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Chapter 206 Disgusting Business Model 【Subscription】

"do it yourself?"

Hearing Ren Yan's words, the students in Class Nine were shocked.

"Mr. Ren, do you still know how to make ice cream?"

Ren Yan shrugged casually: "Do you think this thing is so difficult?"

"The required materials are nothing more than cream, milk, sugar, eggs and some different seasonings."

"It's just another ice cream mold at most. If you remove the egg, you don't even need to turn on the fire."

"Ah?" Ah Wei sat up in embarrassment: "It's just such a little thing, how dare they sell it for sixty?!"

"Capital, why don't they dare to make a profit."

After finishing speaking, Ren Yan shook the packaging bag in her hand.

"I just looked at the list of materials, and after a rough calculation, the production cost of their ice cream is at most three or four yuan, and this has to be counted under the condition that the list of materials they gave is correct."

"If you include the later promotional expenses, the cost price of an ice cream can rise to about ten yuan."

"600% profit, I now know why there are so many ice creams with such sky-high prices in the near future."

"It's so much faster than grabbing money directly, and there is no risk at all."

"Which capital does not want to get involved."

"But in the end, all that's left is chicken feathers."

"Consumers are not stupid."

In the end, Ren Yan sighed slightly.

To be honest, although Ren Yan has always wanted the students in Class Nine to learn how to make money.

But Ren Yan is very annoyed by this way of clearly 'grabbing'.

It's not because it doesn't treat consumers as human beings at all. After all, one is willing to fight and the other is willing to suffer, which is not considered to be forced buying and selling.

Rather, they are tired of their reckless profit-making methods.

According to the pricing of this kind of ice cream, and the way it sprung up like mushrooms after rain, it is obvious that it is the type that wants to make a lot of money and just pull up its pants and leave.

The future prospects of the industry were not considered at all.

If it is not done well, it will directly uproot the industry.

They made a sum of money, after that?
Isn't it the conscientious colleagues who pay the bill?

High priced ice cream, it seems that it is only their own reputation that is ruined.

However, in fact, it is the word of mouth of the entire industry.

This is the fundamental reason why Ren Yan said in the end that only chicken feathers will be left behind.

Of course, there is an even sadder fact.

Although those cheap ice creams have an excellent reputation in the hearts of the people, it is also true that they cannot compete with those high-priced ice creams in terms of publicity.

After all, they don't have much money to spend on publicity.

It was all word of mouth for many years that created their era.

However, this era was ruthlessly shattered by capital at once.
This is also Ren Yan's original intention to let the students of Class Nine learn to make money.

Once capital is a thing that is not well grasped, it will be a devastating disaster.

Otherwise, there wouldn't be so many upstarts whose families would be ruined every few years.

Anything requires long-term familiarity and control.

This is also the most important piece of 'knowledge' in the student days

But unfortunately, Ren Yan seems to be thinking so now
After the words fell, the students in Class Nine unanimously began to look at the list of materials on the back of the packaging bag.

Then, they asked questions all over their heads.

Ecuadorian cocoa beans, ice crystal grapes, green grass garden holy milk, Kaido citric acid
Seriously, they have never heard of these things.

But somehow, I feel that this ice cream is not so useless.

At least the materials used by people are really stylish.
"Don't worry about those prefixes."

Ren Yan spoke out at the right time:

"You just need to know which materials it uses."

"Take this ice cream as an example. It uses nothing more than black chocolate, grapes, milk, cream and citric acid."

"The total value of these materials is also about three or four yuan."

"That's it, the freshest materials are the best."

After hearing this, the students were speechless for a while, and then they all looked at Ren Yan:

"That teacher, since it is such a simple material, why do you need to add a prefix?"

"Let's raise the standard."

Ren Yan threw the packaging bag in her hand into the trash bag, took a bite of the ice cream and continued:
"As long as you add some prefixes that sound 'healthy' in front of very common materials, the price of this material will increase exponentially. He dared to sell it for ten yuan."

"This is the most common formula these days for so-called 'luxury' foods."

"After all, some rich people now only buy the most expensive, not the best."

"For example, Wang Bo, this name sounds very common."

"But if I say Wang. San. Elisabello V. Marquis of Lunbeliz Bo, do you think that Wang Bo's name will suddenly become taller, and Junker, an old European Union flag like aristocrats?"

Inexplicably, the eyes of the students in Class [-] turned to Wang Bo, who had a somewhat dull gaze, and nodded.

Wang Bo glared at Ren Yan: "Teacher Ren, you can actually change someone next time!"

Ren Yan ignored it and continued:
"So, this is actually a means. It sounds powerful, but in fact, it doesn't exist at all."

"It's all made up."

The students in Class Nine were a little stunned, but then they still asked in confusion:
"Aren't these guys afraid of being investigated for doing this?"

