marquis of jingan

Chapter 331 Let him toss

Naturally, it was not easy at the beginning to promote the "advertising" business of Di Baodi.

Mr. Shen is a Jinshi of the two rankings, so it is naturally impossible to advertise and attract investment like the salesmen of later generations, and the newspaper company is currently a monopoly in the media industry, and the monopoly industry has always made money by standing up. up.

Not only do you have to stand up to make money, but you also have to let others kneel down to give you money!

Therefore, Shen Yi's idea is to start this section first, and then fill in a few famous food shops by himself. As long as the advertising effect is good enough, and Shen Yi doesn't need to run, others will scramble to come to the mansion newspaper to give money.

After the advertising business of the Mansion News Agency takes shape and the income is stable, Master Shen can use the money to recruit troops and expand the number of spies and informants of the Mansion News Agency.

Oh no... it should be called a reporter.

At that time, Jinwang Mansion, Yang Mansion, and Zhao Clan in Jiankang City will place a few reporters from the mansion newspaper department for him, and record what color underwear these old guys wear every day, and send them to Shen On the master's table!

cough…

Far away.

The advertising business of Di Baodi is still in the initial stage, so Shen Yi only chose two shops this time, one famous food and one famous shop.

The famous food shop has been pre-determined. It is from Jiangdu, Xu Ji Chuan Chuan Xiang with a long history and a history of "several generations".

As for the number of famous shops.

Not yet settled.

The reason it hasn't been decided yet is because Xu Fu's shop hasn't been bought yet.

After staying by the Qinhuai River for more than an hour, after finalizing some specific details with Xu Fu, Shen Yi went back home.

Counting it, he hasn't returned to his home for two days since he was admitted to Hanlin.

After returning to his home, Shen Ling took Shen Yi to drink again to celebrate his entry into the Imperial Academy.

Compared with Zhao Changping and Master Lu's elders, Shen Ling was obviously more excited.

After all, according to the logic of this era, he and Shen Yi are a family.

At first, Shen Yi got a second-class Jinshi, which only represented the hope of taking off for the Shen family in Jiangdu, but now that Shen Yi has been admitted to the Hanlin, it means that it is only a matter of time before the Shen family in Jiangdu "Zhongxing"!
Shen Ling was naturally very happy.

He was so drunk that day that even when he fell asleep, he was always grinning.

Part of the reason why he was happy was naturally because he had a good relationship with Shen Yi, and he was happy for Shen Yi and the Shen family.

And part of it is to be happy for yourself.

In the future, when the Shen family develops, Shen Yi has to avoid each other when he becomes an official, and it is unlikely that he will become an official in Jiangdu. Shen Yi's younger brother, Shen Heng, is also preparing to take the exam to become an official, and will not stay in Jiangdu for a long time.

The Shen family needs a parent.

Similar to the relationship between Master Fan and Shilang Fan!
Given the relationship between Shen Ling and Shen Yi, and the fact that he is from the eldest house, there is a great possibility of talking about things in the Shen family in Jiangdu in the future!
Shen Ling was naturally happy, he was a relatively traditional son of the gentry, and he didn't have any big dreams. He couldn't be happier to be able to return to Jiangdu to be the head of the Shen family.

Because Shen Ling was happy, Shen Yi also drank a lot with him. In addition, after drinking last night for two consecutive days, Shen Yi also drank dizzily. fell asleep.

In the next few days, Shen Yi stopped fishing, but went to work in the newspaper department every day, and communicated with Sun Jin about the specific details of the newspaper department. Fixed, sometimes I would sneak out of the newspaper office in the afternoon and go to Dayifang to find Mr. Gu for a drink, and occasionally I would get close to the people and get off work with my colleagues.

For the next few days, everything was calm.

