Rebirth 79: I opened a bank in the United States

Chapter 968 Nowhere To Go To Iacocca

"Of course! We still know about these things in the car industry. As far as I know, the German guy is planning to bring Audi to China. Look, how many Audi cars can you see on the street?"

Iacocca's words were full of disdain, but now he does have such a qualification to despise Audi.

After all, even if Chrysler is down and out, a lean camel is bigger than a horse.What's more, today's Chrysler has turned losses into profits under its leadership.
As one of the three most historic car brands in the United States, Chrysler despises Audi, whose factories are located in South Africa and has a serious inventory backlog due to slow sales. Judging from the current situation, there is no problem at all!

Even when they met people from FAW, who were eager for the technology of American cars in order to achieve the purpose of localization of medium and large cars, they took the opportunity to increase their quotations.
In the business world, this is actually no problem!

This is what a normal businessman would do.
In the clothing store on the street, when the shopping guide sees that you have a strong purchase intention, he will take the opportunity to raise the price, not to mention the current situation.
"I read the records, you have given them a lot of problems? Take these semi-abandoned stamping parts, they repaired them and brought them back. From a moral point of view, they have fulfilled your pre-requirements. At this time, you still don't know. Taking the opportunity to raise the price, isn’t it good?”

Flipping through the records on the table, Carter chuckled and handed the document to Li Zairong:
"Zai Rong, take a look at this thing too, and then tell me what you think."

The content of the document record is not complicated, but Chrysler made a problem for FAW before. Of course, it can also be called making things difficult: Didn’t FAW want to introduce the Dodge 600, the production line of this Chrysler model that is about to be discontinued?

Chrysler said that after we stopped production, the production line was given to you, and after that, the supply of aftermarket parts for the Dodge 600 will also depend on your FAW production.But I am more worried about whether your technology can produce qualified products
How about this, I will send you a batch of molds and accessories, and you can produce some samples first and come out to have a look!
Then, FAW completed the task.

Just looking at the records, about the photos of the products produced by FAW, and the photos of the molds, even a layman can see that those molds are almost half-defective.God knows where Chrysler found a bunch of molds that were on the verge of being scrapped and sent them to China
As a result, FAW really repaired these molds, and also produced the parts required by Chrysler!

"I see those Chinese people's strong desire to obtain Chrysler's production technology and production line!"

"Look! What did I say, Mr. Black, this young man thinks exactly like me! I know you have a good relationship with China, but business is business! They want a Dodge 600 so much, and the only one that's suitable is a Dodge 600 is such a product, why don’t we take the opportunity to increase the quotation?!”

After hearing what Li Jae-yong said, Iacocca clapped his hands and laughed
And Carter also laughed at this time.
"Your statement is like this under normal circumstances, but the situation in China is different from ours. You have never been to China, have you? Probably not, then let me tell you about it. Guess, if it were me What am I going to do about this?"

"Give them the production line for free! If they think it's useful, this production line will be used as the capital of the joint venture. In addition, we can also sell the Dodge 600 inventory parts at a discount to them."

Raising his hands and pressing the two who were about to say something, Carter continued:
"China's system is different from ours. With FAW's status in China, FAW will not lack government orders. Let's look at their current market consumption power. Today, China's auto consumers are only government agencies, etc., and private consumption. There will be very few."

"Once the FAW channel is opened up, it means that in the future, China's official vehicles, especially high-end official vehicles, will almost be our Chrysler's world. In Chinese culture, officials are more expensive than the people since ancient times. When their private consumption power increases , our brand power has long established a firm foothold in the land of China with the image of an "official car"!"

Applying Audi's approach to the Chinese market, Carter does not have the slightest sense of accomplishment.It's just following the path of the predecessors step by step.
It's just that Iacocca didn't accept Carter's opinion
"Even if I agree with what you said, the board of directors will not agree. Compared with the long-term future, if we can't even guarantee the current due profits, what future should we talk about!"

After all, Chrysler is different from Audi. Today's Audi is basically a non-performing asset of the Volkswagen Group.Throwing it in China, it would be better if it could be saved, but it would be the same if it couldn’t be saved
And Chrysler here.
Carter realized that he was busy again!
"It appears we have irreconcilable differences, Mr. Iacocca. Prepare for a general meeting."

Gently closing the folder in front of him, Carter got up and left the Chrysler after finishing speaking lightly.
"Carter, are you really going to give Chrysler's Dodge 600 production line to China for free?"

"Yes, I insist on doing it!"

On the way to New York, through the rearview mirror of the car, looking at Carter staring out the window, Li Zairong couldn't help asking.

"But you will offend Iacocca by doing this. He is doing well now, but you haven't saved him any face. What you just said is almost straightforward. If he disagrees, take his seat through the shareholders meeting Lost"

"Is it really worth it to fire a president who can bring benefits to Chrysler now for the possible future benefits?"

"As a businessman, you are qualified, Zai Rong! But as an investor, your vision... Let me put it this way, first, I think it is worth it! The auto markets in the United States, Europe, and Japan are already saturated, and the competition is fierce. Profit margins are also difficult to guarantee. Otherwise, why do you think they value me so much, don’t they just hope to use me to open up government channels and strive to get more share in defense orders?”

"But this part of the market is also limited. What's more, in terms of ground armored vehicles, General Ground Power Systems has already come ahead of us. For the time being, there is not much money to invest in new product research and development, and the Ministry of the Army has identified the M1 tank as the next In the case of a first-generation main battle tank model, the possibility of iterating new products in a short period of time is pitifully low. Chrysler’s future development direction must still be in the field of civilian vehicles.”

"The new big market in China will become the key to the survival of auto companies in the next generation. I can even assert that those who win the Chinese market will be guaranteed for at least 40 years!"

"Secondly, Iacocca has nowhere to go! He was the one who was fired by Ford. Apart from Chrysler, the only company that he can look up to now is probably General Motors. It is impossible for GM to give him president position!"

"The person who is most likely to take over as the president of GM is Lloyd Reese, the general manager of GM North America. Compared with the results, when Lloyd was the general manager of Buick, he also led Buick to win sales records! The two of them It can be said that it is between brothers, but Lloyd, he is a native "universal person", and he is not used by his own people who are capable, so why use him as an outsider like Iacocca?!"

(End of this chapter)