"So, some of them are real." Ren Yan shrugged: "If they are investigated in this way, they can also talk about it."

"But these genuine high-end fruits may only add a few milligrams when they are added. It's just a show. As long as the ingredients can be detected in the end, they are not considered fraudulent."

"If it is really added to you according to the amount of tens of grams, it is considered a conscience for such an ice cream to sell for a hundred."

"But obviously, these ice creams don't have the taste that those high-end fruits should have."

After all, Ren Yan finished a piece of ice cream in two bites, and was about to get off the car to buy some ice cream ingredients and teach the students to make it by themselves.

He felt that he had already analyzed the reasons for the sky-high price of ice cream clearly enough.

Raise the unit price of materials with a clever name, use massive publicity to enter the public's field of vision, and then harvest.

after?

After I left, I took care of him, it was the truest portrayal of the hearts of these 'capitalists'.

He believed that the kids in Class Nine, with their active minds, could understand what it meant.

Sure enough, after Ren Yan finished speaking, they all nodded heavily.

Now that they know the routines of these merchants, the dissatisfaction in their hearts is almost written on their faces.

As some high school students who are not deeply involved in the world, they don't have so many tricks and so many choices.

They only know the true face of a thing, which is simple, direct, and direct to the essence.

This is also an advantage for all students.

They know what a thing should be like.

Now an ice cream is almost lost its prototype due to various conceptual labels.

Of course they were dissatisfied.

What makes them even more desperate is that it seems that there are more and more things that are labeled and lose their essence.

Before that, they had never thought about this issue at all.

But now, after being pointed out by Ren Yan, their hearts are also a lot heavier.

This world may not be as simple as they imagined.
"Teacher Ren, I have another question."

When Ren Yan was about to get off the car, Wang Bo stopped Ren Yan.

Ren Yan turned her head and asked, "What's the matter?"

"Why did Awei just say that there was no cheap ice cream in the supermarket, and even the most popular snow lotus disappeared. Does this have anything to do with high-priced ice cream?" Wang Bo asked earnestly, with no expression on his face anymore. That kind of casual expression of a big dog.

Ren Yan took a deep look at Wang Bo.

He didn't really want to talk about this question.

It's still being broadcast live now, and it's not just these high-priced ice creams that are offended by speaking out.

But seeing Wang Bo like this and the puzzled expressions of the students around him, Ren Yan decided to speak out.

He is a teacher, and his responsibility is to let his students know more and know more.

As for the others, it is not something a teacher should think about.

Ren Yan sighed, and said slowly: "Because in supermarkets, there is a concept called profit per unit area."

"As the name suggests, it is the profit that can be made per unit area."

"Let's start with the cheap ice cream you asked about."

"The unit area occupied by a freezer is fixed, so its value depends on the goods in the freezer."

"The volume of cheap ice cream is not much different from that of high-priced ice cream, but the profits they bring are indeed very different."

"As I said just now, the profit of sky-high ice cream is about 600%. If it is added to the supermarket, the supermarket will share at least 30% or even 50%."

"In that case, how much money can the supermarket earn from selling a piece of ice cream?"

"And what about those cheap ice creams? Fifty cents, one yuan, five yuan, even if their profit is 100%, how much money can they bring to the supermarket?"

"Not to mention, the net profit of most cheap ice cream is only a few cents or a few cents."

"The supermarket is also a profitable place, so if it were you, how would you choose?"

"In addition, these sky-high ice creams have a 'national-level' reputation, and the attractive packaging makes people feel more pleasing to the eye when they open the freezer, and they may take them casually."

"As for the future, what will you say, what will you think in your heart?"

"Do you think this kind of supermarket would care?"

After all, Ren Yan pointed to the supermarket in front of her.

This large supermarket is located in a business district, with countless people coming and going every day.

"What they need is not repeat customers, just new customers every day is enough for them to make a profit."

"That's why these high-priced ice creams can enter the large supermarkets, crowding out the living space of cheap ice creams."

"As for those cheap ice creams such as snow lotus and small pudding, maybe only those small supermarkets that rely on repeat customers will have them."

After all, Ren Yan didn't pay attention to the emotions of the students in Class [-], and walked to the supermarket not far away by herself.

Inside the bus, there was complete silence.

Especially Wang Bo, he had a feeling of nausea for the first time.

I feel disgusted by this kind of business model that only pursues benefits and does not pursue emotional value.

And the figure of Wang Shanhai appeared in his heart involuntarily.

My father has made his business so big, will he also adopt this disgusting business model?
Wang Bo didn't know.

He took out his mobile phone and wanted to ask Wang Shanhai, but he never had the courage to make this call.

He was afraid of knowing the result of his guess.

In the end, he could only sigh and throw himself into the seat, holding the ice cream in his mouth, in a trance.
(End of this chapter)