Reborn Hong Kong Wild Age

Chapter 58
"EU will open tomorrow, right? I remember it was one o'clock at noon?"

"Tomorrow is Wednesday, why don't we skip class? And we have to go early, otherwise we will definitely queue up."

"Sure! 3000 coupons, I guess I deliberately staggered the weekends, otherwise everyone will redeem the prizes, I don't know when the queue will be."

"I don't know if I will be lucky enough to win Zhang Guorong's graffiti hat."

"Go to bed early, there is everything in the dream!"

……

January 1986, 1, Ground Floor, 15 Russell Street, Causeway Bay.

The opening time of Emotionally Unavailable has not yet arrived, and many young people are already wandering around.

In a coffee shop not far away, Gu Xiayang and others gathered together, waiting to cut the ribbon for the EU founding store.

In order to create a surprise, the matter of inviting the three spokespersons Zhang Guorong, Anita Mui and Zhou Huimin to cut the ribbon together was not released in advance.

At that time, apart from the three spokespersons, Zhang Keyi and Xie Mingjia were also sitting here.

Zhang Keyi, as a fan of Zhang Guorong, had seen him as early as the premiere reception of "If There Is Love". She is a wealthy woman, so she naturally maintains her demeanor.

Xie Mingjia's attitude was still cold, and he only stared at Zhou Huimin at the beginning.

"Amei, what do you think of my hat?"

At this time, several people were all wearing Supreme costumes, and Zhang Guorong also wore a peaked cap designed by himself with graffiti.

"Ordinary!"

"According to A Yang, this is the first joint name of Supreme, and there are only 99 of them in the world, and there is a number 001 in the hat!"

Anita Mui said to Zhang Guorong: "I remember you threw your hat, and you were thrown back."

"Hahaha……"

Mentioning this matter, Zhang Guorong himself couldn't help laughing.

When he was a fledgling, he was booed by the audience during a public performance.

"Go home and rest!"

"Step down! Step down!"

Zhang Guorong wanted to interact with the audience and threw the hat off the stage, but the hat was picked up by the audience and thrown to him, and then the record company decided to terminate the contract with him.

But today is different from the past, if Zhang Guorong throws his hat again, he is afraid that the people below will fight.

"Ayang, I think your design of this jacket is very good. Your brand has really developed. I will also design a dress for you."

Gu Xiayang said: "No problem. And you are the spokespersons. We sponsor the clothes in our store. Come and get them anytime!"

"...Master Gu, you did it on purpose, heh."

Anita Mui on the side couldn't help laughing out loud when she heard this, she even lay down on Zhang Guorong's arm laughing.

Seeing this scene, Gu Xiayang also remembered Zhang Guorong's past, and couldn't help but smile.

Zhou Huimin didn't understand, so: "Sister Mei, what are you laughing at?"

"Ask this Mr. Zhang."

"Why do I feel that today, you are embarrassing me on purpose!"

Time has passed, and Zhang Guorong saw several people with curious faces, so he told this embarrassing thing indifferently.

When Zhang Guorong just debuted, Li's TV station arranged for him to go to BangBang clothing store (sponsor) to get clothes to wear, and told him that the other party's face might not look good.

Mr. Zhang just entered the entertainment circle and didn't understand the market, so he agreed.

Only when I went to the local area did I find out that newcomers are not eligible to wear new styles, they can only wear end-of-season clearance items or slow-moving items, and if you want to get these backlogs, you have to look at the face of the store manager.

There were no customers in the store, and the clerks were posing with each other, but they insisted that they were busy and asked him to wait 45 minutes before picking it up, which made him very angry.

"So BangBang went out of business!"

Zhang Keyi, who is a fan of Zhang Guorong, said angrily: "Leslie, you can come anytime in the future, it is definitely the latest model."

"Thank you sister-in-law!"

Zhang Guorong followed Gu Xiayang to address her sister-in-law, very polite and demeanor.

"This Mr. Zhang, you are the spokesperson of Supreme. My brand is sold out and will not be replenished. You are late, so you can only wear other clothes in the store!"

"Hahahahaha!"

