Chapter 82
"Chu'er, find me some big pieces of paper, it's probably that big." Zhu Zhanchang gestured.

Chu Er brought the paper and spread it on the desk. Zhu Zhanchang thought for a while, and wrote four big characters "Da Ming Daily" on the upper right corner of the paper.

"Your Highness, what is the daily newspaper?"

"Well, how do you explain it? It's to record some news and fresh current affairs for everyone to read. For example, there are floods in Shandong, droughts and floods in Sichuan, and these things."

"Isn't that what Your Majesty and the Cabinet should be concerned about?"

"Everyone is responsible for the rise and fall of the world, and it's just an example. These things don't happen every day. You can also record what Your Majesty has done recently, what orders have been issued, and what new and interesting things are happening in Yingtian Mansion."

"Fresh and interesting things are good." Sang Yu, a gossip expert, likes such things the most.

But Zhu Zhanchang also understands that this is human nature. If the newspaper is dull and boring, there is no way to make the general public interested. There must be interesting parts on the newspaper to introduce people to the process of reading the newspaper first.

On the entertainment page, Zhu Zhanchang wrote the last page on the entertainment page, because now I can't make a separate newspaper, I can only make a comprehensive newspaper, so each section must have it.

The first and second pages are the political edition, the third is the real-time edition, the fourth is the commercial edition, and the fifth is the cultural edition, collecting the poems and songs of the literati of the Ming Dynasty, even serialized novels, and finally the entertainment edition.

Zhu Zhanchang didn't read many newspapers. At this time, he could only do it reluctantly from memory. He remembered that when he was a child, he only paid attention to the jokes and funny things in the newspapers, but his father would use the newspapers to comment on Chinese and foreign facts.

I remember his mantra back then, Lao Meizi is really not a thing.

Different age groups and different identities have different needs. Maybe this Daming Daily will be more complicated, but the first official media newspaper has to be made first so that it can continue to improve. It is unrealistic to do it all at once.

Zhu Zhanchang completed the rough layout design that night, yawned, and went to bed.

After class the next day, Zhu Zhanchang went to see Fat Dad, and then took out a newspaper for Zhu Gaochi to read.

Zhu Gaochi had some headaches: "Why do you have an idea every day, child, you just told your Majesty what happened yesterday and are waiting for a decision, and there is something new today?"

"Father, this thing is simple, even if I can find someone to do it myself, I just think that if the court wants to do it, it's best for the court to do it."

Zhu Gaochi flipped through the newspaper, while Zhu Zhanchang explained the use of the newspaper to him.

"Father, look at this home page, you can write that the recent meeting of the river will be completed soon. These important events will benefit the country and the people."

"The business page can write about the recent price increases, and here we will create a ranking list for him, a tax list, and write the top ten or top [-] businessmen who pay more taxes, and keep it all year round. Open this page and you can read it. to his name."

"This is the cultural edition. It can be submitted by literati from all over the world. It can be serialized as a novel, and the poems are even better. Choose the best ones and put them on it."

"This is the entertainment version, which records some interesting things, and is revised every day or every ten days for people to subscribe."

After reading it, Zhu Gaochi put down the newspaper: "This newspaper records fresh facts and important national events, and it has become the talk of officials and commoners after dinner. Is this okay?"

Picking different priorities for different people, Zhu Zhanchang said to his fat father: "Father, you can record His Majesty's national policy and the newly promulgated policies of the country and distribute it to the prefectures, so that everyone can see that the imperial court is in the work for the people."

Zhu Gaochi immediately understood that this was still a window for the imperial court to promote himself. There was no need to ask about it, he knew that Zhu Xi would definitely agree.

"But there are novels and business affairs in the same newspaper as the important affairs of the imperial court. Will it lose its solemnity?"

"If my father didn't have these, this newspaper would not be the same as the newspapers from all over the country. It's boring and it's a major event in various places. It can't attract enough people. Better advertised."

He stood up and patted Zhu Zhanchang's head: "Your idea is really good and many, it is estimated that your grandfather is still having a headache about what we talked about yesterday, and today you have a new idea, let's go, just in time for me to go there. , take you with me."

When he met Zhu Di and told the news about the newspaper, Zhu Di understood that this was a window through which he could publicize the imperial court, and readily agreed.

"Yesterday, Zhanchang, you proposed to award a merit archway to the big taxpayer, give gold coupons as a reward, and announce his name and tax amount to the whole government, so that all women, children, children and children will know that he will be invited to the military parade next year?"

Zhu Zhanchang nodded: "Grandpa Huang, the development of steam engines can be used in all walks of life, but if business is suppressed, it will not develop. We must give everyone a signal that the imperial court emphasizes business."

"This matter needs to be taken slowly. I have a discussion with the cabinet. There is no need to rush things that have advantages and disadvantages."

"Yes, Your Majesty."

Zhu Di picked up the newspaper and looked at the column of the Commercial Daily: "Registration and taxation rankings are very interesting, but you can't do it in the name of the court. You ask your father and your brother to give you some money and come as a private person. Do, what support is needed besides funding.”

"We also need a literati who is good at editing and who dares to speak out, preferably Shujishi."

"I'm afraid none of my sages are willing to make newspapers, so let's just pick two censors for you. You can make newspapers. You have to go to the steam engine often, and you must complete them before the end of the year."

"Thank you, Your Majesty."

With the permission of the emperor, Zhu Zhanchang asked Fat Dad for money on the way back: "Father, Grandpa Huang said to give me money."

Zhu Di's frivolous appropriation requires Zhu Gaochi to find a way to get the money out.

"How much do you want."

"Let's get 2000 taels of silver first."

"You are more ruthless than your second uncle."

"Father, at the beginning, there are many places where money is needed."

"No, go and ask your brother to get a food stamp equal to 1000 taels of silver."

Whether it's 1000 taels or not, Zhu Zhanqian went to look for Zhu Zhanji with a smile.

Zhu Zhanji heard about Zhu Zhanchang's newspaper idea, and was a little surprised why it was not done in the name of the imperial court, but privately, but after knowing that Zhu Di said it, he slowly figured it out.

"Where do I go with the money?" Zhu Zhanji said while taking the money.

"Grandpa Huang will arrange for two imperial censors to come here. They will compile political affairs and practical facts. Novels and interesting stories have to be compiled by someone. I'm going to find my second uncle to take me to the Qinhuai River for a walk and listen to the obedient book for inspiration."

Men, of course, go to the brothel first after taking the money.

"Let's go, why do you still want to go with the second uncle?"

"The second uncle is familiar with that place, and I haven't been there. Someone has to lead the way."

Zhu Zhanji shook his head with a wry smile.

"Brother, do you want to go too?"

I'm not, I'm not, don't talk nonsense.

 Today is the day of the college entrance examination. I wonder if there are any students who are about to take the college entrance examination among my readers.
  Regardless of whether it is there or not, I wish all the college entrance examination students can be admitted to the good school they like, answer the paper calmly, do the questions carefully, review the questions clearly, and check more if there is still time.

  I wish you all the best of luck in the college entrance examination!
  
 
(End of this chapter)

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