Reborn Millennial Gamer

Chapter 197
The most common trick of Goldman Sachs is to sing bad news and sell low, and tout high sell.

Every time I wait for an opportunity to enter an industry, I will sing bad news about this industry, let its price go down, and then buy it at a low price.

Huaxia's banking industry has also taught tuition fees.

When it was restructured and listed, Goldman Sachs was bad-mouthing that the bad debts were too high and worthless, and told other Wall Street investment banks not to take over the offer. At the same time, as a goodwill ambassador, it "teared a loss" and won the equity at a low price.

Industrial and Commercial Bank of China took 495 billion when it went public, and CCB split 1300 billion with Bank of America when it went public...

Xu Ziwang just followed the same pattern, made a fuss about the counterfeit rate and fights, belittled and slandered Feigou.com, but he said it politely.

"Mr. Lu, the problem of counterfeit goods has dragged down Feigou.com."

Lu Fei said: "With the development of the platform, the intensity of counterfeiting will gradually increase."

"Currently, there are 31 registered stores on Feigo.com."

Goldman Sachs’ elites are picky, “If there is a strong crackdown on counterfeiting, this data will inevitably shrink. If there is no crackdown on counterfeiting, counterfeit and counterfeit products will affect the brand’s reputation, and it will also lead to lawsuits from plagiarized brands.”

Liu Yandong, Xu Lei and the others felt a little bit in their hearts.

According to this business logic, no matter whether it cracks down on counterfeiting or not, the valuation of Feigo.com will be negatively affected by the negative impact of counterfeit goods, and the price will drop a lot.

"Sau Rui, Mr. Lu, people in Goldman Sachs like to tell the truth, and sometimes the truth hurts like this."

Xu Ziwang spread his hands, thinking he had the upper hand, "Actually, we are still very optimistic about Feigou.com and look forward to your entering the world and competing with Amazon in the world's e-commerce market."

"Wrong, you are wrong again!"

Lu Fei raised his lips, "Why can't there be a third option? Why not multiple choices?"

"What?!"

Xu Ziwang couldn't help but startled, the third option?

Lu Fei said with a smile; "It's better to block than to slacken. In addition to severely punishing those who behave badly, we should guide them to do what they are supposed to do."

"Sparse? How does Boss Lu sparse the law?" Xu Ziwang was taken aback.

"Feigo.com will support merchants in a planned way, develop from no tag to a new brand, and cultivate a small workshop into a large factory."

Lu Fei crossed his hands, full of confidence.

Cracking down on counterfeiting is tantamount to killing chickens and picking eggs. Taobao cracks down on counterfeiting and fights to eat. It is better to create a batch of e-commerce brands with three squirrels and hatch eggs into chickens. No matter turkeys or black-bone chickens, the ones that can lay eggs are the best. chicken!

Xu Ziwang said: "Impossible, absolutely impossible! From the birth of a brand to its success, and then to internationalization, it never happens overnight."

"Wrong! Big mistake!"

Lu Fei shook his head and said: "The most important thing for the rise of any brand is the bonus window period. For example, Nike, didn't it start as a copycat?"

It was the first time for Liu Yandong to hear it, and he opened his mouth wide, "Mr. Lu, has Nike copied it?"

"Of course! Cortez, a copycat of Nike's Tiger brand, was on the verge of bankruptcy. It was only after betting on Jordan and the NBA that it turned around."

When Lu Fei exposed Nike's old background, Xu Ziwang and others were in a moment of complicated emotions. For a while, they were speechless.

"There are countless examples of copycats turning into famous brands throughout the industrial age."

With a straight face, Lu Fei said seriously: "Feigo.com's copycats and miscellaneous brands can also rely on the huge dividends of e-commerce traffic to incubate into a group of star brand enterprises. This is the brand-new business model developed by Feigou.com!"

Xu Ziwang's heart sank, as expected, Master Lu is not easy to fool!

Lu Fei said, "Are there any questions?"

Xu Ziwang shook the refilled coffee, "I don't have a problem anymore, Boss Lu's plan is indeed a solution."

Finance is about money and food, and it is about information.

The reason why Goldman Sachs' foreign capital has repeatedly succeeded in China is because of poor information. Lianxiang was fooled by Goldman Sachs into taking IBM, but also because of poor information.

If there is no information gap, there will be no opportunities, and this battle cannot be fought again.

Zhang Yong looked left and right, and secretly rejoiced. In this round of confrontation, Lu Fei firmly controlled the initiative of the negotiation!

"Then, let's talk about the discussion of capital contribution and shares."

.........

After the B round, the equity structure of Feigo.com is that Lu Fei holds 61.2%, IDG 10.8%, Baring Asia 13.5%, Carlyle 4.5%, and MIH 10%.

In this round, Lu Fei set aside 8% as an equity pool, and distributed it to Liu Weidong and Xu Lei, two heroes who were Conglong, 3.5% and 4.5% respectively.

According to his intention, 10% was released, but Goldman Sachs not only thought that 10% was too little, but also thought that he was not the lead investor, and only got 3%.