When Mei Yanfang heard Gu Xiayang's words, she laughed without image: "If you say that again, believe it or not, he took the hat home and burned it."

"Don't listen to Ayang's nonsense, the store will always reserve a set of your size, welcome anytime."

Zhang Keyi defended his idol and glared at Gu Xiayang.

"It's almost time, let's go! After cutting the ribbon, hurry up, or there will be more and more people."

Gu Xiayang looked at his watch and was the first to get up.

At this time, the rolling shutters at No. 59 Russell Street have been pulled up, and all the trained store managers and staff in the store have settled in.

Knowing that Zhang Guorong, Anita Mui and others were coming to cut the ribbon, they specially arranged for a few security personnel to pull up Supreme's customized warning belts.

"Is there a mistake? The time is up, and the cordon is still pulled?"

"I lost it. The store run by Cool sir is just different. Look at the decoration, it's completely different from other stores. It feels so good."

"Did you see that big doll in the store? It's the one that appeared in Anita Mui's concert. It was also designed by Cool Sir. It's called a cool doll!"

"It's so special, I really want it! My house is too small, I can't fit it in. And it looks very expensive..."

"I wanted it during Amei's concert! I heard that the half-life bottle was brought back to her home in Happy Valley after the concert."

"There should be little dolls, I want to buy a few back."

……

Soon the entire Russell Street was besieged. Apart from the students who skipped classes, many young people also wanted to see what kind of store EU was. Gu Xiayang's advertisement was too hard.

In addition, many people who were shopping near Russell Street saw this scene and gathered around asking questions.

"Zhang Guorong?!!!"

"Amei!!!"

"I lost it, Zhou Huimin."

"Ahhhhhh, Leslie, I love you."

"Anita, Anita, Anita!"

"Vivian, you are the girl of my dreams."

"Cool Sir is also very handsome, I am even more handsome than the newspapers, I want to marry him!"

……

With the appearance of several people, the entire Russell Street exploded.

Some newspapers arranged for reporters to take pictures of the opening of the EU, but unexpectedly Zhang Guorong and others also came, their eyes lit up, and they rushed into the crowd with their cameras.

But without prior arrangement, they couldn't squeeze in at all, sweating profusely.

From the whole Russell Street to the back, there are basically only the names of the three spokespersons of Supreme, and the street is completely paralyzed.

Don't think that Hong Kong people don't respond to celebrities when you say later, it depends on what celebrity you meet.

Zhang Guorong later bluntly said that when he settled in Canada, the most comfortable thing was to go out and no one knew him. In Hong Kong, he went out casually on the street like this, and a few clothes were torn every day.

Li Ming hid in a private room upstairs to have a meal, which made the entire store unable to do business, so he could only apologize and then run away.

The idol effect is the same everywhere.

Journalists in the crowd couldn't squeeze in, so they could only follow the crowd.

But Gu Xiayang arranged "Cool! The reporter of "Weekly" cut the ribbon for filming, audio and video the whole process, and the future will be golden years.

There was no need to face reporters for interviews, and there was no need to say anything. The few people easily cut the ribbons and walked away under the shouts of teenagers in the whole street.

After several people left for a long time, many people rushed over after getting the news that Zhang Guorong, Anita Mui and others cut the ribbon on Russell Street.

But when they arrived, they saw a strange scene.

Because there were too many people present, the EU store began to limit the flow and queue up to enter.

The team is divided into two, one is queuing to enter the store for shopping.The other one is holding "Cool! "Lucky draw ticket, confirm whether you have won and redeemed the prize.

The winners were overjoyed, and those who were lucky enough to get Zhang Guorong's co-branded hat were even more excited.

Those who didn't win the prize sighed, but they didn't leave. Instead, they turned around and went to the other side to line up, because there were still Supreme hats in the store, which had the same shape, but without Zhang Guorong's graffiti.

The long line of people just lined up from Russell Street to Percival Street.

Not for other products, just for Supreme, which is sold out and never replenished.

"What? Supreme is sold out? The teller is going to pick up the goods? I have something to do later, I don't mind the size! Anything is fine."

