Rebirth of Hong Kong - 1978

Chapter 28 Madman Huang Xizhao (please collect! Please recommend tickets!)

"Brother Qiu, is it really useful to promote the movie on TV?"

Wen Jun looked at Lin Daoqiu nervously, and Zheng Danrui behind him was also a little uneasy. At this moment, they were leading Lin Daoqiu to Huang Xizhao's office.

Although Lin Daoqiu came up with this idea, they were the two of them who brought it up to Feilong. If it didn't work out in the end, then they would have to bear the blame.

However, after hearing Zheng Danrui and Wen Jun's proposal, Feilong also felt that it was necessary to do so, so he immediately waved his hand and gave Wen Jun and Zheng Danrui 10 yuan as the cost of promoting the film.

Although the money was brought, Zheng Danrui and Wen Jun were still very worried. If the money was spent and it didn't work, it would be difficult for Feilong to explain.

"The actresses of the Shaw Brothers join in with all their heart, the latest masterpiece of the Hong family, and the Golden Harvest Shaw Brothers join hands in a double-screening, and report it according to this line."

In this age of lack of mass entertainment, TV stations are definitely a good place to promote movies, and they don't need to spend too much money.

After hearing what Lin Daoqiu said, they also felt that under such good conditions, it shouldn't be a bad thing to promote the movie on TV, let alone there are so many gimmicks.

Many people may not be familiar with the name Huang Xizhao. He is the first Chinese general manager of Li's TV. He also served as the executive manager of TVB in 1967.

Although he has only been in charge of Li's TV for six short years, he has caused huge troubles for TVB during these six years.

For this legendary elder in the industry, Lin Daoqiu has heard a lot about his deeds in later generations, and he is actually very excited to meet him today.

When Wen Jun pushed open the door of Huang Xizhao's office, Lin Daoqiu saw Huang Xizhao was processing documents at his desk.

Hearing the sound of the door opening, Huang Xizhao immediately stopped his work, looked up at Lin Daoqiu and the other three, and then asked with a smile, "Who is this?"

"This is Mr. Lin Daoqiu, he is the producer of the "Young Master Qian" we wrote." Wen Jun hurriedly explained to Huang Xizhao.

Huang Xizhao just got up and listened to Wen Jun's introduction. He opened his mouth slightly and looked at Lin Daoqiu with a look of surprise.

Fortunately, the 51-year-old Huang Xizhao has seen a lot of strong winds and waves. After a while, he returned to normal, but the smile on his face seemed to become even bigger.

"Mr. Lin is indeed young and promising." Huang Xizhao walked up to Lin Daoqiu and shook hands with him.

"Boss Huang is too polite. I'm just lucky. In fact, I'm not worthy of my name as a producer. They praise me too much." Lin Daoqiu shook his head quickly.

Huang Xizhao didn't say anything about Lin Daoqiu's self-effacement. He asked the three of them to sit down before returning to his seat.

"Is there anything you want from me today?" Huang Xizhao knew that Lin Daoqiu must go to the Three Treasures Hall for nothing. Since he came to see him, he must have something to discuss.

Lin Daoqiu directly explained his reason for coming: "Our movie will be released in theaters soon, so I want to promote it on the TV station before it is released."

Huang Xizhao nodded as he listened. It's actually not a bad thing to promote a movie on TV. As long as you choose the right place for promotion, it will be even more effective than newspapers and advertisements.

"What time period do you plan to put the promotional advertisement in?" Different time periods have different prices, and the prices vary according to the number of seconds.

Lin Daoqiu had already made up his mind before coming here. He planned to play the advertisement ten seconds before the broadcast of "Crocodile Tears".

The reason why Lin Daoqiu is so optimistic about "Crocodile Tears" is all because of Huang Xizhao's crazy actions.

"Happy Tonight" has always been TVB's signature program, basically it can be said that it is difficult to meet an opponent, but Huang Xizhao does not believe in this evil, he even made the decision to put "Crocodile Tears" on the same period as "Happy Tonight" to fight .

At first everyone said that Huang Xizhao was crazy, but the final result surprised them. "Crocodile Tears" was able to beat "Happy Tonight" to a drop in ratings. I don't know how many people's glasses were broken.

