Rebirth 79: I opened a bank in the United States

Chapter 148 The Problem of Going Out
"Mr. Leiberding, please don't get excited! Please listen to me carefully. The restaurant opening here will make Pearson uncomfortable, but what about opening in New York? What about Los Angeles?"

Hearing Carter's words for the first time, Lei Boding, who just picked up the knife, really wanted to turn his head and stab the dog with a smirk.But fortunately, Carter, who has been busy recently and whose speech speed has become faster, said the following paragraph in time.He narrowly escaped the blood-splattered Pearson.
"It's going to be opened in New York and Los Angeles, you go! You ask me to do it. You mean? Recruit Pearson's people to open restaurants in New York and Los Angeles?"

"Bingo!"

Carter snapped his fingers and his eyes lit up.

If the local economy is not good, then change places!To earn money from the metropolis, wouldn't this solve the problem of insufficient local production?

It doesn’t matter whether Carter persuaded Liklis and others to go to the big cities before. At the beginning, he persuaded them to return. In the final analysis, Carter felt that those who graduated from high school were completely uncompetitive in the big cities, and it would be difficult to earn money if they went there. money.

But the situation is different now!His own burrito business, the competitiveness brought about by the excessively cheap price, made the mayor of Leiberding so nervous that he did not hesitate to use administrative orders to prevent his invasion. Does it need to be said that the competitiveness is not strong?
New York and Los Angeles are rich, but not everyone is rich!For most ordinary people, there is a relationship between the wealth of the city and their wealth, but there is no absolute relationship.

In cities like New York, Los Angeles, Chicago, and even Dallas, there are a lot of poor people!Even the sum of the number of those poor people is enough to top several, or even dozens of Pearsons.

"Mr. Leiberding, we might as well think about the problem in a different way. Why do we have to solve the problem locally? You just said that Pearson's conditions are here. It's too difficult to bring forth the old and bring forth the new. High. Then why don't we look to the sidelines? Transfer the local unemployed population to other places?"

"You mean, get them involved in your burrito business?"

Reberdine stroked his chin thoughtfully.All smart people, he understood Carter's train of thought quickly, but what followed was shock.
In this year and month, holding the big killer of cheapness, but being able to keep rational and share it.Such a person. Are you God? !

"That's right, since my cheap restaurant will crowd out their market."

Carter pointed out the window, and continued:

"In other words, even without my intrusion, their expensive restaurants can only survive in this environment. Since sooner or later they will lose their jobs and go bankrupt, why not just join us."

"My restaurant provides them with training, and I go back to integrate supply resources and provide them with security. We establish a unified brand, unified management, and I can even provide them with funds to help them open one branch after another in other places. .Go and take the money from New York and Los Angeles back to our Pearson!"

"You mean, use your forest bank to give them a loan? How much money do you have now? You know, the rent in New York and Los Angeles is not as cheap as ours in Pearson. The rent of six hundred square meters here, you can rent six hundred in New York." Shiping is already thankful, you"

The corners of Leiberdin's eyes twitched when Carter said "We Pearson", but Leiberdin, who realized the feasibility of this plan, was not paying attention at this time.

As long as Carter can bring benefits to Pearson and bring Mane. He likes to talk about Mars, and he has no objection to Reberdine!Instead, they will shout "Welcome to earth".
"Well, the issue of money. Mr. Leiberding don't need to worry too much. I still have a lot of funds in my hand. It is not difficult to win some shops. Moreover, this is not funded by me alone. Since it is a joint operation Naturally, the citizens of Pilsen will also contribute part of it."

"According to Forest Bank's data, it's conservatively estimated that Pearson City now has [-] to [-] million in cash, so it shouldn't be a big problem! In addition to my reserves, it should be enough to spread the burrito shop to almost the entire United States." The big city! That’s it, the supply chain is very troublesome.”

Thinking of the headache, Carter took out a cigarette and lit it, concentrating on it.As for these business matters, Cui Fali, who was easy to interrupt, didn't quite understand, and Benjamin, who knew a little bit, was not easy to interrupt, so for a while, the scene suddenly quieted down.

The cost of own burrito business is low, mainly in terms of raw materials.It is even accurate to say that only the cost of staple food raw materials is low, and the purchase price of other raw materials is currently much higher than that of McDonald's.

So his own burrito, to be honest, Carter felt quite cheating.The thickness of the bread is much thicker than that of later chicken tacos, and the meat content is correspondingly much less.Only in this way can extreme compression in cost be achieved.

In order to avoid the unfavorable situation of a single price being superior and multiple prices being inferior, Carter incorporated the concept of finger cakes into the burritos and added customized content.However, this part of the increase has also brought about two more serious problems.

First, the difficulty of standardization has increased!
In his previous life, Carter worked part-time at McDonald's when he was in college.Even how extreme McDonald's is on the road to standardization, how long does it take for fried chicken to come out of the pan, and how much oil temperature must be controlled? That's a little kiss.In terms of semi-finished raw material transportation, storage standards, etc., McDonald's has almost achieved the ultimate in quality standards and cost control.

At the same time, in order to meet his global integration business philosophy, that is, the perverted requirement of "the taste of McDonald's hamburgers around the world is the same", they even achieve a high degree of consistency in the original processing.

And in the burrito business, that kind of consistency is hard to come by.Even under the current human-based production mode, it is not an easy task to completely unify the size and specification of noodle cakes and completely unify the content of meat.

Second, the supply chain has to be stretched!
The supply chain involves a series of related issues such as supply, transshipment, primary processing, warehousing, and distribution.The increase in customized content certainly makes burritos more popular in the market, but the supply chain is getting longer and longer accordingly.
For example, chicken supply, as the largest broiler breeding center in the United States, the price of purchasing broiler chickens in Georgia must be the lowest; beef is in Texas; the main raw material of corn bread, the largest large-scale production area is in Iowa, where the The size of the cornfield is 200 million acres larger than that of second-place Illinois.
And this is only in the supply of several major raw materials, which basically involves the three states in the southeastern, central south, and central parts of the United States.If you add miscellaneous cucumbers, potatoes and other raw materials, then the price of this supply side is not so easy to unify.

In addition, the cost of transportation and storage may also increase significantly.
(End of this chapter)