Rebirth 79: I opened a bank in the United States
Chapter 856 An Idle Software Company
"Besides, the mouse peripheral must be taken seriously. The scroll wheel also needs to be replaced with an optical signal."
"Mr. Black, we have found this one!"
"Ok?"
"The optical signal mouse has appeared! I will fax you the specific information later. Perhaps, directly buying out the patent will be cheaper than our own research."
"Okay, I'll take a look later. Let me continue. The research and development side mainly attacks these two directions. The motherboard embeds the LED controller, and the mouse needs to break through from the mechanical scroll wheel to the direction of the cursor. In the laboratory, If you need relevant literature, researchers, etc., you can spend your money at ease!"
After a brief pause, Carter continued to talk about the arrangements on the market side:
"In terms of market launch, advertisers should pay close attention to docking. The content of the commercial mainly highlights two aspects: 1. Buying a ROG computer and sending software; 2. A mouse that is more ergonomically designed to make using the computer more comfortable. This For the next announcement, you should communicate more with Mr. Ballmer of Microsoft. They focus on the promotion of the software part, while we focus on the hardware. In addition, spend money to buy some magazines and periodical reviewers, and let them write reviews for our products! "
"They don't need to tout it deliberately, just let them tell the public about their experience in a realistic way. But the money should be given, and there is no need to search for it. Finally, next week, New York direct sales The showroom of the store must be well-arranged! High-end models and above are all placed on the second floor. The VIP customer matching room, as well as the accessory wall, etc., these main functional areas must be quickly made visible to the public.”
"I will not interfere with the convening of the new product launch conference. You and Mr. Gaussal will be connected."
After putting down the phone, Carter looked at the empty bedroom and then at the wall clock on the wall.
Time, not only did not become more abundant because of the establishment of the family office, but it became more and more tense!
Taking out the mobile phone from the bag, charging it, Carter left the dormitory without stopping.I went to the Student Affairs Center first, borrowed the other party's fax machine to receive the materials about the optical mouse from ROG, and then rushed to the classroom with this pile of materials
The classroom around twelve o'clock was eerily empty.Listening to the laughter coming from the window, Carter held a sandwich in one hand and flipped through the documents in front of him with the other.Among these materials, Carter found an "acquaintance".
Logiciel, Logitech!
Light mouse, in 1984, was still a very avant-garde and not fully finalized concept.But the popularity of the mouse in this era is not low!
The patent for the scroll wheel mechanical mouse was obtained from Douglas.But this thing, after all, is an old product. After it appeared, there are many people or institutions in the world who are conducting further research on the mouse.For example, at the Massachusetts Institute of Technology next door, a small team headed by Steve Kirsch is tinkering with the development of optical mice.
There is an infrared emitter built into Kirsch's optical mouse. The emitter emits infrared light toward the metal mouse pad coated with a special infrared-absorbing coating, and then passes through a four-quadrant infrared sensor to track the trajectory formed after the infrared rays are absorbed. , and then fed back to the processing chip of the mouse, through a specific prediction algorithm to calculate the movement of the mouse, and finally fed back to the movement of the cursor in the display.
Compared with the optical mouse, a special reflector is needed to capture the light signal.The MIT team's optical mouse further simplifies the configuration requirements, it does not require a dedicated reflector, and there is no need to worry about the wear of the reflector.But this system is also extremely complicated, far from the optical mouse in Carter's impression!
In addition to optical mouse, optical mouse, there is also optical mouse!
An optical-mechanical mouse, simply put, is similar to a scroll wheel plus infrared light.But compared with the scroll wheel mouse launched by itself, its working principle relies on light signals. The scroll wheel is only a functional component that facilitates the movement of the mouse and controls the opening and closing of the light-sensitive window.
On the scroll wheel of this mouse, there are many tiny holes radially distributed, and then on both sides of the scroll wheel, infrared emitting and receiving devices are respectively installed.
As the wheel rotates, the infrared light continually alternates between light passing through the hole and light being blocked, creating an alternating set of bright and dark signals at the receiver.It is "1" when it receives light, and it is "0" if it does not receive light. The basis of encoding is already in place!The rest also uses the chip in the mouse to calculate the coordinate offset with a preset algorithm to control the position change of the cursor in the display.