"Boss Lu, why is it only 3%?" Xu Ziwang complained.

"Through the negotiation just now, I realized that Goldman Sachs is so sensitive to the issue of counterfeit goods on Feigo."

Lu Fei spread his hands, "When I look for a partner, I like to find a partner who wholeheartedly believes in our entrepreneurial team and the model of Feigo.com. Sequoia Capital has no such concerns."

"President Lu, I misunderstood, we have no worries now!"

Xu Ziwang panicked, thinking that they had exerted too much force and pressure just now, and now they had to swallow the consequences of being aggressive.

Little do they know that without this negotiation, they would still only get 3%.

The Goldman Sachs elites were all over their heads, not only did not want more, but instead operated in the opposite direction, allowing Sequoia to take advantage of it in vain, and hurriedly begged softly.

Lu Fei was smiling, I still like your unruly look just now, recover a bit!

He gave Xu Lei a look, and Xu Lei understood tacitly: "It is very good to get 3%. Many institutions such as Tiger, CDH, Citigroup, and Softbank have stepped on the threshold. We have not had this opportunity yet. We also value the strength of Goldman Sachs." , make a friend."

Xu Ziwang frowned, he couldn't be soft, but he wanted to be hard, he had already witnessed Lu Fei's toughness, and he was rarely silent.

The eagle catches the chick, and the chick rides it!
"2.2 million U.S. dollars, this financing Feigou.com plan..."

Lu Fei simply stated the purpose of the funds, for Zhongtong Logistics, for brand incubation, for Jingdong Mall, for Caifubao, for TV shopping, etc., a series of flow directions, as if revealing a powerful corner of the flying shopping empire.

Xu Ziwang's heart was pounding, it really was a combination of eBay and Amazon, sitting in the Chinese market, the valuation was no longer the same.

A meeting that did not resolve the dispute over equity allocation.

After the meal was over, he went to the reserved hotel box for dinner. At the table, Xu Ziwang lowered his head, had a glass of wine, and apologized, constantly reflecting on the hidden dangers of overestimating the fake goods on Feigou.com.

All you have to do is show the spirit of craftsmanship, kneel on the ground, red bean paste Smith Marseille!
"Mr. Lu, Goldman Sachs is very willing to make friends with Feigo."

Lu Fei squinted his eyes. As expected of his father from Neon, he is also able to bend and stretch.

The reason why Goldman Sachs was chosen is the same as "Black Myth" allowing Penguin to invest in shares. In addition to overseas resources and connections, it also pays a protection fee to prevent international public opinion from frequently bad-mouthing and belittling Feigou.com.

He took a sip of his wine, "When you come out to hang out, you have to talk about your credibility. If you say 3%, it's 3%."

After discussing for a while, Goldman Sachs reluctantly agreed and reached a consensus. Soon, the investment amount and equity ratio were freshly released.

Sequoia Capital invested 1.54 million US dollars, holding 7% of the shares.

Goldman Sachs invested 6600 million US dollars, accounting for 3% of the shares.

Lu Fei's shareholding was reduced to 47.88%, while Liu Yidong and Xu Lei held 3.15% and 4.05% respectively.

In addition, a 4% equity pool will be set up for the second batch of leaders such as Wang Huiwen, Gao Tuan, Zhang Yong, and Fang Xing.

In this way, Feigou.com’s C-round financing was initially successful. After about a year, the valuation soared to 22 billion in the winter before the Internet picked up, thanks to the promotion of "The World Is Flat".

After lunch, immediately return to Hailong Building.

The teams on both sides discussed the details of the agreement, including the right of first refusal. The contract needs to be approved, because Feigou.com also holds shares in the VIE structure, so as to avoid mistakes.

Xu Lei took out the wine he had secretly hidden, and gathered in Lu Fei's office with Liu Weidong, and the three giants clinked glasses.

Liu Yandong was so excited that he watched the moonlight as the clouds opened.

3.15% of the equity does not seem to be much, it is already 6000 million US dollars, and it is a B share of AB shares, with 20 times the voting rights.

Before listing, there will be equity incentives.

"cheers!"

With a bang, the wine glass made a crisp sound.

Lu Fei joked, "Wu Dong, can you go to your father-in-law's house for Chinese New Year this year?"

Xu Lei said, "Yes, hurry up and ask Gong Xiaojing what father-in-law and mother-in-law like, and prepare them in advance."

"Don't worry, hey, don't worry, there's still half a year left."

Liu Yandong smiled shyly, like a lotus flower.

Lu Fei rubbed his chin, "Dong Dong, I want to ask her one more thing, to write an internal reference."

"Good thing, no problem, last time she wrote about e-commerce and Feigou.com, she was praised by the leader."

Liu Weidong asked curiously, "Mr. Lu, what are you writing this time? Are you still writing about e-commerce?"

Lu Fei squinted his eyes: "No, write about Goldman Sachs."

Let you drink from the golden bottle, and you will not be spared with a white blade!
　In 05, Yahoo took 6.4 million US dollars in cash, Yahoo's China business and the shares of Taobao purchased from Japan's Softbank.

　　
　
(End of this chapter)