Reborn Hong Kong Wild Age

Chapter 55
At the entrance of the EU, several strong men carried the big box to the location designated by Gu Xiayang, and then unpacked it.

Soon, a unique large doll appeared in the store.

"You designed it?"

Seeing this large doll, Xie Mingjia and Zhang Keyi were dumbfounded.

"That's right! It will be our signature in the future, and I'll call it—cool doll."

"It's cool enough!"

"We will also sell dolls in the future, and we will launch various colors and styles at that time. We can also co-brand with various brands. This is an image exclusive to our EU."

The Cool doll designed by Gu Xiayang was the later famous Kaws doll. After designing it, he registered a patent and licensed it to his EU company for use at a symbolic price of 1 yuan.

"You are born to do business, much better than your elder brother."

Zhang Keyi was dumbfounded when she heard that, and she had never heard of joint names with major brands.

Xie Mingjia nodded approvingly, looked at Gu Xiayang and said, "I think I can learn a lot from working with you."

"You are already very good. In addition to DrMartens and Levi's, you have also talked about the franchise rights of 3 more brands."

Gu Xiayang knew that this rich girl had a cold personality and few words, but after getting acquainted, her speech was quite nice.

Especially on the issue of franchise rights this time, the ability is fully reflected.

Such as DrMartens (excluding RB) Far East franchise, Levi's Greater China franchise and so on.

"I just don't understand why we have to spend more than 400 million yuan to buy a floor shop. I heard from Sister Keyi that you still plan to buy the small single room in the real estate in the 50s as a warehouse?"

Xie Mingjia recognized Gu Xiayang's ability even more, but he also raised his own doubts.

Gu Xiayang said: "Because the business may have declined due to operational problems, but I am optimistic about the property prices in Hong Kong, which will also be our company's intangible assets in the future."

"You are the big boss, listen to you."

Xie Mingjia didn't raise an argument and said what if it falls, now she is waiting for the official opening, according to the blueprint drawn by Xia Yang, she will open branches in Causeway Bay, Mong Kok, Tsim Sha Tsui and other places, and then design her own brand.

Gu Xiayang was very satisfied with Ms. Xie's attitude. After all, he couldn't say that Ms. Xie, this 250-meter-long Russell Street, would once be called "the most expensive street in the world" in the future.

In just a short Russell Street, the shop rent was as high as US$2671 per square foot per year, which was higher than Fifth Avenue in New York and the Champs Elysees in Paris.

Causeway Bay got its name because the coastline looks like a gong. In recent years, it has risen to become the largest shopping district in Hong Kong, and it will become the well-deserved No. [-] street in Asia in the future.

Now there are movie theaters, banks, mid-priced clothing brands, and cheap wanton noodles.

In a few years, Russell Street will no longer be "vegetarian". At that time, the small shops on the street were quickly replaced by all luxury stores, such as Burberry, Prada, LV, Emperor and so on.

Russell Street and even Causeway Bay in the future can be said to be a true shopping paradise.

The rent of general retail shops in Hong Kong accounts for about 20% of the turnover. Taking a small shop of 10 square meters as an example, the monthly rent is as high as 160 million Hong Kong dollars, and its monthly turnover must be at least 800 million Hong Kong dollars. Income of 26 Hong Kong dollars.

It is not difficult to understand that Russell Street was mostly composed of luxury shops.

Moreover, on Russell Street (the section facing Times Square), due to the high price of ground floor shops and the fact that many of them are owned by large owners, they are almost rented and not sold, and there are basically no transaction transactions.

Maybe half a century later, someone will sell the ground floor shop purchased for 60 yuan in the 10s for 3 to 4 yuan.

In Hong Kong, the rent and annual growth rate of shops in Central is second only to Causeway Bay.

The former is a favorite shopping place for high-end white-collar workers in office buildings, while the latter is a place for shopping for local young people in Hong Kong and free travelers from mainland China in the future. Gu Xiayang has no reason not to buy it.