Compared with optical mice or laboratory products, this kind of optical-mechanical mouse already has consumer-grade products.The company that launched it was Logitech, which Carter was familiar with in his previous life!
Logitech P4!
The world's first commercial mouse that uses optical principles!
Tapping the table with his fingers, Carter's eyes stared at the name "Logiciel" on the paper, slightly lost in thought.
Perhaps, I can try to swallow Logitech, and then merge my mouse factory into Logitech.Create the concept by yourself, present the completed production equipment, and then the people of Logitech will produce the technology. And then.
Carter's hand reaches into the bag
"Fake! The battery life of the mobile phone. Damn it!"
Play for fun, make trouble for trouble, don't take career as a joke!
Unable to obtain Logitech's information at the first time, Carter could only be honest and deal with the immediate problem step by step.For example, go to class!
After the course ended, Carter handed over the search for Logitech information to Gaushal over the phone.However, for such a company that is not listed, and logically speaking, does not need to disclose company information, it is somewhat troublesome to collect information about it.
It was delayed until the second meeting between the United States and Japan was approaching, and Carter, who boarded the plane, got the information about Logitech. Logitech, which was established in Switzerland in 81, is actually a software company? !
Even in Logitech, Carter smelled a trace of Microsoft: the main business is to develop graphics editing software for Ricoh, and the sideline is to engage in hardware architecture and sell mice.It's very similar to Microsoft in the past. The main business is to provide basic interpreters for people, and the side business is to sell soft cards.
The only difference, maybe in the future
Logitech's sideline business has become its main business.
"Software companies these days... are they so dishonest?!"
Carter closed the folder with a smile, and talked about the side business of the software company
Japan's Softbank seems to be one too!
Leng is from a software company to a financial company.
"Maybe Softbank is also an opportunity?"
Walking down the gangway with heavy thoughts, Carter boarded the car heading to the Imperial Hotel in Tokyo.After meeting with Secretary Reagan, they both went to bed early and waited for the talks to start the next day.
Think of Secretary Reagan, who said "I think I know what to do" when we met last time.
Carter was lying on the bed, tossing and turning, still unable to fall asleep.
Think about it for a while, what will Secretary Reagan do; think about it for a while, what will the scene of such a major negotiation be like?
After tossing himself until two o'clock in the morning, Carter unconsciously lost consciousness
"Mr. Black, we have found this one!"
"Ok?"
"The optical signal mouse has appeared! I will fax you the specific information later. Perhaps, directly buying out the patent will be cheaper than our own research."
"Okay, I'll take a look later. Let me continue. The research and development side mainly attacks these two directions. The motherboard embeds the LED controller, and the mouse needs to break through from the mechanical scroll wheel to the direction of the cursor. In the laboratory, If you need relevant literature, researchers, etc., you can spend your money at ease!"
After a brief pause, Carter continued to talk about the arrangements on the market side:
"In terms of market launch, advertisers should pay close attention to docking. The content of the commercial mainly highlights two aspects: 1. Buying a ROG computer and sending software; 2. A mouse that is more ergonomically designed to make using the computer more comfortable. This For the next announcement, you should communicate more with Mr. Ballmer of Microsoft. They focus on the promotion of the software part, while we focus on the hardware. In addition, spend money to buy some magazines and periodical reviewers, and let them write reviews for our products! "
"They don't need to tout it deliberately, just let them tell the public about their experience in a realistic way. But the money should be given, and there is no need to search for it. Finally, next week, New York direct sales The showroom of the store must be well-arranged! High-end models and above are all placed on the second floor. The VIP customer matching room, as well as the accessory wall, etc., these main functional areas must be quickly made visible to the public.”
"I will not interfere with the convening of the new product launch conference. You and Mr. Gaussal will be connected."
After putting down the phone, Carter looked at the empty bedroom and then at the wall clock on the wall.
Time, not only did not become more abundant because of the establishment of the family office, but it became more and more tense!
Taking out the mobile phone from the bag, charging it, Carter left the dormitory without stopping.I went to the Student Affairs Center first, borrowed the other party's fax machine to receive the materials about the optical mouse from ROG, and then rushed to the classroom with this pile of materials
The classroom around twelve o'clock was eerily empty.Listening to the laughter coming from the window, Carter held a sandwich in one hand and flipped through the documents in front of him with the other.Among these materials, Carter found an "acquaintance".
