Rebirth of Hong Kong - 1978

Chapter 1606 MGM sets sail again

After buying MGM, Lin Daoqiu's first company meeting was officially held.

Richardson and Carls sit in his lower left and right seats, and the rest are MGM's top management.

It can be said that when Lin Daoqiu took over MGM, MGM's market share was pitifully low. Although it was still one of the top eight Hollywood film companies, its box office market share last year was only around 7%.

This is definitely an extremely pitiful figure for a Hollywood film company.

In contrast to Paramount and Universal Pictures, the box office market share of these two companies has already exceeded half, even approaching 60%.

Although MGM's starting point is very low, it is not too difficult for Lin Daoqiu to revitalize MGM.

As long as he puts out a few blockbuster movies a year, MGM will be back on track by then.

But the problem now is that it is impossible for Lin Daoqiu to rely on this method to make MGM profit every year. What he has to do is to let MGM produce and sell itself, at least not relying on itself to support itself.

To accomplish this, Lin Daoqiu must absorb a large number of management talents, and these people must have a very good vision and a level of film production.

Unlike New Oriental, Hollywood's investment scale is larger, and if something goes wrong, the loss will be ten times greater than Xiangjiang's.

No matter how much money Lin Daoqiu has in his pocket, if he loses too much, his capital chain will be broken. This is not a joke.

"The revenue of the company's films this year has dropped by [-]% compared to last year according to the current situation."

MGM is not making money and is still losing money, which is one reason why Kerkorian is eager to get rid of this burden.

纵观今年北美票房的前十位，第1位《壮志凌云》、第2位《鳄鱼邓迪》、第5位《星际旅行4：抢救未来》、第8位《金童》、第10位《春天不是读书天》。

These five films are all distributed by Paramount, which shows its leading position in Hollywood.

Due to the partnership with Lin Daoqiu, Universal has gradually established itself as the second child in Hollywood over the past few years, but it is still a little behind Paramount.

As for the following four companies, Fox, Universal, Columbia, and Disney, they are still a bit worse than the top two.

The last time MGM acquired by Lin Daoqiu was in the top ten of the North American box office was in 83, and it was still ranked 5th and 6th, relying on "War Game" and "007: Octopus Girl".

Since 83, for three consecutive years, MGM has not even made a movie in the top ten of the North American box office, which shows how poor this company is.

MGM, which was already bad enough, has become more and more difficult because of Kerkorian's tight lock-up policy.

The less money you have, the less you invest. Without investment, there will naturally be no high-quality movies born.

Coupled with the prevalence of special effects movies this year, MGM has become even more difficult, and many talents have been poached by other companies.

When Lin Daoqiu bought MGM, not long after the former president left, the new president was replaced by Lin Daoqiu before he could secure his position, and Richardson was directly appointed as the president of MGM. job.

Originally, MGM's board meeting had always been a dead atmosphere, because everyone knew that the owner, Kerkorian, was unwilling to pay, and they could only find a way on their own.

But the situation is completely different now. With Lin Daoqiu as a big funder, a talented screenwriter, and the strongest film producer in Hollywood, under the cover of various halos, everyone at the scene agreed that MGM will soon It's about to take off.

"This year's Christmas schedule, we will jointly release an action movie with Universal. As for the movie that is still being shot, we will not make adjustments for the time being, but the movie that will be shot in the future must first pass my review."

In the past, how to make MGM movies was completely determined by the president. Because Kerkorian didn't know much about movies, he left everything to professionals.

But it's a pity that it's hard for a smart woman to cook without rice. Even a powerful person without a large amount of financial support is unlikely to make any outstanding achievements.

Now that Lin Daoqiu has become the new boss of MGM, it is naturally impossible for him to hand over all the rights to review films to Richardson, at least in the near future.

The drama "Rush Hour" was revealed as early as when Lin Daoqiu accepted "Film Entertainment", but he didn't say it in such detail.

"Mr. Lin, how do you want to carry out the work of publicity?"

As the manager of MGM's publicity department, Delevingne is one of the few female executives in the company. She is only 40 years old and has served MGM for almost ten years.

Starting at the grassroots level, she was appreciated by the top management, and then climbed up to the position of manager of the publicity department step by step. It can be said that Diwani's ability is beyond doubt.

Originally, before Lin Daoqiu bought MGM, she had already planned to change jobs to other companies. After all, the development of MGM was too poor, and she would certainly not refuse a better choice.

But now Diwani is glad that she did not leave MGM like the previous president, but continued to stay here.

Although MGM is a mess, it depends on who is in charge of it. If it is a boss like Kerkorian, it can be said that MGM will never have a bright future.

But with Lin Daoqiu, the proud son of heaven, Diwani couldn't even imagine what MGM would become in the future.

However, she believes that starting from this year's Christmas schedule, MGM's absence from the top ten annual box office in North America will change accordingly.

Even in Delevingne's view, this year's box office champion is very likely to be won by MGM.

"MGM has been in a declining stage before, and most of its partners have left or switched to other film companies. Diwani, I hope you can establish a promotional channel as soon as possible, and don't be afraid to spend money."

MGM now urgently needs to establish a complete publicity channel, which is an urgent matter and must be completed as soon as possible.

It is also impossible for Lin Daoqiu to let the horse run and keep the horse from eating grass. At this time, it is time to spend money, and to maintain a good relationship with the media, you must keep throwing money into it.

As long as they pry their mouths open, at least Lin Daoqiu doesn't have to worry about publicity.

"In a word, MGM, the aircraft carrier, will now sail again."

When Lin Daoqiu said these words, his eyes were full of determination.

And Lin Daoqiu's firm eyes also infected everyone on the scene. Everyone looked very energetic after sweeping away the previous decline, because they had realized that the time for them to perform had come.

(End of this chapter)