Rebirth 79: I opened a bank in the United States

Chapter 730 Advantages and Disadvantages of Plastic Parts
"The PC you just mentioned is the abbreviation of polycarbonate. So, what is the abbreviation of polyurethane?"

Touching the plastic board he just received from the college student in his hand, Carter asked softly while feeling the texture of the small board in his hand.

"Polyurethane is PU! Sir!"

"PU ah."

Hearing this abbreviation, Carter was impressed!
PU glue, PU board, it is much more comfortable to listen to in this way. At the same time, Carter also has a certain understanding of the materials described by Ding Jiansheng!In my previous life, I used PU for my mobile phone case
If you talk about PU well, just talk about PU, what about polyurethane, who knows what it is? !

"Ah, look at me! I forgot what I was doing here. Come on, no matter what, you are a guest from afar. Let's go in and have a cup of tea and chat slowly!"

While complaining in his heart, Carter slapped his forehead with a smile, and at the same time gave up the position of the door, making an inviting gesture.

"Speaking of guests, you are obviously our guest, right?!"

No matter what the situation is, Carter has already given the steps on the scene, and Han Xue immediately reacted and walked down the steps.With a joke in his mouth, he brought the other two into the house
"That's different. The hotel room is my personal space for a few days. You are all guests who come to visit me."

After singing in harmony and relieving the awkward atmosphere, Carter poured a few cups of tea and handed them to several people respectively.

Now, let’s get down to business!
"Judging from the sample in my hand, Mr. Ding is right. It is very tough, but it seems a bit inappropriate as a case shell. Mr. Ding, I am impressed by your honesty and professionalism! "

Touching the sample in his hand, Carter slowly organized his words.

From the perspective of the pure MDI product in his hand, the rubber-like touch is indeed hard to remind Carter of a computer case.Carter can even bend the thin plastic or rubber sheet in his hand.
But the PU board can be very hard!
And while it is hard, it looks good in texture.It can even ensure the hardness, and at the same time, the appearance is not as brittle as ordinary hard foam plastic, but has a soft touch.

Comparing several materials, it is nothing more than what needs to be considered.
"In terms of the choice of plastic materials, first of all, I will not choose materials that are too inferior. Especially those that don't look classy!"

Even if you take the route of low-cost computers, it depends on who you are comparing with!
Compared with those computers that cost eight or nine thousand dollars a piece, we are indeed low-end products.But if it is placed on the market, use the terminal price as a reference for horizontal comparison.
Even if the final retail price is controlled at US$1500, how many products with a single product price of US$[-] are there in the current consumer goods market?

Even Osborne, the pioneer of low-cost PCs, chose aluminum alloy chassis.Therefore, even if it is made of plastic, this thing can’t make people look full of plastic smell, it’s better to have a little sense of luxury!

"In this respect, I prefer PU board. The kind of hardness that needs to be considered and the soft touch compared to other materials. By the way, this should be easier to color, right?"

Recalling the customer experience brought by the PU mobile phone case in his mind, Carter suddenly thought of those more and more gaudy mobile phone cases
color!
Color matching!
Don’t you see Apple’s future, the same model, the same configuration, and so different color schemes, the price can vary from high to low!So, can you play with this idea first?
"This is not difficult. When preparing PU raw materials, just add dyeing agent."

"Very good! Then the next question is conductivity! The shell of the computer case must have conductivity to prevent the static electricity generated in the case from damaging the hardware. As far as I know, most plastics are actually similar to rubber It's a bit similar, they are all non-conductive, can this problem be solved?"

"Yes! Just like coloring, in the raw material processing stage, that is, when producing pu particles, adding antistatic additives or adding graphite powder can make it conductive!"

Ding Jiansheng's answer was quick and straightforward.

Just hearing Carter's question, everyone's heart sank rapidly.
On the surface, Carter seems to have been tempted by plastic parts.But when there are more and more processing steps and more and more additives are needed
Everyone understands that this means that the process increases, and the increase in the process will reduce the production efficiency, and there is also cost.
"However, in this way, the cost may... not be easy to control!"

Ding Jiansheng didn't consider concealing a problem that anyone could think of.Besides, these things can't be hidden. In other words, this is not the place where the cost of plastic processing increases the most!

"It's just that the cost of additives has increased. The key is processing. The processing of plastic parts is different from that of metal. If you use injection molding, you will need a lot of molds. The most important thing is that with injection molds, only Make one and make one. That is, a mold. After injection molding with an injection molding machine, it is only a set. If you want to mass-produce, you must make a lot of molds. If you include the injection molding machine, the cost will be very high! "

"Can't you prefabricate the panels first and then cut them like metal?"

After listening to Ding Jiansheng's description, Carter frowned instantly.It sounds like plastic is really not a good choice.
From the perspective of creating differentiation, Carter is actually more interested in using colorful PU sheets in an environment where metal chassis are commonly used.
Even combining this point, Carter has thought up the business idea, and the core of marketing can be done around one sentence: the first computer for young people!

or young people's computers or something
Colorful computers, in a market that is generally divided into black, white, and gray, are no less than the impact of those flowery fabrics on the traditional cotton textile market when it was just reformed.Even using color matching as a distinction, doing a little hunger marketing or something, hyping up fame and value, you also need to consider the influence of young people, and you need to borrow the power of young people!

After all, you can’t expect an uncle with a heavy burden of life to spend hundreds of dollars more for a product with exactly the same functions and performance for a different color scheme.But in the group of young people, in order to pursue individuality, they are completely willing to pay a higher price for it!
In this way, the color matching styles that the market loves can create higher profits for themselves; and those cheap color matching styles will not be wasted!Not to mention that the original profit margin has not actually shrunk, but the commotion caused by looting those few special color schemes is a kind of free advertisement!

"In theory, it is possible, but in the assembly process, even if the thermosetting PU board is used, the connection between the two boards, whether it is riveting or welding, is not as good as the direct folding plastic of the metal material, which is beautiful and seamless. !"

(End of this chapter)