Rebirth of Hong Kong - 1978

Chapter 1863 Implantable Marketing
In fact, God of Gamblers is not the first work with product placement.

"Popeye", which was born in 1929, may be regarded as the first film and television work with product placement.

Once Popeye encountered any danger and had nothing to solve, he would take out the spinach hidden on his body, and after eating the spinach, he would transform into Superman.

Children who have watched cartoons will naturally ask their parents to buy spinach for themselves under such influence.

Regardless of whether this is the creator's intention, the spinach in the cartoon "Popeye" did increase the sales of canned spinach after the cartoon was released.

And product placement can be called a double-edged sword for movies.

Some cooperation between the two parties can be even more powerful, but more often the product placement will mess up the movie.

Compared with Xiangjiang Films at this time, the proportion of product placement in movies is still very low, and most people don't even realize that they can still get movie investment in this way.

Lin Daoqiu believes that Xiangjiang has many smart people. Once the chocolate in "God of Gamblers" becomes popular, many people will immediately follow suit.

"Brother Qiu, what's the matter with you?"

Just as Lin Daoqiu was recalling this past event, Wen Jun called Lin Daoqiu in a low voice.

"Oh, it's nothing, I suddenly remembered something."

Lin Daoqiu shook his head.

Even if he does not do product placement, I believe someone will come up with it in the near future. If this is the case, it is impossible for him to stop the trend of history.

"Choose a good brand of chocolate, because they want to appear in the movie, so they have to pay a sponsorship fee, which should not be less than 500 million."

Lin Daoqiu didn't intend to intervene in this matter, because he only knew that the God of Gamblers liked to eat chocolate, but he didn't know what brand that chocolate was.

"No less than 500 million?"

Wang Jing and others were stunned when they heard Lin Daoqiu's request.

Just to let chocolate appear in the movie, it costs 500 million in sponsorship fees, that is, if Lin Daoqiu can say such a thing, if it is replaced by someone else, he will definitely be scolded.

"Don't worry, it's fine if they don't want to pay for this advertising fee, but I believe there are still people with shrewd eyes who can understand the way."

Lin Daoqiu didn't speak clearly, but it was enough to make Wang Jing and the others feel itchy.

Once the sponsorship of 500 million can be obtained this time, doesn't that mean that future movies can also do the same?
"Product placement is a double-edged sword. It's okay to use it well, but once you get used to this method with your abilities, the movie will become very strange and deviate from the original intention."

Lin Daoqiu's words were warning Wang Jing and the others, but Lin Daoqiu also believed that these guys would never listen to his words.

And not only them, Lin Daoqiu firmly believes that there must be many well-known directors and producers in the future. When dealing with product placement, they will not consider whether it matches the characteristics of the movie itself.

Whoever can afford it, they'll stuff the entire movie with commercials, and that's really something they can do.

Fascinated by the product placement advertisement suddenly thrown by Lin Daoqiu, Wang Jing and others have already begun to think in their hearts how to accomplish this matter.

Lin Daoqiu didn't bother to care about them so much. If it wasn't for Wang Zuxian's reminder, it would probably take a long time for Lin Daoqiu to visit the crew of "God of Gamblers".

Looking at Wang Jing and the others who couldn't hold back anymore, Lin Daoqiu could only shake his head and walked out of the dressing room.

…………

Compared with the lively opening ceremony of "God of Gamblers", "Ghost Blowing the Lantern" is much more low-key.

This time, Lin Daoqiu did not invite any media reporters to the scene to watch the ceremony, but asked the cast and crew of the crew to complete the opening ceremony together on the set of Magic Studio.

However, during the process, Lin Daoqiu had someone record the opening ceremony with a camera.

The reason why Lin Daoqiu didn't find the media to report on "Ghost Blowing Lantern" was because the popularity of "Ghost Blowing Lantern" in Xiangjiang was already high enough.

The daily serialization alone attracted a large number of readers. Under such circumstances, Lin Daoqiu didn't need to find someone to report at all.

And the shooting of the movie version will be before the serialization of "Ghost Blowing the Lantern" ends, so this means that the popularity of this drama will always be maintained like this.

"It's great that there are no media reporters to interview, otherwise I'm afraid I will be bored to death by them again today."

For star actors, the media and reporters are a group that cannot be separated from them, but also has little affection for them.

It is said that they complement each other, but sometimes it is the success of the reporter and the failure of the reporter, so of course Yuen Biao and the others hope that if possible, it is best to have less contact with reporters every day.

"It is very important for any film to deal well with the media. This time the opening ceremony did not invite them because "Ghost Blowing the Lantern" is special."

Yuan Biao nodded again and again. Of course what Lin Daoqiu said was correct, and he naturally would not have any rebuttals.

Of course, Lin Daoqiu also understood Yuen Biao's thoughts, but sometimes publicity is still necessary. No matter how big a movie is, if it is released without a lot of publicity, its performance at the box office will definitely be greatly reduced.

Lin Zhengying, who has not been a director for a long time, became the director of "Ghost Blowing the Lantern" this time.

Lin Zhengying has his own unique views and opinions on supernatural-themed movies.

If he directed this movie himself, then Lin Daoqiu would definitely control all the details and do everything by himself.

But this time, although he is the director, the producer is Lin Daoqiu, and Lin Zhengying can see that Lin Daoqiu attaches great importance to this drama, so he puts himself in a very correct position.

Lin Daoqiu can shoot whatever he wants, but Lin Zhengying still has some concerns as to whether Lin Daoqiu will adopt his personal views on this film in the end.

At this time, Zhong Chuhong, who was wearing a red dress, arrived at the scene. She just rushed over from other crews to participate in the opening ceremony.

"Didn't you say you don't have time today? Why are you still here?"

After Lin Daoqiu saw Zhong Chuhong arriving at the scene, he greeted him somewhat unexpectedly.

"I just finished filming today's scene, and I have nothing to do when I get home. I should be able to catch up with the time, so I came here. It seems that I am not late."

Zhong Chuhong played the role of the ghost concubine in "Ghost Blowing the Lantern", which can only be said to be a supporting role. Although there are not many roles, it is also very important.

It stands to reason that even if she didn't come to participate in the opening ceremony today, no one would say anything about her, not to mention the relationship between Zhong Chuhong and Lin Daoqiu, no one would dare to talk too much.

"It doesn't matter if you're here, your character should also come and worship first."

Although Lin Daoqiu is not superstitious, he still does this kind of thing when it should be done, even if it is just for peace of mind.

　Thanks, book friends 20190420113855789, Gang, book friends 20171229053619481, Wei Zhaza, everyone's monthly pass!mwah! ╰(*°▽°*)╯

　　
　
(End of this chapter)