Logiciel, Logitech!
Light mouse, in 1984, was still a very avant-garde and not fully finalized concept.But the popularity of the mouse in this era is not low!
The patent for the scroll wheel mechanical mouse was obtained from Douglas.But this thing, after all, is an old product. After it appeared, there are many people or institutions in the world who are conducting further research on the mouse.For example, at the Massachusetts Institute of Technology next door, a small team headed by Steve Kirsch is tinkering with the development of optical mice.
There is an infrared emitter built into Kirsch's optical mouse. The emitter emits infrared light toward the metal mouse pad coated with a special infrared-absorbing coating, and then passes through a four-quadrant infrared sensor to track the trajectory formed after the infrared rays are absorbed. , and then fed back to the processing chip of the mouse, through a specific prediction algorithm to calculate the movement of the mouse, and finally fed back to the movement of the cursor in the display.
Compared with the optical mouse, a special reflector is needed to capture the light signal.The MIT team's optical mouse further simplifies the configuration requirements, it does not require a dedicated reflector, and there is no need to worry about the wear of the reflector.But this system is also extremely complicated, far from the optical mouse in Carter's impression!
In addition to optical mouse, optical mouse, there is also optical mouse!
An optical-mechanical mouse, simply put, is similar to a scroll wheel plus infrared light.But compared with the scroll wheel mouse launched by itself, its working principle relies on light signals. The scroll wheel is only a functional component that facilitates the movement of the mouse and controls the opening and closing of the light-sensitive window.
On the scroll wheel of this mouse, there are many tiny holes radially distributed, and then on both sides of the scroll wheel, infrared emitting and receiving devices are respectively installed.
As the wheel rotates, the infrared light continually alternates between light passing through the hole and light being blocked, creating an alternating set of bright and dark signals at the receiver.It is "1" when it receives light, and it is "0" if it does not receive light. The basis of encoding is already in place!The rest also uses the chip in the mouse to calculate the coordinate offset with a preset algorithm to control the position change of the cursor in the display.
Compared with optical mice or laboratory products, this kind of optical-mechanical mouse already has consumer-grade products.The company that launched it was Logitech, which Carter was familiar with in his previous life!
Logitech P4!
The world's first commercial mouse that uses optical principles!
Tapping the table with his fingers, Carter's eyes stared at the name "Logiciel" on the paper, slightly lost in thought.
Perhaps, I can try to swallow Logitech, and then merge my mouse factory into Logitech.Create the concept by yourself, present the completed production equipment, and then the people of Logitech will produce the technology. And then.
Carter's hand reaches into the bag
"Fake! The battery life of the mobile phone. Damn it!"
Play for fun, make trouble for trouble, don't take career as a joke!
Unable to obtain Logitech's information at the first time, Carter could only be honest and deal with the immediate problem step by step.For example, go to class!
After the course ended, Carter handed over the search for Logitech information to Gaushal over the phone.However, for such a company that is not listed, and logically speaking, does not need to disclose company information, it is somewhat troublesome to collect information about it.
It was delayed until the second meeting between the United States and Japan was approaching, and Carter, who boarded the plane, got the information about Logitech. Logitech, which was established in Switzerland in 81, is actually a software company? !
Even in Logitech, Carter smelled a trace of Microsoft: the main business is to develop graphics editing software for Ricoh, and the sideline is to engage in hardware architecture and sell mice.It's very similar to Microsoft in the past. The main business is to provide basic interpreters for people, and the side business is to sell soft cards.
The only difference, maybe in the future
Logitech's sideline business has become its main business.
"Software companies these days... are they so dishonest?!"
Carter closed the folder with a smile, and talked about the side business of the software company
Japan's Softbank seems to be one too!
Leng is from a software company to a financial company.
"Maybe Softbank is also an opportunity?"
Walking down the gangway with heavy thoughts, Carter boarded the car heading to the Imperial Hotel in Tokyo.After meeting with Secretary Reagan, they both went to bed early and waited for the talks to start the next day.
Think of Secretary Reagan, who said "I think I know what to do" when we met last time.
Carter was lying on the bed, tossing and turning, still unable to fall asleep.
Think about it for a while, what will Secretary Reagan do; think about it for a while, what will the scene of such a major negotiation be like?
After tossing himself until two o'clock in the morning, Carter unconsciously lost consciousness
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