Rebirth 79: I opened a bank in the United States

Chapter 657 Why Murdoch Came: The Software Publications Market
Rupert Murdoch, who was 52 years old at the time, was already a very old guy in Carter's eyes
Even a little greasy!
Mediterranean-like top of the head, plus wrinkles on the face
To use an inappropriate analogy, the guy in front of me is quite similar to those wretched actors who deliberately pretend to be ugly in some unsuitable movies I have seen, especially when the other party laughs
"You are welcome, please sit down!"

Squeezing a smile on his wrinkled face, Rupert pulled out the chair himself and invited Carter to take a seat.

"The current era is really different from ours in the past. There are so many powerful young people emerging!"

"But weren't you a young man back then?"

After expressing his gratitude with a smile, Carter continued following the topic the other party had raised:
"In this world, no one is forever young. But someone is always young"

"Ha, that's right! I like what you said. There will always be someone who is young, and there will always be someone who is powerful. It's just that recently, I have met several in a row, which is somewhat embarrassing!"

While waiting for the waiter to serve the food, the two of them chatted back and forth with some unnutritious nonsense.It wasn't until the dishes were served and the waiter left that Murdoch changed the subject and explained his purpose of inviting Carter to dinner:

"I recently met a very interesting man who was small but very ambitious. He knocked on my door with two small magazines in his pocket"

"'Mr. Murdoch, the field of software publishing is still a blue ocean. This is the best time to enter, but you don't have the relevant technology, but I have! I believe that we can achieve brilliant results through cooperation. The premise is that you can Through your channel, help me distribute these two magazines'"

"Hmm, then what?"

Putting down the knife and fork in his hand, Carter asked with interest.

When it comes to software, Carter comes alive.But what is software publishing? !
"Then, of course I turned him down! I've seen the samples he brought, and I can say that they're useless!"

"I don't know anything about professional software. But as far as publications are concerned, whether it's their typesetting or the selection of paper materials, it's very problematic. To be precise, it's unsightly!"

When Murdoch said this, he seemed to think of something funny:

"I pointed out his problem to his face, and instead of being shy, the kid thought I didn't understand the future of the software market. Then, for a while, I could only speak passionately"

"I admit that there are some things in his words that aroused my interest. But as you can see, for freshman affairs, we people are definitely not as fast as you young people. I have always believed that professional matters must be consulted A professional person, so I found you."

"What do you want to know? I know everything!"

At this moment, Carter didn't pay attention to the little man Murdoch mentioned.

Perhaps he is very bold, but, in the United States, there has never been a shortage of bold guys.This is not a country that pays attention to the mean, people who are willing to express themselves, go to the sea
After learning about Murdoch's intentions, Carter relaxed a lot.

"Of course, if it's a software-related technical issue, I really can't help it. But if you want to ask, its market prospects. I can only say that the little man you mentioned is a smart man!"

"Oh? You mean, the software market will be huge, and related media will emerge as the times require?"

"It's inevitable!"

Carter nodded, and said bluntly:
"Computer, you should know?"

"Of course, I have one at home."

"The emergence of computers has reduced the computing load of people. We can hand over complicated computing tasks to machines. This is the most primitive computer. After solving the computing needs, people."

"People are always lazy. When they don't need to calculate, they will think, can I ask the computer to help me to summarize and sort it out for me. Then I can also do the handover and transfer, and then I will do it."

"This is nothing more than a programming problem. Different software is like different functions. In essence, they are all solving people's needs! Human inertia is infinite, so the prospect of software development is also theoretically Infinity!"

"From the customer's point of view, we may need a guide-type magazine or book to help us choose the software that suits us. It can really solve our problems, not some fake and inferior things with incomplete functions. Standing From the perspective of practitioners, people have various needs, some are easy to solve and some are difficult to solve. Then in terms of technology, they also need to communicate with each other and promote each other. A platform magazine for professional communication is also needed!"

"If you think about it simply, there are several possibilities. If you think about it in detail, the demand is not small! I would like to ask, what is the positioning of the magazine that that little man is promoting to you?"

"The kind of magazines for practitioners that are very common in the market. There is nothing new, but their naming and layout are a bit fancy!"

Murdoch shook his head helplessly, frowning slightly:
"If it was a book for ordinary readers, I wouldn't describe it that way. But in terms of positioning for practitioners, compared with other books and journals, they made too much. Anyway, the first impression is not good. That's too good to be unprofessional."

"I brought you a few samples, which he left with me at the beginning. I hope to get your opinion on the professional side"

"What you said just now is a bit vague. But after all, we met for the first time, and I can understand. To tell you the truth, I have also noticed this market. There are many software-related magazines in circulation. But most of them are software magazines. It is published by the business itself and is a medium for practitioners to communicate with each other. In other words, it is to advertise their own among specific target groups."

"You... oh no, I am also an American now, Americans are really good at advertising! Advertisements are everywhere!"

"I didn't see any traces of a news media company's involvement in it, so for me, the helm of a news media group, I am interested in it. But rashly entering this, to me, a very unfamiliar field, The risk is a bit high."

"While asking you to give me a suggestion, I also want to ask if you are interested in participating! Let's occupy this blue sea together! I have professional media people, and you have professional technical personnel."

"I collected some of the more popular software publications on the market now. The publications issued by Microsoft have a high market share. It can be said to be a third of the world with "I/O" and "ASCII."

"I believe that with my help, it will not be difficult to defeat the remaining two! We monopolize this market!"

(End of this chapter)