Rebirth 79: I opened a bank in the United States

Chapter 266 The model doesn't matter, it's over!

"Hey, how did you come up with the idea of ​​selling tacos?"

Two days later, the day before the official meeting.

Standing on the hill next to the port of Savannah, Carter looked at Shoichiro Toyoda in front of him, Creel, and the port of Savannah further away.And Akio Toyoda looked at Carter
"It's cheap!"

Carter didn't want to talk to this guy much.

In the past two days, I have been wandering around with this group of Japanese people. Except for a few words with Toyoda Shoichiro on the first day, he is basically an accompanying guest afterwards.

Listening to Krill explaining what is good and what is good to the other party, and listening to that cockroach, oh no, Zhang Yilang oh oh oh oh.The sense of participation is a bit low.And that little sense of participation was given by the young man beside him who was a little too enthusiastic about him.

At first, Carter didn't care.But gradually, Carter wondered
You say you are a translator, but you should do a good job of translating, instead of doing your own job, you just go around asking yourself questions every day.All fools know you have a problem, right? !
"That's it? Gone?!"

Akio Toyoda was taken aback, the core selling point of HT is cheap, yes, but this reason
"It's gone! Otherwise, what else do you want? An era has a product of an era. In economically difficult times, cheapness is the biggest advantage. As for the others, they are all add-ons that are better if you have them, and you can do without them."

"Then what do you think, if Toyota Motor wants to take root in the United States, what do you think we should focus on as our core selling point?"

"What do you think?"

The big man in front moved, and after Carter left a word, he quickly followed.

Carter felt that this guy seemed to realize that he didn't believe his fabricated identity at all.Now the problem has become more and more explicit, and the word Toyota is almost engraved on the forehead.

"You mean, saving fuel? I know this, but based on this alone, the market share in the past ten years doesn't seem to be particularly high!"

Quickly catching up with Carter, Akio Toyoda was still asking.

"Didn't I just say it? The times are different. How low was the gas price in the United States at that time! Eight-cylinder engines can be seen everywhere on the road. But Jinzao, look at the present? I feel sorry for the gas money when I drive a Mustang now! "

"Well, it makes sense! But I still don't feel safe, do you have any other ideas?"

"Please, leave you Toyota to figure it out. What can I say?"

Although he was a little irritated by being entangled, in order for the factory to land smoothly and for the survival of the Toyota factory, Carter still had to continue talking:
"If you have to pay attention to something? It's customer experience! Just like my HT, you must understand what your consumers want! What they need, you build. In this way, how can the product Can't sell it?"

When it comes to building whatever consumers want, Carter suddenly thought of Wuling Hongguang, which was once known as the light of domestic products.This thing is simply typical, everyone laughs at Wuling Tu, everyone laughs at Wuling La, but on the road, Wuling Hongguang can be seen almost everywhere.
For the United States, a country that popularized cars as early as the [-]s and [-]s.A car is really a tool, and the basis for people to choose a tool is often very simple: is it easy to use? !
"Then tell me, what kind of car do you Americans want?"

Akio Toyoda chewed on Carter's words, as if he had caught some inspiration, but he didn't seem to.In desperation, he even ignored the words "you Toyota" in Carter's words.
"I can't represent American consumers. It's useless for you to ask me! If you have to say it, the leather is durable, fuel-efficient and reliable!"

Follow the crowd in front of you down the hill and slowly approach the interior of the port.Carter said as he walked.
"As you can see, the United States is a place with a vast land and few people. It is very inconvenient to repair a car, and it is more expensive to repair and maintain a car in the United States. If your breakdown repair rate can be reduced by one-third compared with other cars , then for consumers, the annual savings will be quite a lot!"

"But what you said, Toyota has already done it!"

"Then look at the road. If there are many cars, you can copy them. No, what kind of car is it! Make sports cars more sports cars, and performance cars more performance cars! Also, cars must be big! There is no market for small cars in the United States. I can’t fit anything in it. Forget it, let’s go directly to the pickup truck!”

Pickups from Toyota. Well, Armored Forces in Africa!

After Carter finished his nonsense, he suddenly found that the person in front of him had stopped at some point, and his eyes were fixed on him.
Under the gaze of Creel who wanted to eat people, Shoichiro Toyoda suddenly walked towards Carter with a smile.

"Mr. Black is right! So far, our Toyota's best-selling model in the U.S. market is the Hilux. In addition to the pickup truck, the second is the Land Cruiser LC55. Although these two models are considered home in the U.S. Vehicle, but compared to a real family vehicle, I always feel that something is missing."

"So this new factory, I don't plan to move Hilux, or Lu Xun's production line. The family car field is the market we really want to conquer. I always believe that innovation and breakthroughs are the key to a car company. The foundation of survival! Just like that year, our Japanese government issued a strict standard on exhaust emissions.”

"When many car companies complained that the laws were too harsh and the performance requirements were difficult to meet, we at Toyota worked hard. While overcoming the emission problem, we also developed new energy-saving technologies at the same time. That was a turning point for Toyota. , similarly, if we are going to build a factory in Georgia, then I hope that this will also be a turning point for us! A new breakthrough!"

Shoichiro Toyoda spoke slowly, and Krill winked wildly behind him.I'm afraid that Carter's sudden remarks will ruin this cooperation.

"Since the requirements have changed, how to change and where to change are the issues I need to consider now. Mr. Black, I would like to ask you for advice. If I want to build a new flagship product in the United States, do you think I should Which car will the production line be moved to? And how can it be improved?"

Carter looked at Shoichiro Toyoda who was smiling and smiling in front of him, and then at Creel who was winking behind him.I was speechless for a while, he doesn't know what models Toyota has these days, how can he answer? !

But looking at Shoichiro Toyoda's playful eyes, Carter knew that he had to answer this meeting.In desperation, Carter suddenly thought of a joke about Chinese people buying cars in his previous life:
Regardless of the car model, when you arrive in China, if you don’t add an L or a long wheelbase, you won’t be able to sell it!Audi needs L, Mercedes-Benz needs dead bird logo. In short, if it is not lengthened, it will not survive!

Then in America.
"Big! Bigger! The model doesn't matter, the key space needs to be big!"

"big space?"

Zhang Yilang was taken aback for a moment, he never thought that he would hear such a rude answer.After all, this is not a chat between young people, but unexpectedly, Carter is not finished yet:
"Yes! As long as the space is large and the maintenance cost is low, this car can be sold! Of course, if the power can be stronger, that would be even better!"

(End of this chapter)