Rebirth of Hong Kong - 1978
Chapter 1957 Spending a lot of money for publicity
Chapter 1957 Spending a lot of money for publicity
This time, Dongbao took out 1992 million yen as the promotion fee for "[-]" for the first time, which has already broken Dongbao's previous record for promotion expenses.
Whether it was practitioners in the film and television industry or journalists from the news media, they were all shocked by Dongbao's generous spending this time after learning the news.
You must know that Dongbaoke has never spent such a large amount of publicity fees on a movie before.
Even for "Godzilla", which made Dongbao a lot of money before, they only spent 3000 million yen as a promotion for that play.
But even so, the 3000 million that year still made many people feel dumbfounded.
Since Isao Matsuoka spent [-] million yen this time, he will naturally see results, otherwise it would be meaningless to spend so much money.
So in the week before "1992" was about to be released, Dongbao entered the end of the publicity war.
A series of places with a lot of traffic, such as various TV stations, railway stations and subway stations, as long as you pass through those places, you can see the posters and TV promotional videos of "1992".
And even in places like Ginza where every inch of land is very expensive, Isao Matsuoka also cruelly placed advertisements in those buildings.
It can be said that as long as they are in major cities with neon lights, ordinary people will definitely come into contact with the promotion of "1992".
Even Isao Matsuoka can proudly say that although Toho only spent 500 million yen for publicity, the effect is definitely comparable to the [-] million US dollars Lin Daoqiu spent in North America.
In addition to the shocking publicity fees, the guests who came to the neon premiere of "1992" this time are not small at all.
The three giants of neon comedians, Akashi's saury, Kitano Takeshi, and Tamori have all confirmed their attendance.
People who are not familiar with the neon entertainment industry may not know the status of these three people in the hearts of the neon people.
It can be said that the three of them represent the highest level of the word funny in Neon, and they can be seen in Neon TV programs every day.
Moreover, the three of them are hardly on the same stage, and there is a feeling that the king does not see the king. This time, the three of them can attend the premiere together, which shows how much effort Matsuoka has put in.
There are also well-known movie stars such as Ken Takakura, Sayuri Yoshinaga, Hiroyuki Sanada, Tomokazu Miura, and Yasuko Sawaguchi.
This time, there were hundreds of celebrities who came to the premiere of "1992". It would take more than ten minutes just to read the list.
It stands to reason that the general news will only broadcast the heavyweight guests in front, and finally add a wait behind them.
But some TV stations just don't do this. When they broadcast the guests of the premiere, they really read the names of those people.
It even happened that some TV stations competed with each other to see who could read shorter and more accurately.
Lin Daoqiu couldn't help laughing when he saw this scene in front of the TV. He couldn't imagine what the directors of those TV stations were thinking. Is there any point in wasting time on this?
But just like this together, it has attracted the attention of many viewers. Some people just like to watch this kind of content, but most of them just watch when the hosts make mistakes when they read.
On the day of the premiere, all the TV stations of Neon sent reporters to report on the scene, because this is the most watched movie of Neon since "Godzilla".
Just the stars who went to the premiere was enough to make those reporters excited, and they could be treated as a report and published if they stopped for a few words.
It was eight o'clock in the evening. When a luxurious limousine slowly stopped in front of the red carpet, the reporters on both sides of the cordon were already ready to go.
When the car door opened, Lin Daoqiu in a black suit got out of the car first, and then Brigitte Lin in a long white dress got out of the car behind Lin Daoqiu.
When walking forward holding Lin Daoqiu's hand, Lin Qingxia maintained a smile the whole time, surrounded by flashing lights that kept flashing.
Lin Sang Lin Sang next to him kept shouting. Although they kept asking questions, Lin Daoqiu and Brigitte Lin did not stop because of this, nor did they answer any questions from the reporters.
Although everyone felt very sorry that Lin Daoqiu could not be interviewed, this regret was soon washed away by the appearance of the next stars.
Before the premiere, Lin Daoqiu, Gao Cangjian and others were chatting on the side.
