NBA: Top 3D talents to start

Chapter 97 Endorsement Contract
After the end of the Christmas game, NBA teams finally ushered in a short holiday.

It's a pity that Wang Feng's vacation is the same as before, and he doesn't have time to take a good rest at all.

During these three days, Zhang Mingji, the main person in charge of Team Yao, found a lot of work for Wang Feng.

From the beginning of the regular season to the present, Zhang Mingji has done a lot of preparatory work in Huaguo, met with many domestic manufacturers, and finally selected a group of commercial endorsements that are more suitable for Wang Feng.

Now it was hard to wait for Wang Feng to have a rare vacation, so he immediately contacted those manufacturers and flew directly from China to the United States to sign an advertising endorsement contract with Wang Feng.

"Wang Feng, this is the first batch of advertising contracts."

Zhang Mingji said to Wang Feng with a smile all over his face. "There are a total of 10 manufacturers, mainly food processing and production manufacturers, such as Yili Milk, etc. You also know what the scale and benefits of food companies in China are, and there are many similar companies. They are all waiting!"

Dayao's judgment is correct, Wang Feng's commercial value is very high.

Especially during this period of time, Wang Feng's popularity is no less than that of those popular top traffic niches due to his frequent appearances in hot searches.

"This is just the first attempt, and there will definitely be more advertising endorsements in the future. We will carefully screen out the advertising endorsements that suit you and sign contracts based on your market positioning and future development prospects."

"Look at it in detail. If there are no major problems, you can meet with people from these advertising companies for a contract signing ceremony tomorrow."

Wang Feng picked up these contracts and looked at them. He didn't know the number of some of the more professional clauses, but he could understand the contract's endorsement period and endorsement fee amount.

In terms of the amount, the prices of these endorsement contracts vary. The highest Yili endorsement contract reached 500 million per year, and the lowest was close to 200 million.

The 10 contracts add up to nearly 3000 million Chinese dollars per year!

Referring to the overall price of the 2016 star endorsement contract of another time and space, it is indeed quite good.

"There should be no problem."

Wang Feng said to Zhang Mingji.

"Okay, I will now arrange tomorrow's signing agenda."

Zhang Mingji continued: "About the sneaker contract, several sporting goods manufacturers in China have communicated with me, including Li Ning, Peak and other first-tier brands, and their quotations are quite sincere. Fee talked about it too."

"Since you are playing in the NBA, it is a better choice to sign a sneaker endorsement contract with Nike or Adidas, at least from the perspective of profit. I don't know why you are so fond of domestic sneaker brands, but in The NBA, apart from giving you a lower offer than Nike Adidas, doesn’t help.”

What Zhang Mingji said was rather cryptic, but Wang Feng also heard the meaning behind his words.

The United States is a country controlled by capital. From political and military affairs to entertainment and culture, everything operates under the control of capital, and the NBA is no exception.

As the world's largest sports brand, Nike Adidas has a strong voice in the NBA, and even to some extent, it can influence some important award selections, such as FMVP.

There has always been a rumor circulating on the Internet that the reason why Curry did not win the Finals FMVP in 15 was not because the judges really thought Iguodala performed better, but because Iguodala was Nike's In 13, Curry chose to sign with Under Armor because of the humiliating sneaker contract offered by Nike.

FMVP is different from MVP. The selection mechanism is only voted by a few media reporters and commentators, and there are great opportunities for black-box operations.

In his last life, Wang Feng was just a melon-eating crowd. He searched for posts with similar remarks and learned a little bit about it, but he didn't know whether the real situation was like this.

Even if these things are fabricated by netizens and are purely non-existent, signing with Nike Adidas is still the best choice for NBA players.

Especially Nike, as the largest manufacturer of basketball sneakers in the world, Nike has signed the vast majority of NBA players, such as LeBron James, Kobe Bryant, Kevin Durant, the average annual player belt Sneaker endorsement deals approach $2000 million.

In terms of endorsement fees for Chinese sneakers, even by 2022, the biggest contract will still be the 10-year, $1 million endorsement contract signed by Li Ning and Wade that year.

But what Wang Feng thought of was not just the question of the cost of the endorsement contract.

How much more can I get than now?Wang Feng thought further.

Rejecting the large sneaker endorsement contract offered by Nike now to endorse domestic products, although Wang Fengfeng will lose a lot of economic benefits in the short term, but in the long run, such behavior will definitely do more good than harm!

Besides, Wang Feng himself is a passionate young man with a bit of cynicism and strong patriotic feelings.For him, although money is very important, as long as he earns enough to spend.Some things are more important than money!
Wang Feng suddenly thought of something, and asked Zhang Mingji: "By the way, is there any Hongxing Erke among the sports manufacturers in China? What's the quotation they gave?"

Zhang Mingji was taken aback when he heard the words, and immediately shook his head.

"No, you may not know much about Hongxing Erke's situation when you are abroad. Now it is difficult to protect yourself, and it is very difficult to maintain the operation. There is no money to hire celebrities to endorse."

"Besides, their main development direction is tennis shoes and light running shoes. They lack both experience and technology for basketball shoes. No matter how much endorsement fees they offer, I don't think it will suit you."

Wang Feng did not speak after hearing this.

Indeed, during this period, Hongxing Erke was indeed in dire straits. Product sales were poor, the company’s capital chain was broken, and there were also financial problems. Until 2021, it will still be losing money year after year.

Who would have imagined that such an enterprise would donate 5000 million yuan of funds when the country encounters a disaster.

5000 million is nothing to a big domestic manufacturer like Li Ning Anta, but the concept is completely different to a company that has been losing money year after year!

Red Star Erke became popular in 2021. At that time, the most widely circulated sentence on the Internet was "I feel that you are going bankrupt, why donate so much?"

This sentence seems a little funny, but when you think about it carefully, you feel inexplicably sad.

As a sports manufacturer, Red Star Erke does have shortcomings in company operations and product promotion and design, but such a conscientious manufacturer will never go bankrupt in China!

After Wang Feng crossed and obtained the system, he also thought about whether he was so lucky to be favored by heaven?
That being the case, shouldn't I use this rare opportunity to repay this society?Even if it's just to give yourself a psychological comfort?Make yourself feel worthy of time travel?He wants to do as much as possible if he can.

(End of this chapter)