Rebirth of Hong Kong - 1978

Chapter 320 The Birth of ATV

Many people gathered in the conference room of Li TV Station today, the main seat that Huang Xizhao had been sitting in before was vacant, and he himself sat in the lower left seat.

Except for Huang Xizhao, Mai Dangxiong, Li Zhaoxiong, Tu Yongxiong, Xu Xiaoming, Xiao Ruoyuan, Huang Tailai and others were all present.

The reason they are here today is because this is the first meeting presided over by Qiu Degen. Unless there is really no way to get out, otherwise everyone has to be there to meet this new owner.

For Qiu Degen's entry into Li, most people at the scene were more looking forward to it. After all, the production cost was kept very low under the control of British capital before, but they still persisted under such circumstances.

Now that there is a new boss in charge, I believe that Li's will definitely usher in different changes.

Moreover, Qiu Degen spent a lot of money to buy Li's, so he shouldn't be so stupid as to reduce the production cost right away.

Mai Dangxiong and a group of people have already started gearing up, hoping that with Qiu Degen's capital injection, Li's will overtake TVB and become the TV station with the highest ratings in Xiangjiang.

But some people also began to worry about whether Qiu Degen would lay off himself. After all, not everyone can win the favor of the new boss.

At ten o'clock in the morning, Qiu Degen brought his son Qiu Changda to the conference room. As soon as Qiu Degen came in, all the people sitting at the scene stood up at once.

"You don't need to be so polite. You are all rare professionals. In the future, the TV station will have to rely on your help. Please take a seat."

Before Qiu Degen came here, he had asked Li to investigate the information of these producers and directors, so he already had some preliminary understanding of most of the people present.

"I have purchased [-]% of Li's shares before, so I am now the largest shareholder of Li's. The purpose of holding this meeting today is to announce a few things with you."

Now that he has become Li's major shareholder, Qiu Degen has already started planning to make this TV station imprint his own.

And the name of the TV station is the mark that can leave the most impression on everyone, so Qiu Degen doesn't plan to continue using Li's name.

"First thing, I'm going to change the name of Li's TV station to Asia TV."

After Qiu Degen finished speaking, the people at the scene couldn't help but let out small exclamations. Although they had guessed that Qiu Degen would change the name of the TV station, they didn't expect him to do it so soon.

He raised his hand to calm everyone down. Qiu Degen didn't intend to discuss the name change with anyone, because it had already been decided by him, and it would not change.

"The reason why I want to change the name of the TV station to Asia TV, I believe everyone should have seen my thoughts from this name, I hope that this TV station can become the best TV station in Asia in the future, so I hope everyone can work together to make ATV an early date. achieve this goal.”

Qiu Degen's ambition is really not small, which can be seen from his changing the name of the TV station to Asia Television. Although ATV has not even surpassed TVB, this does not prevent Qiu Degen from having such an ambition.

After listening to Qiu Degen's words, everyone applauded, because it was very good for them that Qiu Degen had such an idea.

If you want to become the best TV station in Asia, the first thing you need to do is to improve the production level of the TV station's programs and TV dramas, and these can't be achieved by mere words, it is possible to achieve it by spending real money.

"Second thing, I will inject 5000 million yuan into the TV station. Starting from this year, ATV will have at least two big-produced TV series every year."

As the director of the drama department, Mai Dangxiong agreed with Qiu Degen's decision with both hands and feet. He was tired of the days of holding back.

Although they have achieved good ratings with their efforts, McDonald has never had the opportunity to participate in major productions, which can be said to be his great regret.

But now it’s all right, Qiu Degen is willing to spend money to film movies, which makes McDonald full of confidence in the future of ATV. It was just a slogan before it was just a slogan, but now it seems likely to become a reality.

"The third thing is that I plan to move out [Liyuan] and [Songcheng] under my banner and give them to ATV for filming."

Liyuan is a large amusement park with complete facilities, while Songcheng is a tourist city covering an area of ​​tens of thousands of square feet. Every scene and everything in the city are all ancient buildings. Walking inside makes people feel as if they have traveled to ancient times.

It can be said that Qiu Degen's move was unanimously approved by everyone present.

You must know that TV drama shooting has always been the most troublesome thing for them before. If it weren't for this, Lin Daoqiu would not have gone to Baodao to film "Lotus Hegemony".

But now it's all right, with Songcheng, you don't have to worry about how to frame the costume dramas in the future, which will greatly improve the level of ATV's production of costume dramas.

…………

"Lai's Change of Owner ATV Appears"

At the beginning of 1980, a big news that shook Xiangjiang was published on the front pages of all newspapers almost at the same time.

Li's Television, which has accompanied many people in Xiangjiang for nearly 30 years, was officially renamed as Asia Television overnight, which heralds the beginning of a new era.

As Li's biggest opponent, Run Run Shaw actually knew about Qiu Degen becoming Li's major shareholder before seeing the news.

However, when Qiu Degen officially changed Li's name to Asia Television, Run Run Shaw still couldn't help feeling a little emotional.

Had it not been for the short-sightedness of those British companies who hadn't switched Lai's from wired to wireless in time, I'm afraid the gap in ratings between TVB and Li's now wouldn't be so big.

Now Li's owner has changed its name to ATV, and the person in charge of this TV station has changed from a British capital to a rich man in Hong Kong. It can be said that things are changing.

"I heard that Qiu Degen has sent someone to contact TVB's actors in private."

Fang Yat-wah didn't have as many emotions as Run Run Shaw, because what she was worried about now was that Qiu Degen started to spend a lot of money after he took over Li's, and he even put his ideas on Wireless.

"Do you know who has contacted ATV?"

Run Run Shaw frowned when he heard the news, and immediately asked a question after putting down the newspaper.

"I haven't found it yet, but I heard that several popular actors have already contacted each other. I am worried that some people will not be able to resist the temptation and really switch to ATV."

Before Qiu Degen took over, TVB had always had an absolute advantage, and every year TVB would produce several big productions with all stars, which can be said to have overwhelmed Li's before.

But Qiu Degen obviously wanted to break this balance. Although Fang Yathua didn't know that Qiu Degen planned to move Liyuan and Songcheng out of ATV to film dramas, she could already predict that their old rivals would definitely have a big relationship with the previous ones. different.

(End of this chapter)