Please Answer 2020

Chapter 698 Strides Forward

Something is wrong, there is something strange in it.

Cheng Qian'an's talent in emotion is full, and he is not even inferior to his creative talent.

Capturing these subtle emotional changes is one of his special projects, otherwise he would not be able to flourish in the relationship.

If Lin Nayeon and Ming Jingnan reacted when they heard the lyrics, that's normal, because he did write the lyrics by comparison.

So Minozaki Sasha...he didn't expect it at all.

When he saw the lyrics from the beginning to the end, he didn't think there was anything else besides the two of them.

Thinking of this, Cheng Qian'an reopened the lyrics of Cry For Me and browsed carefully.

Finally, at the very end, I saw the three lines of lyrics that I thought might provoke Minozaki Saka to get angry and misunderstand.

"My determination collapsed because of love again, weaving all kinds of reasons to forgive you."

"I don't know how to hate a guy like you"

"I'm protecting you again in front of my friends, and I've become a complete fool"

what…

Probably because of this.

In a short period of time, Cheng Qian'an had a guess in his heart, probably guessing why Minazaki Saxia was angry.

He made Minozaki Saxia angry again and again, and tied her to the boat again. Obviously, Minozaki Saxia knew more or less in her heart that listening to the lyrics was equivalent to mocking Qilian face to face.

He is also angry if this puts him on hold.

Cheng Qian'an thought so.

In this way, there are two possibilities.

One is to be angry that he is ungrateful, and ridiculed after receiving kindness from others, and does not know good people.

Two words...

That's something that might be a little bit different.

Could it be…

When Cheng Qian'an thought of this, he also felt surprised, even startled.

He was completely naked in front of Minazaki Sayaka, Minozaki Sayaka knew him best, but all his face was shown in front of her.

Minozaki Sasha is extremely smart, in his opinion, she is shrewd and sensible, not like someone who can do such things in a daze.

He is quite self-aware of his inner image in Minozaki Saka.

What if this can also be emotional? ?
Thinking of this, Cheng Qian'an also felt very weird. He didn't know whether his inner thoughts were normal or not, whether he was thinking too much or over-associated.

He still felt that the first possibility was more likely.

But thinking about Minozaki Saka's blunt reaction just now, it's not right, it should be yelling at her to ask for an explanation.

Even Cheng Qian'an, who is as shrewd as Cheng Qian'an, does not dare to be sure what Minozaki Saxia's thoughts are, but for the time being, he can't stop thinking about it.

After a long time, everything will become clear after one or two trials.

Cheng Qian'an didn't have a God's perspective, and he couldn't make an exhaustive plan, so he had to wait for the follow-up to think of a countermeasure.

...

Accompanied by some small incidents, the audition meeting ended smoothly, the album passed the process on paper, and officially began to be put into practical action.

The tone of the album has been set, and the three headquarters of JYPE began to adjust the comeback planning in a targeted manner.

The reason is that the production level of the songs written by Cheng Qian'an is too high. If the previous style is followed, two songs will be included, and the rest will be picked and stuffed in the music library.

The seven songs written by Cheng Qian'an himself, except for the intro's ASAP, each of which is at the level of the title song, putting them all in one album is too inconsistent with the style of capital operation.

They even talked to Cheng Qian'an again, wanting to make adjustments to the songs in the album, and cut out most of them, leaving only one or two songs.

He also said that he would buy the remaining songs with the highest standard contract.

But how could Cheng Qian'an agree to this? He had saved enough energy for this comeback, but you came here.

In the end, Cheng Qian'an argued hard, refused JYPE's request, and forced JYPE to put his songs in the album on the grounds of the contract signed at the time.

This is when Cheng Qian'an emphasized at the beginning that there should be complete autonomy and that JYPE should not intervene. Unexpectedly, it was actually used.

Such a high-quality album actually forced JYPE's planning department not to hold back too much.

Not to mention making a concept plan that fully matches the quality of the song, at least it can't be poked by outsiders.

Originally, according to JYPE's planning, this album was to restore the decline, but it was still within the scope of normal planning. It didn't say that it would break the boat, and it was all about saving the leading girl group.

After all, inviting Cheng Qian'an already took up a considerable part of the budget. When Cheng Qian'an was invited, he was already a hot and popular composer.

But now that there are good songs like Cheng Qian'an as the foundation, JYPE's planning must match the corresponding level.