No. 59 Russell Street, there is a proper shop king, and now it is only a few million, so I am too sorry for myself if I don’t buy it.

Emotionally Unavailable has only opened a store so far, and the division of labor is very easy and clear. Zhang Keyi is responsible for finding the floor shop and future clothing cooperation for exclusive labels.

Xie Mingjia is responsible for brand authorization, future brand joint names, recruitment of store managers, employees and management, while Gu Xiayang is responsible for publicity and grasping the general direction.

"Is the Milan brand company registered?"

"It's done. It's called MELODY CODE. I'll bring you the contract tomorrow."

Xie Mingjia was very efficient, and on the way to discuss franchise rights, she also registered the shell company. At that time, she would launch women's clothing designed by herself and use the Milan company to promote it.

When the two were communicating on this issue, Zhang Keyi had already left first, because she had to rush to the garment factory and the cooperative factory area to see the brand clothing samples designed by Gu Xiayang.

"I think you have to change it again, it's still a bit ordinary."

After reading some design drawings Xie Mingjia took out, Gu Xiayang shook his head and said.

"Oh?"

Xie Mingjia, who had always had a cool demeanor, frowned when he heard this.

You can say that I am not good-looking, or even ugly!But you can't question my design.

"I heard from Sister Keyi that the first version of clothing and accessories you designed is already being sampled, let me see your design draft!"

"Well, here it is for you."

Gu Xiayang was also unambiguous, took out a piece of paper from his bag and handed it over.

"That's it?"

Xie Mingjia was dumbfounded when he saw that it was just a piece of paper, but when he saw the paper clearly, he was stunned.

"That's it."

Gu Xiayang raised his eyebrows and said: "I made a request for specific quality control, and I found a special designer to take care of it. This is my label. As for the samples, sister-in-law, don't you? seen."

"I heard that you can even draw movie scenes very well."

"From the road to simplicity!"

"Ha ha……"

Xie Mingjia, who was holding the paper, could only smile.

Because there is no design at all in her hand, there is only the Supreme logo on the entire paper, in the shape of a note with white letters on a red background.

Let's count the label!

Xie Mingjia thought for a while and said, "I think you can change it."

"You don't understand. Looking back, my Supreme brand and Cool dolls will be EU's signature."

"Then I'll wait and see."

What does Supreme mean, is the highest, supreme.

Gu Xiayang's self-confidence made Xie Mingjia admire, but his design made her "admire" even more.

Xie Mingjia wanted to see which one was more popular, his MELODY CODE or Gu Xiayang's Supreme!
Seeing Xie Mingjia's unconvinced expression, Gu Xiayang knew that her MELODY CODE could only be a supporting role, because Supreme is a universal killing of men and women.

According to his idea, when the time comes, he will cooperate with luxury brands such as Burberry, Prada, LV, etc., and launch not only clothing, but also lipsticks, bags, all kinds of things, and even soap I can make for you.

What is this, this is the "cosmic trendy brand" that is popular all over the world!

Gu Xiayang is well aware of the superb hunger marketing method of creating viral content.

Wanting to have this level of virality and UGC content means that your brand must stick to the “principles”.

No matter how good the sales performance of a product is, Supreme will not increase or decrease production.

The benefit of this is that consumers feel special and want to have more. For buyers, the value of a single product has increased and they can be roasted.

When many brands are still trying to use limited editions as a selling point, Supreme means that once you don’t buy it, you may never have the chance to buy it again.

At that time, every picture of Supreme will convey a uniqueness to encourage consumers to become part of the brand culture by purchasing products.

Gu Xiayang has the trend magazine "cool! ", get involved in the entertainment industry by yourself, find Zhang Guorong, Anita Mui and other artists to cooperate, let them graffiti, co-brand, whatever you want, as long as the publicity is in place, it is a victory.