The only thing worth mentioning is that according to the reform of the scientific examination by the little emperor, the [-] second-class and third-class Jinshi who were in the same subject as Shen Yi, looked at Shen Yi who had successfully entered the Imperial Academy, their eyes were red with envy, and these people started day and night He wrote the residence newspaper, trying to follow the path that Shen Yi had already taken, and followed Shen Yi to enter the Imperial Academy.

What's more, there are some top three Jinshi who came to visit Shen Yi, and wanted Shen Yi to "teach" them how to write articles for the article, or how to write an article that satisfies His Majesty and makes His Majesty like it.

It's almost a matter of telling Shen Yi to write it as a ghostwriter.

Of course, these Jinshi masters already have a future, even if Shen Yi is willing to write for them, they will not take risks with their future.

Regarding these same years, Shen Yi could only find ways to prevaricate them, and then simply left work early to avoid them.

Fortunately, Shen Yi's residence was not exposed, and no one found his home.

During the past few days, Xu Fu followed Shen Yi's instructions, after researching in the pen holder alley for a few days, he successfully found a shop called Huangshizhai.

This shop was originally famous in Jiankang for a yellow stone inkstone. It has been handed down for 99 years, and it will soon become a century-old shop. Unfortunately, the shop has been passed down to this generation, and inevitably there will be a prodigal son who owes a lot of debts. He said that the business of the shop was also going from bad to worse, so he was forced to sell the shop.

Xu Fu first reported to Shen Yi, and finally bought the shop and the signboard of Huangshizhai at a price of 4000 taels higher than the market price.

The two parties agreed that this shop has nothing to do with the original shopkeeper surnamed Zhou.

On the night when Huangshizhai changed hands, Shen Sizheng was writing a small composition in his study.

It is mainly about the Huangshizhai Huangshi inkstone. It is rumored that the inkstone finally fell into the hands of Li Xiang, the founding prime minister of the Great Chen Dynasty, and then fell into the hands of Yao Xiang, who saved Nanchen 60 years ago.

In short, it is fancy hype.

Then I would like to introduce Huangshizhai, a century-old famous store, which is genuine and childlike.

Soon, a small composition full of advertising taste was written.

As for Xu Ji's composition, Shen Yi had already written it a few days ago.

The next day, Shen Yi was in the layout of the new edition of the Dibao, and inserted the two essays he wrote into the Dibao as a new layout.

This page is called Jiankang Famous Store.

If nothing else, this should be the first advertising campaign of this era, and also the first commercialization of something like media.

Shen Yi is the director of the Mansion News Agency and has the right to decide on the first draft of the Mansion News Agency. After the first draft of this issue is finished, it will be sent to the Ministry of Internal Affairs for review.

To be precise, it should be sent to Gao Ming and His Majesty the Emperor for review.

The first draft was quickly sent to Gao Ming according to the procedure. The chief eunuch of the Ministry of Internal Affairs took the first draft, read it roughly, and then carefully read it from beginning to end.

This is his job.

The emperor is busy with affairs every day, and may not have time to read the content of the mansion newspaper word by word. As the shadow of the emperor, Gao Ming must seriously do things that the emperor has no time to do, and he must do it well.

Soon, Eunuch Gao saw the two short essays written by Shen Yi.

The length of the small composition is very short, and it only occupies a small section at the end of the residence newspaper.

In the first draft, the author will be indicated.

After seeing Shen Yi's name at the end of the article, eunuch Gao was thoughtful, took this first draft, and went into the Palace of Manna to meet the emperor.

After seeing the emperor, eunuch Gao first said a few gossips, then put both hands of the Dibao in front of the emperor, smiled and said: "Look, Your Majesty, this is written by Shen Sizheng, the Secretary of the Dibao."

He pointed to the newly created board by Shen Yi, and said with a smile: "The new secretary appointed by His Majesty has a lot of ideas."

His Majesty the Emperor glanced briefly, then withdrew his gaze.

"Let him go to toss."

His Majesty's tone was flat.

"Let's see what he can do to report to the mansion."

(End of this chapter)