At this time, Cheng Qian'an intervened in the planning process of the JYPE department.

There is no other reason, these songs have a logical sequence, or a progressive connection relationship, such as Cry For Me and Ditto, Poppy and Cupid. RUN2U and After Like.

As the producer who planned the entire album, he naturally understands the concepts and ideas that he wants to express best. If the planning department wants to plan well for the later stage of the album, Cheng Qian'an cannot be avoided.

"First, ASAP will be used as an intro, and the concept video will be released as a warm-up for the comeback, and then the teaser will be released every week. Of course, if it is the best, we can separate the prelude song and the title song."

When Cheng Qian'an said the first half of the sentence, he felt that it was not difficult to implement it, but in the second half of the sentence, he had no confidence in JYPE.

In the past, JYPE has never planned any prelude songs in the production and release of Twice albums.

Even if it is a high-intensity comeback, it will not allow the prelude song to be promoted in an album. It means that there are two main hits, which will lead to insufficient concentration of promotional resources.

This is not in line with JYPE's style of doing things, spending a small amount of money to make a lot of money.

The financial report has never lost, and the music source has never won, which is the statement that is most in line with JYPE's operating model.

If the sound source is good, then it is necessary to carve out the songs meticulously, which is equivalent to spending money, spending a lot of money. This is obviously the reason why JYPE's sound source is not good.

This is the inevitable result of a consistent business strategy.

HYBE’s sound sources are good because they are willing to spend money. The so-called Divine Comedy is hard to find, but Kpop assembly line songs above the level can definitely be produced by spending money.

Cheng Qian'an has been involved in the album planning to a certain extent, and there is no lack of reasons for his own company.

The main business is song production and album production, so album planning is essential to making an album, and it is even said that these are the same thing and cannot be separated.

The same is true for a considerable number of planning companies nowadays. Entertainment companies outsource, and planning companies are responsible for the overall comeback production from beginning to end.

He will inevitably carry out more and more concept planning in the future, and return to the business of planning. This time he is testing the waters first.

"The concept video of the intro builds momentum, then the prelude song is released, and finally the title song is officially released. The overall popularity can last as long as a month."

Cheng Qian'an said so.

He has enough confidence in his songs that he can do it. As long as JYP's marketing does not hold back, one or two of his seven songs will definitely capture the hearts of Koreans.

"For this comeback, the focus of marketing can also be on me. With my bonus, the first-day results of the music source will not be too bad."

Cheng Qian'an also said that he was not a big talker, but an objective description.

As I said before, the few days before the comeback of the music source reflects the results of the last comeback, and it is also the so-called whether you can get the bonus of the last comeback, or be held back by the last comeback.

It is obvious to the current Twice, more and more directly limped one of Twice's legs, the results on the first day will definitely not be good, and may even shock the jaws of the public, which is terrible.

At present, the most effective method is to bind Cheng Qian'an to carry out marketing, offset the negative impact, and boost market confidence.

"As far as the specific method is concerned, it's up to you to make a plan. After all, you are still more professional than me."

Cheng Qian'an said so.

Of course he hoped that JYPE would take care of this.

Sometimes he doesn't understand why JYPE, which has recovered from its vigor in [-] years, is still unwilling to invest heavily in its own girl group and continue to carefully plan.

It always makes people feel short-sighted and has no vision.

Maybe there are some unknown reasons.

In the end, after deliberation, the concept video ASAP will be released first, followed by the prelude song Ditto, and finally the title song After like will come back officially. This is a relatively safe approach.

At the same time, this means making three Music Videos, which is an unprecedented investment.

There is no lack of Cheng Qian'an's efforts in order not to bury the production results of his album, and the finalized plan.

The style of the title song can't be too different from the previous style. No other song in the album is suitable for Twice's concept and style. Only After like is the most suitable.

The prelude song is used as a test of the water to try a new style, to see how the public responds, and it will not affect the title song.

As for the other songs, it depends on how the market reacts after the comeback in the later period before further marketing planning and promotion.

The overall planning for this comeback is now over.

It is worth mentioning that, due to the unprecedented large investment, JYPE decided to increase the album version and hold more online autograph sessions, in order to stimulate sales and reduce costs. This is actually a consistent style.

The current album is not as good as before. Since the physical sales of BTS's single comeback album exceeded 400 million copies in early [-], it is obvious that the overall market has a clear upward trend.

