Rebirth 79: I opened a bank in the United States

Chapter 630 He Didn't Offend Me, But He Targeted Pepsi

"There is no conscience at all, and the profits obtained at the expense of your health, do you feel at ease?"

"This is a violation of our right to life and health, I want to sue you!"

"Damn the FDA, it must have taken black money from these capitalists!"

Hustle and bustle
nothing but hustle and bustle
Turning off the TV with a "snap", Carter glanced at the data report in his hand.

From the data point of view, over the years, HT has provided taco food to more than 10 billion Americans. Of course, there are also foods and drinks such as fried corn chips, fried plantain chips, or Coca-Cola that accompany the package.

In the huge consumption base, there are naturally many claims.After more than [-] claims, Carter can only say that this data is still normal.

After all, it is true that the materials we use are indeed not good. This is an indelible fact.Some people's intestines and stomach may be slightly fragile. After eating, they will have abdominal pain, diarrhea, etc., which is normal, so normal!

In addition, whether it is corn, plantains, or black beans that are very common in Central and South America, they are all coarse grains.Coarse grains are not comparable to fine grains when digested, and constipation occurs from time to time.In addition, it is even rarer to bump into so many people who don't know what they are allergic to, and end up eating it.
people with allergic reactions
It can be said that these cases, in fact, cannot prove that the food provided by HT Company is a problem food!But the problem now is that people didn't say that your food is poisonous to life. But it is unhygienic and unhealthy. Otherwise, why would people feel uncomfortable after eating it?
In essence, both offensive and defensive sides are playing the game of confusing concepts!
Carter hired the Houston Institute of Medicine to issue a so-called research report, intending to prove that the cattle on his farm are harmless and even have better nutrition, which is a vague concept.And the opponent played such a hand, obviously the same operation.

After all, my customer base is here, and everyone is happy to eat it, which is not realistic at all.

Carter, who understands that the essence of the problem is talking about it, can only let the other party act as a monster until he gets the "ammunition".Only in this way, the silence of HT Company will inevitably cause an uproar in the outside world.
In the stock market, HT, who neither mobilizes funds to buy into selling orders, nor releases some good news, seems to be unaware that his stock price is falling severely, which also makes retail investors more and more confused.

On the side of institutional investors, however, these people are much calmer.After all, apart from competition in the consumer market, which may shake the fundamentals of HT, stock price fluctuations are really not that important to this kind of company that does not need much financing.

In addition, Carter communicated with so many organizations, it is impossible to keep this rumor completely secret.Knowing that HT is mobilizing troops, the institutional investors who are preparing to hold back the big wave are very patient and even happy to see the results.
because
"HT stock lending, the interest rate has been raised by another 10%!!"

For retail investors, this confrontation between HT and TB may be a bit of a fight between gods and fish in the pond; but for financial institutions, this is simply a good time for the fisherman to benefit from the battle between the crane and the clam!

Even if you don't own HT stock, you have to find a way to grab some from the market, and then borrow it at a higher price, or simply sell it.This kind of thinking situation directly caused HT's stock price to stabilize when it reached about 7.3 US dollars, when there was no movement in HT company.
Time passed like this for another day, looking at the HT stock price that was shaky but never fell to $7.3, or was pulled up immediately after falling.

John Sculley, then president of PepsiCo, looked at the guy in front of him with a bit of a headache.
"You see, I really don't have time to consider your invitation right now, Mr. Jobs. If possible, how about we talk at another time? This damn HT is stronger than I expected."

"This is the normal situation. I reminded you, don't think that the little boss of HT is too young to take it lightly. In fact, I have never advised you to do this. Cooperation may be the best. He is also very suitable for you. Pepsi's strategic needs: the choice of young billionaires - Pepsi!"

"Not to mention HT's main customer group, he himself is a good endorsement and a positive role model! The key is, it's free!"

A rich man who was also young was sitting opposite Scully.He doesn't look like a pure American, and his high nose bridge has a bit of Arab taste.

Touching the prematurely aging head with worrying hairline, the young rich man sighed:

"It's a pity that you, a traditional old man, have to choose the most thankless path."

"No, you don't understand. He's not someone we can work with"

"why not?"

"The Coca-Cola guy is his brother, and he's from Georgia. He grew up drinking Coca-Cola, and he's with that guy. Whatever we can give him, Coca-Cola can give it all."

As if thinking of the strong vitality of the HT stock price, Scully sighed:

"Instead of spending such a high price to please him, it's better to take out these resources and do a real fight! I've seen him upset for a long time!"

"Huh? How did he offend you?"

Jobs, who heard another insider information, was a little stunned at first, but after thinking about it, he smiled again.
Indeed, from the perspective of Carter’s composition, he grew up in the headquarters of Coca-Cola, which is basically equivalent to growing up drinking Coca-Cola; he is also a conservative Southern American, and he is in tune with Coca-Cola’s propaganda; he is also a teacher with the president of Coca-Cola Brotherhood
With just such a growth resume, trying to lure him into the Pepsi camp seems a bit like a fantasy at first glance.
"He didn't offend me, but his HT has been against us Pepsi all the time!"

It’s okay that Jobs didn’t mention this, but when he mentioned it, Sculley couldn’t help complaining:

"The problems caused by Pepsi's challenge a few years ago, didn't we sign a non-competition agreement? Coca-Cola engaged in their southern market, and Pepsi engaged in the northern market. Everyone should be honest. In the end, damn it, that agreement only restricted bottling Distribution channels, no restrictions on beverage choices in bars, restaurants!"

"So Coke entered the north through the HT channel? Then why don't you sell Pepsi to the south through the TB channel?"

"Fuck me, southerners have a completely different understanding of Mexican food than we do. Although they are all fast food, TB has a different positioning from HT from the very beginning, and we can't keep the price down that low. And The so-called Mexican food sold by TB, those southerners don’t like it.”

"However, the acquisition has been completed, and the brand positioning has been erected. Even if I know HT's operating model, we can't change it. Temporarily changing to the track that he is good at, other than losing our original customers and killing ourselves , useless!"

(End of this chapter)