Reborn Millennial Gamer

Chapter 133 Refusal to Overcapitalization

Fengtai, Yanjing West Railway Station.

After the National Day, there was a turbulent crowd. Lu Fei stood next to the iconic "National Style" sculpture, and three red dragons leaped into the air, forming a ball, like a rising cloud of fire.

Gao Yuanyuan was in the crowd, she noticed him at the first sight, and found him at the second sight, wearing a mask, trotting fast, the wheels of the suitcase rumbling.

Lu Fei followed the voice and saw that Gao Yuanyuan had arrived. The two looked at each other with smiles. He stretched out his hand, and she immediately held it, fingers intertwined, and the big hand held the small hand.

"Why are you wearing a mask? I'm still sick?"

"Because of the advertisement, Qilixiang is very popular, and many people look at me with strange eyes."

Gao Yuanyuan came to the parking place and said in surprise, "Did you buy a car?"

"I borrowed a car from a friend, but mine hasn't arrived yet."

Lu Fei put the suitcase in the trunk and got into the car.

Gao Yuanyuan put on her seat belt, "Actually, you don't need to pick me up. This place is very close to my house. I can go back by myself. You are so busy."

Lu Fei said quietly: "Everything is arranged, the calm before the storm."

"Storm?" Gao Yuanyuan said.

"The weather forecast says that it will rain heavily in the next few days."

Lu Fei changed the topic: "I have prepared a surprise for you, guess what I will give you?"

"I like whatever you give me."

"So--"

Lu Fei hooked his lips, "I'll take you home."

Is this a surprise?
Gao Yuanyuan was flashed to the cerebellum by the sharp turn of the brain, and she looked dazed, surprised and suspicious, and saw that the car was not heading for the Third Academy of Aerospace Engineering, but was heading for Haidian.

"Where are we going?"

"Of course I'm looking for a surprise."

Lu Fei mysteriously drove to the east gate of Tsinghua University and turned the car into a residential area.

"Huaqing Jiayuan?"

Gao Yuanyuan glanced at the door face, vaguely guessed the surprise, her heart began to beat wildly, until she was ushered into the 6th floor of a building, and stepped into the gray rough room.

"Got home."

Lu Fei knocked on the wall, construction has not yet started, the average price of one set is 7200 yuan, the down payment for two sets is 22 yuan, and Lu Yun and Xiao Hongmei live next door.

"Occasionally come to oversee, mistress."

Gao Yuanyuan's ears were buzzing, and suddenly there was a foreign object in the palm of her hand, she looked down and saw that it was a key.

Just as Lu Fei took off her mask, she was more passionate, wrapping her arms around his neck, offering her lips, and kissing him until she was carried away.

The surrounding area was empty, so there was no interest, but the car was stopped in time, and the Fa-rectification was not carried out on the spot.

The two stood on the balcony, leaning against each other, looking up at the clear sky.

"In the future, when you go out, you should always take this with you. Qilixiang's advertisements will be broadcast all over the country."

Lu Fei turned the fingers of his left hand, and the mask turned lightly, just like Wang Duoyu bought all the billboards in the city and confessed to Xia Zhu.

Gao Yuanyuan hummed, her eyes fascinated, still immersed in the kiss just now, suddenly felt a hand groping restlessly.

Lu Fei hummed softly: "Honey, falling in love with you, from that day on, sweetness is very easy~"

Gao Yuanyuan listened quietly, her face flushed.

I wanted to stop someone from advancing, but when I heard "My dear, don't be self-willed, your eyes are saying I am willing", I immediately surrendered and let him run amok, leaning on his arms like a lamb trembling slightly.

"I, I, I want to go home."

"Go home? Which home?" Lu Fei pretended to be confused.

"Feng, Fengtai." Gao Yuanyuan buried her head in his chest.

"It turned out to be going back to my mother's house."

"Spit!" Gao Yuanyuan spat shamefully. "We're not married yet."

"Although we are not married, we have true feelings."

After Lu Fei finished speaking, before returning to Fengtai, the two of them turned into a star-rated hotel and just had a meal. They followed Master Lu and ate five meals a day.

I ordered ants climbing the tree, green dragon crossing the sea, stir-fried clams, beggar chicken, fried eel back with shrimp, shrimp with dragon body and anchovies, and I also ordered a chicken stewed with mushrooms and fungus.

She was well fed and came home radiant.

Lu Fei was also refreshed, and drove to Jianchang Hutong in Dongcheng, where it was still the old place, Xiuguan Bar.

In the quaint box, Guo Yihong and Xiong Xiaoge sat on two benches respectively. In addition to the boiled tea, there were 3 cups of Qilixiang on the table.

Lu Fei squinted his eyes and sat down.

Xiong Xiaoge said: "A Fei, this is the Meg Whitman you want, and the information on eBay."

Guo Yihong handed over the documents: "It may not be complete, but we have tried our best, and everything we can collect is here."

"I also asked MIH to collect part of it."

Lu Fei glanced at the data, and there is not much difference from the previous data. EBay has entered 18 countries and regions, with global sales of 90 billion U.S. dollars and a profit of 9000 million U.S. dollars. Even in the cold winter of the Internet, the market value is hundreds of Billion dollars.