As a star who is very respected by Lin Daoqiu, Gao Cangjian behaved very calmly in front of Lin Daoqiu. The image of a tough guy is not only on the screen, but also in daily life.
"If there is a chance, I hope to cooperate with Mr. Takakura Ken in a play."
This is Lin Daoqiu's invitation to a neon male star.
Takakura Ken nodded with a smile.
"I would also like to have such an opportunity."
Different from other people's excitement, Gao Cangjian was very happy when he was invited by Lin Daoqiu, but he didn't look ecstatic. After all, he is not the kind of actor who chases fame and fortune.
For Takakura Ken, Lin Daoqiu's films are of excellent quality and standard, and only by cooperating with such people can good films be produced.
Matsuoka Isao didn't know when he had come to them. When he heard Lin Daoqiu's invitation to Takakura Ken, Matsuoka Isao didn't show anything on his face, but he was very happy in his heart.
If Lin Daoqiu wants to cooperate with Takakura Ken in his third special effects blockbuster, Dongbao must fully support him even if he loses his fortune this time.
But on the other hand, he worried that Lin Daoqiu would not give Dongbao this chance.
After all, he just took away the money from "1992" before, even if Lin Daoqiuming didn't say anything on the surface, he must be very unhappy in his heart.
"President Matsuoka, it's almost time, let's go in."
Just when Isao Matsuoka was still thinking about the movie that Takakura Ken and Lin Daoqiu collaborated on, Lin Daoqiu had already invited him to enter the scene together.
"1992" was very successful at the premiere of Neon, and everyone on the scene was shocked by the special effects of this movie.
After the movie ended, many people at the scene stood up and applauded while wiping their tears.
Neon is an earthquake-prone area. Every year, everyone will experience some large and small earthquakes to varying degrees, so they can empathize more.
As for the evaluation of this film, some film critics once said this when they were interviewed by the media when they left.
"Although I know it's just a movie and it's a fiction, I'm really worried that the disaster in it will become a reality. The only person in this world who can make such a movie is Mr. Lin Daoqiu."
Even if you don't say anything about the wonderful features of this drama, these words alone are enough to make the audience in front of the TV feel the charm of this drama.
(End of this chapter)
This time, Dongbao took out 1992 million yen as the promotion fee for "[-]" for the first time, which has already broken Dongbao's previous record for promotion expenses.
Whether it was practitioners in the film and television industry or journalists from the news media, they were all shocked by Dongbao's generous spending this time after learning the news.
You must know that Dongbaoke has never spent such a large amount of publicity fees on a movie before.
Even for "Godzilla", which made Dongbao a lot of money before, they only spent 3000 million yen as a promotion for that play.
But even so, the 3000 million that year still made many people feel dumbfounded.
Since Isao Matsuoka spent [-] million yen this time, he will naturally see results, otherwise it would be meaningless to spend so much money.
So in the week before "1992" was about to be released, Dongbao entered the end of the publicity war.
A series of places with a lot of traffic, such as various TV stations, railway stations and subway stations, as long as you pass through those places, you can see the posters and TV promotional videos of "1992".
And even in places like Ginza where every inch of land is very expensive, Isao Matsuoka also cruelly placed advertisements in those buildings.
It can be said that as long as they are in major cities with neon lights, ordinary people will definitely come into contact with the promotion of "1992".
Even Isao Matsuoka can proudly say that although Toho only spent 500 million yen for publicity, the effect is definitely comparable to the [-] million US dollars Lin Daoqiu spent in North America.
In addition to the shocking publicity fees, the guests who came to the neon premiere of "1992" this time are not small at all.
The three giants of neon comedians, Akashi's saury, Kitano Takeshi, and Tamori have all confirmed their attendance.
People who are not familiar with the neon entertainment industry may not know the status of these three people in the hearts of the neon people.
It can be said that the three of them represent the highest level of the word funny in Neon, and they can be seen in Neon TV programs every day.
Moreover, the three of them are hardly on the same stage, and there is a feeling that the king does not see the king. This time, the three of them can attend the premiere together, which shows how much effort Matsuoka has put in.