Levi's is paired with Gucci, and Carhartt is paired with LV. Poor students can't afford it. Gu Xiayang's Supreme will help you bring them to a higher level.

It's not that expensive, and of course it's definitely not cheap, after all, it's a trendy brand.Even launched a super joint limited edition, there is a market for speculation.

Different from the user-oriented concept of almost all brands, Supreme is like a deviant lunatic.

Those in suits and ties must not understand, "Supreme is a waste of money", but why does it attract so many people?

Many big fashion brands that are rapidly becoming popular are often the independent works of senior designers. Not only do they already have a high-end fan pool, but they also have a strong network of contacts throughout the industry chain, making subsequent brand building like a duck to water.

But in contrast, Supreme is a poor boy, why does it become popular all the way?
And according to Xia Yang's idea, the EU clothing store can expand wildly, but Supreme will not, it will only be sold in four stores in Causeway Bay, Mong Kok, Tsim Sha Tsui and Central in the future.

Weekly new products will only be released at a fixed time (Friday), and all products can only be purchased in line at physical stores without dealers.

No matter how high the sales volume of the product is, we will never adjust the price, and we will never replenish the sold-out styles.

In the future, Supreme's stores will only be opened in cities it recognizes, and the choice of opening a store must be very strict.

Keep restraint, don't let the same style flood, and keep the mystery.

In this way, the expansion of the EU will not stop. While the cooperative brands are promoted, the Supreme label is also established.

Like DrMartens, the price is very cheap in the UK at present, about HK$100 for a pair of shoes.

However, Gu Xiayang priced it at 6 a pair, except for several times the profit, which makes it match with authorized brands such as Levi's.

After discussing details with Xie Mingjia on employee requirements and other details, Gu Xiayang rushed to the recording studio of Huaxing Records without stopping.

I want to make an accident, like singing suddenly
Anywhere is like a four-sided table

Wearing the most flashy shirt, pretending to be very emotional

Remember to insert the pocket when someone comes to take a photo
You think I'm exaggerating, exaggerating because I'm scared

If it looks like wood or rock, does it get noticed?
In fact, I'm afraid of being forgotten, so let's zoom in and act

Very disturbed, how to be graceful
Does the world still praise silence, it’s not enough to explode

How come there is a topic that makes me praise, to be a big entertainer
At the eighteenth year of that year, at the alma mater dance, standing like a minion

That's when I swear with tears in my eyes you gotta see me

In the world, there are too many ordinary and ordinary roads

Which estate do you live in

……

Zhang Guorong in the recording studio sang "Exaggerated" hoarsely. Gu Xiayang could see the veins on his neck protruding.

"Ayang, your song is too exhausting, Leslie will die from singing."

When Li Xiaotian saw Gu Xiayang coming, he couldn't help but smiled and pointed to the dancing Zhang Guorong.

Gu Xiayang came prepared and took out his DSLR: "Hahaha, Ah Rong with a hideous face is rare."

This song "Exaggeration" was used by Gu Xiayang as the theme song for Supreme. Zhang Guorong said that he would sing it for free and pay for the song out of his own pocket. Gu Xiayang declined and invited him to doodle on a Supreme hat.

The reason for making this theme song is because Gu Xiayang is going to personally shoot a commercial for Supreme that has the same duration as the song.

Gu Xiayang spent money to invite Zhang Guorong, Anita Mui, and Zhou Huimin to speak for Supreme, and shot an advertisement with BEYOND, who has never signed a record company, and finally launched it on TVB.

Liu Dehua and Guan Zhilin have already rushed to Taiwan to shoot, after they come back, they will shoot another version and release it again.

　For the record, it’s been a month since I coded, and I finally got a recommendation.I asked the editor, but the data is not ideal, so it has not been recommended.

　　So everyone, please, please support us a lot.

　　Looking at the handful of fans list, my heart feels like a knife.I hope that the results will be better during the recommendation period, and I hope you will support me a lot.

　　


(End of this chapter)