Then Blackpink and IZONE successively broke Twice's single album sales record, which is also obvious.

With the recovery and rise of the album sales market, physical albums are no longer the previous situation of losing money and making money, and have become an important profit point for entertainment companies.

20 and 100 cards earn less, but what about 200 million or [-] million, the accumulation of small amounts is quite a considerable amount.

As an album producer, Cheng Qian'an, of course, is also divided into album sales, whether it is a physical or digital album, this is the industry standard, not because of Cheng Qian'an's own speciality.

With the implementation of various plans, the members of Twice can also clearly perceive the extraordinaryness of this comeback.

"Three MVs are so extravagant. The company spent a lot of money this time."

When seeing the schedule, most of the members were thinking like this, especially Lim Nayeon, who said it outright.

She has never shy away from these things in the face of the company, speaks out boldly, and complains in front of the camera that the retro style that JYP has always admired is not very good.

"When the company planned and discussed the decision, it also made a big decision."

The agent definitely can't say that a considerable part of the reason is Cheng Qian'an's intervention and strong request, and finally he made up his mind because of his cooperation. It must be a high-sounding statement that the company attaches great importance to it.

Hearing this, Lin Nayen curled her lips, a trace of speechlessness flashed across her face.

She and Cheng Qian'an were bedside people, and she knew everything from Cheng Qian'an, so how could she not know what was going on.

JYPE's planners were originally conservative, but suddenly changed their temper and spent a lot of money, how could it be possible for her to know as an insider?

"By the way, don't forget about the recording time, the day after tomorrow, the MV shooting, the album concept photos and so on."

The broker asked again.

"it is good."

They responded several times one after another. Seeing this, the manager didn't say any more, and finally left time for them.

"Recording the day after tomorrow..."

On the contrary, after hearing the recording, Minozaki Saka muttered something in a low voice, with some hesitation between her eyebrows and eyes.

Cheng Qian'an must be present for the recording, and we will meet again at that time...

Minozaki Saka felt a little uneasy in her heart, obviously worried.

"I also said it was the company's idea. If it weren't for Cheng Qian'an, how could I have made three MVs."

After the manager left, Lin Nayeon's voice was not too loud, just enough for everyone to hear, which also attracted Minazaki Sasha's attention and interrupted her somewhat chaotic mood.

"Huh? How did Ernie know?"

Hearing Lin Nayeon's words, Hirai Momo asked her with a puzzled expression, which also expressed the aspirations and doubts of everyone present.

Except Mingjing Nan.

Seeing Lin Nayeon's obvious reaction, Mingjing Nan pursed his lips, his expression was a little shaken, but in the end he didn't say anything, and watched Lin Nayeon from the sidelines.

One is to ask how do you know, and the other is to ask where do you know.

Upon hearing this, Nayeon Lin looked at the members who were looking at her in unison, with a noncommittal expression, a little ostentatious but deliberately pretending to be nonchalant.

"I asked, isn't he the producer, isn't it normal for these things."

Lin Nayeon said so confidently.

It's normal, but it's not normal for the words to come out of your mouth.

After Lin Nayen uttered Cheng Qian'an's words, the members' first reaction was not to listen to what she said, but to be surprised that she could say Cheng Qian'an's name so naturally now.

And it's amazing that he said it in front of Mingjing Nan, but Mingjing Nan didn't respond.

"So, Qian'an is in charge of this comeback?"

Park Ji Hyo just asked at this time, breaking the deadlock that he wanted to form.

"I don't know, you can ask, but he is a producer, so it should be about the same."

Hearing this, Lin Nayeon said so.

Minozaki Saka, who was listening all the time, was slightly moved in her heart.

What touched her was that Cheng Qian'an took their album so seriously.

You have to know that Minozaki Saka has a strong sense of professionalism. If there is any kind of boy she likes, it must be a man who is better than her in work ability and can make her admire.

Cheng Qian'an's actions and the efforts he made for this are very in line with Minazaki Saxia's wishes, and it is in line with her view of an excellent boy.

The so-called simple love, get emotional comfort.But if the risks and benefits are compared, for Minozaki Saka, the gains outweigh the gains, doesn't it?

Someone like Cheng Qian'an seems to be more in line with Minazaki Saka's criteria for choosing a spouse.

It is what she has always wanted to make great progress in her career, and Cheng Qian'an can obviously help them here.

This just hit the point of Minozaki Saka.

(End of this chapter)