"It's not a good person. I just hit a snag from Neon, and immediately moved to Huaxia, trying to break into the Huaxia market."

"After listing, we must constantly look for new growth points. Huaxia is a market that cannot be lost even more than Neon."

Xiong Xiaoge replied that sooner or later eBay will enter China, and Amazon and Microsoft are also inevitable. It is completely a global strategic deployment.

"So I'm definitely not satisfied with just investing in eBay. Feigou and IDG have priority buybacks. If eBay contacts you, please let me know."

Lu Fei folded his legs, with a calm posture, but he was not at ease in his heart, he was afraid that IDG would not be able to withstand eBay's "add money" offensive.

I took 18.95% of the shares of Wangyi, and spent 694 million dollars, and bought 3.9% of the new wave of wolves, and spent another 137 million dollars. Alipay, because it is 400% owned by Donglu Group, Lu Fei has to invest money in it to develop.

There is still a part that has to wait for Net Arts to resume trading, continue to acquire, raise the stock price by 1 dollar, and get rid of the warning of "delisting for 1 dollar".

Those who can move flexibly have more than 100 million US dollars left. In addition to the cash reserves of Feigo.com, they may not be able to afford the 10.8% shares held by IDG.

"You boy, don't do this."

Guo Yihong rolled his eyes: "We wouldn't sell it even if we were killed, and Penguin let you pick it up for nothing."

"You can't say that. Without me, the penguin wouldn't be where it is today." Lu Fei said shamelessly. In fact, without him, the penguin can still live.

"Oh, we made a mistake ourselves. If we knew earlier, we wouldn't sell all of them. It would be better to keep 10%."

Xiong Xiaoge sighed, if there is 10%, the valuation will be at least 1000 million, which is still a US dollar.

Lu Fei shrugged, "Mr. Xiong and Lao Hong, please don't sigh, you are not at a loss, won't Qilixiang let you take 15%?"

Later, with a wry smile, he picked up a sesame seed and lost a watermelon, but he still had nothing to say, and he had to thank Mr. Lu, he couldn't be a big fool, right?

"Zu Wencui asked me to ask you, Qilixiang still lacks investment, and Carlyle Capital is willing to provide a venture capital investment of at least $500 million."

Lu Fei refused without hesitation, "Although Qilixiang will advertise across the country in the future, investing tens of millions, it is very expensive and short of money, but there is no need for financing for the time being, because the industry cannot be over-financialized, and the fast-moving consumer goods field What is needed is a solid, not a big leap."

"The national market has not been fully paved, and Qilixiang can't be bought in most supermarkets. Why do you spend tens of millions on advertising?"

Guo Yihong was shocked by his domineering.

These days, only Wahaha, Want Want, Uni-President and other food and beverage princes dare to invest so much. A milk tea company with an output value of tens of millions dares to sell tens of millions of marketing brands. Isn’t this a leap forward?
"Of course! The product has not been spread to the national market, but the publicity must be followed up quickly, and the idea must be forced into the heads of the public."

Lu Fei's expression remained the same, and he replied with a smile: "Milk tea has not yet bloomed in the mainland. Qilixiang just wants to create a culture and habit of drinking milk tea, so that everyone drinks milk tea like drinking milk."

Guo Yihong and Xiong Xiaoge looked at each other in blank dismay, both shocked by his ambition. Does the whole country love to drink milk tea?
"Compared with short-term revenue and profit, brand benefits are more important. If you want to make money or build a brand, you will inevitably have friction with capital."

When Lu Fei was helping Lu Yun and Xiao Hongmei plan the Lu family business, he thought early on that the brewed milk tea like Qilixiang and Xiangpiaopiao would not be popular for a few years. Compared with sales volume, this brand is more important. Next, it's like Michelle Ice City.

What Michelle Ice City earns is not milk tea money at all, but by franchisees.

Centralize the core materials of products, research and development, as well as product distribution and franchisee management, expand brand awareness through franchisees, and then sell semi-finished raw materials and equipment needed to make food to earn money from these franchisees.

Compared with milk tea shops such as HEYTEA, Chabaidao, and Juancha, relying on high-priced milk tea to obtain high gross profits will go longer and more steadily.

"So I'm going to call Mr. Zu personally to say sorry."

Xiong Xiaoge understood: "You have the same attitude towards Ebay?"

"That's right, Feigou.com will not be over-capitalized."

Lu Fei took a sip of tea, "Compared to Western coffee, I still like Eastern tea, Mr. Xiong, Lao Hong, how about you?"

"We also prefer tea."

Xiong Xiaoge exchanged eyes with Guo Yihong, and made a gesture that IDG only understood internally. He was optimistic about Feigouwan and Qilixiang, and decided to hold it for a long time.

A smile appeared on Lu Fei's stern face, and he raised his teacup, "Then replace wine with tea, thank you."

Xiong Xiaoge and Guo Yihong quickly clinked glasses and drank them all in one gulp, "It should, Mr. Lu."

(End of this chapter)