There are also well-known movie stars such as Ken Takakura, Sayuri Yoshinaga, Hiroyuki Sanada, Tomokazu Miura, and Yasuko Sawaguchi.
This time, there were hundreds of celebrities who came to the premiere of "1992". It would take more than ten minutes just to read the list.
It stands to reason that the general news will only broadcast the heavyweight guests in front, and finally add a wait behind them.
But some TV stations just don't do this. When they broadcast the guests of the premiere, they really read the names of those people.
It even happened that some TV stations competed with each other to see who could read shorter and more accurately.
Lin Daoqiu couldn't help laughing when he saw this scene in front of the TV. He couldn't imagine what the directors of those TV stations were thinking. Is there any point in wasting time on this?
But just like this together, it has attracted the attention of many viewers. Some people just like to watch this kind of content, but most of them just watch when the hosts make mistakes when they read.
On the day of the premiere, all the TV stations of Neon sent reporters to report on the scene, because this is the most watched movie of Neon since "Godzilla".
Just the stars who went to the premiere was enough to make those reporters excited, and they could be treated as a report and published if they stopped for a few words.
It was eight o'clock in the evening. When a luxurious limousine slowly stopped in front of the red carpet, the reporters on both sides of the cordon were already ready to go.
When the car door opened, Lin Daoqiu in a black suit got out of the car first, and then Brigitte Lin in a long white dress got out of the car behind Lin Daoqiu.
When walking forward holding Lin Daoqiu's hand, Lin Qingxia maintained a smile the whole time, surrounded by flashing lights that kept flashing.
Lin Sang Lin Sang next to him kept shouting. Although they kept asking questions, Lin Daoqiu and Brigitte Lin did not stop because of this, nor did they answer any questions from the reporters.
Although everyone felt very sorry that Lin Daoqiu could not be interviewed, this regret was soon washed away by the appearance of the next stars.
Before the premiere, Lin Daoqiu, Gao Cangjian and others were chatting on the side.
As a star who is very respected by Lin Daoqiu, Gao Cangjian behaved very calmly in front of Lin Daoqiu. The image of a tough guy is not only on the screen, but also in daily life.
"If there is a chance, I hope to cooperate with Mr. Takakura Ken in a play."
This is Lin Daoqiu's invitation to a neon male star.
Takakura Ken nodded with a smile.
"I would also like to have such an opportunity."
Different from other people's excitement, Gao Cangjian was very happy when he was invited by Lin Daoqiu, but he didn't look ecstatic. After all, he is not the kind of actor who chases fame and fortune.
For Takakura Ken, Lin Daoqiu's films are of excellent quality and standard, and only by cooperating with such people can good films be produced.
Matsuoka Isao didn't know when he had come to them. When he heard Lin Daoqiu's invitation to Takakura Ken, Matsuoka Isao didn't show anything on his face, but he was very happy in his heart.
If Lin Daoqiu wants to cooperate with Takakura Ken in his third special effects blockbuster, Dongbao must fully support him even if he loses his fortune this time.
But on the other hand, he worried that Lin Daoqiu would not give Dongbao this chance.
After all, he just took away the money from "1992" before, even if Lin Daoqiuming didn't say anything on the surface, he must be very unhappy in his heart.
"President Matsuoka, it's almost time, let's go in."
Just when Isao Matsuoka was still thinking about the movie that Takakura Ken and Lin Daoqiu collaborated on, Lin Daoqiu had already invited him to enter the scene together.
"1992" was very successful at the premiere of Neon, and everyone on the scene was shocked by the special effects of this movie.
After the movie ended, many people at the scene stood up and applauded while wiping their tears.
Neon is an earthquake-prone area. Every year, everyone will experience some large and small earthquakes to varying degrees, so they can empathize more.
As for the evaluation of this film, some film critics once said this when they were interviewed by the media when they left.
"Although I know it's just a movie and it's a fiction, I'm really worried that the disaster in it will become a reality. The only person in this world who can make such a movie is Mr. Lin Daoqiu."
Even if you don't say anything about the wonderful features of this drama, these words alone are enough to make the audience in front of the TV feel the charm of this drama.
(End of this chapter)
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