi in words in the newspaper column. My husband tricked Zhou Liangshuyi's husband out, and then asked Zhou Liangshuyi's husband to trick Zhou Liangshuyi out, and had another quarrel face to face...

And the two have been friends for many years. I heard from Ye Jiabao that Zhou Liangshuyi did not dare to invite Ye Jiexin when she started her business, because she was worried that there would be disagreements in the company and she would not be able to quarrel with her.

Ye Jiexin's ability is indeed outstanding, and finally forced Zhou Liang Shuyi to make concessions in the proportion of advertising revenue.

Ye Jiabao and Sheng Jiale now see these two women appearing at the same time, their first reaction is to get up and leave quickly. There have been many times when two women quarreled on the spot, and two men went to the corner to smoke in silence, waiting for the final one to win. Just listen to which one.

After more than half a month of continuous collision and running-in, the trial recording of "Million Winner" was completed. This program was actually going to be broadcast live, but both ATV and Hehuan felt that it would not be safe to broadcast directly, so they simply recorded it. Once, make a fake live broadcast to test the effect, check the problems that may occur in the live broadcast, and formulate some emergency measures.

And "Vision News" also started a trial release a week before the trial broadcast of "Million Winner". Because there was no publicity, the sales were miserable, and the daily sales were stable between [-] and [-]. Yang Husheng reprimanded Shen The bridge is getting stronger.

Zhou Liangshuyi felt that based on the close cooperative relationship between ATV and Hehuan, she proposed to let the first issue of "Sight News" be officially released for free, using Qiu Yueqing's photo as the star news girl of the current issue, and can provide an exclusive interview, asking some questions that the media has not asked before. exclusive topic.

But Sheng Jiale dismissed this kind of show of favor, and asked the newspaper's public relations department to take money from his own pocket to invite Lan Jieying to help take pictures. thing.

The so-called Xingwen girl in "Vision News" is the fishy existence in the eyes of that salty and wet guy in Shen Qiao, similar to the third-page girl in "The Sun", but not as hot as the third-page girl, and she always goes into battle in a vacuum.

The star news girls in "Vision News" are nothing more than photos of actresses in swimsuits and some seductive portraits.

If you run a "newspaper" by yourself, of course the beautiful girls who want to be published must first consider what suits your own taste.

On June 1988, 6, the day that TVB was fined 14 Hong Kong dollars for broadcasting violent and bloody scenes, ATV began to promote the promotional advertisement of "Millionaire" that was about to be broadcast in the evening at various time slots.

Dong Piao, who has been the host of "Horse Racing Result" for 20 years from Li's time to ATV, and Ye Jiexin, relying on their contacts in Golden Harvest, entrusted Shen Dianxia, ​​who was invited by Deng Guangrong, to be the master of ceremonies for this show.

At this time, the two of them dressed up as the classic Uncle Biao and Aunt Biao in the movie "Wealth is Impressing" series, just like the Mark Six lottery in the movie plot, with exaggerated expressions standing in front of the hill formed by 2000 million Hong Kong dollars, facing each other The camera yells:
"Ten o'clock tonight! ATV millionaire! Answer questions on the spot! Give out prizes on the spot! Wealth is overwhelming! Take the banknotes home! Heavenly officials come to spread wealth, and they will not accept it!"

The reason why these two people were chosen as the master of ceremonies was the result of the unanimous agreement between Selina Chow and Ye Jiexin, because the "Rich and Rich" series of movies are deeply loved by the lower class citizens. The best portrayal of the award.

At [-]:[-], Sheng Jiale returned home, sat on the sofa with Deng Shitong, Zou Shuyi, and Zhuang Chunping and turned on the TV, waiting for the show to start.

At ten o'clock, at the same time as "Happy Tonight", "Millionaire" officially started broadcasting.

In fact, in Sheng Jiale's view, the scene layout is still a bit crude due to the reasons of the times, but it is eye-catching enough. The opening shot is not the master of ceremonies, but props and banknotes. In the balloon, the eyes of everyone in front of the TV were stimulated.

The highest single-player bonus in the show is actually 100 million, but 100 million seems too little to put in the balloon, and it is finally stuffed into 2000 million, which looks more tempting and eye-catching.

At the same time, Uncle Biao also told everyone the rules as humorously and intuitively as possible: if you answer ten questions in a row, you can take away 100 million Hong Kong dollars on the spot. Everyone can sign up, and everyone can participate. Fill out the registration form and send it to ATV Headquarters.

Although Sheng Jiale knew that this episode and tomorrow's second episode were all recorded and broadcast, they still answered the questions in front of the TV with relish.

Twenty contestants appeared on the scene. They need to accumulate points through quick answer questions. When the ten quick answer questions are over, the top ten with the highest scores will enter the formal competition unit for the million-dollar prize.

Of course, the ten who failed to advance did not return empty-handed. Even the contestant with the lowest score will receive a cash prize of [-] yuan, ensuring that as long as they can participate, they can bring money home.

