Rebirth 79: I opened a bank in the United States

Chapter 127 Tacos instead of Burgers
Tortillas, slices of bread.
Chicken wrap, hamburger.
Biting the chicken and pork roll made by Tri Farley, Carter was thoughtful.

As a farm state banker, there was no shortage of information on the U.S. agricultural industry in Carter's bank office.Naturally, I understand that choosing corn tortillas as the main raw material will be much more affordable than slices of bread.

After all, the main raw material for bread slices is wheat, and the United States ranks third in the world in terms of wheat production.But in fact, the land in the United States is not suitable for growing wheat.

Like whiskey before it, Scotch whiskey is primarily made from barley.In the United States, the barley is directly turned into rye, and then into corn.
Compared with the output of wheat, corn and soybean are the core of American agricultural production.The annual output of corn is usually about six times that of wheat, ranking first in the world.

The larger the quantity, the lower the price.So in theory, for the price of one serving of wheat flour, you can buy six equivalent servings of corn flour!
wipe!Making tortilla meat seems to have the possibility of overtaking on a curve? !
First of all, his own store is not large, so the cost of purchasing ingredients such as pickles and salad dressings is definitely higher than that of McDonald's large-scale chain stores.

That is to say, if you make your own burgers, there is actually no price advantage at all.It is even a disadvantage. In this way, no one has a louder brand, no one has a lower cost, and quality management. Not to mention, how can a small workshop compare with a large company.

The only hope is a special taste.Unfortunately, Burger King has recently gone crazy with its "your way" ad touting the fact that their burgers can be tailored to suit customers' individual taste needs.

What's more unfortunate is that the comparison looks like a tall, international McDonald's.In the eyes of many Chinese, the silent Burger King is the most threatening, because their birthplace is in Florida below Georgia.In other words, Georgia is the first stop for them to rush out of Florida and go to the United States.

This kind of bridgehead-like position is naturally an important market place that Burger King cannot let go.When these two hamburger fast food giants were vying for the market and the gods were fighting, I was in Georgia and opened a burger restaurant in front of Burger King.
This is somewhat suspected of being provocative, isn't it? !
And this enchilada, it seems, is different.First of all, the cost is low, and the cost saved on the main ingredient pasta can completely offset the cost of ingredients and sauces.At least for now, it won't make your price uncompetitive.As for the future.
Let's talk about the future!

Chewing the pork roll, Carter's eyes became brighter and brighter.Then when you come back to your senses
"Bah! What are you talking about? Pickled cucumbers with Thousand Island sauce? Are any of you pregnant? You can eat sour. Why don't you just replace the cheese with Monterey cheese, it's even more sour!"

In his previous life, Carter was particularly afraid of sour taste, his face wrinkled up after taking a bite of a slightly greener orange.Little Blake in this life happened to have inherited this characteristic of being afraid of acid.

It was fine not to focus on the food before, but this time, Carter couldn't stand it anymore.

Originally, the pickled cucumbers were sour enough, and with the sweet and sour Thousand Island salad dressing, the double sourness was truly unbearable for Carter.

"Are you exaggerating?"

Seeing Carter's exaggerated reaction, Tri Farley muttered and took the remaining half of the meat roll from Carter's hand.I don't mind, just put it in my mouth
"It's okay, it's indeed a little sour, but it's not as exaggerated as you said, right?"

Chewing the wild boar roll, Tri Farley commented while savoring it.

"Thousand Island sauce can't be helped. You can change it to white salad dressing at that time. The main reason is that the pickled cucumber is more expensive, and we usually don't buy it. We use Thousand Island sauce instead of the taste of pickled cucumber. This taste is a bit overlapping, you Makes sense. I should have changed the salad dressing and replaced the cheese with Monterey. It should taste just right!"

"Look at what you said. Is it really so difficult recently? Can't even afford cucumbers? Your leaf business."

Listening to Tri Farley's tongue-in-cheek comments, Carter couldn't say anything about the taste.After living in the United States for almost a year, Carter has gradually realized that his taste is not representative at all.

For example, Carter loved spicy food in his previous life. This habit has been brought to this day in his thinking, which will make Jenny slowly try to change the tomato stewed beef brisket into pepper and onion stew.It can not only satisfy your desire for spicy food, but also suppress the fishy smell that you don't like.

However, Carter found that Jenny was the only one who enjoyed the stewed beef brisket almost every time after changing the recipe.Both Melis and Jenny didn't eat much, and at first Carter thought it was because they wanted to keep fit.But after a long time, Carter found out.Whenever they make stewed beef brisket with tomato, their appetite will increase dramatically.

When he first noticed this, Carter realized that his tastes belonged to the slightly weird category in the United States.And from the general observation, as well as the reaction of Tri Farley just now, Carter can probably guess that the taste of the American public should be somewhat sour and sweet.In addition, most Americans are not afraid of the fishy smell, and some even like it.

Just like the piece of wild pork that was not brushed with barbecue sauce in the meat roll just now, the sweet and sour sauce can't suppress the smell of meat at all.But now Cui Fali is delicious~
The two hadn't even left the kitchen when a piece of meat roll fell into Tri Farley's stomach.

"Isn't it really addicting now, who is willing to buy it? Buying is buying a little bit, just to make yourself feel less uncomfortable. At a time like this, there can only be two kinds of people who buy a lot of leaves."

After swallowing the meat roll, Tri Farley contentedly grabbed the beer beside him and took a sip, then said slowly.

"One is rich and the other is dead. Sadly, Douglas doesn't have many of either at the moment"

People who want to die are probably the ones who can't hold on anymore, and finally make themselves happy, and then go on the road.Carter was still a little strange at first, can the leaf seller have no money?But after hearing what Tri Farley said, Carter could only step forward and pat him on the shoulder:

"Persist for another two years! By the way, what do you think of the audience for tacos? I think this thing is usually eaten by occasional people, and there are even fewer people who eat this in the north. Using it to compete with hamburgers can have Competitive?"

"Competitiveness is relative! Come, drink!"

Twirling up a bottle of beer on the ground and handing it to Carter, Tri Farley took a shallow sip.It seems that it is difficult for Tri Farley and the others to even be free of beer.
"In normal times, this corn tortilla is definitely not as good as soft wheat bread. But what is the environment now? It's cheap, and being able to eat is fundamental, and the taste is secondary."

"It's the second step that needs to be considered! The gentlemen in the north don't know, anyway, in the south of us, according to what I saw in Waycross and Valdosta, the corn flour in the supermarket is now sold Much better."

(End of this chapter)