Rebirth of Hong Kong - 1978

Chapter 1374 The movie that is not taken seriously

Sammo Hung and Yuen Biao had a good idea, but unfortunately the progress of the new special effects company was not as smooth as they imagined.

Even though Pan Disheng and Zou Wenhuai spent a lot of money to poach some outstanding talents from the magic studio, in the final analysis the core person in the magic studio is Dykstra.

And the team formed by these people who were dug into Xinying, the technology in their hands is far inferior to that of Magic Studio.

Compared with Magic Studio, Xinying's technology at this time is somewhat similar to the level when Magic Studio was first established.

Although it can produce something even if it is barely used, it can be said that it is more than a star and a half worse than the current special effects technology of Magic Studio.

However, Zou Wenhuai and Pan Disheng didn't know about this matter. In their view, they spent a lot of money to recruit these people to Xinying, just to get results as soon as possible.

As a result, the company has been established for almost a year, and has not even made a special effects movie, which is a bit ridiculous.

So this time, Pan Desheng planned to ask Sammo Hung to test the waters and make a movie with special effects, and asked Xinying Special Effects Company to provide technical support.

It's just that he didn't make it clear to Cen Jianxun at the time, which caused the other party to fail to fully convey his meaning to Sammo Hung.

Otherwise, it would be impossible for Pan Disheng to suddenly be so generous and give him an additional 2000 million production fee.

But the preparations for the special effects movie will have to wait until the next year. For Di Bao, the biggest thing right now is the promotion of "The Iron Man".

Pan Disheng has already learned that New Oriental did not release any blockbuster movies during this year's Spring Festival, but only released an urban comedy romance called "The Working Emperor".

Compared with "The Iron Man" produced by Dibao, in Pan Disheng's opinion, the two dramas are more than one level worse.

Back then, he almost won the Spring Festival file, but in the end he was overtaken by New Oriental. Till now, Pan Disheng still has a grudge about this matter.

Since there is great hope of winning the Spring Festival this year, Pan Disheng will naturally not take it lightly.

On the basis of the original promotion fee of "Dare to Fight", Pan Disheng added another 50 this time.

From the two weeks before the film's release, the film's publicity work has been carried out one after another.

TV stations, newspapers and magazines, radio, and other such promotional channels have all been finalized.

In order to successfully win the Spring Festival stalls this time, Pan Disheng even took part of his time to discuss the details of the promotion with Cen Jianxun and others.

At the same time, Lin Daoqiu, who was on the other side, paid much less attention to this year's Spring Festival stalls than Pan Disheng.

The promotion of "The Working Emperor" is basically no different from the usual movies, let alone the additional budget for promotion.

It's just because Dongfang TV has been bought by Lin Daoqiu, so this drama has a lot of convenience in the promotion of the TV station.

Xu Guanjie and Wang Zuxian will be on Lin Jianming's "Entertainment Talk You Know" to promote "Working Emperor".

Also, at the lively New Year's party, Xu Guanjie will go on stage to sing two songs, and do some publicity by the way.

Other than that, other publicity methods are the same as usual, they are all carried out on print media.

I am afraid that only a small number of people will think that this year New Oriental will be the final winner in the Spring Festival as in previous years.

Most people in the industry, even the cast and crew of "The Working Emperor", think that this year's winner should probably be Di Bao's side.

And just when everyone focused on the two dramas "Dare to Fight" and "Working Emperor".

Jiahe, who had been silent all this time, suddenly appeared a movie.

This time the protagonist is not Li Yuanba, but Jet Li.

For this Jet Li, mentioning his name, I am afraid that most people at this time will find it difficult to associate his appearance with his name.

But the "Shaolin Temple" series sold well in Xiangjiang before. Anyone who has watched that drama should still have some impression of Jet Li.

And this time, the film launched by Golden Harvest is a kung fu movie co-produced by Jet Li and Liu Jiahui, and the director is Liu Jialiang.

For this drama, most people's first reaction is that Golden Harvest may be the last seat in this year's Spring Festival.

After all, if the combination of Liu Jialiang and Liu Jiahui was placed seven or eight years ago, it would naturally be a guarantee of box office.

But now kung fu movies are a bit of a sunset feeling, and even kung fu comedy movies are rarely made by anyone.

Now everyone's favorite has become action movies. The craze for kung fu movies that used to be punched and kicked has receded a lot.

At this time, Golden Harvest still chose to make kung fu movies, it can only be said that their thinking was still stuck seven or eight years ago.

But there are also a small number of people who think that if Jet Li is the starring role, even if the box office of this movie will not be very good, it will not be too bad.

After all, the movie starring Jet Li back then, when it was released in Yindu, could also get a good score of over [-] million.

Although it has been several years apart, Jet Li is still very young, maybe with this movie, he can revive the craze for kung fu movies.

But the strange thing is that Jiahe seems to have a little lack of confidence in this drama, at least in terms of the promotion of this drama, Jiahe didn't do it with much fanfare.

It can also be seen from this that it seems that this drama Jiahe is only intended to test Jet Li's waters.

And it is this movie that not many people discuss, but there is one person who has a lot of interest in this movie.

""Shaolin Boxer"? If it was played five years ago, the box office of this movie should not be too bad."

Lin Daoqiu asked Fang Jinsheng to look for the materials of this drama, and when he got it back, he found out that this drama was still the way Jet Li became famous before, with Shaolin Temple as the theme.

"Mr. Lin is right. Lau Ka Fai's appearance in "The 36 Rooms of Shaolin" did get a very good response. It seems that Golden Harvest intends to use Jet Li and Lau Ka Fai to reproduce the glory of kung fu movies."

Although Fang Jinsheng said this on his lips, he didn't think so in his heart.

If it was really so easy for Jiahe to do it, then it can only be said that they are destined by fate, otherwise they really can't think of other reasons.

"Actually, it's not necessarily true. After all, movies like this, sometimes nostalgia and retro can get unexpected results, and although kung fu movies are not booming, as long as they can produce high-quality goods, the box office is still very objective."

In Lin Daoqiu's view, kung fu movies will still have a place in the Chinese film industry in the future, but it is almost impossible to imagine recreating the glory of the 70s and [-]s.

(End of this chapter)