Rebirth 79: I opened a bank in the United States

Chapter 670 Going on TV is not easy

It's easy to say it's on TV, but it's done
When he started preparing to arrange this matter the next day, Carter suddenly discovered that this matter seemed to be much more complicated than he imagined!
In a small city like New Haven, it doesn't quite have a station of its own.Most of the channels that people usually watch on the TV at home come from the TV signal from New York and Boston.

Seriously, there are only two TV stations, or channels, that serve the Connecticut TV market. At present, there are only two that are more suitable for Carter's needs.

One just joined CBS, which is CBS's Channel [-], and a Connecticut public television station, CPTV.Similarly, behind it is also a big network, PBS, the National Public Television Broadcasting Network.

According to Carter's observation, except for these two channels, which are still watched in New Haven, some other small channels are almost completely neglected.On white.
And these two are especially this model.
"Channel [-]. Ha, I know! It's a TV station under the Washington Post Group. Recently, I heard news that Green Communications Systems has some ideas about it. Maybe it will change its owner at any time."

"I don't really care who it belongs to now, Mr. Murdoch. I want to find someone who can tell the truth, um, to be precise, someone who can put me in the queue! I need to find him, recently Yale University Nai, isn't the chairman of the student council about to change, I'm a little interested"

"Huh? You are such a restless brat! But I understand you, buddy! If I could have your strength back then, Oxford man, let's not talk about that. Look at me, when I am older, I can talk a lot Alright. Let me tell you the main point, I feel like you are not familiar with the American TV media industry?"

"I'm not very familiar with it. I rarely watch TV, and I don't pay much attention to it. I can only know a general idea. For example, a local TV station, join a large TV broadcasting network, and then share time slots, or advertising fees or something."

Carter nodded bluntly, admitting his ignorance of the traditional media industry in the United States.

"Originally, I thought it would not be difficult to get on a TV station in order to cooperate with my publicity. But I found that the situation seemed a little different from what I thought. I aimed at two targets, one was the third channel, and they joined CBS ;There is also a CPTV. Originally, I thought that private TV stations should be easier to discuss, but in the end, they did not refuse, but I am not satisfied with the programs they can provide. Or, for the programs that are slightly satisfactory, in terms of time, you You know, it's already April, and I don't have much time left. I need to join the team!"

"What kind of program do you want to be on? It should be an interview?"

As a person from Oxford University, Murdoch can understand Carter's needs very well.The institutional model of Yale University is almost identical to that of Oxford University in the UK.

As soon as he heard that Carter's target was the chairman of the Yale Board of Governors, Murdoch immediately understood what this kid wanted to do.Among all kinds of TV programs, only talk shows can best meet the needs of self-promotion.

"I think I can understand your meaning and needs, brother! But this kind of TV operation mode in the United States, you have to know that the time slots that CBS can allocate to them are very limited. And the TV industry in the United States is extremely dependent on advertising revenue. "

"If you want to have income, you must have enough viewers, that is, ratings. And the distribution network is in the hands of large broadcasting companies such as CBS. Only through them, your program can be seen by more viewers across the United States. Yes. Of course, there are some time slots, and they don’t necessarily have to be broadcast nationwide, but you just need to know that the time slot given by CBS is the most important time slot for any small TV station, and that’s enough!"

"They will do whatever it takes to broadcast their best, no, the most eye-catching program during this time period. Or a piece of breaking news, or an interview with a popular star, etc. .And obviously, based on your situation alone, your explosive points are a bit insufficient!"

"I know, I know everything. After all, I'm not a celebrity, and perhaps the biggest gimmick is the so-called young billionaire, but this thing may be of interest to ordinary people, but in the competition for beauty, it may not be so attractive Strong!"

This is also nonsense, you are a billionaire, what does it matter to others?

If you have nothing to do, maybe you can see what this person looks like, and listen to your bragging.But if something more interesting is on the air. Bye bye!
Carter understands this well.

When he called Channel [-] in Hartford, the person in charge of the other party also directly explained the problem to himself.

If Carter is not allowed to jump in the queue for this kind of program, the worry is that in the traffic competition, he will be outcompeted by his opponent, and then the advertising revenue will decrease, and the next production will be difficult
"So, now I hope to find someone higher up on the other side to see if there is a way to communicate. However, I don't know many media people. I didn't want to cause you trouble, but it turned out"

"Hahaha, I can't talk about trouble. Friendship is born in mutual trouble! When I trouble you, I am not so polite. It's just that this matter is not easy for me to handle."

"Whether it is the Washington Post Group or Green Communications Systems, they are not within the radiating range of my influence. They have no friendship with me, and of course they will not sell my face. As for CBS, ha, don't even think about it! "

"I personally think that this matter is not difficult. There may be a certain deviation in your thinking direction!"

"Oh? How do you say that?"

Carter, who was thinking about whether to give up the way of TV promotion, was slightly taken aback.
"Didn't you just say that? The reason why they refuse to give you convenience is that there is not enough hot spots to attract the audience. Then you just give them hot spots!"

"For example, hook up with a female star or something, and make some scandals."

"Believe me, as long as you have information, you don't even have to spend money. Some media are willing to report these things. Moreover, this kind of scandal and gossip spreads very fast. As long as the target of your hype is famous enough, then make a gimmick. You have to be perverted."

"For example, some special XP, such as enough contrast, or making up a little story with conspiracy theories and fueled by the media. In less than three days, you, Carter Black, will definitely become a hot media darling!"

"At that time, what programs will you not be able to get on? There is no need to look for people like this. Moreover, you are looking for people like this now, and you have to pay some benefits in exchange in the end. What a trouble. Why not, create some benefits, and then exchange with each other How about taking what you need?"

"If you need it, I can find some female stars whose fame has declined and who are eager to regain their popularity. It's very simple. As long as you nod, I can even set up a beauty pageant for you. You can choose the actors who match your acting one by one!"

"Of course, it's okay to make a fake show. Anyway, I don't mind, hahaha"

(End of this chapter)