Rebirth 79: I opened a bank in the United States

Chapter 827
VAM agreement, Value adjustment mechanism, value adjustment mechanism.
Three titles, say the same thing.

Carter often heard of this term in his previous life, but what is interesting is that Carter doesn't see much of it in the United States today.
There have been different opinions on the origin of the VAM Agreement (VAM).

Some say it is an imported product, and some say it is a local product in China.There are all kinds of supporting evidence. For example, the author of the article "Contractual Innovation in China's Venture Capital Market" that Carter once read believed that VAM was born in the development of the Chinese market, while "PRC Court Challenges Net Profit Guarantee Arrangement" The foreigner author said that he has never heard of VAM. Similarly, there are also articles saying that VAM is a product introduced from a more mature capital market.
Carter has no intention of going back to the source, and it is meaningless to argue where VAM originated.

Even if Phillips on the opposite side has never heard of VAM, he should have heard of performance ratchet or earn out, ratchet clause or .
That noun is more abstract, but it probably refers to terms based on financial performance consideration!
Earn out is often translated as VAM, but this thing is not the same thing as the VAM agreement that people often hear.Different application scenarios have different purposes.
It is more appropriate to describe the so-called VAM proposed by Carter at this time. If the crotch program TED is regarded as a company, then the VAM proposed by Carter is undoubtedly a type of earn out!
"Mr. Phillips, you also know that TED! One of my core goals is not to make a lot of money. I need to let the audience across the United States see it! With enough popularity, TED, an educational charity organization, can have a sustainable Constant hematopoietic ability!"

"As the operators of the TV station, your goal is to attract more viewers and spend time on your respective programs! But I have a different idea, no matter how you fight! We can't deny that there will always be many people, When the show is on, don't watch TV at all!"

"They spend their time drinking, playing ball, picking up girls, whatever, and they're not stupid enough to stay home and watch TV! Why don't we try to attract them and turn their attention to TV?"

"Don't you think your show can do it?"

Phillips scoffed at Carter's words!
Anyone can say big things, but how difficult it is to make a big cake!
You know, Carter made it very clear.He intends to broadcast TED on four platforms. From the perspective of channels, this has already reached all user groups!
People who should watch TV will turn on the TV no matter what.People who don't turn on the TV, it has nothing to do with the competitiveness of the program!

In other words, it is indeed possible for a super-phenomenal program to do what Carter described, but no matter how you think about it, such a program will not be produced by a group of college students!

"In the long run, I'm naturally not sure. No matter how good the program is, the audience will also face a problem of aesthetic fatigue, but before the audience is tired, I am confident that I will attract more people and attract those who are not willing. People who watch TV come to my show!"

"Do you think your show will appeal to them more than those hot girls in the bar?"

"Faced with such conditions, I don't think anyone will be indifferent! How can I refuse you to send me a program, the quality is not top-notch, but it is also considered a good program?"

Of course, as a non-profit company that can accept social donations, Carter also thought about reducing the price of the program, but he himself, or went to sponsor the program himself, and used the donation to fill the loss in the program sales to achieve a balance.

Big deal, I lost my bet, donate by myself, and use the donation to fill this hole!

If you want to increase the ratings, you can only consider attracting those people who don’t watch TV at that time, and go home and watch TV honestly!

Not to mention doing this, will it be done again. Relying too much on personal influence to do things, that is, not showing one's own ability at all, as if...everything you do comes from the capital behind it.

"I feel that you are doing charity. Oh, no, you are doing charity! Don't blame me for not reminding you, based on the prime time of Friday and Saturday nights, the combined ratings of TV in the United States, probably There are about 48%. Almost half of the TVs are turned on, and the audience you can attract is only the remaining half, who have a rich nightlife and don’t need to watch TV at all.”

Playing with the coffee cup in his hand, Carter asked reflexively.

"We can agree on a time, the same time period, and the year-on-year rate of return. For example, in the past, from 07:30 to 60:65 in the evening, this prime time, the combined ratings of the four broadcasters were 62%. If my program was broadcast for one month, If this number can rise to [-]%, then you need to give me an agreed, higher quotation! If it is lower than [-]%, then, TED, give it to you for free!"

He didn't believe that someone could refuse this kind of temptation!Free!

And how difficult it is to do this!

TED is to make money, and PTU is to make money!Therefore, it is not acceptable to sell low!

Bush's thigh, Genzi's thigh, must be hugged!So, no exclusivity!

You know, calculating the overall ratings of the four TV networks. The improvement of this thing is much more difficult than a single TV station, or even a single TV network! !

But after Carter thought about it, he gave up on the idea.

Carter shrugged and smiled ambiguously:
"It looks like your heart is moving!"

Anyway, I didn't say anything, how many episodes of TED will be filmed!
At worst, it will take a few episodes to announce the end, and then I will start a new program myself.
"How about my proposal? Mr. Phillips, do you want to consider it?"

"If you don't try it, who knows?"

Capital has brought enough insights and resources to itself, but as a person who used to have little capital.It's not that Carter can't understand the thoughts of ordinary people.
If it is a matter, always do it like this, it will not be convincing to some extent.This will inevitably have an impact on the promotion of PTU, the difference is just the amount
In addition to this somewhat reluctant reason, what really prompted Carter to give up this method was an idea: one's own favors cannot always be spent on such trivial matters, can they?
Let's gamble!

Carter had been thinking about a solution to the problem when he was caught in the predicament of program sales.

Every TV network and broadcasting company, whether it is self-operated or affiliated, let’s say at least [-] TV stations!Four plus one, thousands of TV stations broadcast some programs simultaneously.
It can be said that Phillips has no idea which one can grab the audience of which one.

"Hmm! Now that you say that, it's easy! Make an appointment with someone from NBC, CBS, and PBS. Let's sit down and discuss the specific terms. Are you going to make this call, or should I?"

"Let me do it, maybe I am more familiar with these old buddies and old competitors than you!"

"Okay! This is my current address and phone number. Let me know when the time is set. I hope it can be done soon. It's best to confirm this before Christmas!"

Carter could not remember when formal negotiations on the dollar and yen issues began.But in January. With the piss of the federal government officials, it is probably impossible to work!
So the fastest, the negotiations will start in February 84.Confirm the VAM agreement before Christmas, and make preparations in advance, and the program will be officially launched in January.
then immediately follow up with the meeting
This rhythm is not bad!

After passing the time in his mind, Carter stood up:
"Oh, by the way, there is one more thing that I might ask you to take care of. Private matters, that's how it is."

(End of this chapter)