"Otherwise, sell me the T-shirt you're wearing inside?"

"Sir, you can look at other brands first, Dr Martens shoes are also very good."

"Or Levi's jeans."

"Where's the cool doll? Any color is fine!"

"Because the daily quantity of dolls is limited, we have to wait until tomorrow."

……

In the first issue of Supreme, Gu Xiayang designed T-shirts, hats, jackets, and skateboards. The store’s stock was sold out instantly, causing salespeople to go to the warehouse to get goods.

Even with Dr Martens shoes, Levi's jeans and Melody code are sold very fast.

Since the ribbon-cutting at noon, the EU has been crowded with people, and in the evening, young people come to sweep the goods after school and get off work.

All of a sudden, Supreme clothes and hats, Levi's jeans and Dr Martens shoes were popular on campus.

The trendy students are the main force, and they are proud of it, which led to the sale of the first batch of Supreme, and Gu Xiayang's Emotionally Unavailable customers came like a cloud.

"Gu Xiayang launched the concept of 'tide brand', which became popular in Hong Kong. "

"Supreme sells out the market, Zhang Guorong co-branded a graffiti hat, someone offered 10000 yuan to buy it!" "

"EU plans to open four stores in Mong Kok, Central, and Tsim Sha Tsui within one month. Supreme does not authorize brand management. "

"Gu Xiayang wrote the lyrics and composed the music, and Zhang Guorong sang the Supreme commercial song "Flastic", topping the Dragon and Tiger Golden Songs chart. "

……

The EU founding store is full of customers every day. Whenever Supreme releases a new day, there must be a long queue, causing an uproar in the Hong Kong apparel industry.

Spending huge sums of money on advertising, Supreme LOGO, like a virus, is deeply imprinted in the blood of young people.

Even Gu Xiayang's own Porsche 944, as well as the cars of Zhang Guorong and others, were sprayed with Supreme's LOGO.

Sponsor clothing for stars and disc jockeys, and even buy "Cool! "Weekly's clothing advertisement, the concept of trendy brand was completely hyped up by Gu Xiayang.

The founding store of Emotionally Unavailable on Russell Street has been dubbed as a trendy place in Hong Kong.

Like Supreme's skateboard, many young people didn't skateboard at all before, but now they slip out of the street with their backs, making skateboarding one of the favorite sports for teenagers.

At the same time, in the major stores of Xie Ruilin Jewelry, everyone bought diamonds and gold, and the bags they brought out were also Supreme.

Many people came to Xie Ruilin to buy jewelry, and it was suggested by his own children that Xie Ruilin called it a miracle.

Gu Xiayang was not surprised by this result.Because he re-invested the profits from the EU, not to make money in the early stage, but to open branches, advertise, and publicize, firmly occupying the position of the trendy brand in the hearts of young people.

Like Shen Jiawei, the husband of Qiu Shuzhen, his Green Peace was first operated in Xinhe Plaza in Causeway Bay.

Due to the lack of distinctive clothing, the business in the store was not good in the early stage of opening.

Later, he changed his approach and focused on the youth market, making students proud to wear Dr Martens and earning a lot of money. With the support of the bank, Green Peace opened more and more branches, and he also won the sales of many European and American fashion brands. Right, the business is getting bigger and bigger.

Gu Xiayang's conditions are much better than Shen Jiawei's, and he not only wants to do retail, but also set up his own Supreme and Melody code two labels to promote trendy concepts.

At present, Melody code has won the favor of many girls, but Supreme is the absolute trump card.

Gu Xiayang has already arranged for Xie Mingjia to discuss joint names with Dr Martens, Levi's and Vans, and promote his brand with the popularity of mature brands.

As for the Cool dolls placed in the middle of each store, they are already a unique image of EU.

...

"Excuse me, is this Mr. Gu Xiayang?"

"I'm from Radio Television Hong Kong. I hope to invite you to attend the Top Ten Chinese Golden Melody Awards Concert. You also have works shortlisted..."

"This time it's not Elizabeth, it's held in Hung Hom."

(End of this chapter)