Rebirth of Hong Kong - 1978

Chapter 2685
The release date of "Onmyoji" is approaching. It can be said that Shochiku and Toei have spent a lot of money on publicity recently, supporting the promotion of "Onmyoji" with unprecedented strength. The cost of publicity alone is as high as [-] million JPY.

Originally, Maekawa Kiyonori and Okada Shigeru opposed Lin Daoqiu's spending hundreds of millions of yen on "Onmyoji" for publicity at the beginning, because this has greatly exceeded their imagination.

We must know that they can make a movie with [-] million yen, but this is only used to promote the movie, which has subverted their cognition.

"If it is Dongbao, not only will they not have any doubts about it, but they will even increase the cost of publicity at the right time. This is a matter of vision."

Lin Daoqiu looked at Maekawa Kiyoshi and Okada Shigeru and couldn't help but shook his head.

These two people are very supportive of themselves, but the problem is that their vision still cannot be improved. It is no wonder that they have been at a disadvantage in the confrontation with Dongbao over the years. The problem.

The former can only be caught up slowly, but if the latter is to be changed, it may not be an easy task, and it will take time.

"But it's too much. Using [-] million yen to promote a movie is something that I didn't even dare to think about before."

Shigeru Okada shook his head vigorously, that is, the big drama "Onmyoji", if it was changed to other movies, he would definitely not support Lin Daoqiu in doing so.

Maekawa Kiyoshi is more open-minded than Okada Shigeru, but he has some complaints about Lin Daoqiu spending so much money on publicity.

"This is just a promotion in Neon, and the promotion in North America will cost at least 2000 million U.S. dollars."

"What... what?"

As soon as Lin Daoqiu said this, Maekawa Kiyoshi and Okada Shigeru's eyes widened. If 2000 million US dollars were converted into Japanese yen, it would be at least 20 billion or almost 30 billion yen. It's a blockbuster.

Although they know that Hollywood movies are very profitable, they never thought that the cost of promoting a movie is so huge, which has exceeded their imagination.

"Don't make such a fuss, 2000 million US dollars is worth your surprise? In the future, the cost of publicity will only increase, and you have to get used to it."

Maekawa Kiyonori and Okada Shigeru didn't know what to say for a while. If this is the case, the production cost of the film may be squeezed by the promotional cost in the future. If this is the case, it will affect the quality of the film.

"This is the trend of the times. It's useless if you don't want to. I believe that the competition for movies will only become more intense in the future. As entertainment projects become more and more abundant, movies are no longer the few entertainment projects that everyone can entertain. In order to attract more For more audiences to enter the theater, publicity is one of the most important means.”

Lin Daoqiu's far-sighted thinking did not immediately convince Maekawa Kiyoshi and Okada Shigeru. At least in their view, movies are still one of the entertainment items for most people. As for other things that can replace or threaten movies The project, in their view, also has the momentum of TV now.

""Onmyoji" is just the first special effects blockbuster I launched in Neon. After the new studio is completed and invested, the number of films on Neon's side will also increase. You have to take a long-term view, Asian theaters The target is not just Asia, but the whole world."

It means that Lin Daoqiu has the confidence to dare to say this. If it were Nihong, other directors or film company bosses would not dare and would not have such an idea. Even Dongbao can only go to North America for a while at most. And the results have not been very good, let alone the two companies Shochiku and Toei.

"Mr. Lin is right. Our concept is indeed a bit backward. It is good to take this opportunity to change."

Qian Chuanqing immediately accepted Lin Daoqiu's statement. He looked at Shigeru Okada, who was older than him. It may be difficult for him to execute [-]%.

Sure enough, Shigeru Okada remained silent, not because he had any objections to Lin Daoqiu's statement, but because he suddenly felt that he could no longer keep up with Lin Daoqiu's pace. The other party focused on the whole world, but he focused on It is all neon, and the two sides look at the problem completely differently from the very beginning.

"Onmyoji will be released globally on the same day in two weeks, why don't you come and talk about the box office expectations for this movie."

Lin Daoqiu felt that the previous topic was a bit heavy, at least it was obviously impossible for them to accept his own ideas immediately, while Maekawa Kiyoshi was better at talking, but for Okada Shigeru, this is definitely a major event for Toei. To change, he naturally needs to think more carefully.

"The theme of "Onmyoji" is a neon traditional costume movie. Although it has the blessing of novels, it has no foundation in other parts of Asia. As for North America, I think they should be more based on the special effects. It should be impossible to achieve the box office miracle of "Godzilla" or "1992" if you buy tickets with a novelty-hunting mentality."

Kiyonori Maekawa has a very calm mind. In his opinion, it is undoubted that "Onmyoji" will be a big hit in Neon, but whether audiences in other regions will accept it after the release of Neon is a big question mark. up.

If it weren't for the blessing of Lin Daoqiu and special effects, if they just went to shoot such a "Onmyoji" by themselves, Maekawa Kiyoshi would have some achievements in Neon, and there might be no one interested in foreign countries. As a result, he is still very self-aware about this.

"I think Neon's box office has a chance to exceed 200 billion, and the global box office should add up to [-] million, right?"

Rather than being conservative or even pessimistic, Okada Shigeru would not be able to recover his capital at all if this was the case, and he might even suffer a small loss.

"Mr. Gang's guess is a little over [-] million US dollars, what about you?"

Lin Daoqiu looked at Qian Chuanqing and asked with a smile.

"I think it should be about [-] million U.S. dollars."

Maekawa Kiyonori's opinion is quite optimistic. If it is a global box office of [-] million, after deducting the cost of film production and promotion, they can still make a fortune in the end. It may be nothing to Lin Daoqiu, but to Shochiku and Dong Ying said that this income may be equal to the sum of the three blockbuster movies they made, so he is still very optimistic about the future of "Onmyoji", at least not as cautious as Shigeru Okada.

After listening to the predictions of Maekawa Kiyonori and Okada Shigeru, Lin Daoqiu also gave his prediction results.

"I think "Onmyoji" should break through one billion box office in the end."

(End of this chapter)