Rebirth 79: I opened a bank in the United States

Chapter 125 Kentucky Fried Chicken Only Fried Chicken

"Here, what's the problem? Don't we just sell fried chicken?"

Hearing Carter's exclamation, everyone gathered around.Seeing Carter's surprised expression, it was Anna who took the lead in taking the topic.She didn't understand why her brother was so surprised to see the fried chicken menu in a fried chicken shop.
As everyone knows.
The KFC that Carter is really familiar with is a fast-food restaurant composed of fried chicken wings, hamburgers, egg tarts and other meals.At this time, Carter, looking at the menu in his hand that has no hamburgers or french fries at all, but only has a coke and fried chicken combo, feels his scalp numb.

At this moment, he seemed to understand why when he first joined, the first question the customer service asked was whether he had a restaurant.Looking back and thinking about it, in fact, at that time, people had already made the subtext very obvious.
People who join KFC these days usually have a fairly mature restaurant, so they choose to join KFC to expand a fried chicken category.And right now.
"Forget it, first make me a fried chicken."

Carter, who regretted why he hadn't come to visit before, was a little irritable and discouraged and ordered a fried chicken.I suddenly thought of all the things since I decided to invest in this restaurant.

In an afterthought, Carter discovered that the problem was actually easy to spot.The first is the name KFC.
Kentucky Fried Chicken, Kentucky Fried Chicken.
People have told you very clearly that it is a fried chicken seller.It's not a relatively complete fast food restaurant like McDonald's at all.Just like those Korean fried chicken restaurants in later generations, what do you expect if you add rice cakes to you?
Second, look at the menu again.At this time, the KFC meal was extremely simple, and the name was Kentucky Fried Chicken.After Joey delivered a piece of fried chicken to him, Carter took a bite.

The taste is exactly the same as the ones I ate on the road before.Similar to the original finger-licking chicken of later generations, but the salt is heavier.In addition, there are no spicy chicken wings or New Orleans chicken wings! !
With such a thing as Nima, Carter understands why this restaurant is always half dead.If it continues to operate like this, even if the gas station is full of people, it will be difficult for this restaurant to develop greatly.

"Carter, what's going on?"

Seeing Carter gnawing his teeth on the fried chicken, Anna pulled the chair over strangely and sat down next to Carter.

"I found myself doing a very stupid thing. Let's not talk about it, this restaurant has too few dishes, so it must be rich"

It's all about saving money~

Carter sighed, "It's true that there are no good products for cheap, and good products are not cheap!"

When Carter was choosing a restaurant, it was not that he had not considered McDonald's, but now McDonald's has blossomed everywhere in the United States, and the corresponding franchise threshold is much higher than KFC.For example, the selection of the restaurant manager is subject to the constraints of the McDonald's headquarters. He must go to the Schlauz Hamburg University for training, as well as various supply and production standards, etc.
In comparison of the two, Carter chose KFC for the sake of cheapness and convenience.The result is good, I dug a sinkhole for myself.
"Are you saying we want to be like McDonald's, with hamburgers, fries, etc.?"

"Yes! These are a must. A single fried chicken can't meet the dining needs of drivers. Burgers must be made. Later, I will find a way to find a supplier of bread slices. Chicken is easy to say, we have no shortage of broiler chicken in Georgia. Or simply Use fried chicken, wrap it in, add lettuce leaves, yogurt, whatever"

After sucking the last piece of fried chicken, he casually threw a chicken bone onto the dinner plate, Carter said firmly.Following the idea of ​​launching hamburgers and other meals, Carter suddenly found that it seemed to be okay, and this problem was not as difficult as he imagined.

In addition to how to develop food products and adjust the taste, I will not consider it for the time being, but only think about it from the perspective of supply.Carter found that he was really blessed.
The southern states have always been traditionally agricultural states in the United States.As Carter just said, there is no shortage of broilers in Georgia.Even beef doesn't seem to be a problem.Because the state with the largest beef cattle breeding in the United States is Texas
"By the way, there are also beef burgers. What about Angus beef burgers, then what kind of pickles, cheese, etc., this kind of mess is also available! Well, you can also consider this direction, don't focus too much on the chicken. .Of course, if you can use chicken, it will be the best!"

"That Mr. Black"

As soon as Carter finished speaking, Chris raised his hand.

"Just call me Carter. Do you have any suggestions, Chris? And everyone, everyone can make suggestions together. We will work together. If the product sells well and the restaurant is successful, you can also use this model to open in the future. A restaurant of its own."

After thinking of his unique advantages in the supply of raw materials, Carter's mentality became much calmer, and he waved for everyone to sit down and chat together.

Now that things are done like this and messed up, I will not let things go back to the way they were before.Instead of being incompetent and upset, it is better to find a way to remedy it.
"Okay, Carter. I want to say that if the business is good and the restaurant grows larger, choosing chicken is not as cost-effective as beef. Because when making hamburgers, only the chicken breast is suitable for making patties, or it can be chopped completely, and then Bonded into meat patties. However, the process of removing meat from various parts such as chicken legs will be much more complicated. In addition, the amount of meat produced by each chicken is limited, so when a large demand is to be met, a special mechanized machine must be built Butchery, kill chickens for meat, and then make patties, or you need a lot of workers."

"I think I understand what you mean. You want to say that if you want to go big, for example, to compete with McDonald's. Then I have to choose beef as meatloaf from the beginning, so that it is easy to form a standardized concept and let Customers remember our burgers. Is that what you mean?"

Carter blinked, thinking about Chris's suggestion in his heart.Theoretically speaking, the price of beef in the United States is not expensive, and it is basically the same as chicken breast. The difference between the same amount of beef and chicken breast is less than 1 dollar.

If you look at it from the perspective of Chinese people, it must be better to choose beef!After all, it is cheap and the quality of the meat is good.But Carter, who suffered from the original impressionist operation just now, didn't dare to think about it anymore.

Instead, follow the current actual situation, Georgia produces broiler chickens!Beef cattle from Texas!From the perspective of procurement, it is easy to say, and there is no difficulty.But if Texas beef is to be shipped to Georgia, there will be a higher transportation fee for no reason.

So when it came time to make suggestions, Carter first said chicken patties.But thinking about what Chris said now, it is not unreasonable.

Of course, this is not to say how the scale will grow in the future.Just now, Carter just mentioned it by the way, it’s all about Quaq Reese. What Carter actually thinks is that if you buy Georgia’s chickens now, the cost of hiring people to kill the chickens may be higher than the transportation cost of beef. !
Considering the status of the United States as a major beef consumer, using beef to make patties should have a higher market acceptance.
"Yes! I was just reading a book about McDonald's, Burger King and other hamburger fast food restaurants. I also thought that our product is too simple. So I wanted to see how McDonald's did it, and then you came. I Just say it casually."

(End of this chapter)