Rebirth 79: I opened a bank in the United States

Chapter 153 The possibility of surpassing McDonald's
"Both self-operated logistics and outsourced third-party logistics have their own advantages and disadvantages. In the case of self-operated logistics, in the rising period, or when the economic environment is stable, compared with outsourcing to third-party logistics companies, it can save a lot of costs. It is also more efficient in deployment and coordination.”

"But when the environment fluctuates and is not very friendly. Self-operated logistics will become a big burden instead. Vehicles, personnel, etc. will have to be supported by you. So even for risk control reasons, I also recommend using A model combining self-operated logistics and third-party outsourcing.”

"And if you choose to outsource part of the transportation tasks to a third party, you can also reduce the initial investment scale and further reduce investment risks. Is your Wal-Mart doing the same?"

Touching his chin, Carter made inferences.

"Yes, Wal-Mart has always been a combination of self-operated fleet and outsourced second-party and third-party logistics."

After Montgomery nodded, he finally made a conclusion:

"I have prepared two sets of plans for HT's supply chain construction. The first set is based on Mr. Black's plan, which is to build a corn processing center in Illinois and a meat processing center in Mississippi, and then use an outsourced logistics company. The model of air logistics and short-distance distribution of insulated vehicles."

"This set of plans can minimize the demand for cold chain vehicles. The cost of infrastructure will also be much smaller, but correspondingly, it will be slightly weaker in terms of influence transmission and other aspects."

"The second set is to expand the scope of site selection. Include all the top [-] cities. Of course, you can first exclude Honolulu and Seattle in Hawaii. This will increase the cost a lot, but the corresponding The market size, or market share, will grow rapidly."

"It can quickly seize the market of alternative fast food such as tacos. If it is managed properly, in the long run, the advantage will be much greater than only operating in the northeast and southwest regions. And most importantly, you are rich now! "

Think about the development history of McDonald’s, starting from the acquisition of the McDonald’s brand by the current president Ray Kroc in 61, and opening 5000 stores in the first two years, covering the whole country
It took seventeen years!It took five years to open a thousand stores
Although with Carter's current strength, he can only open a maximum of 50 stores at one time, but the starting point is much higher than the small restaurant when McDonald's started!
Even if there is only one HT store in a city, it still covers the whole country!That also has a national reputation, okay? !
With such a foundation, as long as the revenue data is relatively normal, it doesn’t need to explode.Montgomery is confident that starting from the second year, it will develop a large number of franchise stores or franchise stores.

In the first year, set a small goal and add 50 new stores!In the second year, 100!In the third year, there will be 200. In the fourth year, there will be nearly 800 stores.
This is still in the case that Carter does not make additional investment and the market feedback is not ideal.Once the market feedback is a little bit better and it surpasses the original McDonald's in four years, Montgomery thinks it is not impossible, and the possibility is even quite high!
Not to mention equity incentives, just thinking about the day when he might become the second Ray Kroc, Montgomery's heart was burning.But despite the fiery heart, reason still kept Montgomery basically calm.

He simply mentioned "You are rich now", and after stealing some private goods, he shut up and waited quietly for Carter's reaction.

"Well, let's sign a letter of intent first, and after you hand over the work at Wal-Mart, come and report, and then do a detailed cost calculation, and then show me the budget of the two plans. "

Both options are honestly delicious.The first is more cost-effective, and the second can seize the opportunity and increase market share.When negotiating intentions, you can ignore the details and just make a general statement, but when it comes to the actual implementation stage.Which option to choose, Carter can't make a hasty decision
"Two months on probation, $1500 a month. No problem, Mr. Genus?"

"Of course, then I won't bother you for now! I'll go back and get ready now"

"Okay, I'll see you off! I won't keep you this time, and I'll hold a welcome party for you next time you come!"

Sending Jinas out of the bank, Carter turned back to the office.In the discussion just now, both of them tacitly did not mention the supply of salad dressing, tomato sauce and other sauces, as well as consumables such as oil and salt.

In Carter's mind, as the regional manager of Wal-Mart, Jinas must have channels for these things.He didn't mention it, either because he didn't think it was necessary to waste more words, or because he wanted to withhold some benefits from it, such as inflated costs, kickbacks, etc.
As for what it is, only time will tell.
"Carter! The results of the company's application came out. The registration of HT Catering Company and Doug Pearson Foods Company is no problem. But FedEx was rejected because of the duplicate name."

Just as Carter was pondering about Montgomery and his proposal, there was a knock on the office door.Goodman, who walked into the room, put three different documents on Carter's desk, and asked casually:
"I just saw you take Mr. Genus out? Why don't you leave him for dinner?"

"Let's talk about it when the meeting comes over. With an annual salary of [-], can he still run away?"

Carter chuckled, picked up the documents on the table, flipped through them briefly, and then threw them aside.Then he took out his "Golden Egg Handbook" from the drawer and recorded FedEx on it.
It seems that from wanting to start with something practical, there are more and more troubles.
"Let's not talk about this, Uncle Goodman, help me think about what name we should choose? It's a pity that our fifty-dollar application fee has been preempted by someone."

"Hehe, I advised you not to use the name Federation at the beginning. Who told you not to listen? This kind of name can be registered if you want to? As for the name. This is too embarrassing for me. Old Black and I are not Good at naming, think about the name of our bank"

"This is too!"

It's okay not to mention Black Bank, but when it comes to mentioning this, Carter is a little dumbfounded.Speaking of which, the United States is also very strange!
The rate of duplicate names in cities and counties is ridiculously high, but when it comes to company registration, the United States is stuck.Companies with the same name are almost not allowed to appear, and there is even a waiting time when registering a company.

Except for the qualification review of some special industries, most of the time is actually spent on the review of duplicate names.And once there is a duplicate name, the application will be called back, and the registration fee will be paid in vain.

If you reapply for registration, you will have to pay again.Moreover, the fee for registering a company in the United States is not fixed. According to the business content you apply for, you will be charged more for each additional item, and the final total will be calculated for you.In other words, the larger the business scope you apply for, the higher the registration application fee you will have to pay once your application is rejected.
What's more interesting is that if you leave the company name blank, it will be registered directly with the name of the legal person as the company name.And this kind of registered name is generally rarely called back.So many foreign companies are named after people. It's not because foreigners don't know how to choose names, or they are too lazy to choose names.Just don't name it, the most trouble-free, and save money!

Over time, more and more names were registered.Registration without a name has become more and more popular
(End of this chapter)