Rebirth of Hong Kong - 1978

Chapter 845 Realize Overtaking
It is indeed something that makes Shi Tian and the others happy to be able to trust Bao Shaogang so much.

But this task is not so difficult, or it can be said that there is basically no way to complete it.

Although so far, they don't know what the box office performance of "Teppanyaki" is today.

However, judging from yesterday's drop, even if it doesn't drop much today, it will definitely be ahead of "Best Partner", depending on how much it leads.

"Bao Shao, I think it's almost impossible to reverse the box office at this moment."

The movies are already in theaters, and there is no effective way to reverse the decline at this time.

Shi Tian looked at Bao Shaogang with a troubled face. He knew that after he said this, the other party would be very angry, but he had to say it.

"Propaganda, vigorous publicity, newspapers, magazines, TV stations, as long as the place can publicize this drama, give me vigorous publicity, don't worry about money."

Spending money on publicity is the simplest and most efficient point.

"We've been doing this all along."

Shi Wenyan reminded Bao Shaogang next to him.

"That will be more vigorous than before. In the future, I will see the promotion of "Teppanyaki" on the front page of the newspaper."

Bao Shaogang is now in a hysterical state, he only wants "Teppanyaki" to win "Best Partner".

Although Shi Wenyan didn't dare to refuse Bao Shaogang's request, even if she wasted money like this, it would cost at least hundreds of thousands more.

But the good news is that this money is nothing to Bao Shaogang.

Not to mention hundreds of thousands, even if it costs millions, if it can be exchanged for the final victory, he will not hesitate to spend the money.

"In addition, let Baojia Cinemas show all "Teppanyaki", and let me reduce the number of other movies."

Bao Shaogang didn't say to cancel other movie shows, which is already considered good.

After leaving the conference room, the expressions on the faces of Shi Tian and the others did not look relaxed at all, but rather serious.

"Let's go back and talk."

Shi Tian doesn't want to discuss things here, he plans to talk about it when he goes back.

After they returned to Shi Tian's residence, Shi Nansheng also rushed over from home.

When she learned of Bao Shaogang's measures, Shi Nansheng also had a sad look on his face.

"The fundamental problem is that "Teppanyaki" can't attract more audiences. Although it may help the box office in the early stage, it may drop exaggeratedly later."

Shi Nansheng was worried that if it was really arranged in this way, the box office of "Teppanyaki" might not drop too much in the first few days.

But after the second week, there is no way to stop the decline.

It can be said that Bao Shao just used all the means at once, which is really not a wise choice.

"We also know that this will happen, but Bao Shao simply won't listen to other people's advice now."

When Tsui Hark spoke, he also looked very irritable.

If the drama "Teppanyaki" fails, it won't affect him immediately.

But if "New Shushan Swordsman" also hits the street by then, they will definitely be kicked out by Bao Shaogang.

"Forget it, Shao Bao said so, we have to do it if we don't do it, I'll contact the newspaper office and get the front page for the next few days."

Zeng Zhiwei didn't have any good solutions, he could only follow what Bao Shaogang said, and set the front page of the newspaper first.

As for the negotiation between the magazine and the TV station, Shi Nansheng is in charge.

As for the arrangement of the movie, Shi Wenyan was in charge, and had nothing to do with the three of them.

…………

Early the next morning, it was rare for Lin Daoqiu not to stay in bed today, but came to New Oriental's office on the third day of the Lunar New Year.

"Boss, here are the box office results of "Best Partner" and "Teppanyaki" yesterday."

Fang Jinsheng looked beaming all over his face.

Lin Daoqiu didn't need to watch it to know that "Teppanyaki" must have fallen, otherwise Fang Jinsheng would not be so happy.

When he took a look at the box office results, Lin Daoqiu couldn't help showing a surprised expression.

"210 million vs. 270 million? It's really interesting."

"Best Partner" still maintains the box office results of two days ago.

The benefits of the Spring Festival stalls are reflected here. During the Chinese New Year, watching movies for entertainment has become something that everyone has gradually accepted.

And there are many people who have seen it several times, and continue to buy tickets to enter.

But this is also proud of the film quality of "Best Partner" and the appeal of stars.

On the other hand, the situation at "Teppanyaki" was obviously worse than the day before.

From 340 million to 250 million, and then to today's 210 million.

"Best Partner" has surpassed "Teppanyaki" in terms of box office performance.

This is probably what everyone could have expected after the box office results of the two films came out on the first day.

"According to the audience who watched "Teppanyaki", that drama is too different from Xu Guanwen's previous works, and the star lineup is not strong enough, so there are very few repeat customers."

Naturally, Fang Jinsheng also went to inquire about why the box office performance of "Teppanyaki" was so poor.

And the things he inquired about were almost the same as what Zeng Zhiwei had inquired about before.

"Sometimes, once the audience is used to something, they suddenly make a drastic change, which is a dead end."

Xu Guanwen is definitely the comedy master in the Xiangjiang film circle at this time.

This can be seen from the fact that "Teppanyaki" was able to win a box office of 340 million on the first day.

However, because his name is so famous, the audience also began to pick up a magnifying glass to examine his works.

Once Xu Guanwen's works have not improved or are not as funny as before, most of the audience will still not buy it.

"Boss, I heard that Bao Shaogang has bought the front pages of newspapers and magazines during this period, and the TV station's promotion is also going on at the same time."

The purpose of Bao Shaogang's doing this is actually to restore the decline of "Teppanyaki".

This is also human nature, and Lin Daoqiu can understand it, but he does not approve of such an approach.

"After all, movies still have to use movie works to speak. If these external means are piled up too much, it may not be a good thing for "Teppanyaki."

Proper publicity and marketing is necessary, but if a play does not rely on the movie itself, but only on publicity and marketing, it may create a good scene at the beginning.

But the audience is not a fool, everyone has to spend real money to buy the box office admission.

Once they found out at that time that the play was completely different from what was described in the propaganda, it would be too late to save it.

(End of this chapter)