Rebirth of Hong Kong - 1978

Chapter 2455 Tycoon
After talking about MAG for an hour, Lin Daoqiu changed the topic to the real purpose of his trip to MAG.

"Presumably you should have heard that I established a newspaper in North America called "Reader's Times."

The three of them all nodded their heads. After all, Lin Daoqiu was their boss, and he usually had very little news, so things like this could easily be noticed.

In Sakai Yoichi's view, the bigger Lin Daoqiu's business is, the more resources they can obtain, so they naturally hope that Lin Daoqiu can continue to expand his business empire.

If they regarded Lin Daoqiu as a movie tycoon before, then their impression of Lin Daoqiu has changed now, and they regard him as a successful businessman.

Even though Lin Daoqiu considers himself a screenwriter or a person engaged in film work, in the eyes of others, his status as a film tycoon has gradually changed.

"The recent progress of "Reader Times" in North America can be said to be very good. I found the former editor-in-chief of "Time" Kleidberg to be the editor-in-chief. I believe that "Reader Times" will become the most influential in North America in a few years. One of the media..."

"I'm planning to set up a branch of Reader Times this time when I'm in Neon, but I don't know much about Neon Newspapers. Do you have any good suggestions?"

After Lin Daoqiu finished speaking, the brains of Sakai Yoichi and the three of them began to work rapidly.

"Mr. Lin, Nihong is indeed a good place to expand the newspaper industry, and everyone has the habit of buying newspapers, and the number of newspapers and magazines per capita read is among the top in the world, but..."

"The average local people in Neon like to read the newspapers sold locally by Neon. As for the newspapers of those multinational media, only a small number of people are their customers."

What Sakai Yoichi said is actually telling Lin Daoqiu that it is not impossible for "Readers Times" to expand in Neon, but with the habits of Neon people, it is possible for "Readers Times" to succeed in Neon. Sex is hardly too great.

After all, Neon’s newspaper industry has developed very maturely. The five most famous newspapers are "Yomiuri Shimbun", "Asahi Shimbun", "Mainichi Shimbun", "Neon Economic News" and "Sankei Newspapers". news".

These five major news accounts for almost all the news sales of neon mainstream newspapers. As for the remaining share, some international media and some small and medium-sized newspapers.

Although these newspapers are also bought by some people, the number is still much lower than that of the five major newspapers.

If Lin Daoqiu's "Reader Times" wants to take root and even succeed in Neon, the difficulty is far more difficult than the rise of MAG.

"Mr. Lin, it is the right choice for "Readers Times" to expand to Neon, but if you plan to regard Neon as the most important market for "Readers Times" in Asia, you may have to think again."

Ryūta Shimizu said it very euphemistically, but what he meant was to tell Lin Daoqiu that it was almost impossible for Readers Times to succeed in Neon.

So he hoped that Lin Daoqiu would not place too much hope on the "Readers Times" branch in Neon.

"It seems that you are quite pessimistic, but I can understand it. After all, the newspaper industry of Neon is very mature, and no matter what kind of tricks have been played, it is indeed necessary to succeed in the newspaper of Neon. Very difficult thing."

Lin Daoqiu didn't expect to become a big fat man in one breath. At worst, he could take the method of setting up "Reader's Times" in North America to Neon to implement it.

First acquire a group of small and medium-sized newspapers and magazines, and then incorporate them into the "Readers Times", and then slowly expand their readers based on the original groups of those newspapers.

This method was very effective in North America, coupled with its own influence in North America, the combination of the two has resulted in the current "Readers Times" daily sales of 20 newspapers in North America.

When Lin Daoqiu shared this idea with Yoichi Sakai and the others, the three of them didn't show any surprise or surprise on their faces, but looked indifferent.

"Mr. Lin, although this method may work in North America, it may not be true in Neon, because our habits are different from those of North Americans."

Lin Daoqiu thought things too simply, because the habits of Neon people and North Americans were the same, but his thinking was obviously wrong.

At this time, the ideas of Neon people are very traditional and a little rigid. Once the things they like are bought or replaced by other people, they will worry.

Worrying that what this store or this company produces is not the same as before, it will lead to the loss of customers, unlike North America, which can rely on mergers and acquisitions to gain customer base.

"Looking at it that way, I'm a little too taken for granted."

If Lin Daoqiu didn't ask Sakai Yoichi what they meant first, but chose to do so directly, then the situation that Sakai Yoichi and the others were worried about would really happen.

At that time, if he wants to find a solution to the problem, it may take a long time.

"I think it's better not to use the method of merging small and medium-sized companies, start from scratch, and then try to do as much advertising as possible. In this case, it may be a better way. Of course, I have never worked in the newspaper industry, and I don't know the specific situation. I understand, but if Mr. Lin needs it, I can help you find talents in this field."

What Lin Daoqiu wanted to hear was what Sakai Yoichi said the most. After all, none of the four people sitting next to him were engaged in the newspaper industry, nor did they have any experience in the newspaper industry.

It is obviously impossible to build a popular newspaper by relying on the four of them to talk on paper here.

Professional things should still be left to professional people, which is also the purpose of Lin Daoqiu coming to MAG to find Yoichi Sakai and others at the beginning.

"A president and an editor-in-chief, if there are talents in this field, recommend them to me as soon as possible. Of course, they must have real talents and real learning. If they can pass my assessment, they will be able to work smoothly. You should be very clear about this."

As people who have been here before, Sakai Yoichi and the others are naturally very aware of Lin Daoqiu's behavior and employment style.

It is really difficult to meet a boss like this, so they are already thinking about how to help Lin Daoqiu solve the newspaper office's problems.

"Within a month at the latest, the three of us will find a way to collect a group of talents from the newspaper industry for Mr. Lin to choose from. I believe that if we can recruit them, it will definitely have a great impact on the "Readers Times" branch in Neon. Big help."

Yoichi Sakai looked very confident, as if the people he thought of were a group of very capable talents.

If this is the case, then Lin Daoqiu really needs to thank Yoichi Sakai and the others.

(End of this chapter)