Ten questions were rushed, Sheng Jiale answered six correctly, Deng Shitong answered seven correctly, Zou Shuyi answered six correctly, and Zhuang Chunping answered four correctly. This made the three women a little excited, thinking that if they participated in the competition, at least one or two thousand yuan would be pocketed at this moment.

In the formal break-through unit, the audience also began to understand what insurance issues are, what are tricks, what is telephone support, and what is on-site help following the emcee's explanation.

Among the ten contestants who finally passed the barrier, one won a bonus of 20 yuan, three won a bonus of 30 yuan, two won a bonus of 2000 yuan, three won a bonus of [-] yuan, and one was lucky. Successfully answered all the questions, got the spear in Uncle Biao's hand, raised the puncture balloon high, and [-] million Hong Kong dollars fell from the sky.

The three women were very excited when they saw a contestant win a million-dollar prize, because they had just silently calculated their results. If they were at the scene tonight, Deng Shitong thought they could get at least 30 in prize money, and Zou Shuyi thought she could win 10. Even Sheng Jiale's mother Zhuang Chunping thought she could win 6 yuan.

"Fake, it's the same as a casino. It depends on the follow-up advertising revenue to determine how often the big prize will be awarded." Seeing the excited expressions of the three girls, Sheng Jiale thoughtfully poured cold water on the side:
"The appearance fee for the champion this time is 500 yuan plus a bento. The topics are all planned and specially designed by psychologists. I guarantee that even illiterate people will have a feeling after reading it that they can earn thousands of dollars if they sign up. In fact, the follow-up questions are adjusted and changed at any time to ensure that even a well-informed university professor who participates in the competition will make mistakes so that the audience thinks it is a fake for fame."

This caused the three women who were discussing with each other to sign up to lose interest. If Sheng Jiale said it was fake, it must be fake, because he produced this show.

"Does it look good?" Sheng Jiale looked at the three of them and asked.

Zhuang Chunping scolded: "It looks good, but it's not true."

"It's true. This episode is recorded and broadcast, so the contestants are all invited, but the subsequent programs are all true. Should I privately reveal the answers to some of your questions? Even if you don't get 100 million, you can earn thousands of dollars It's all good." Sheng Jiale said to his mother with a wink.

Zhuang Chunping smiled when she heard her son's words: "That's right, the bonus is cheaper than others, it's better to lie to your own family. The three of us will sign up three times, and win three big prizes..."

"Wow, I really have a big appetite." Hearing Zhuang Chunping's words, Sheng Jiale curled his lips and opened three million-dollar prizes in a row. This mother really thought she was a money-spreader:
"I can't guarantee the grand prize. Buy a copy of "Vision Daily" and sign up tomorrow, and then read the newspaper carefully. The answers to three questions will be hidden in the newspaper tomorrow night."

"Is it true?" Zhuang Chunping asked suspiciously.

Sheng Jiale said affirmatively: "You must buy a copy of the "Horse Classic" for horse racing, and the "Mark News" for the Mark Six Lottery. The "Vision News" can guarantee that everyone will get at least three questions, trust me."

The subtitles at the end of the program had just finished when Ye Jiexin called: "Boss, the ratings are out. According to the automatic recording of the TV ratings recorder, when the show reaches one-third of the time, there are already 17 ratings. In the mid-term The ratings reached 24 points, and the instant ratings when the grand prize was announced reached 32 points."

One-point ratings represent one percent of the total TV population. This year, the total TV population in Hong Kong is 3706 million, that is, one-point ratings represent 3.8 people, 17-point ratings represent 60 people watching, and 24-point ratings The ratings represent 91 people watching, and the 32-point ratings are 121 million people.

Nearly one-third of the total TV population in Hong Kong watched this variety show tonight.

"Some time ago, I made you smile at the advertiser. Next, wait for the advertiser to apologize to you." Sheng Jiale said to Ye Jiexin with a smile.

"Don't wait, I already received an apology call halfway through the broadcast." Ye Jiexin said with a smile: "Don't disturb the boss and you rest, I will continue to listen to advertisers trying to curry favor with me."

After Ye Jiexin hung up the phone, Sheng Jiale went to the terrace and dialed Peng Yulou's number. On the other side of the phone, Peng Yulou said depressedly:
"Boss, calling at this time can easily lead to discordant sex life."

Sheng Jiale smiled and said: "You have a share in making money. The variety show has already started. Now you can contact the officials of the underground railway company and arrange for their families to participate in the show to win prizes? Our request is very simple, we will not let them Difficult to do, pure charity, Xiangjiang MTR station, AB exit of each station, we donate a newspaper kiosk for free, for the Hong Kong MTR Corporation to arrange low-income people to take care of it, count them as doing good deeds and reputation, newspaper stalls can Sell ​​magazines, books, cigarettes, etc., but within three years, newspapers can only sell "Vision News."

(End of this chapter)