"I want to put the promo 15 seconds before "Crocodile Tears" starts."

Huang Xizhao didn't expect Lin Daoqiu to be interested in "Crocodile Tears". He thought Lin Daoqiu didn't know that this drama was fighting "Happy Tonight".

"Mr. Lin, do you want to change the time slot? The broadcast time of "Crocodile Tears" is the same as that of "Happy Tonight." Huang Xizhao reminded Lin Daoqiu a little bit.

"No need, I will pay 5000 yuan a day to buy this time slot for seven days. If Mr. Huang agrees, then we will sign the contract immediately."

The price of 15 yuan for 5000 seconds is still very reasonable, but the advertisements of the TV station are signed on a quarterly basis, and I have never heard of signing by the number of days.

Thinking that Lin Daoqiu didn't know the rules of the TV station, Huang Xizhao turned to look at Wen Jun, as if he wanted Wen Jun to explain to Lin Daoqiu.

Wen Jun had actually told Lin Daoqiu before, but Lin Daoqiu didn't take it seriously, because he was sure that Huang Xizhao would let him play like this.

Finding that Wen Jun looked at him silently but with a wry smile on his face, Huang Xizhao immediately realized that Lin Daoqiu actually knew about it, but since he knew about it, he still came to talk to him, which was a bit strange.

"Mr. Lin, TV commercials are signed on a quarterly basis. It's against the rules that you only buy for seven days, and we can't make arrangements." Huang Xizhao politely declined Lin Daoqiu's request.

But after hearing what Huang Xizhao said, Lin Daoqiu just smiled and said, "Doesn't Mr. Huang think that I'm here to make trouble for no reason?"

From the moment Lin Daoqiu entered the door, Huang Xizhao's eyes have been on him. Although the other party looks very young, Huang Xizhao always feels that Lin Daoqiu has a very calm temperament.

And this calm demeanor shouldn't appear in a person of his age. If he really wanted to explain it, he could only be described as young and mature.

"It seems that Mr. Lin has a way to persuade me?" Huang Xizhao heard the meaning of Lin Daoqiu's words.

Lin Daoqiu nodded with a smile, and he suddenly stood up and walked to the middle of the room, then turned around and said, "Don't Mr. Huang think this is a good business for the TV station?"

Huang Xizhao looked at Lin Daoqiu with a puzzled face. For TV stations, they prefer stable advertisers rather than this kind of quick money.

"Xiangjiang's movies have been booming in the past few years. I believe Mr. Huang can see it. In the future, the box office of movies will only get higher and higher. For the TV station, only 200 movies are advertised here every year, at least [-] million. income."

Lin Daoqiu paused intentionally, then stretched out four fingers and said, "If there are one hundred copies, that's 400 million. If Li's can make 400 million more every year, what will happen?"

I have to say that Lin Daoqiu's words are hard not to make people not think about it. Huang Xizhao doesn't even expect to have 400 million yuan. If he can have an extra 200 million yuan every year to make TV dramas, he will be so happy.

Huang Xizhao is a smart person, he will not ask stupid things like we can do wireless, after all, TV stations rely on ratings for a living, and whichever business with high ratings naturally prefers that one.

As long as Li's ratings surpass TVB, those who make movies will naturally choose Li's instead of TVB.

"I have to say that Mr. Lin, your words have completely convinced me. I will give you the seven days you asked for, and the contract can be signed now."

Huang Xizhao stood up and walked in front of Lin Daoqiu. He stretched out his hand to him again and said, "In the future, if Mr. Lin encounters any troubles, please come to me. Li's door is always open for you."

Lin Daoqiu originally came to talk about advertising, but in the end he received an olive branch from Huang Xizhao out of nowhere.

After all, Huang Xizhao is known to like to promote young talents, and only he dares to promote newcomers under the age of 30 to make programs against TVB. Lin Daoqiu fell into his eyes, which is actually quite normal.

　It's time to test the waters, and it's a popular category!But I'm not in a bad mood either!Why is this?

　　
　
(End of this chapter)